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Jun 2026
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Home/Insights/Retailers/defensetargets.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for defensetargets.comdefensetargets.com

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10.1K
Revenue
Jun 26
1.6K
Sessions
Jun 26
1.5-2.0%
Conv. rate
Jun 26
$300-325
AOV
Jun 26
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Defensetargets.com is a website that sells a wide range of shooting and self-defense training products. Their inventory includes targets made from paper, steel, and rubber, as well as accessories like stands and bulletproof panels. The site caters to various shooting skill levels and offers items suitable for tactical training and recreational shooting.

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defensetargets.com Annual Revenue and Growth

defensetargets.com's annual sales on its online store amounted to $112K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$112K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
defensetargets.com revenue by year

defensetargets.com's monthly revenueOVER TIME
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Over the past three months, defensetargets.com revenue has experienced growth of 2%, compared to the preceding three months.

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defensetargets.com revenue growth for last six months
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OVERVIEW
In June 2026, defensetargets.com generated $10,136 in online sales, significantly below the industry median of $97,033, with a conversion rate of 1.50-2.00%, which falls short of the high benchmark of 2.6%. The site's average order value (AOV) ranged from $300-325, lower than the industry's high of $642. Additionally, defensetargets.com had 1,647 sessions, starkly contrasting with the median of 38,462 in the SPORTS sector and far behind the leading competitor, gunbroker.com, which dominated with $300,771,785 in sales and 11,545,567 sessions, indicating a need for significant improvement across key performance metrics.
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defensetargets.com competitors

In June 2026, defensetargets.com generated $10,136 in revenue from 32 transactions across 1,647 sessions, with an average order value (AOV) ranging from $300 to $325 and a conversion rate of 1.50-2.00%. In comparison, ctstargets.com achieved a revenue of $9,579 with 42 transactions from 1,423 sessions, displaying a lower AOV of $225 to $250 and a higher conversion rate of 2.50-3.00%. While defensetargets.com leads in revenue and AOV, ctstargets.com boasts a greater number of transactions and sessions, highlighting a more effective conversion strategy. Overall, defensetargets.com stands out for its higher revenue and AOV, but ctstargets.com demonstrates superior performance in conversion metrics, emphasizing the differing strengths between the two domains in the competitive landscape.

ctstargets.com screenshot
#1 ctstargets.com
9.6K
Revenue
1.4K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
defensetargets.com vs top market performers
defensetargets.com
top retailers
conversion rate vs average order value for defensetargets.com and its competitors
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Industries defensetargets.com operates in

defensetargets.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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defensetargets.com channels

Identify top traffic channels that drive growth for defensetargets.comand discover how performance of traffic channels has changed over time.

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defensetargets.com Google Ads spend

Evaluate defensetargets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defensetargets.com devices

Review defensetargets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defensetargets.com top markets

Explore defensetargets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defensetargets.com country & global rank

Assess the ranking of defensetargets.com among other retailers within its primary country and worldwide.

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