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Nov 2025
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Home/Insights/Retailers/cradlewise.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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145K
Revenue
Nov 25
254.1K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$1100-1200
AOV
Nov 25
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Cradlewise.com is an online platform that specializes in selling smart baby cribs. Their products feature advanced technology and sophisticated sensors designed to monitor and respond to the babys needs, providing a safe and comfortable sleep environment. The website also offers additional functionalities like sleep tracking and customizing sleep routines.

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cradlewise.com Annual Revenue and Growth

cradlewise.com's annual sales on its online store amounted to $1.5M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
cradlewise.com revenue by year

cradlewise.com's monthly revenueOVER TIME
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Over the past three months, cradlewise.com revenue has experienced growth of 17%, compared to the preceding three months.

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cradlewise.com revenue growth for last six months
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OVERVIEW
In November 2025, cradlewise.com generated $145,000 in revenue from online sales, exceeding the industry median of $119,014. Despite this success, the site’s conversion rate remained low at 0.00-0.50%, compared to a high of 4.09% in the computers and electronics sector. The average order value (AOV) stood at $1,150-1,175, significantly above the industry low of $58 but lower than the high of $719. With 254,077 sessions, cradlewise.com performed better than the median of 47,122 but fell short of market leader m.takealot.com's 11,105,187 sessions, highlighting potential for growth in user engagement.
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cradlewise.com competitors

In November 2025, cradlewise.com had a revenue of $145,000 with 125 transactions and 254,077 sessions, resulting in an Average Order Value (AOV) of $1150-1175 and a conversion rate of 0.00-0.50%. Compared to its competitors, cradlewise.com falls behind in terms of revenue and transactions but has a higher AOV. nestedbean.com leads the pack with a revenue of $179,993, 1,983 transactions, and 68,868 sessions, boasting a conversion rate of 2.50-3.00%. Similarly, dreamlandbabyco.com and castleware.com also outperform cradlewise.com in revenue and transactions. However, cradlewise.com excels in AOV compared to its competitors, showcasing its ability to attract customers willing to spend more on their products. In contrast, newtonbaby.com stands out with the highest revenue of $2,893,181, 10,865 transactions, and 472,839 sessions, highlighting its dominance in the market.

nestedbean.com screenshot
#1 nestedbean.com
180K
Revenue
68.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
dreamlandbabyco.com screenshot
#2 dreamlandbabyco.com
220.8K
Revenue
63.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
sleepingbaby.com screenshot
#3 sleepingbaby.com
653.5
Revenue
250
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
castleware.com screenshot
#4 castleware.com
20.4K
Revenue
5K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
pehr.com screenshot
#5 pehr.com
625.8K
Revenue
72.6K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
cradlewise.com vs top market performers
cradlewise.com
top retailers
conversion rate vs average order value for cradlewise.com and its competitors
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Revenue share by device at cradlewise.com

In November large majority of sales on cradlewise.com, 91% was finalized on desktop devices, with 8.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on cradlewise.com, 91% was finalized on desktop devices, with 8.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cradlewise.com channels

Identify top traffic channels that drive growth for cradlewise.comand discover how performance of traffic channels has changed over time.

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cradlewise.com Google Ads spend

Evaluate cradlewise.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cradlewise.com devices

Review cradlewise.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cradlewise.com top markets

Explore cradlewise.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cradlewise.com country & global rank

Assess the ranking of cradlewise.com among other retailers within its primary country and worldwide.

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