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Sep 2025
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Home/Insights/Retailers/cappellos.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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26.8K
Revenue
Sep 25
13.2K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Cappellos.com is an online platform focused on distributing a variety of food products. Their inventory includes grain-free and paleo-friendly items such as pizzas, pasta, cookie dough, and more. With an emphasis on natural and healthy ingredients, visitors can explore their product range and make purchases conveniently through the website.

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cappellos.com Annual Revenue and Growth

cappellos.com's annual sales on its online store amounted to $289.6K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$289.6K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
cappellos.com revenue by year

cappellos.com's monthly revenueOVER TIME
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Over the past three months, cappellos.com revenue has experienced growth of 42%, compared to the preceding three months.

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cappellos.com revenue growth for last six months
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OVERVIEW
In September 2025, cappellos.com generated online sales of $26,829, below the grocery sector's median of $38,144, with sessions totaling 13,222, slightly lower than the median of 14,912. Its conversion rate ranged between 2.00-2.50%, which is commendable compared to the sector's low of 1.32%, yet below the high of 5.26%. The average order value (AOV) was between $75-100, considerably lower than the sector's high of $182. Overall, cappellos.com demonstrates competitive metrics within the food and drink industry, although it has room for improvement against industry leaders like kroger.com, which dominates with substantial revenue and sessions.
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cappellos.com competitors

In September 2025, cappellos.com reported a revenue of $26,829 with 321 transactions and 13,222 sessions, resulting in an average order value (AOV) between $75-100 and a conversion rate of 2.00-2.50%. In comparison, freschetta.com generated a revenue of $24,347 with 422 transactions and 7,740 sessions, boasting a higher conversion rate of 5.00-5.50% but a lower AOV of $50-75. On the other hand, glutenfreemall.com outperformed both cappellos.com and freschetta.com with a revenue of $57,815 from 662 transactions and 29,600 sessions. Their AOV matches cappellos.com at $75-100, while their conversion rate mirrors cappellos.com's range of 2.00-2.50%. Despite cappellos.com having a lower revenue compared to glutenfreemall.com, it falls within a similar range when considering transactions and sessions.

freschetta.com screenshot
#1 freschetta.com
24.3K
Revenue
7.7K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
glutenfreemall.com screenshot
#2 glutenfreemall.com
57.8K
Revenue
29.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
cappellos.com vs top market performers
cappellos.com
top retailers
conversion rate vs average order value for cappellos.com and its competitors
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Revenue share by device at cappellos.com

In September large majority of sales on cappellos.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In September large majority of sales on cappellos.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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cappellos.com channels

Identify top traffic channels that drive growth for cappellos.comand discover how performance of traffic channels has changed over time.

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cappellos.com Google Ads spend

Evaluate cappellos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cappellos.com devices

Review cappellos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cappellos.com top markets

Explore cappellos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cappellos.com country & global rank

Assess the ranking of cappellos.com among other retailers within its primary country and worldwide.

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