decathlon.fr
Decathlon.fr is an online platform that offers a wide variety of sports equipment and apparel. The website sells products for activities like cycling, hiking, swimming, and team sports. It provides users with a convenient shopping experience and up-to-date information on products, including pricing, specifications, and customer reviews.
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decathlon.fr Annual Revenue and Growth
decathlon.fr's annual sales on its online store amounted to $633.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
decathlon.fr's monthly revenueOVER TIME
Over the past three months, decathlon.fr revenue has experienced growth of 8.5%, compared to the preceding three months.
decathlon.fr competitors
In September 2025, decathlon.fr outperformed its competitors in terms of revenue, with a total of 61,212,021 compared to zalando.fr's 24,840,568, adidas.fr's 7,810,685, and nike.com's 236,076,012. decathlon.fr also had the highest number of transactions at 661,751, followed by nike.com at 1,880,990, zalando.fr at 338,631, and adidas.fr at 88,060. In terms of sessions, decathlon.fr had 23,105,421, surpassing zalando.fr's 11,561,154, adidas.fr's 3,695,861, and nike.com's 99,991,687. The Average Order Value (AOV) for decathlon.fr ranged from 75-100, matching adidas.fr and surpassing zalando.fr's 50-75 and nike.com's 125-150. The conversion rate for decathlon.fr fell between 2.50-3.00, outperforming adidas.fr's 2.00-2.50, and matching zalando.fr's and nike.com's 1.50-2.00.
Revenue share by device at decathlon.fr
In September large majority of sales on decathlon.fr, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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decathlon.fr channels
Identify top traffic channels that drive growth for decathlon.frand discover how performance of traffic channels has changed over time.
decathlon.fr Google Ads spend
Evaluate decathlon.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.fr devices
Review decathlon.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
