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May 2025
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Home/Insights/Retailers/defensetargets.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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4.6K
Revenue
821.6
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
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Defensetargets.com is a website that sells a wide range of shooting and self-defense training products. Their inventory includes targets made from paper, steel, and rubber, as well as accessories like stands and bulletproof panels. The site caters to various shooting skill levels and offers items suitable for tactical training and recreational shooting.

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defensetargets.com's revenueOVER TIME
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Over the past three months, defensetargets.com revenue has experienced growth of 202%, compared to the preceding three months.

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defensetargets.com revenue growth for last six months
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OVERVIEW
In May 2025, defensetargets.com, operating in the SPORTS industry, had online sales revenue of $4,594, with a median revenue of $99,988 in the category. The conversion rate ranged from 1.50-2.00%, while the highest conversion rate was 2.49% and the lowest was 0.5%. The average order value (AOV) was between $300-325, with the highest AOV being $658 and the lowest being $114. The website had 822 sessions, significantly lower than gunbroker.com's 13,843,748 sessions, and below the median of 38,858 sessions in the SPORTS industry.
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defensetargets.com competitors

In May 2025, defensetargets.com falls short in revenue compared to its competitor ctstargets.com, which has a revenue of $8,427 as opposed to defensetargets.com's $4,594. The number of transactions for ctstargets.com is also higher at 42, while defensetargets.com only has 15 transactions. Additionally, ctstargets.com attracts more sessions with 1,489 compared to defensetargets.com's 822 sessions. However, defensetargets.com boasts a higher Average Order Value (AOV) range of $300-325 compared to ctstargets.com's $200-225. The conversion rate for ctstargets.com is also higher at 2.50-3.00%, while defensetargets.com sits at 1.50-2.00%. Despite some areas where defensetargets.com excels, ctstargets.com outperforms in terms of revenue, transactions, and sessions.

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#1 ctstargets.com
8.4K
Revenue
1.5K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
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TOP MARKET PERFORMERSby revenue
defensetargets.com vs top market performers
defensetargets.com
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conversion rate vs average order value for defensetargets.com and its competitors
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defensetargets.com channels

Identify top traffic channels that drive growth for defensetargets.comand discover how performance of traffic channels has changed over time.

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defensetargets.com Google Ads spend

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defensetargets.com devices

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defensetargets.com top markets

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defensetargets.com country & global rank

Assess the ranking of defensetargets.com among other retailers within its primary country and worldwide.

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