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Nov 2025
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Home/Insights/Retailers/defensetargets.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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7.8K
Revenue
Nov 25
1.7K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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Defensetargets.com is a website that sells a wide range of shooting and self-defense training products. Their inventory includes targets made from paper, steel, and rubber, as well as accessories like stands and bulletproof panels. The site caters to various shooting skill levels and offers items suitable for tactical training and recreational shooting.

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defensetargets.com's monthly revenueOVER TIME
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Over the past three months, defensetargets.com revenue has experienced growth of 20%, compared to the preceding three months.

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defensetargets.com revenue growth for last six months
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OVERVIEW
In November 2025, defensetargets.com generated $7,796 in online sales, significantly lower than the SPORTS median of $102,020, with a conversion rate of 1.50-2.00%, below the high benchmark of 2.59%. Their average order value (AOV) ranged between $275-300, contrasting sharply with the high AOV of $634 in the industry. With 1,715 sessions, defensetargets.com attracted far fewer visitors compared to the median of 38,956, while gunbroker.com dominated the market with $315,148,670 in sales and 14,084,614 sessions, highlighting the challenges faced by defensetargets.com in a competitive landscape.
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defensetargets.com competitors

In November 2025, when comparing defensetargets.com to its competitor ctstargets.com, it is evident that defensetargets.com outperforms in terms of revenue, with $7,796 compared to $5,462. Despite having the same number of transactions at 26, defensetargets.com has a higher number of sessions at 1,715 compared to ctstargets.com's 1,092. Additionally, defensetargets.com boasts a higher Average Order Value (AOV) range of $275-300 compared to ctstargets.com's $200-225. However, ctstargets.com has a slightly higher conversion rate range of 2.00-2.50% compared to defensetargets.com's 1.50-2.00%. Overall, defensetargets.com demonstrates stronger performance in terms of revenue and sessions, while ctstargets.com has a slightly higher conversion rate.

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#1 ctstargets.com
5.5K
Revenue
1.1K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
defensetargets.com vs top market performers
defensetargets.com
top retailers
conversion rate vs average order value for defensetargets.com and its competitors
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defensetargets.com channels

Identify top traffic channels that drive growth for defensetargets.comand discover how performance of traffic channels has changed over time.

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defensetargets.com Google Ads spend

Evaluate defensetargets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defensetargets.com devices

Review defensetargets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defensetargets.com top markets

Explore defensetargets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defensetargets.com country & global rank

Assess the ranking of defensetargets.com among other retailers within its primary country and worldwide.

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