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Sep 2025
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Home/Insights/Retailers/coolerguys.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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109.4K
Revenue
Sep 25
41.4K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$250-275
AOV
Sep 25
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Coolerguys.com sells a variety of cooling products for computers and electronics. They offer computer fans, cooling kits, fan accessories, thermal compounds, and other related items. The website provides customers with a range of options to efficiently cool their devices, ensuring optimal performance and durability.

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coolerguys.com Annual Revenue and Growth

coolerguys.com's annual sales on its online store amounted to $2.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
coolerguys.com revenue by year

coolerguys.com's monthly revenueOVER TIME
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Over the past three months, coolerguys.com revenue has experienced decline of 9.4%, compared to the preceding three months.

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coolerguys.com revenue decline for last six months
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OVERVIEW
In September 2025, coolerguys.com generated $109,392 in revenue from online sales, below the industry median of $178,679, with a conversion rate ranging from 0.50% to 1.00%, notably lower than the high of 3.68% in its category. The average order value (AOV) fell between $250 and $275, significantly less than the high AOV of $878. With 41,391 sessions, coolerguys.com surpassed the median of 39,078 but lagged behind the leading site, dell.com, which boasted 187,829,438 in revenue. Overall, these metrics indicate opportunities for growth in revenue and conversion optimization.
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coolerguys.com competitors

When comparing coolerguys.com to its competitors in September 2025, we can see that coolerguys.com had a revenue of $109,392 with 410 transactions and 41,391 sessions. Their average order value (AOV) falls between $250-275 with a conversion rate of 0.50-1.00. In comparison, arctic.de had a significantly higher revenue of $1,596,039 with 7,418 transactions and 758,691 sessions. lian-li.com had a revenue of $1,344,129 with 1,752 transactions and 1,052,412 sessions, boasting a higher AOV of $750-775 but a lower conversion rate of 0.00-0.50. performance-pcs.com had a revenue of $328,665 with 831 transactions and 79,190 sessions, with an AOV of $375-400 and a conversion rate of 1.00-1.50. acinfinity.com had a revenue of $1,050,634 with 3,310 transactions and 324,791 sessions, similar to coolerguys.com in terms of AOV and conversion rate. aerocooler.com had a lower revenue of $42,231 with 134 transactions and 16,471 sessions, also falling within the same AOV range and conversion rate as coolerguys.com.

arctic.de screenshot
#1 arctic.de
1.6M
Revenue
758.7K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
lian-li.com screenshot
#2 lian-li.com
1.3M
Revenue
1.1M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
performance-pcs.com screenshot
#3 performance-pcs.com
328.7K
Revenue
79.2K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
acinfinity.com screenshot
#4 acinfinity.com
1.1M
Revenue
324.8K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
aerocooler.com screenshot
#5 aerocooler.com
42.2K
Revenue
16.5K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
coolerguys.com vs top market performers
coolerguys.com
top retailers
conversion rate vs average order value for coolerguys.com and its competitors
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Revenue share by device at coolerguys.com

In September large majority of sales on coolerguys.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on coolerguys.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coolerguys.com channels

Identify top traffic channels that drive growth for coolerguys.comand discover how performance of traffic channels has changed over time.

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coolerguys.com Google Ads spend

Evaluate coolerguys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coolerguys.com devices

Review coolerguys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolerguys.com top markets

Explore coolerguys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coolerguys.com country & global rank

Assess the ranking of coolerguys.com among other retailers within its primary country and worldwide.

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