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Apr 2026
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Home/Insights/Retailers/cappellos.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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38.3K
Revenue
Apr 26
13.3K
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Cappellos.com is an online platform focused on distributing a variety of food products. Their inventory includes grain-free and paleo-friendly items such as pizzas, pasta, cookie dough, and more. With an emphasis on natural and healthy ingredients, visitors can explore their product range and make purchases conveniently through the website.

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cappellos.com Annual Revenue and Growth

cappellos.com's annual sales on its online store amounted to $303K in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$303K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
cappellos.com revenue by year

cappellos.com's monthly revenueOVER TIME
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Over the past three months, cappellos.com revenue has experienced growth of 16%, compared to the preceding three months.

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cappellos.com revenue growth for last six months
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OVERVIEW
In April 2026, cappellos.com reported online sales revenue of $38,256, slightly below the food and drink/groceries median of $41,101, with a conversion rate of 2.50-3.00%, which is above the category's low of 1.41% but below the high of 5.45%. The average order value (AOV) ranged between $100-125, significantly lower than the high of $180, and the site recorded 13,255 sessions, close to the median of 15,274 but far behind industry leader kroger.com, which had 38,651,813 sessions and revenue exceeding $233 million.
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cappellos.com competitors

In April 2026, cappellos.com generated $38,256 in revenue from 348 transactions over 13,255 sessions, yielding an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. In comparison, freschetta.com outperformed cappellos.com with a revenue of $58,954, 859 transactions, and 14,825 sessions, achieving a conversion rate of 5.50-6.00% and a lower AOV of $50-75. Meanwhile, glutenfreemall.com recorded a revenue of $26,964 from 409 transactions, but its higher session count of 39,434 led to a conversion rate of 1.00-1.50% and a similar AOV of $50-75. While cappellos.com has a higher AOV, it lags in revenue and transactions compared to freschetta.com, showcasing a need for improved conversion strategies to better compete in the gluten-free market.

freschetta.com screenshot
#1 freschetta.com
59K
Revenue
14.8K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
glutenfreemall.com screenshot
#2 glutenfreemall.com
27K
Revenue
39.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
cappellos.com vs top market performers
cappellos.com
top retailers
conversion rate vs average order value for cappellos.com and its competitors
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Revenue share by device at cappellos.com

In April large majority of sales on cappellos.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In April large majority of sales on cappellos.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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cappellos.com channels

Identify top traffic channels that drive growth for cappellos.comand discover how performance of traffic channels has changed over time.

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cappellos.com Google Ads spend

Evaluate cappellos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cappellos.com devices

Review cappellos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cappellos.com top markets

Explore cappellos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cappellos.com country & global rank

Assess the ranking of cappellos.com among other retailers within its primary country and worldwide.

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