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Sep 2025
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Home/Insights/Retailers/chrono24.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for chrono24.comchrono24.com

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66.3M
Revenue
Sep 25
4M
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$1700-1800
AOV
Sep 25
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Chrono24.com is an online platform that focuses on the trading of luxury watches. The website acts as a marketplace connecting buyers and sellers worldwide. It enables users to list, browse, and purchase a vast array of both new and pre-owned timepieces.

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chrono24.com Annual Revenue and Growth

chrono24.com's annual sales on its online store amounted to $645M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$645M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
chrono24.com revenue by year

chrono24.com's monthly revenueOVER TIME
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Over the past three months, chrono24.com revenue has experienced decline of 7.4%, compared to the preceding three months.

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chrono24.com revenue decline for last six months
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OVERVIEW
In September 2025, chrono24.com, a key player in the LUXURY sector, generated $66,255,120 in online sales, significantly lower than the median revenue of $79,797 in its category, with a conversion rate between 0.50-1.00%, falling short of the high benchmark of 2.77%. The average order value (AOV) ranged from $1,725 to $1,750, exceeding the category's low of $74 but below the high of $998. Additionally, the site recorded 4,007,840 sessions, a fraction of pandora.net’s 12,639,220 sessions, highlighting areas for growth in traffic and sales performance.
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chrono24.com competitors

In September 2025, chrono24.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $66,255,120 from 38,004 transactions and over 4 million sessions, chrono24.com had an AOV range of $1725-$1750 and a conversion rate of 0.50-1.00. In comparison, hodinkee.com generated $9,772,625 in revenue from 18,140 transactions and 2.27 million sessions, with an AOV of $525-$550 and a conversion rate of 0.50-1.00. jomashop.com had revenue of $28,594,783 from 88,792 transactions and 7.65 million sessions, with an AOV of $300-$325 and a conversion rate of 1.00-1.50. The other competitors, swisswatchexpo.com, crownandcaliber.com, and monochrome-watches.com, also fell short in revenue, transactions, sessions, AOV, and conversion rate compared to chrono24.com.

hodinkee.com screenshot
#1 hodinkee.com
9.8M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
jomashop.com screenshot
#2 jomashop.com
28.6M
Revenue
7.7M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
swisswatchexpo.com screenshot
#3 swisswatchexpo.com
1.9M
Revenue
1M
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
crownandcaliber.com screenshot
#4 crownandcaliber.com
40.4K
Revenue
50.8K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
monochrome-watches.com screenshot
#5 monochrome-watches.com
741.7K
Revenue
1.4M
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
chrono24.com vs top market performers
chrono24.com
top retailers
conversion rate vs average order value for chrono24.com and its competitors
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Revenue share by device at chrono24.com

In September large majority of sales on chrono24.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on chrono24.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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chrono24.com channels

Identify top traffic channels that drive growth for chrono24.comand discover how performance of traffic channels has changed over time.

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chrono24.com Google Ads spend

Evaluate chrono24.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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chrono24.com devices

Review chrono24.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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chrono24.com top markets

Explore chrono24.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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chrono24.com country & global rank

Assess the ranking of chrono24.com among other retailers within its primary country and worldwide.

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