Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
Home/Insights/Retailers/defensetargets.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for defensetargets.comdefensetargets.com

Start benchmarking for free
Sign in with GoogleSign up with Google
6.9K
Revenue
1.6K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
Loading...

Defensetargets.com is a website that sells a wide range of shooting and self-defense training products. Their inventory includes targets made from paper, steel, and rubber, as well as accessories like stands and bulletproof panels. The site caters to various shooting skill levels and offers items suitable for tactical training and recreational shooting.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

defensetargets.com's revenueOVER TIME
View real-time data

Over the past three months, defensetargets.com revenue has experienced decline of 68%, compared to the preceding three months.

View real-time data
defensetargets.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2025, defensetargets.com in the SPORTS industry had online sales revenue of $6,890, with a median of $101,851. Their conversion rate ranged from 1.00-1.50%, compared to a high of 2.42% and a low of 0.48% in the same industry. The average order value (AOV) was between $300-325, while the highest AOV was $642 and the lowest was $112. They had 1,606 sessions, while the highest number of sessions was 12,741,838 from gunbroker.com, and the median number of sessions in the industry was 39,019.
Read more

defensetargets.com competitors

In July 2025, defensetargets.com lags behind its competitor ctstargets.com in terms of revenue, with defensetargets.com generating $6,890 compared to ctstargets.com's $23,224. ctstargets.com also outperforms defensetargets.com in transactions, with 113 transactions compared to defensetargets.com's 23. Additionally, ctstargets.com has more sessions at 4,458, while defensetargets.com only has 1,606 sessions. However, defensetargets.com boasts a higher Average Order Value (AOV) range of $300-325 compared to ctstargets.com's $200-225. Despite these differences, ctstargets.com also has a higher conversion rate range of 2.50-3.00%, while defensetargets.com's conversion rate range is 1.00-1.50%. Overall, while defensetargets.com has a higher AOV, it falls short in revenue, transactions, sessions, and conversion rate compared to ctstargets.com in July 2025.

ctstargets.com screenshot
#1 ctstargets.com
23.2K
Revenue
4.5K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
defensetargets.com vs top market performers
defensetargets.com
top retailers
conversion rate vs average order value for defensetargets.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

defensetargets.com channels

Identify top traffic channels that drive growth for defensetargets.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

defensetargets.com Google Ads spend

Evaluate defensetargets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

defensetargets.com devices

Review defensetargets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

defensetargets.com top markets

Explore defensetargets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

defensetargets.com country & global rank

Assess the ranking of defensetargets.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard