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Sep 2025
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Home/Insights/Retailers/carterandholmes.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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12.2K
Revenue
Sep 25
6.1K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Carterandholmes.com is an online platform that offers a variety of orchid plants and related products. The website provides customers with a selection of orchid species, hybrid varieties, growing supplies, and accessories for enthusiasts around the world. The companys inventory caters to a diverse range of interests within the realm of orchid cultivation.

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carterandholmes.com Annual Revenue and Growth

carterandholmes.com's annual sales on its online store amounted to $332.5K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$332.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
carterandholmes.com revenue by year

carterandholmes.com's monthly revenueOVER TIME
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Over the past three months, carterandholmes.com revenue has experienced decline of 12%, compared to the preceding three months.

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carterandholmes.com revenue decline for last six months
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OVERVIEW
In September 2025, carterandholmes.com generated $12,219 in online sales, significantly below the home and garden industry median of $113,901, with a conversion rate between 2.50-3.00%, slightly under the industry high of 3.36%. Their average order value (AOV) ranged from $50-75, well below the industry high of $677. The website attracted 6,141 sessions, far fewer than the median of 32,433 and dwarfed by homedepot.com's 148,597,767 sessions, highlighting carterandholmes' need for improvement in both traffic and sales performance within the competitive home and garden market.
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carterandholmes.com competitors

In September 2025, carterandholmes.com reported a revenue of $12,219 with 174 transactions and 6,141 sessions, boasting an average order value (AOV) of $50-$75 and a conversion rate of 2.50-3.00%. Comparing this to its competitor waldor.com, which generated $26,087 in revenue from 192 transactions and 7,030 sessions, with a higher AOV of $125-$150, but the same conversion rate of 2.50-3.00%. While carterandholmes.com has a lower revenue and fewer transactions than waldor.com, it still maintains a competitive conversion rate and AOV within the industry standard. However, carterandholmes.com could potentially improve its revenue by increasing the number of transactions and sessions, aligning itself more closely with the metrics of its top competitor in the floral industry.

waldor.com screenshot
#1 waldor.com
26.1K
Revenue
7K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
carterandholmes.com vs top market performers
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conversion rate vs average order value for carterandholmes.com and its competitors
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Revenue share by device at carterandholmes.com

In September large majority of sales on carterandholmes.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In September large majority of sales on carterandholmes.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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carterandholmes.com channels

Identify top traffic channels that drive growth for carterandholmes.comand discover how performance of traffic channels has changed over time.

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carterandholmes.com Google Ads spend

Evaluate carterandholmes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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carterandholmes.com devices

Review carterandholmes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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carterandholmes.com top markets

Explore carterandholmes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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carterandholmes.com country & global rank

Assess the ranking of carterandholmes.com among other retailers within its primary country and worldwide.

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