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Oct 2025

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Home/Insights/Retailers/craftoutlet.com

TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

craftoutlet.com

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676.7K

Revenue

Oct 25

203.2K

Sessions

Oct 25

3.0-3.5%

Conv. rate

Oct 25

$100-125

AOV

Oct 25

Main country of store: UNITED STATES
Website category: HOME AND GARDEN

CraftOutlet.com sells craft and floral supplies online. We offer a huge selection of ribbon, deco mesh, wreath forms, burlap and more. Wholesale pricing to the public.

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craftoutlet.com's monthly revenueOVER TIME
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Over the past three months, craftoutlet.com revenue has experienced decline of 4.8%, compared to the preceding three months.

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craftoutlet.com revenue decline for last six months

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OVERVIEW

In October 2025, craftoutlet.com, operating in the home_and_garden category, achieved online sales revenue of $676,698, significantly higher than the median of $117,921. With a conversion rate of 3.00-3.50%, it is on par with the very high industry rate of 3.47%. The average order value (AOV) ranges from $100-125, well below the category's peak of $676. The site garnered 203,212 sessions, outpacing the median of 30,856, but trailing behind the industry leader, homedepot.com, which amassed an impressive 152,722,965 sessions and generated $1,418,970,899 in revenue.

craftoutlet.com competitors

craftoutlet.com falls behind its competitors in terms of revenue, with a total of $676,698 in October 2025. bbcrafts.com, mayarts.com, papermart.com, and nashvillewraps.com generated $81,944, $114,861, $5,225,541, and $4,259,199 respectively. In terms of transactions, craftoutlet.com had 6,188, while papermart.com led with 14,710. craftoutlet.com had 203,212 sessions, whereas papermart.com had the highest with 305,153. craftoutlet.com's average order value (AOV) ranged from $100-125, falling in between the AOV of its competitors. Conversion rate for craftoutlet.com was 3.00-3.50%, similar to mayarts.com but lower than papermart.com and nashvillewraps.com. Overall, while craftoutlet.com is competitive in terms of AOV and conversion rate, it lags behind in revenue and transactions compared to its competitors.

#1 bbcrafts.com

81.9K

Revenue

41.1K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#2 mayarts.com

114.9K

Revenue

19.3K

Sessions

3.0-3.5%

Conv. rate

$175-200

AOV

#3 papermart.com

5.2M

Revenue

305.2K

Sessions

4.5-5.0%

Conv. rate

$350-375

AOV

#4 nashvillewraps.com

4.3M

Revenue

94.9K

Sessions

7.0-7.5%

Conv. rate

$600-700

AOV

#5 save-on-crafts.com

3.3K

Revenue

11.6K

Sessions

0.0-0.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

thechristmaspalace.com

mayarts.com

bbcrafts.com

save-on-crafts.com

TOP MARKET PERFORMERSby revenue

thechristmaspalace.com

mayarts.com

bbcrafts.com

save-on-crafts.com

craftoutlet.com vs top market performers

craftoutlet.com

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Revenue share by device at craftoutlet.com

In October large majority of sales on craftoutlet.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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craftoutlet.com channels

Identify top traffic channels that drive growth for craftoutlet.comand discover how performance of traffic channels has changed over time.

craftoutlet.com Google Ads spend

Evaluate craftoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

craftoutlet.com devices

Review craftoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

craftoutlet.com top markets

Explore craftoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.