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Dec 2025
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Home/Insights/Retailers/defensetargets.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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12.1K
Revenue
Dec 25
3K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$275-300
AOV
Dec 25
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Defensetargets.com is a website that sells a wide range of shooting and self-defense training products. Their inventory includes targets made from paper, steel, and rubber, as well as accessories like stands and bulletproof panels. The site caters to various shooting skill levels and offers items suitable for tactical training and recreational shooting.

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defensetargets.com's monthly revenueOVER TIME
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Over the past three months, defensetargets.com revenue has experienced growth of 34%, compared to the preceding three months.

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defensetargets.com revenue growth for last six months
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OVERVIEW
In December 2025, defensetargets.com, operating in the SPORTS industry, generated $12,145 in online sales, significantly below the median of $110,843, with a conversion rate between 1.00-1.50%, trailing behind the industry high of 2.62%. The average order value (AOV) ranged from $275 to $300, notably lower than the sector's high of $632. The website attracted 2,970 sessions, starkly contrasting with gunbroker.com's 14,932,027 sessions and the industry median of 41,382, highlighting the challenges defensetargets.com faces in increasing visibility and sales within this competitive market.
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defensetargets.com competitors

In December 2025, defensetargets.com generated a revenue of $12,145 from 42 transactions and 2,970 sessions, with an Average Order Value (AOV) ranging from $275 to $300 and a conversion rate between 1.00% and 1.50%. In comparison, ctstargets.com, a competitor, had higher revenue of $17,763 from 86 transactions and 3,000 sessions. Their AOV was slightly lower at $200-$225, but their conversion rate was significantly higher at 2.50%-3.00%. While defensetargets.com had a higher AOV, ctstargets.com outperformed in terms of conversion rate. This indicates that ctstargets.com may have a more effective marketing strategy or better website optimization leading to higher sales volume.

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#1 ctstargets.com
17.8K
Revenue
3K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
defensetargets.com vs top market performers
defensetargets.com
top retailers
conversion rate vs average order value for defensetargets.com and its competitors
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defensetargets.com channels

Identify top traffic channels that drive growth for defensetargets.comand discover how performance of traffic channels has changed over time.

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defensetargets.com Google Ads spend

Evaluate defensetargets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defensetargets.com devices

Review defensetargets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defensetargets.com top markets

Explore defensetargets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defensetargets.com country & global rank

Assess the ranking of defensetargets.com among other retailers within its primary country and worldwide.

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