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Jan 2026
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Home/Insights/Retailers/chrono24.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for chrono24.comchrono24.com

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73.6M
Revenue
Jan 26
4.3M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$1700-1800
AOV
Jan 26
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Chrono24.com is an online platform that focuses on the trading of luxury watches. The website acts as a marketplace connecting buyers and sellers worldwide. It enables users to list, browse, and purchase a vast array of both new and pre-owned timepieces.

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chrono24.com Annual Revenue and Growth

chrono24.com's annual sales on its online store amounted to $875.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$875.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
chrono24.com revenue by year

chrono24.com's monthly revenueOVER TIME
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Over the past three months, chrono24.com revenue has experienced decline of 6%, compared to the preceding three months.

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chrono24.com revenue decline for last six months
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OVERVIEW
In January 2026, chrono24.com generated $73,604,713 in revenue within the LUXURY sector, falling below the median of $104,222 and the leading competitor, brilliantearth.com, at $90,675,530. The site's conversion rate ranged from 0.50-1.00%, significantly lower than the sector's high of 2.76%, while its average order value (AOV) was between $1,725-$1,750, well above the industry low of $73. With 4,276,773 sessions, chrono24.com lagged behind the top performer, pandora.net, which had 21,750,377 sessions, reflecting the competitive landscape in this market segment.
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chrono24.com competitors

In January 2026, chrono24.com outperformed its competitors in terms of revenue, with a total revenue of $73,604,713. The closest competitor in revenue was jomashop.com with $60,738,344, followed by hodinkee.com at $8,791,378. chrono24.com also had a high number of transactions at 42,433, whereas crownandcaliber.com only had 17 transactions. In terms of sessions, jomashop.com led the pack with 9,541,466 sessions, while crownandcaliber.com only had 28,649 sessions. When looking at the average order value (AOV), swisswatchexpo.com had the highest AOV at $1175-$1200, while monochrome-watches.com had the lowest at $200-$225. Overall, chrono24.com showed strong performance across all metrics compared to its competitors in the watch market.

hodinkee.com screenshot
#1 hodinkee.com
8.8M
Revenue
1.9M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
jomashop.com screenshot
#2 jomashop.com
60.7M
Revenue
9.5M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
swisswatchexpo.com screenshot
#3 swisswatchexpo.com
3.6M
Revenue
1.1M
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
crownandcaliber.com screenshot
#4 crownandcaliber.com
21.8K
Revenue
28.6K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
monochrome-watches.com screenshot
#5 monochrome-watches.com
1.2M
Revenue
1.4M
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
chrono24.com vs top market performers
chrono24.com
top retailers
conversion rate vs average order value for chrono24.com and its competitors
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Revenue share by device at chrono24.com

In January large majority of sales on chrono24.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on chrono24.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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chrono24.com channels

Identify top traffic channels that drive growth for chrono24.comand discover how performance of traffic channels has changed over time.

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chrono24.com Google Ads spend

Evaluate chrono24.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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chrono24.com devices

Review chrono24.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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chrono24.com top markets

Explore chrono24.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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chrono24.com country & global rank

Assess the ranking of chrono24.com among other retailers within its primary country and worldwide.

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