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Jan 2026
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Home/Insights/Retailers/daftboy.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for daftboy.comdaftboy.com

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36.3K
Revenue
Jan 26
19.3K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Daftboy.com is an online retailer that offers a variety of products. Their inventory includes unique items such as fans, face masks, bags, and apparel. The website focuses on selling distinctive accessories and clothing options to cater to different tastes and preferences.

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daftboy.com Annual Revenue and Growth

daftboy.com's annual sales on its online store amounted to $358.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$358.4K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
daftboy.com revenue by year

daftboy.com's monthly revenueOVER TIME
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Over the past three months, daftboy.com revenue has experienced decline of 7%, compared to the preceding three months.

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daftboy.com revenue decline for last six months
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OVERVIEW
In January 2026, daftboy.com generated $36,322 in revenue, below the BEAUTY AND COSMETICS median of $51,477, with a conversion rate of 2.00-2.50%, trailing the high of 4.7%. The average order value (AOV) ranged from $75-100, significantly lower than the top AOV of $194. The site attracted 19,345 sessions, compared to the median of 22,631, highlighting areas for improvement, especially given the market leader ulta.com’s staggering figures of $104,496,353 in revenue and 47,691,438 sessions.
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daftboy.com competitors

In January 2026, daftboy.com generated a revenue of $36,322 from 477 transactions and 19,345 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate between 2.00% to 2.50%. In comparison, its competitor twincitiesleather.com had a revenue of $25,764 from 113 transactions and 3,324 sessions, with a higher AOV of $225 to $250 but a slightly better conversion rate of 3.00% to 3.50%. Despite daftboy.com having more transactions and sessions, twincitiesleather.com boasts a higher AOV and conversion rate, indicating that they may have a more niche or premium product offering that appeals to their target market. However, daftboy.com's larger customer base could potentially lead to higher overall revenue in the long run.

twincitiesleather.com screenshot
#1 twincitiesleather.com
25.8K
Revenue
3.3K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
daftboy.com vs top market performers
daftboy.com
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conversion rate vs average order value for daftboy.com and its competitors
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Revenue share by device at daftboy.com

In January large majority of sales on daftboy.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In January large majority of sales on daftboy.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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daftboy.com channels

Identify top traffic channels that drive growth for daftboy.comand discover how performance of traffic channels has changed over time.

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daftboy.com Google Ads spend

Evaluate daftboy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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daftboy.com devices

Review daftboy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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daftboy.com top markets

Explore daftboy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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daftboy.com country & global rank

Assess the ranking of daftboy.com among other retailers within its primary country and worldwide.

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