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Nov 2025
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Home/Insights/Retailers/cappellos.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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27.1K
Revenue
Nov 25
10.3K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Cappellos.com is an online platform focused on distributing a variety of food products. Their inventory includes grain-free and paleo-friendly items such as pizzas, pasta, cookie dough, and more. With an emphasis on natural and healthy ingredients, visitors can explore their product range and make purchases conveniently through the website.

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cappellos.com Annual Revenue and Growth

cappellos.com's annual sales on its online store amounted to $289.6K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$289.6K
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
cappellos.com revenue by year

cappellos.com's monthly revenueOVER TIME
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Over the past three months, cappellos.com revenue has experienced growth of 24%, compared to the preceding three months.

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cappellos.com revenue growth for last six months
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OVERVIEW
In November 2025, cappellos.com generated $27,074 in online sales, significantly below the FOOD AND DRINK median of $55,990, with a conversion rate of 3.00-3.50%, which falls short of the category's high of 6.77%. The average order value (AOV) ranged from $75 to $100, compared to the high AOV of $184, while sessions totaled 10,341, notably lower than the median of 15,991. This performance contrasts sharply with industry leader kroger.com, which achieved a staggering revenue of $431,369,162 and sessions exceeding 42 million, highlighting the competitive challenges faced by cappellos.com.
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cappellos.com competitors

In November 2025, when comparing cappellos.com to its competitors, cappellos.com falls behind freschetta.com in terms of revenue with $27,074 compared to freschetta.com's $30,550. However, cappellos.com has a higher conversion rate of 3.00-3.50% compared to freschetta.com's 6.50-7.00%. When compared to glutenfreemall.com, cappellos.com's revenue of $27,074 is significantly lower than glutenfreemall.com's $102,429. However, cappellos.com has a similar average order value (AOV) of $75-100 and a comparable conversion rate of 3.00-3.50%. Despite having lower revenue, cappellos.com is on par with glutenfreemall.com in terms of AOV and conversion rate. Overall, cappellos.com has room for improvement in revenue generation when compared to its competitors, but its conversion rate is relatively strong.

tasterepublicglutenfree.com screenshot
#1 tasterepublicglutenfree.com
906.2
Revenue
228
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
freschetta.com screenshot
#2 freschetta.com
30.5K
Revenue
8.2K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
glutenfreemall.com screenshot
#3 glutenfreemall.com
102.4K
Revenue
29.6K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
cappellos.com vs top market performers
cappellos.com
top retailers
conversion rate vs average order value for cappellos.com and its competitors
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Revenue share by device at cappellos.com

In November large majority of sales on cappellos.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In November large majority of sales on cappellos.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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cappellos.com channels

Identify top traffic channels that drive growth for cappellos.comand discover how performance of traffic channels has changed over time.

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cappellos.com Google Ads spend

Evaluate cappellos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cappellos.com devices

Review cappellos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cappellos.com top markets

Explore cappellos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cappellos.com country & global rank

Assess the ranking of cappellos.com among other retailers within its primary country and worldwide.

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