decathlon.fr
Decathlon.fr is an online platform that offers a wide variety of sports equipment and apparel. The website sells products for activities like cycling, hiking, swimming, and team sports. It provides users with a convenient shopping experience and up-to-date information on products, including pricing, specifications, and customer reviews.
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decathlon.fr Annual Revenue and Growth
decathlon.fr's annual sales on its online store amounted to $633.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
decathlon.fr's monthly revenueOVER TIME
Over the past three months, decathlon.fr revenue has experienced decline of 7.6%, compared to the preceding three months.
decathlon.fr competitors
In November 2025, decathlon.fr demonstrated strong performance in terms of revenue, with €58,159,886 generated from 598,800 transactions and 24,925,055 sessions. The average order value (AOV) falls between €75-100, and the conversion rate ranges from 2.00-2.50%. When comparing decathlon.fr to its competitors, we see that zalando.fr generated €42,409,269 in revenue from 577,002 transactions and 18,487,833 sessions, with an AOV of €50-75 and a higher conversion rate of 3.00-3.50%. adidas.fr, on the other hand, recorded €12,551,170 in revenue from 137,884 transactions and 5,736,587 sessions, sharing a similar AOV range and conversion rate with decathlon.fr. nike.com outperformed all with €400,013,304 in revenue, 3,280,375 transactions, and 147,248,640 sessions, boasting an AOV of €100-125 and a similar conversion rate to decathlon.fr.
Revenue share by device at decathlon.fr
In November large majority of sales on decathlon.fr, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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decathlon.fr channels
Identify top traffic channels that drive growth for decathlon.frand discover how performance of traffic channels has changed over time.
decathlon.fr Google Ads spend
Evaluate decathlon.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.fr devices
Review decathlon.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
