decathlon.fr
Decathlon.fr is an online platform that offers a wide variety of sports equipment and apparel. The website sells products for activities like cycling, hiking, swimming, and team sports. It provides users with a convenient shopping experience and up-to-date information on products, including pricing, specifications, and customer reviews.
GRIPS CUSTOMERS & RESEARCH PARTNERS
decathlon.fr Annual Revenue and Growth
decathlon.fr's annual sales on its online store amounted to $671.6M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
decathlon.fr's monthly revenueOVER TIME
Over the past three months, decathlon.fr revenue has experienced decline of 15%, compared to the preceding three months.
decathlon.fr competitors
In April 2026, decathlon.fr outperformed adidas.fr with a substantial revenue of $48,883,228, compared to adidas.fr's $4,422,752. While decathlon.fr recorded 511,166 transactions and 21,093,470 sessions, adidas.fr only managed 49,336 transactions from 3,614,231 sessions, resulting in a higher conversion rate for decathlon.fr at 2.00-2.50%, compared to adidas.fr’s 1.00-1.50%. However, decathlon.fr fell short of nike.com, which led with a remarkable revenue of $262,211,194, despite having a slightly lower conversion rate of 1.50-2.00% from 109,416,927 sessions. nike.com’s higher average order value (AOV) of $125-150 reflects a different market strategy, but with a significant lead in overall performance metrics. Thus, while decathlon.fr stands strong against adidas.fr, it still trails behind nike.com in revenue and transaction volume.
Revenue share by device at decathlon.fr
In April large majority of sales on decathlon.fr, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
Gain even more insights with the Grips app
decathlon.fr channels
Identify top traffic channels that drive growth for decathlon.frand discover how performance of traffic channels has changed over time.
decathlon.fr Google Ads spend
Evaluate decathlon.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.fr devices
Review decathlon.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
