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May 2026
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Home/Insights/Retailers/cradlewise.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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328.4K
Revenue
May 26
446.6K
Sessions
May 26
0.0-0.5%
Conv. rate
May 26
$1200-1300
AOV
May 26
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Cradlewise.com is an online platform that specializes in selling smart baby cribs. Their products feature advanced technology and sophisticated sensors designed to monitor and respond to the babys needs, providing a safe and comfortable sleep environment. The website also offers additional functionalities like sleep tracking and customizing sleep routines.

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cradlewise.com Annual Revenue and Growth

cradlewise.com's annual sales on its online store amounted to $1.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.3M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
cradlewise.com revenue by year

cradlewise.com's monthly revenueOVER TIME
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Over the past three months, cradlewise.com revenue has experienced growth of 70%, compared to the preceding three months.

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cradlewise.com revenue growth for last six months
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OVERVIEW
In May 2026, cradlewise.com generated $328,443 in online sales, significantly above the median of $90,421 for the computers and electronics sector. Despite this strong revenue, its conversion rate ranged from 0.00-0.50%, well below the industry average of 3.74%, and it recorded an average order value (AOV) between $1,225 and $1,250, surpassing the high AOV of $753 in the category. The website attracted 446,568 sessions, substantially fewer than the leading competitor, m.takealot.com, which achieved over 10 million sessions, highlighting opportunities for improving both traffic and conversion efficiency.
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cradlewise.com competitors

In May 2026, cradlewise.com generated $328,443 in revenue with an average order value (AOV) of $1225-$1250, significantly outpacing most competitors despite a low conversion rate of 0.00-0.50%. In comparison, newtonbaby.com leads the market with a staggering $3,171,032 in revenue and an impressive conversion rate of 2.50-3.00%, benefiting from a higher AOV of $225-$250. Meanwhile, dreamlandbabyco.com and nestedbean.com reported revenues of $236,188 and $130,853, respectively, with conversion rates of 1.50-2.00% and 2.00-2.50%, indicating their higher transactional success despite lower AOVs of $125-$150 and $75-$100. castleware.com and sleepingbaby.com, however, lag significantly with revenues of $6,679 and $42, and lower transaction counts. Overall, cradlewise.com stands out for its high AOV, but its low conversion rate may hinder broader market competitiveness compared to its rivals.

nestedbean.com screenshot
#1 nestedbean.com
130.9K
Revenue
59.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
dreamlandbabyco.com screenshot
#2 dreamlandbabyco.com
236.2K
Revenue
87.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
sleepingbaby.com screenshot
#3 sleepingbaby.com
42.4
Revenue
72
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
castleware.com screenshot
#4 castleware.com
6.7K
Revenue
2.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
pehr.com screenshot
#5 pehr.com
797.4K
Revenue
121.8K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
cradlewise.com vs top market performers
cradlewise.com
top retailers
conversion rate vs average order value for cradlewise.com and its competitors
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Revenue share by device at cradlewise.com

In May large majority of sales on cradlewise.com, 91% was finalized on desktop devices, with 8.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on cradlewise.com, 91% was finalized on desktop devices, with 8.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries cradlewise.com operates in

cradlewise.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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cradlewise.com channels

Identify top traffic channels that drive growth for cradlewise.comand discover how performance of traffic channels has changed over time.

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cradlewise.com Google Ads spend

Evaluate cradlewise.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cradlewise.com devices

Review cradlewise.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cradlewise.com top markets

Explore cradlewise.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cradlewise.com country & global rank

Assess the ranking of cradlewise.com among other retailers within its primary country and worldwide.

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