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Dec 2025
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Home/Insights/Retailers/cappellos.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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29.8K
Revenue
Dec 25
11.4K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Cappellos.com is an online platform focused on distributing a variety of food products. Their inventory includes grain-free and paleo-friendly items such as pizzas, pasta, cookie dough, and more. With an emphasis on natural and healthy ingredients, visitors can explore their product range and make purchases conveniently through the website.

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cappellos.com Annual Revenue and Growth

cappellos.com's annual sales on its online store amounted to $289.6K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$289.6K
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
cappellos.com revenue by year

cappellos.com's monthly revenueOVER TIME
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Over the past three months, cappellos.com revenue has experienced growth of 11%, compared to the preceding three months.

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cappellos.com revenue growth for last six months
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OVERVIEW
In December 2025, cappellos.com generated $29,841 in online sales with a conversion rate of 3.00-3.50%, while the median revenue in the FOOD AND DRINK sector is $58,922, and a high conversion rate reaches 6.41%. With an average order value (AOV) between $75-100, it falls short of the high AOV benchmark of $182; its sessions totaled 11,434, significantly lower than the median of 19,185, indicating room for improvement, especially compared to the market leader, kroger.com, which dominates with over $331 million in revenue and nearly 47 million sessions.
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cappellos.com competitors

In December 2025, cappellos.com generated $29,841 in revenue from 356 transactions and 11,434 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. Comparing this data to its competitors, freschetta.com brought in $28,150 in revenue from 540 transactions and 9,045 sessions, with an AOV of $50-75 and a higher conversion rate of 5.50-6.00%. On the other hand, glutenfreemall.com outperformed both cappellos.com and freschetta.com with $95,069 in revenue from 1,253 transactions and 43,086 sessions, boasting a similar AOV of $75-100 but a lower conversion rate of 2.50-3.00%. Overall, while cappellos.com falls slightly behind freschetta.com in terms of conversion rate, it lags significantly behind glutenfreemall.com in revenue and transactions.

freschetta.com screenshot
#1 freschetta.com
28.1K
Revenue
9K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
glutenfreemall.com screenshot
#2 glutenfreemall.com
95.1K
Revenue
43.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
cappellos.com vs top market performers
cappellos.com
top retailers
conversion rate vs average order value for cappellos.com and its competitors
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Revenue share by device at cappellos.com

In December large majority of sales on cappellos.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In December large majority of sales on cappellos.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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cappellos.com channels

Identify top traffic channels that drive growth for cappellos.comand discover how performance of traffic channels has changed over time.

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cappellos.com Google Ads spend

Evaluate cappellos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cappellos.com devices

Review cappellos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cappellos.com top markets

Explore cappellos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cappellos.com country & global rank

Assess the ranking of cappellos.com among other retailers within its primary country and worldwide.

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