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Oct 2025
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Home/Insights/Retailers/calendars.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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520.4K
Revenue
Oct 25
634.6K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Calendars.com is an online platform that provides a wide range of calendars for various purposes. The website offers a diverse selection of calendars including wall calendars, desk calendars, and desk pad calendars. Additionally, they also offer specialty calendars such as poster calendars, mini calendars, and engagement calendars to suit various preferences and interests.

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calendars.com Annual Revenue and Growth

calendars.com's annual sales on its online store amounted to $9.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$9.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
calendars.com revenue by year

calendars.com's monthly revenueOVER TIME
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Over the past three months, calendars.com revenue has experienced growth of 186%, compared to the preceding three months.

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calendars.com revenue growth for last six months
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OVERVIEW
In October 2025, calendars.com generated $520,383 in online sales, significantly surpassing the e-commerce median of $93,795, though it remains far behind michaels.com, the largest player in the industry with $105,162,923. The site's conversion rate ranged from 1.50-2.00%, below the high benchmark of 3.89% but above the low of 0.74%. The average order value (AOV) was between $25-50, well below the high AOV of $350 in the sector. Additionally, calendars.com attracted 634,594 sessions, notably lower than the median of 39,049 and significantly behind michaels.com's 32,351,606 sessions.
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calendars.com competitors

In October 2025, calendars.com generated a revenue of $520,383 from 10,715 transactions with a conversion rate of 1.50-2.00% and an average order value (AOV) of $25-50. Comparing this to its competitors, we see that papersource.com outperformed calendars.com in terms of revenue with $980,179 from 11,533 transactions, but had a slightly lower conversion rate of 3.50-4.00% and a higher AOV of $75-100. willowcreekpress.com had the highest conversion rate of 4.50-5.00% and a revenue of $29,319 from 1,026 transactions. tfpublishing.com had a high AOV of $50-75, while amberlotus.com had the highest AOV of $75-100. posterfoundry.com had a moderate performance with a revenue of $19,815 from 414 transactions and a conversion rate of 2.00-2.50%.

willowcreekpress.com screenshot
#1 willowcreekpress.com
29.3K
Revenue
21.8K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
tfpublishing.com screenshot
#2 tfpublishing.com
26.4K
Revenue
8.1K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
posterfoundry.com screenshot
#3 posterfoundry.com
19.8K
Revenue
18.1K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
amberlotus.com screenshot
#4 amberlotus.com
5.4K
Revenue
2.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
papersource.com screenshot
#5 papersource.com
980.2K
Revenue
325.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
calendars.com vs top market performers
calendars.com
top retailers
conversion rate vs average order value for calendars.com and its competitors
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Revenue share by device at calendars.com

In October large majority of sales on calendars.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on calendars.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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calendars.com channels

Identify top traffic channels that drive growth for calendars.comand discover how performance of traffic channels has changed over time.

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calendars.com Google Ads spend

Evaluate calendars.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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calendars.com devices

Review calendars.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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calendars.com top markets

Explore calendars.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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calendars.com country & global rank

Assess the ranking of calendars.com among other retailers within its primary country and worldwide.

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