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May 2025
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Home/Insights/Retailers/coolerguys.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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196.7K
Revenue
34.7K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
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Coolerguys.com sells a variety of cooling products for computers and electronics. They offer computer fans, cooling kits, fan accessories, thermal compounds, and other related items. The website provides customers with a range of options to efficiently cool their devices, ensuring optimal performance and durability.

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coolerguys.com's revenueOVER TIME
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Over the past three months, coolerguys.com revenue has experienced decline of 29%, compared to the preceding three months.

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coolerguys.com revenue decline for last six months
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OVERVIEW
coolerguys.com's revenue for online sales in COMPUTERS AND TECHNOLOGY is $196,747, with a median revenue of $178,913, while dell.com leads with $176,503,444. Conversion rate is 1.50-2.00%, compared to 3.78% high and 0.5% low. AOV is $275-300, with $910 as high and $155 as low. Sessions are at 34,718, with lenovo.com topping at 38,120,177 and median at 34,859.
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coolerguys.com competitors

In May 2025, coolerguys.com had a revenue of $196,747 with 670 transactions and 34,718 sessions. The average order value (AOV) was between $275-300, and the conversion rate ranged from 1.50-2.00%. Comparing coolerguys.com to its competitors, performance-pcs.com had a higher revenue of $458,961 with 1,060 transactions and 65,222 sessions. Their AOV was between $425-450, and the conversion rate was 1.50-2.00%. arctic.de outperformed coolerguys.com significantly with a revenue of $1,213,519, 5,253 transactions, and 572,023 sessions. However, their AOV was lower at $225-250, and the conversion rate was 0.50-1.00%. In terms of revenue and sessions, coolerguys.com was closer to acinfinity.com with a revenue of $885,074, 2,620 transactions, and 267,279 sessions, while their AOV was $325-350, and the conversion rate was 0.50-1.00%. lian-li.com had the highest revenue at $1,518,755, but a lower conversion rate of 0.00-0.50% and fewer sessions compared to coolerguys.com. aerocooler.com had the lowest revenue among the competitors at $34,654 with 111 transactions and 14,775 sessions. Their AOV was $300-325, and the conversion rate was 0.50-1.00%.

arctic.de screenshot
#1 arctic.de
1.2M
Revenue
572K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
lian-li.com screenshot
#2 lian-li.com
1.5M
Revenue
1.1M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
performance-pcs.com screenshot
#3 performance-pcs.com
459K
Revenue
65.2K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
acinfinity.com screenshot
#4 acinfinity.com
885.1K
Revenue
267.3K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
aerocooler.com screenshot
#5 aerocooler.com
34.7K
Revenue
14.8K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
coolerguys.com vs top market performers
coolerguys.com
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conversion rate vs average order value for coolerguys.com and its competitors
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Revenue share by device at coolerguys.com

In May large majority of sales on coolerguys.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.

In May large majority of sales on coolerguys.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.
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coolerguys.com channels

Identify top traffic channels that drive growth for coolerguys.comand discover how performance of traffic channels has changed over time.

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coolerguys.com Google Ads spend

Evaluate coolerguys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coolerguys.com devices

Review coolerguys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolerguys.com top markets

Explore coolerguys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coolerguys.com country & global rank

Assess the ranking of coolerguys.com among other retailers within its primary country and worldwide.

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