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Oct 2025
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Home/Insights/Retailers/carterandholmes.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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24.6K
Revenue
Oct 25
11.4K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Carterandholmes.com is an online platform that offers a variety of orchid plants and related products. The website provides customers with a selection of orchid species, hybrid varieties, growing supplies, and accessories for enthusiasts around the world. The companys inventory caters to a diverse range of interests within the realm of orchid cultivation.

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carterandholmes.com Annual Revenue and Growth

carterandholmes.com's annual sales on its online store amounted to $332.5K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$332.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
carterandholmes.com revenue by year

carterandholmes.com's monthly revenueOVER TIME
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Over the past three months, carterandholmes.com revenue has experienced growth of 35%, compared to the preceding three months.

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carterandholmes.com revenue growth for last six months
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OVERVIEW
In October 2025, carterandholmes.com generated $24,649 in online sales, significantly below the home and garden industry median of $117,921, with a conversion rate between 2.50-3.00%, slightly lower than the high benchmark of 3.47%. The average order value (AOV) ranged from $50-75, well below the high AOV of $676 in the sector. The site recorded 11,415 sessions, far fewer than the industry median of 30,856 and the leader, homedepot.com, which boasts an impressive 152,722,965 sessions, highlighting substantial room for growth in both revenue and user engagement.
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carterandholmes.com competitors

In October 2025, carterandholmes.com generated a revenue of $24,649 from 332 transactions and 11,415 sessions with an Average Order Value (AOV) ranging from $50 to $75 and a conversion rate of 2.50-3.00%. Comparing this to its competitor waldor.com, which had a revenue of $24,814 from 186 transactions and 7,243 sessions, with a higher AOV of $125-$150 but a similar conversion rate of 2.50-3.00%, carterandholmes.com had more transactions and sessions but slightly lower revenue. However, carterandholmes.com had a lower AOV which could potentially indicate a different target market or product offerings compared to waldor.com. Overall, carterandholmes.com performed well in terms of transactions and sessions but may benefit from increasing its AOV to boost revenue.

waldor.com screenshot
#1 waldor.com
24.8K
Revenue
7.2K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
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TOP MARKET PERFORMERSby revenue
carterandholmes.com vs top market performers
carterandholmes.com
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conversion rate vs average order value for carterandholmes.com and its competitors
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Revenue share by device at carterandholmes.com

In October large majority of sales on carterandholmes.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In October large majority of sales on carterandholmes.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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carterandholmes.com channels

Identify top traffic channels that drive growth for carterandholmes.comand discover how performance of traffic channels has changed over time.

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carterandholmes.com Google Ads spend

Evaluate carterandholmes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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carterandholmes.com devices

Review carterandholmes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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carterandholmes.com top markets

Explore carterandholmes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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carterandholmes.com country & global rank

Assess the ranking of carterandholmes.com among other retailers within its primary country and worldwide.

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