decathlon.fr
Decathlon.fr is an online platform that offers a wide variety of sports equipment and apparel. The website sells products for activities like cycling, hiking, swimming, and team sports. It provides users with a convenient shopping experience and up-to-date information on products, including pricing, specifications, and customer reviews.
GRIPS CUSTOMERS & RESEARCH PARTNERS
decathlon.fr Annual Revenue and Growth
decathlon.fr's annual sales on its online store amounted to $633.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
decathlon.fr's monthly revenueOVER TIME
Over the past three months, decathlon.fr revenue has experienced decline of 14%, compared to the preceding three months.
decathlon.fr competitors
In December 2025, decathlon.fr outperformed its competitors in terms of revenue, with $52,790,264 in revenue compared to zalando.fr's $34,415,207, adidas.fr's $6,275,059, and nike.com's $393,134,843. However, decathlon.fr had fewer transactions than nike.com but more than zalando.fr and adidas.fr. decathlon.fr also had more sessions than zalando.fr and adidas.fr but fewer sessions than nike.com. The average order value (AOV) for decathlon.fr was in the range of $75-100, similar to adidas.fr and nike.com, but lower than zalando.fr. In terms of conversion rate, decathlon.fr fell within the range of 2.00-2.50%, the same as nike.com and higher than zalando.fr but lower than adidas.fr. Overall, decathlon.fr performed well in revenue and conversion rate compared to its competitors, showcasing its strength in the market.
Revenue share by device at decathlon.fr
In December large majority of sales on decathlon.fr, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
Gain even more insights with the Grips app
decathlon.fr channels
Identify top traffic channels that drive growth for decathlon.frand discover how performance of traffic channels has changed over time.
decathlon.fr Google Ads spend
Evaluate decathlon.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.fr devices
Review decathlon.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
