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Nov 2025
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Home/Insights/Retailers/derstoffladen.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for derstoffladen.dederstoffladen.de

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6.9K
Revenue
Nov 25
3.8K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Derstoffladen.de is an online store that offers a variety of fabric products for sewing enthusiasts. They sell an extensive range of materials, including cotton, satin, linen, and polyester. Additionally, they offer sewing accessories like threads, zippers, and buttons. It provides a convenient platform for purchasing fabrics and sewing supplies online.

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derstoffladen.de Annual Revenue and Growth

derstoffladen.de's annual sales on its online store amounted to $243.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$243.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
derstoffladen.de revenue by year

derstoffladen.de's monthly revenueOVER TIME
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Over the past three months, derstoffladen.de revenue has experienced decline of 26%, compared to the preceding three months.

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derstoffladen.de revenue decline for last six months
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OVERVIEW
In November 2025, derstoffladen.de generated $6,886 in online sales with a conversion rate of 3.00-3.50%, slightly below the very high benchmark of 3.53% in the home and garden sector. The store's average order value (AOV) ranged from $50 to $75, significantly lower than the sector's high of $672. With 3,816 sessions, derstoffladen.de also fell short of the median of 32,500 sessions in its category, reflecting its challenges against industry leaders like homedepot.com, which reported $1.6 billion in revenue and over 171 million sessions.
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derstoffladen.de competitors

In November 2025, derstoffladen.de had a revenue of 6,886 with 123 transactions and 3,816 sessions, resulting in an average order value (AOV) of 50-75 and a conversion rate of 3.00-3.50. When comparing derstoffladen.de to its competitors, we see that stoffmeile.de had a significantly higher revenue of 278,977 with 1,886 transactions and 91,904 sessions, but a lower conversion rate. stoffkontor.eu and stoff4you.de had higher revenues than derstoffladen.de, with similar AOV ranges, but lower conversion rates. hemmers.de had the highest revenue among the competitors at 528,799, with a similar AOV range to derstoffladen.de but a lower conversion rate. Overall, derstoffladen.de holds its own in terms of conversion rate compared to its competitors, but may need to work on increasing its revenue and transactions to be more competitive in the market.

stoffmeile.de screenshot
#1 stoffmeile.de
279K
Revenue
91.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
stoffkontor.eu screenshot
#2 stoffkontor.eu
118.4K
Revenue
92.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
stoff4you.de screenshot
#3 stoff4you.de
226.1K
Revenue
124.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
stoffe-hemmers.de screenshot
#4 stoffe-hemmers.de
528.8K
Revenue
381.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
der-buntspecht-shop.de screenshot
#5 der-buntspecht-shop.de
88K
Revenue
43K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
derstoffladen.de vs top market performers
derstoffladen.de
top retailers
conversion rate vs average order value for derstoffladen.de and its competitors
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Revenue share by device at derstoffladen.de

In November large majority of sales on derstoffladen.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In November large majority of sales on derstoffladen.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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derstoffladen.de channels

Identify top traffic channels that drive growth for derstoffladen.deand discover how performance of traffic channels has changed over time.

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derstoffladen.de Google Ads spend

Evaluate derstoffladen.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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derstoffladen.de devices

Review derstoffladen.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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derstoffladen.de top markets

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derstoffladen.de country & global rank

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