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Oct 2025
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Home/Insights/Retailers/defensetargets.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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6.3K
Revenue
Oct 25
1.2K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$275-300
AOV
Oct 25
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Defensetargets.com is a website that sells a wide range of shooting and self-defense training products. Their inventory includes targets made from paper, steel, and rubber, as well as accessories like stands and bulletproof panels. The site caters to various shooting skill levels and offers items suitable for tactical training and recreational shooting.

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defensetargets.com's monthly revenueOVER TIME
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Over the past three months, defensetargets.com revenue has experienced growth of 14%, compared to the preceding three months.

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defensetargets.com revenue growth for last six months
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OVERVIEW
In October 2025, defensetargets.com, operating in the SPORTS industry, generated $6,331 in online sales, significantly below the median revenue of $103,393, while leading competitor gunbroker.com achieved $307,190,709. The site's conversion rate ranged from 1.50-2.00%, slightly lower than the high of 2.58% in the industry, with an average order value (AOV) between $275-300, also below the industry high of $652. defensetargets.com had 1,211 sessions, far fewer than the median of 38,088 and significantly less than gunbroker.com's impressive 13,734,560 sessions, highlighting areas for potential growth and improvement.
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defensetargets.com competitors

In October 2025, defensetargets.com generated a revenue of $6,331 from 22 transactions with 1,211 sessions, boasting an average order value (AOV) of $275-300 and a conversion rate of 1.50-2.00%. In comparison, its competitor ctstargets.com performed slightly better with a revenue of $8,248 from 40 transactions and 1,779 sessions, offering a lower AOV of $200-225 but a higher conversion rate of 2.00-2.50%. Despite defensetargets.com having a higher AOV, ctstargets.com managed to convert a higher percentage of its sessions into transactions. This suggests that while defensetargets.com may attract customers who are willing to spend more on each transaction, ctstargets.com is more effective in converting its website visitors into paying customers.

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#1 ctstargets.com
8.2K
Revenue
1.8K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
defensetargets.com vs top market performers
defensetargets.com
top retailers
conversion rate vs average order value for defensetargets.com and its competitors
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defensetargets.com channels

Identify top traffic channels that drive growth for defensetargets.comand discover how performance of traffic channels has changed over time.

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defensetargets.com Google Ads spend

Evaluate defensetargets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defensetargets.com devices

Review defensetargets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defensetargets.com top markets

Explore defensetargets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defensetargets.com country & global rank

Assess the ranking of defensetargets.com among other retailers within its primary country and worldwide.

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