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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

decathlon.fr

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55.9M

Revenue

25.4M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

Main country of store: FRANCE
Website category: MARKETPLACE

Decathlon.fr is an online platform that offers a wide variety of sports equipment and apparel. The website sells products for activities like cycling, hiking, swimming, and team sports. It provides users with a convenient shopping experience and up-to-date information on products, including pricing, specifications, and customer reviews.

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decathlon.fr's revenueOVER TIME
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Over the past three months, decathlon.fr revenue has experienced growth of 5.7%, compared to the preceding three months.

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decathlon.fr revenue growth for last six months

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OVERVIEW

decathlon.fr, an e-commerce/marketplace, had online sales revenue of $55,925,000 in May 2025, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $75-100. Its total sessions reached 25,431,822. Compared to amazon.com, the largest in the category with $12,259,837,505 revenue and 2,589,786,292 sessions, decathlon.fr's metrics are lower, with a median revenue of $326,539 and median sessions of 140,161. The industry's highest conversion rate was 4.13% and the highest AOV was $299, while the lowest conversion rate was 0.88% and the lowest AOV was $52.

decathlon.fr competitors

In May 2025, decathlon.fr generated a revenue of 55,925,000 with 609,761 transactions and 25,431,822 sessions, boasting an average order value (AOV) of 75-100 and a conversion rate of 2.00-2.50%. Compared to its competitors, nike.com leads the pack with a revenue of 326,586,210, 2,523,168 transactions, and 116,622,635 sessions, along with a higher AOV of 125-150. zalando.fr falls behind with a revenue of 21,317,870, 270,978 transactions, and 12,922,863 sessions, showcasing similar AOV and conversion rate to decathlon.fr. Meanwhile, adidas.fr trails with a revenue of 3,236,476, 35,974 transactions, and 3,113,569 sessions, and a lower conversion rate of 1.00-1.50%. decathlon.fr's performance lies between these competitors, with room for growth in key areas to compete more closely with nike.com in the market.

#1 zalando.fr

21.3M

Revenue

12.9M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#2 adidas.fr

3.2M

Revenue

3.1M

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#3 nike.com

326.6M

Revenue

116.6M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

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TOP MARKET PERFORMERSby revenue

decathlon.fr vs top market performers

decathlon.fr

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Revenue share by device at decathlon.fr

In May large majority of sales on decathlon.fr, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.

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decathlon.fr channels

Identify top traffic channels that drive growth for decathlon.frand discover how performance of traffic channels has changed over time.

decathlon.fr Google Ads spend

Evaluate decathlon.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

decathlon.fr devices

Review decathlon.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

decathlon.fr top markets

Explore decathlon.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.