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Oct 2025
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Home/Insights/Retailers/chrono24.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for chrono24.comchrono24.com

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73.5M
Revenue
Oct 25
4.4M
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$1700-1800
AOV
Oct 25
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Chrono24.com is an online platform that focuses on the trading of luxury watches. The website acts as a marketplace connecting buyers and sellers worldwide. It enables users to list, browse, and purchase a vast array of both new and pre-owned timepieces.

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chrono24.com Annual Revenue and Growth

chrono24.com's annual sales on its online store amounted to $645M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$645M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
chrono24.com revenue by year

chrono24.com's monthly revenueOVER TIME
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Over the past three months, chrono24.com revenue has experienced decline of 6%, compared to the preceding three months.

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chrono24.com revenue decline for last six months
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OVERVIEW
In October 2025, chrono24.com generated $73,452,175 in revenue, falling short of the LUXURY median of $87,805 and trailing the largest competitor, brilliantearth.com, at $77,587,430. The site's conversion rate ranged from 0.50% to 1.00%, below the high benchmark of 2.82%. With an average order value (AOV) between $1,700 and $1,725, it exceeded the category's low of $75 but not its high of $984. Additionally, chrono24.com recorded 4,356,838 sessions, significantly lower than pandora.net's leading 13,541,880 sessions and far below the industry median of 26,996.
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chrono24.com competitors

In October 2025, chrono24.com outperformed its competitors in terms of revenue, transactions, and sessions. With a revenue of $73,452,175 from 42,772 transactions and 4,356,838 sessions, chrono24.com surpassed hodinkee.com, jomashop.com, swisswatchexpo.com, crownandcaliber.com, and monochrome-watches.com. While hodinkee.com had a revenue of $9,988,621 from 18,341 transactions and 2,263,967 sessions, jomashop.com recorded $50,661,809 in revenue from 155,561 transactions and 7,992,568 sessions. swisswatchexpo.com, crownandcaliber.com, and monochrome-watches.com also lagged behind chrono24.com in terms of revenue and transactions. With an average order value (AOV) ranging between $1700 and $1725 and a conversion rate between 0.50% and 1.00%, chrono24.com showcased superior performance compared to its competitors in the watch e-commerce market.

hodinkee.com screenshot
#1 hodinkee.com
10M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
jomashop.com screenshot
#2 jomashop.com
50.7M
Revenue
8M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
swisswatchexpo.com screenshot
#3 swisswatchexpo.com
2.7M
Revenue
1M
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
crownandcaliber.com screenshot
#4 crownandcaliber.com
35.7K
Revenue
46.1K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
monochrome-watches.com screenshot
#5 monochrome-watches.com
1M
Revenue
1.4M
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
chrono24.com vs top market performers
chrono24.com
top retailers
conversion rate vs average order value for chrono24.com and its competitors
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Revenue share by device at chrono24.com

In October large majority of sales on chrono24.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on chrono24.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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chrono24.com channels

Identify top traffic channels that drive growth for chrono24.comand discover how performance of traffic channels has changed over time.

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chrono24.com Google Ads spend

Evaluate chrono24.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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chrono24.com devices

Review chrono24.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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chrono24.com top markets

Explore chrono24.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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chrono24.com country & global rank

Assess the ranking of chrono24.com among other retailers within its primary country and worldwide.

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