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Oct 2025
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Home/Insights/Retailers/coolerguys.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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124.4K
Revenue
Oct 25
49K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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Coolerguys.com sells a variety of cooling products for computers and electronics. They offer computer fans, cooling kits, fan accessories, thermal compounds, and other related items. The website provides customers with a range of options to efficiently cool their devices, ensuring optimal performance and durability.

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coolerguys.com Annual Revenue and Growth

coolerguys.com's annual sales on its online store amounted to $2.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
coolerguys.com revenue by year

coolerguys.com's monthly revenueOVER TIME
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Over the past three months, coolerguys.com revenue has experienced decline of 33%, compared to the preceding three months.

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coolerguys.com revenue decline for last six months
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OVERVIEW
In October 2025, coolerguys.com generated $124,442 in online sales with a conversion rate between 0.50-1.00%, below the median of $194,678 and the industry high of 3.86%. Their average order value (AOV) ranged from $250 to $275, considerably lower than the high AOV of $905. With 48,990 sessions, coolerguys.com exceeded the median of 36,756 sessions in the computers, electronics, and technology sector, but remained significantly behind leading competitor dell.com, which recorded an astounding $216,481,095 in sales and lenovo.com with over 46 million sessions. Overall, coolerguys.com shows potential for growth in a competitive market.
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coolerguys.com competitors

In October 2025, coolerguys.com lagged behind its competitors in terms of revenue, with a total of $124,442 compared to arctic.de's $1,382,927 and lian-li.com's $1,546,623. While coolerguys.com had 478 transactions and 48,990 sessions, it was significantly lower than lian-li.com's 1,923 transactions and 1,147,242 sessions. Additionally, coolerguys.com had an average order value (AOV) of $250-275, which was lower than lian-li.com's $800-825. However, coolerguys.com did have a competitive conversion rate of 0.50-1.00, similar to most of its competitors. Despite its lower revenue and transaction numbers, coolerguys.com maintained a steady performance in terms of conversion rate when compared to arctic.de, lian-li.com, performance-pcs.com, acinfinity.com, and aerocooler.com.

arctic.de screenshot
#1 arctic.de
1.4M
Revenue
683.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
lian-li.com screenshot
#2 lian-li.com
1.5M
Revenue
1.1M
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
performance-pcs.com screenshot
#3 performance-pcs.com
303.4K
Revenue
76K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
acinfinity.com screenshot
#4 acinfinity.com
722.5K
Revenue
237.3K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
aerocooler.com screenshot
#5 aerocooler.com
36.9K
Revenue
15K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
coolerguys.com vs top market performers
coolerguys.com
top retailers
conversion rate vs average order value for coolerguys.com and its competitors
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Revenue share by device at coolerguys.com

In October large majority of sales on coolerguys.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on coolerguys.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coolerguys.com channels

Identify top traffic channels that drive growth for coolerguys.comand discover how performance of traffic channels has changed over time.

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coolerguys.com Google Ads spend

Evaluate coolerguys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coolerguys.com devices

Review coolerguys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolerguys.com top markets

Explore coolerguys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coolerguys.com country & global rank

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