decathlon.fr
Decathlon.fr is an online platform that offers a wide variety of sports equipment and apparel. The website sells products for activities like cycling, hiking, swimming, and team sports. It provides users with a convenient shopping experience and up-to-date information on products, including pricing, specifications, and customer reviews.
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decathlon.fr Annual Revenue and Growth
decathlon.fr's annual sales on its online store amounted to $671.6M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
decathlon.fr's monthly revenueOVER TIME
Over the past three months, decathlon.fr revenue has experienced growth of 6.6%, compared to the preceding three months.
decathlon.fr competitors
In June 2026, decathlon.fr outperformed adidas.fr with a revenue of $54,119,881 from 552,394 transactions across 25,202,462 sessions, achieving a conversion rate of 2.00-2.50%. In contrast, adidas.fr generated $4,099,631 from 46,413 transactions with 3,688,215 sessions, reflecting a lower conversion rate of 1.00-1.50%. However, both decathlon.fr and adidas.fr have the same average order value (AOV) of $75-100. Competing with these brands, nike.com showed significantly higher revenue at $336,816,251 from 2,689,378 transactions, benefiting from a larger session count of 113,269,473. nike.com also enjoyed a higher AOV of $125-150 and matched the conversion rate of decathlon.fr at 2.00-2.50%. Overall, decathlon.fr demonstrates strong performance against adidas.fr while trailing behind the larger market presence of nike.com.
Revenue share by device at decathlon.fr
In June large majority of sales on decathlon.fr, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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decathlon.fr channels
Identify top traffic channels that drive growth for decathlon.frand discover how performance of traffic channels has changed over time.
decathlon.fr Google Ads spend
Evaluate decathlon.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.fr devices
Review decathlon.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
