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Apr 2026
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Home/Insights/Retailers/chrono24.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for chrono24.comchrono24.com

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88.7M
Revenue
Apr 26
5.6M
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$1900-2000
AOV
Apr 26
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Chrono24.com is an online platform that focuses on the trading of luxury watches. The website acts as a marketplace connecting buyers and sellers worldwide. It enables users to list, browse, and purchase a vast array of both new and pre-owned timepieces.

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chrono24.com Annual Revenue and Growth

chrono24.com's annual sales on its online store amounted to $875.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$875.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
chrono24.com revenue by year

chrono24.com's monthly revenueOVER TIME
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Over the past three months, chrono24.com revenue has experienced decline of 12%, compared to the preceding three months.

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chrono24.com revenue decline for last six months
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OVERVIEW
In April 2026, chrono24.com achieved online sales revenue of $88,670,337, surpassing the median of $85,935 in the LUXURY industry, though still below the top competitor, brilliantearth.com at $95,851,115; its conversion rate ranged from 0.50-1.00%, compared to a high of 2.71% and low of 0.33% in the sector, while its average order value (AOV) was between $1,900-1,925, significantly above the category's low of $85 and high of $1,006; with 5,636,799 sessions, it remains lower than the leader, pandora.net, which recorded 13,722,702 sessions, against a median of 28,800.
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chrono24.com competitors

In April 2026, chrono24.com led the online watch marketplace with a substantial revenue of $88,670,337 from 46,177 transactions, and an impressive average order value (AOV) ranging between $1,900 and $1,925. Its conversion rate of 0.50-1.00% reflects a strong performance in turning visitors into buyers. In contrast, competitors like jomashop.com generated $63,606,785 with 202,033 transactions, benefiting from a lower AOV of $300-325 and a higher conversion rate of 1.50-2.00%. hodinkee.com, with $13,529,802 in revenue from 23,442 transactions, exhibited a similar conversion rate but a significantly lower AOV of $575-600. Meanwhile, swisswatchexpo.com struggled with just $2,687,976 in revenue and a conversion rate of 0.00-0.50%. Overall, chrono24.com maintains a dominant position due to its higher revenue, AOV, and transaction volume compared to its competitors.

hodinkee.com screenshot
#1 hodinkee.com
13.5M
Revenue
2.8M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
jomashop.com screenshot
#2 jomashop.com
63.6M
Revenue
10.2M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
swisswatchexpo.com screenshot
#3 swisswatchexpo.com
2.7M
Revenue
751.8K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
crownandcaliber.com screenshot
#4 crownandcaliber.com
30.2K
Revenue
25.1K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
monochrome-watches.com screenshot
#5 monochrome-watches.com
1.5M
Revenue
1.9M
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
chrono24.com vs top market performers
chrono24.com
top retailers
conversion rate vs average order value for chrono24.com and its competitors
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Revenue share by device at chrono24.com

In April large majority of sales on chrono24.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on chrono24.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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chrono24.com channels

Identify top traffic channels that drive growth for chrono24.comand discover how performance of traffic channels has changed over time.

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chrono24.com Google Ads spend

Evaluate chrono24.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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chrono24.com devices

Review chrono24.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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chrono24.com top markets

Explore chrono24.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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chrono24.com country & global rank

Assess the ranking of chrono24.com among other retailers within its primary country and worldwide.

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