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Jul 2026
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Home/Insights/Retailers/defensetargets.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for defensetargets.comdefensetargets.com

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18.4K
Revenue
Jul 26
4.9K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$250-275
AOV
Jul 26
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Defensetargets.com is a website that sells a wide range of shooting and self-defense training products. Their inventory includes targets made from paper, steel, and rubber, as well as accessories like stands and bulletproof panels. The site caters to various shooting skill levels and offers items suitable for tactical training and recreational shooting.

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defensetargets.com Annual Revenue and Growth

defensetargets.com's annual sales on its online store amounted to $112K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$112K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
defensetargets.com revenue by year

defensetargets.com's monthly revenueOVER TIME
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Over the past three months, defensetargets.com revenue has experienced growth of 91%, compared to the preceding three months.

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defensetargets.com revenue growth for last six months
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OVERVIEW
In July 2026, defensetargets.com achieved a conversion rate of 1.00-1.50%, while its average order value (AOV) was $250-275. The site generated $18,400 in revenue from 4,929 sessions, significantly lower than an average hunting and shooting store's revenue of $99,500 and typical sessions of around 37,900. The AOV is within the category's typical range, but both the conversion rate and traffic are also below that of an average hunting and shooting store.
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defensetargets.com competitors

In July 2026, ctstargets.com generated a revenue of $29,000 from 121 transactions across 4,231 sessions, with a conversion rate of 2.50-3.00%. In comparison, defensetargets.com achieved $18,400 in revenue, ranking second among its competitors. It had 70 transactions and led in sessions with 4,929, surpassing ctstargets.com by 698. Despite its higher traffic, defensetargets.com trailed ctstargets.com by $10,600 in revenue and 51 transactions, highlighting the latter's superior conversion efficiency. Additionally, the average order value for defensetargets.com ranged from $250-275, slightly higher than ctstargets.com's $225-250, indicating potential for improved revenue through optimized conversions.

ctstargets.com screenshot
#1 ctstargets.com
29K
Revenue
4.2K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
defensetargets.com vs top market performers
defensetargets.com
top retailers
conversion rate vs average order value for defensetargets.com and its competitors
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Industries defensetargets.com operates in

defensetargets.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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defensetargets.com channels

Identify top traffic channels that drive growth for defensetargets.comand discover how performance of traffic channels has changed over time.

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defensetargets.com Google Ads spend

Evaluate defensetargets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defensetargets.com devices

Review defensetargets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defensetargets.com top markets

Explore defensetargets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defensetargets.com country & global rank

Assess the ranking of defensetargets.com among other retailers within its primary country and worldwide.

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