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Oct 2025
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Home/Insights/Retailers/daftboy.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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34.1K
Revenue
Oct 25
17.1K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Daftboy.com is an online retailer that offers a variety of products. Their inventory includes unique items such as fans, face masks, bags, and apparel. The website focuses on selling distinctive accessories and clothing options to cater to different tastes and preferences.

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daftboy.com Annual Revenue and Growth

daftboy.com's annual sales on its online store amounted to $495.5K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$495.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
daftboy.com revenue by year

daftboy.com's monthly revenueOVER TIME
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Over the past three months, daftboy.com revenue has experienced decline of 4.5%, compared to the preceding three months.

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daftboy.com revenue decline for last six months
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OVERVIEW
In October 2025, daftboy.com generated $34,101 in online sales, slightly below the BEAUTY AND COSMETICS median of $41,294, with a conversion rate of 2.50-3.00%, underperforming against the category's high of 4.65%. The site's average order value (AOV) ranged from $75-100, significantly lower than the industry's peak AOV of $202, and its 17,086 sessions fell short of the median 18,156, reflecting challenges in driving traffic and conversions compared to leading competitors like themancompany.com and sephora.com, which command much larger sales and audience engagement.
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daftboy.com competitors

In October 2025, daftboy.com generated $34,101 in revenue from 441 transactions and 17,086 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate between 2.50% and 3.00%. In comparison, its competitor twincitiesleather.com outperformed in revenue with $42,333, but had fewer transactions (176) and sessions (5,512). twincitiesleather.com boasted a higher AOV of $225 to $250 and a slightly higher conversion rate of 3.00% to 3.50%. While daftboy.com had a higher number of transactions and sessions, twincitiesleather.com had a higher AOV and conversion rate, indicating a different approach to customer targeting and engagement between the two competitors in the online retail market for leather goods.

twincitiesleather.com screenshot
#1 twincitiesleather.com
42.3K
Revenue
5.5K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
daftboy.com vs top market performers
daftboy.com
top retailers
conversion rate vs average order value for daftboy.com and its competitors
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Revenue share by device at daftboy.com

In October large majority of sales on daftboy.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In October large majority of sales on daftboy.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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daftboy.com channels

Identify top traffic channels that drive growth for daftboy.comand discover how performance of traffic channels has changed over time.

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daftboy.com Google Ads spend

Evaluate daftboy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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daftboy.com devices

Review daftboy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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daftboy.com top markets

Explore daftboy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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daftboy.com country & global rank

Assess the ranking of daftboy.com among other retailers within its primary country and worldwide.

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