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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

cappellos.com

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17.5K

Revenue

10K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED STATES
Website category: FOOD AND DRINK

Cappellos.com is an online platform focused on distributing a variety of food products. Their inventory includes grain-free and paleo-friendly items such as pizzas, pasta, cookie dough, and more. With an emphasis on natural and healthy ingredients, visitors can explore their product range and make purchases conveniently through the website.

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cappellos.com's revenueOVER TIME
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Over the past three months, cappellos.com revenue has experienced decline of 31%, compared to the preceding three months.

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cappellos.com revenue decline for last six months

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OVERVIEW

In May 2025, cappellos.com in the FOOD AND DRINK industry had online sales revenue of $17,509, a conversion rate of 2.00-2.50%, an AOV of $75-100, and 10,012 sessions. The highest online store in this category was kroger.com with revenue of $363,978,512 and 41,111,924 sessions. The median revenue for FOOD AND DRINK was $43,931, the highest conversion rate was 5.52%, the lowest conversion rate was 1.54%, the highest AOV was $188, and the lowest AOV was $49, with a median sessions of 14,871.

cappellos.com competitors

In May 2025, cappellos.com generated $17,509 in revenue from 227 transactions with 10,012 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. Compared to its competitors, freschetta.com generated $24,360 in revenue from 403 transactions with 8,198 sessions, boasting a higher conversion rate of 4.50-5.00% but a lower AOV of $50-75. On the other hand, glutenfreemall.com outperformed both cappellos.com and freschetta.com, with $51,239 in revenue from 562 transactions and 29,600 sessions. Despite having a similar AOV range of $75-100, glutenfreemall.com had a slightly lower conversion rate of 1.50-2.00%. Overall, cappellos.com falls behind its competitors in terms of revenue, transactions, and sessions, but maintains a competitive AOV and conversion rate.

#1 freschetta.com

24.4K

Revenue

8.2K

Sessions

4.5-5.0%

Conv. rate

$50-75

AOV

#2 glutenfreemall.com

51.2K

Revenue

29.6K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

cappellos.com vs top market performers

cappellos.com

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Revenue share by device at cappellos.com

In May large majority of sales on cappellos.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.

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cappellos.com channels

Identify top traffic channels that drive growth for cappellos.comand discover how performance of traffic channels has changed over time.

cappellos.com Google Ads spend

Evaluate cappellos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

cappellos.com devices

Review cappellos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

cappellos.com top markets

Explore cappellos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.