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Sep 2025
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Home/Insights/Retailers/craftpassion.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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79.3K
Revenue
Sep 25
141.5K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Craft Passion is a website featuring various crafting ideas and projects. It offers a wide range of step-by-step tutorials, patterns, and printable resources for various crafts such as sewing, crochet, and knitting. Additionally, it provides tips, techniques, and inspiration for creating DIY crafts and handmade items.

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craftpassion.com Annual Revenue and Growth

craftpassion.com's annual sales on its online store amounted to $1.2M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
craftpassion.com revenue by year

craftpassion.com's monthly revenueOVER TIME
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Over the past three months, craftpassion.com revenue has experienced decline of 0.96%, compared to the preceding three months.

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craftpassion.com revenue decline for last six months
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OVERVIEW
In September 2025, craftpassion.com, a player in the CRAFTS industry, generated online sales revenue of $79,261, significantly above the median of $43,726, but far below market leader hobbylobby.com's $9,396,528. The site achieved a conversion rate of 1.50-2.00%, below the high of 4.35% for the category, with an average order value (AOV) of $25-50, notably lower than the top AOV of $313. With 141,462 sessions, craftpassion.com surpassed the median of 20,689 sessions but trailed significantly behind hobbylobby.com's staggering 16,508,897 sessions.
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craftpassion.com competitors

In September 2025, when comparing craftpassion.com to its competitor lovecrafts.com, it is evident that lovecrafts.com outperforms in terms of revenue, transactions, sessions, and average order value (AOV). lovecrafts.com generated a revenue of $6,145,633 from 56,777 transactions and 1,949,523 sessions, with an AOV ranging from $100-125. In contrast, craftpassion.com generated a revenue of $79,261 from 2,193 transactions and 141,462 sessions, with an AOV ranging from $25-50. However, craftpassion.com had a slightly higher conversion rate of 1.50-2.00 compared to lovecrafts.com's 2.50-3.00. Despite craftpassion.com's lower overall metrics, its higher conversion rate indicates that it may have a more engaged and loyal customer base.

lovecrafts.com screenshot
#1 lovecrafts.com
6.1M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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TOP MARKET PERFORMERSby revenue
craftpassion.com vs top market performers
craftpassion.com
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conversion rate vs average order value for craftpassion.com and its competitors
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Revenue share by device at craftpassion.com

In September large majority of sales on craftpassion.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on craftpassion.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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craftpassion.com channels

Identify top traffic channels that drive growth for craftpassion.comand discover how performance of traffic channels has changed over time.

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craftpassion.com Google Ads spend

Evaluate craftpassion.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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craftpassion.com devices

Review craftpassion.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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craftpassion.com top markets

Explore craftpassion.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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craftpassion.com country & global rank

Assess the ranking of craftpassion.com among other retailers within its primary country and worldwide.

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