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Aug 2025
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Home/Insights/Retailers/defensetargets.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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5.6K
Revenue
Aug 25
1.2K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$275-300
AOV
Aug 25
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Defensetargets.com is a website that sells a wide range of shooting and self-defense training products. Their inventory includes targets made from paper, steel, and rubber, as well as accessories like stands and bulletproof panels. The site caters to various shooting skill levels and offers items suitable for tactical training and recreational shooting.

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defensetargets.com's monthly revenueOVER TIME
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Over the past three months, defensetargets.com revenue has experienced decline of 66%, compared to the preceding three months.

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defensetargets.com revenue decline for last six months
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OVERVIEW
defensetargets.com's performance metrics for August 2025 in the SPORTS industry include revenue of $5,612 (median $103,840), conversion rate of 1.50-2.00% (high 2.44%, low 0.48%), AOV of $275-300 (high $636, low $104), and sessions totaling 1,220 (median 37,927, high 12,467,945 from gunbroker.com).
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defensetargets.com competitors

In August 2025, defensetargets.com, with a revenue of $5,612 from 19 transactions and 1,220 sessions, had an average order value (AOV) of $275-$300 and a conversion rate of 1.50-2.00%. In comparison, one of its competitors, ctstargets.com, generated a higher revenue of $18,024 from 85 transactions and 3,277 sessions. Despite a lower AOV of $200-$225, ctstargets.com boasted a higher conversion rate of 2.50-3.00%. This indicates that while defensetargets.com may have a slightly higher AOV, ctstargets.com is converting a larger percentage of its sessions into transactions. Overall, ctstargets.com seems to be outperforming defensetargets.com in terms of revenue and conversion rate based on the data from August 2025.

ctstargets.com screenshot
#1 ctstargets.com
18K
Revenue
3.3K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
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TOP MARKET PERFORMERSby revenue
defensetargets.com vs top market performers
defensetargets.com
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conversion rate vs average order value for defensetargets.com and its competitors
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defensetargets.com channels

Identify top traffic channels that drive growth for defensetargets.comand discover how performance of traffic channels has changed over time.

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defensetargets.com Google Ads spend

Evaluate defensetargets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defensetargets.com devices

Review defensetargets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defensetargets.com top markets

Explore defensetargets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defensetargets.com country & global rank

Assess the ranking of defensetargets.com among other retailers within its primary country and worldwide.

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