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Sep 2026
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Home/Insights/Retailers/defensetargets.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for defensetargets.comdefensetargets.com

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11.4K
Revenue
Sep 26
1.9K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$300-325
AOV
Sep 26
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Defensetargets.com is a website that sells a wide range of shooting and self-defense training products. Their inventory includes targets made from paper, steel, and rubber, as well as accessories like stands and bulletproof panels. The site caters to various shooting skill levels and offers items suitable for tactical training and recreational shooting.

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defensetargets.com Annual Revenue and Growth

defensetargets.com's annual sales on its online store amounted to $112K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$112K
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
defensetargets.com revenue by year

defensetargets.com's monthly revenueOVER TIME
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Over the past three months, defensetargets.com revenue has experienced growth of 34%, compared to the preceding three months.

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defensetargets.com revenue growth for last six months
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OVERVIEW
defensetargets.com achieved a conversion rate of 1.50-2.00% and an average order value (AOV) of $300-325 in September 2026. The total revenue for online sales reached $11,400, with 1,950 sessions recorded. In comparison, an average hunting and shooting store generates around $94,600 monthly and sees approximately 36,300 sessions, while the largest, gunbroker.com, garners $318.2 million and 11.5 million sessions, respectively. This highlights defensetargets.com’s position within the hunting and shooting category.
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defensetargets.com competitors

In September 2026, ctstargets.com generated a revenue of $12,100 from 51 transactions across 1,793 sessions, resulting in an AOV of $225-250 and a conversion rate of 2.50-3.00%. In comparison, defensetargets.com achieved a revenue of $11,400 with 36 transactions and the highest session count at 1,950. Its AOV ranges from $300-325, and its conversion rate stands at 1.50-2.00%. While defensetargets.com leads in sessions, ctstargets.com surpasses it in revenue and transactions, indicating that ctstargets.com is more effective at converting visits into sales despite fewer sessions. Overall, defensetargets.com excels in attracting visitors, whereas ctstargets.com outperforms in generating sales.

ctstargets.com screenshot
#1 ctstargets.com
12.1K
Revenue
1.8K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
defensetargets.com vs top market performers
defensetargets.com
top retailers
conversion rate vs average order value for defensetargets.com and its competitors
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Industries defensetargets.com operates in

defensetargets.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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defensetargets.com channels

Identify top traffic channels that drive growth for defensetargets.comand discover how performance of traffic channels has changed over time.

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defensetargets.com Google Ads spend

Evaluate defensetargets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defensetargets.com devices

Review defensetargets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defensetargets.com top markets

Explore defensetargets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defensetargets.com country & global rank

Assess the ranking of defensetargets.com among other retailers within its primary country and worldwide.

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