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Nov 2025
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Home/Insights/Retailers/defendershield.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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546.8K
Revenue
Nov 25
40.5K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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Defendershield.com is an online platform that offers various products primarily focused on protecting users from harmful radiation emitted by electronic devices. Their product range encompasses electromagnetic radiation shields for laptops, tablets, smartphones, and other gadgets. In addition, they offer accessories like on-the-go power banks, laptop sleeves, and screen protectors.

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defendershield.com Annual Revenue and Growth

defendershield.com's annual sales on its online store amounted to $6.9M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
defendershield.com revenue by year

defendershield.com's monthly revenueOVER TIME
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Over the past three months, defendershield.com revenue has experienced growth of 44%, compared to the preceding three months.

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defendershield.com revenue growth for last six months
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OVERVIEW
In November 2025, defendershield.com, operating in the health/alternative and natural medicine sector, generated $546,837 in online sales, significantly exceeding the industry median of $17,104, while achieving a conversion rate of 2.50-3.00%, which is competitive yet below the top benchmark of 4.47%. Their average order value (AOV) ranged from $450-475, well above the high average of $314 for the sector. The website attracted 40,507 sessions, far surpassing the median of 6,352, but still modest compared to industry leader iherb.com, which garnered 39,485,317 sessions. Overall, defendershield.com demonstrated strong performance metrics in a competitive market.
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defendershield.com competitors

In November 2025, defendershield.com outperformed its competitors in terms of revenue, with $546,837 in comparison to shieldyourbody.com's $365,435, mosequipment.com's $356,717, emf-harmony.com's $22,756, and shieldapparels.com's $13,260. Despite having a slightly lower number of transactions than shieldyourbody.com and mosequipment.com, defendershield.com had a higher average order value (AOV) ranging between $450-475. Additionally, defendershield.com had a competitive conversion rate of 2.50-3.00%, falling in the middle of the conversion rates of its competitors. In terms of sessions, defendershield.com had a similar number to shieldyourbody.com but less than mosequipment.com, emf-harmony.com, and shieldapparels.com. Overall, defendershield.com demonstrated strong performance in revenue and AOV compared to its competitors in the EMF protection market.

shieldyourbody.com screenshot
#1 shieldyourbody.com
365.4K
Revenue
40.6K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
mosequipment.com screenshot
#2 mosequipment.com
356.7K
Revenue
64.5K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
emf-harmony.com screenshot
#3 emf-harmony.com
22.8K
Revenue
8.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
shieldapparels.com screenshot
#4 shieldapparels.com
13.3K
Revenue
2.2K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
defendershield.com vs top market performers
defendershield.com
top retailers
conversion rate vs average order value for defendershield.com and its competitors
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Revenue share by device at defendershield.com

In November large majority of sales on defendershield.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on defendershield.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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defendershield.com channels

Identify top traffic channels that drive growth for defendershield.comand discover how performance of traffic channels has changed over time.

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defendershield.com Google Ads spend

Evaluate defendershield.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defendershield.com devices

Review defendershield.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defendershield.com top markets

Explore defendershield.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defendershield.com country & global rank

Assess the ranking of defendershield.com among other retailers within its primary country and worldwide.

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