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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

deardahlia.com

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75.1K

Revenue

21.7K

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

DearDahlia.com is an e-commerce website that offers a variety of beauty products. They specialize in selling vegan and cruelty-free cosmetics infused with skincare ingredients. Their extensive range features makeup items like lipsticks, foundations, blushes, and eye shadows. The brand is committed to sustainability and using environmentally-friendly packaging materials.

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deardahlia.com's revenueOVER TIME
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Over the past three months, deardahlia.com revenue has experienced decline of 17%, compared to the preceding three months.

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deardahlia.com revenue decline for last six months

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OVERVIEW

In May 2025, deardahlia.com in the BEAUTY AND COSMETICS industry generated $75,065 in online sales, with a conversion rate of 4.00-4.50% and an average order value (AOV) of $75-100. The website had 21,691 sessions during the month. The highest revenue in the category came from ulta.com at $96,002,620, while the highest conversion rate was 4.51% and the highest AOV was $213. The highest number of sessions was recorded by sephora.com at 38,510,361, with a median of 19,997 sessions in the industry.

deardahlia.com competitors

In May 2025, deardahlia.com outperformed its competitors in terms of revenue, with $75,065 compared to Zoeva Cosmetics at $113,676, Winky Lux at $40,427, and Ramy at $6,084. However, deardahlia.com had a lower number of transactions at 906, compared to Zoeva Cosmetics with 1,187 and Winky Lux with 1,311. In sessions, deardahlia.com had 21,691, which was less than Zoeva Cosmetics at 46,873 but more than Winky Lux at 37,599 and Ramy at 2,248. deardahlia.com and Zoeva Cosmetics had similar Average Order Values (AOV) in the range of $75-100, while Winky Lux had an AOV of $25-50. deardahlia.com had a higher conversion rate of 4.00-4.50% compared to Zoeva Cosmetics at 2.50-3.00% and Winky Lux at 3.00-3.50%.

#1 zoevacosmetics.com

113.7K

Revenue

46.9K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#2 winkylux.com

40.4K

Revenue

37.6K

Sessions

3.0-3.5%

Conv. rate

$25-50

AOV

#3 ramy.com

6.1K

Revenue

2.2K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

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deardahlia.com vs top market performers

deardahlia.com

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Revenue share by device at deardahlia.com

In May large majority of sales on deardahlia.com, 64% was finalized on mobile devices, with 36% of sales coming from desktop devices.

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deardahlia.com channels

Identify top traffic channels that drive growth for deardahlia.comand discover how performance of traffic channels has changed over time.

deardahlia.com Google Ads spend

Evaluate deardahlia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

deardahlia.com devices

Review deardahlia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

deardahlia.com top markets

Explore deardahlia.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.