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Oct 2025
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Home/Insights/Retailers/cradlewise.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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113.4K
Revenue
Oct 25
279.9K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$1100-1200
AOV
Oct 25
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Cradlewise.com is an online platform that specializes in selling smart baby cribs. Their products feature advanced technology and sophisticated sensors designed to monitor and respond to the babys needs, providing a safe and comfortable sleep environment. The website also offers additional functionalities like sleep tracking and customizing sleep routines.

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cradlewise.com Annual Revenue and Growth

cradlewise.com's annual sales on its online store amounted to $1.5M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
cradlewise.com revenue by year

cradlewise.com's monthly revenueOVER TIME
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Over the past three months, cradlewise.com revenue has experienced decline of 5%, compared to the preceding three months.

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cradlewise.com revenue decline for last six months
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OVERVIEW
In October 2025, cradlewise.com generated $113,408 in online sales, falling below the industry median of $124,831, with a conversion rate ranging from 0.00-0.50%, significantly lower than the industry's high of 4.03%. The average order value (AOV) stood at $1150-1175, exceeding the industry's low of $57 but below its high of $734. cradlewise.com recorded 279,873 sessions, which is substantially higher than the industry median of 43,770, yet pales in comparison to the top competitor's impressive 10,888,880 sessions, indicating potential areas for improvement in conversion and sales performance within the competitive landscape.
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cradlewise.com competitors

In October 2025, cradlewise.com generated $113,408 in revenue from 98 transactions with 279,873 sessions, resulting in an average order value (AOV) of $1150-$1175 and a conversion rate of 0.00-0.50%. Comparing this data to its competitors, nestedbean.com had higher revenue ($184,975) and transactions (2,086) but fewer sessions (73,748) with a lower AOV of $75-$100 and a higher conversion rate of 2.50-3.00%. dreamlandbabyco.com also had higher revenue ($171,762) and transactions (1,315) with more sessions (81,115) than cradlewise.com, with a higher AOV of $125-$150 but a lower conversion rate of 1.50-2.00%. castleware.com had lower revenue ($10,243) and transactions (78) with fewer sessions (3,217) compared to cradlewise.com, with a similar AOV of $125-$150 and a higher conversion rate of 2.00-2.50%. Finally, newtonbaby.com outperformed all competitors with significantly higher revenue ($2,185,798) and transactions (8,083) with more sessions (358,529), a higher AOV of $250-$275, and a similar conversion rate of 2.00-2.50% as cradlewise.com.

nestedbean.com screenshot
#1 nestedbean.com
185K
Revenue
73.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
dreamlandbabyco.com screenshot
#2 dreamlandbabyco.com
171.8K
Revenue
81.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
castleware.com screenshot
#3 castleware.com
10.2K
Revenue
3.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
pehr.com screenshot
#4 pehr.com
526.6K
Revenue
73.8K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
newtonbaby.com screenshot
#5 newtonbaby.com
2.2M
Revenue
358.5K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
cradlewise.com vs top market performers
cradlewise.com
top retailers
conversion rate vs average order value for cradlewise.com and its competitors
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Revenue share by device at cradlewise.com

In October large majority of sales on cradlewise.com, 91% was finalized on desktop devices, with 8.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on cradlewise.com, 91% was finalized on desktop devices, with 8.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cradlewise.com channels

Identify top traffic channels that drive growth for cradlewise.comand discover how performance of traffic channels has changed over time.

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cradlewise.com Google Ads spend

Evaluate cradlewise.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cradlewise.com devices

Review cradlewise.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cradlewise.com top markets

Explore cradlewise.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cradlewise.com country & global rank

Assess the ranking of cradlewise.com among other retailers within its primary country and worldwide.

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