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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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173.1K
Revenue
Nov 25
39.8K
Sessions
Nov 25
5.5-6.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Caliva.com is an online platform with a wide range of products in the marijuana industry. They offer various cannabis-related items, including flowers, edibles, concentrates, topicals, and smoking paraphernalia. Additionally, they provide information on cannabis strains, cultivation, and accessories. The website aims to serve both medical and recreational customers in California.

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caliva.com Annual Revenue and Growth

caliva.com's annual sales on its online store amounted to $9.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$9.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
caliva.com revenue by year

caliva.com's monthly revenueOVER TIME
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Over the past three months, caliva.com revenue has experienced decline of 43%, compared to the preceding three months.

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caliva.com revenue decline for last six months
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OVERVIEW
In November 2025, caliva.com, a key player in the FOOD AND DRINK industry, generated $173,070 in online sales, significantly above the median of $28,884, while achieving a conversion rate of 5.50-6.00%, close to the high benchmark of 6.02%. Its average order value (AOV) ranged from $75 to $100, well above the lower threshold of $30 but below the high of $149. With 39,816 sessions, caliva.com remains competitive, though this is far less than the leader, boxlunch.com, which boasts over 9 million sessions.
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caliva.com competitors

In November 2025, caliva.com reported a revenue of $173,070 with 2,241 transactions and 39,816 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 5.50-6.00%. In comparison, its competitor marchandash.com generated a higher revenue of $256,487 with 3,077 transactions and 118,022 sessions, but had a lower conversion rate of 2.50-3.00%. Despite caliva.com having a lower revenue and fewer transactions, it boasts a higher conversion rate than marchandash.com. This indicates that caliva.com is more effective at converting sessions into transactions, potentially leading to higher customer engagement and loyalty.

marchandash.com screenshot
#1 marchandash.com
256.5K
Revenue
118K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
caliva.com vs top market performers
caliva.com
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conversion rate vs average order value for caliva.com and its competitors
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Revenue share by device at caliva.com

In November large majority of sales on caliva.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In November large majority of sales on caliva.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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caliva.com channels

Identify top traffic channels that drive growth for caliva.comand discover how performance of traffic channels has changed over time.

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caliva.com Google Ads spend

Evaluate caliva.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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caliva.com devices

Review caliva.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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caliva.com top markets

Explore caliva.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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caliva.com country & global rank

Assess the ranking of caliva.com among other retailers within its primary country and worldwide.

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