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May 2026
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Home/Insights/Retailers/defensetargets.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for defensetargets.comdefensetargets.com

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10.6K
Revenue
May 26
1.8K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$300-325
AOV
May 26
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Defensetargets.com is a website that sells a wide range of shooting and self-defense training products. Their inventory includes targets made from paper, steel, and rubber, as well as accessories like stands and bulletproof panels. The site caters to various shooting skill levels and offers items suitable for tactical training and recreational shooting.

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defensetargets.com Annual Revenue and Growth

defensetargets.com's annual sales on its online store amounted to $112K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$112K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
defensetargets.com revenue by year

defensetargets.com's monthly revenueOVER TIME
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Over the past three months, defensetargets.com revenue has experienced decline of 26%, compared to the preceding three months.

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defensetargets.com revenue decline for last six months
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OVERVIEW
In May 2026, defensetargets.com generated $10,621 in online sales, significantly lower than the SPORTS median of $105,886, with a conversion rate between 1.50-2.00%, below the high benchmark of 2.62%. Their average order value (AOV) ranged from $300-325, again under the high of $630, while total sessions were recorded at 1,815, starkly contrasted by the category leader gunbroker.com with 13,226,206 sessions. Overall, defensetargets.com’s performance indicates challenges in revenue, traffic, and conversion metrics compared to industry standards, suggesting room for growth and improvement in engagement strategies.
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defensetargets.com competitors

In May 2026, defensetargets.com generated a revenue of $10,621 from 34 transactions across 1,815 sessions, resulting in an average order value (AOV) of $300-325 and a conversion rate of 1.50-2.00%. In comparison, ctstargets.com earned $9,539 from 43 transactions within 1,446 sessions, yielding an AOV of $200-225 and a higher conversion rate of 2.50-3.00%. Although defensetargets.com outperformed ctstargets.com in total revenue and AOV, ctstargets.com managed a higher transaction count and conversion rate, indicating that it may attract customers more effectively despite lower overall revenue. This contrast highlights how defensetargets.com’s higher average order value could imply a more niche or premium product offering, while ctstargets.com seems to excel in conversion efficiency.

ctstargets.com screenshot
#1 ctstargets.com
9.5K
Revenue
1.4K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
defensetargets.com vs top market performers
defensetargets.com
top retailers
conversion rate vs average order value for defensetargets.com and its competitors
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Industries defensetargets.com operates in

defensetargets.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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defensetargets.com channels

Identify top traffic channels that drive growth for defensetargets.comand discover how performance of traffic channels has changed over time.

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defensetargets.com Google Ads spend

Evaluate defensetargets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defensetargets.com devices

Review defensetargets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defensetargets.com top markets

Explore defensetargets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defensetargets.com country & global rank

Assess the ranking of defensetargets.com among other retailers within its primary country and worldwide.

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