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Oct 2025
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Home/Insights/Retailers/capitolguitars.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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187.7K
Revenue
Oct 25
11.9K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$1700-1800
AOV
Oct 25
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capitolguitars.com Annual Revenue and Growth

capitolguitars.com's annual sales on its online store amounted to $582.6K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$582.6K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
capitolguitars.com revenue by year

capitolguitars.com's monthly revenueOVER TIME
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Over the past three months, capitolguitars.com revenue has experienced decline of 19%, compared to the preceding three months.

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capitolguitars.com revenue decline for last six months
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OVERVIEW
In October 2025, capitolguitars.com generated $187,734 in online sales, significantly outperforming the arts and entertainment/music industry median of $47,440, though it trails behind the leading store, reverb.com, with $129,956,698. The website's conversion rate ranged from 0.50% to 1.00%, below the industry's high of 3.57%, while its average order value (AOV) of $1,775-$1,800 surpassed the industry high of $676. With 11,907 sessions, capitolguitars.com falls short of the median of 14,367 in its category and is far behind reverb.com's staggering 15,687,987 sessions, indicating room for growth in engagement and sales conversion.
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capitolguitars.com competitors

In October 2025, capitolguitars.com had a revenue of $187,734 with 105 transactions and 11,907 sessions, boasting an average order value (AOV) of $1,775-$1,800 and a conversion rate of 0.50-1.00. In comparison, deanguitars.com outperformed Capitol Guitars with a revenue of $1,391,190, 1,453 transactions, and 97,121 sessions, with an AOV of $950-$975 and a conversion rate of 1.00-1.50. On the other hand, nemusiccenter.com had a lower revenue of $33,883, 54 transactions, and 9,015 sessions, but with a similar AOV of $600-$625 and conversion rate of 0.50-1.00 as Capitol Guitars. larkguitars.com and creamcitymusic.com also had higher revenues and transactions than Capitol Guitars, while themusicfarm.com had a lower revenue but a significantly higher conversion rate. Overall, Capitol Guitars falls somewhere in the middle in terms of revenue and transactions compared to its competitors in the online guitar market.

deanguitars.com screenshot
#1 deanguitars.com
1.4M
Revenue
97.1K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
nemusiccenter.com screenshot
#2 nemusiccenter.com
33.9K
Revenue
9K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
larkguitars.com screenshot
#3 larkguitars.com
61.5K
Revenue
6.8K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
creamcitymusic.com screenshot
#4 creamcitymusic.com
314.5K
Revenue
94.1K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
themusicfarm.com screenshot
#5 themusicfarm.com
31.8K
Revenue
5.9K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
capitolguitars.com vs top market performers
capitolguitars.com
top retailers
conversion rate vs average order value for capitolguitars.com and its competitors
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Revenue share by device at capitolguitars.com

In October large majority of sales on capitolguitars.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on capitolguitars.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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capitolguitars.com channels

Identify top traffic channels that drive growth for capitolguitars.comand discover how performance of traffic channels has changed over time.

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capitolguitars.com Google Ads spend

Evaluate capitolguitars.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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capitolguitars.com devices

Review capitolguitars.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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capitolguitars.com top markets

Explore capitolguitars.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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capitolguitars.com country & global rank

Assess the ranking of capitolguitars.com among other retailers within its primary country and worldwide.

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