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Dec 2025
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Home/Insights/Retailers/coolerguys.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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347K
Revenue
Dec 25
39.8K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$250-275
AOV
Dec 25
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Coolerguys.com sells a variety of cooling products for computers and electronics. They offer computer fans, cooling kits, fan accessories, thermal compounds, and other related items. The website provides customers with a range of options to efficiently cool their devices, ensuring optimal performance and durability.

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coolerguys.com Annual Revenue and Growth

coolerguys.com's annual sales on its online store amounted to $2.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
coolerguys.com revenue by year

coolerguys.com's monthly revenueOVER TIME
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Over the past three months, coolerguys.com revenue has experienced growth of 7.8%, compared to the preceding three months.

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coolerguys.com revenue growth for last six months
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OVERVIEW
In December 2025, coolerguys.com achieved online sales revenue of $346,953, significantly exceeding the median of $214,657 in its category. With a conversion rate of 3.00-3.50%, it performed well, approaching the high of 3.4% for the industry. The Average Order Value (AOV) ranged from $250-275, while a high AOV in the category is $880. The website recorded 39,762 sessions, slightly above the median of 38,416, though far from the leader, lenovo.com, which had 48,680,972 sessions. Overall, coolerguys.com demonstrates strong performance metrics in the competitive landscape of computer hardware.
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coolerguys.com competitors

In December 2025, coolerguys.com generated a revenue of $346,953 from 1,320 transactions and 39,762 sessions, with an average order value (AOV) ranging from $250 to $275 and a conversion rate of 3.00-3.50%. In comparison, arctic.de had the highest revenue at $1,534,467 with 7,123 transactions and 760,872 sessions, but a lower AOV of $200-225 and a conversion rate of 0.50-1.00%. lian-li.com followed closely with $1,596,195 revenue from 2,179 transactions and 1,333,315 sessions, boasting a higher AOV of $725-750 but a lower conversion rate of 0.00-0.50%. performance-pcs.com had a revenue of $740,291 from 1,958 transactions and 85,432 sessions, with an AOV of $375-400 and a conversion rate of 2.00-2.50%. coolerguys.com demonstrated strong performance in terms of revenue and conversion rate compared to its competitors.

arctic.de screenshot
#1 arctic.de
1.5M
Revenue
760.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
lian-li.com screenshot
#2 lian-li.com
1.6M
Revenue
1.3M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
performance-pcs.com screenshot
#3 performance-pcs.com
740.3K
Revenue
85.4K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
acinfinity.com screenshot
#4 acinfinity.com
979K
Revenue
322.7K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
aerocooler.com screenshot
#5 aerocooler.com
52.2K
Revenue
20.8K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
coolerguys.com vs top market performers
coolerguys.com
top retailers
conversion rate vs average order value for coolerguys.com and its competitors
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Revenue share by device at coolerguys.com

In December large majority of sales on coolerguys.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on coolerguys.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coolerguys.com channels

Identify top traffic channels that drive growth for coolerguys.comand discover how performance of traffic channels has changed over time.

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coolerguys.com Google Ads spend

Evaluate coolerguys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coolerguys.com devices

Review coolerguys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolerguys.com top markets

Explore coolerguys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coolerguys.com country & global rank

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