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Dec 2025
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Home/Insights/Retailers/derstoffladen.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for derstoffladen.dederstoffladen.de

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6.3K
Revenue
Dec 25
3.9K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Derstoffladen.de is an online store that offers a variety of fabric products for sewing enthusiasts. They sell an extensive range of materials, including cotton, satin, linen, and polyester. Additionally, they offer sewing accessories like threads, zippers, and buttons. It provides a convenient platform for purchasing fabrics and sewing supplies online.

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derstoffladen.de Annual Revenue and Growth

derstoffladen.de's annual sales on its online store amounted to $243.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$243.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
derstoffladen.de revenue by year

derstoffladen.de's monthly revenueOVER TIME
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Over the past three months, derstoffladen.de revenue has experienced decline of 24%, compared to the preceding three months.

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derstoffladen.de revenue decline for last six months
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OVERVIEW
In December 2025, derstoffladen.de generated $6,337 in online sales, significantly below the home and garden median of $114,229, with a conversion rate of 3.00-3.50%, slightly above the lower end of the industry's range. The average order value (AOV) was between $50-75, well below the high benchmark of $667. The site attracted 3,900 sessions, far from the median of 33,723, underscoring challenges in visibility compared to industry leaders like homedepot.com, which dominated with revenues of $1.5 billion and 141 million sessions. Overall, these metrics highlight room for growth in both traffic and sales performance.
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derstoffladen.de competitors

In December 2025, derstoffladen.de reported a revenue of $6,337 from 124 transactions with 3,900 sessions, resulting in an average order value (AOV) of $50-$75 and a conversion rate of 3.00-3.50%. Comparing this data to its competitors, stoffmeile.de stood out with a revenue of $193,696 from 1,340 transactions and 71,321 sessions, boasting an AOV of $125-$150 but a lower conversion rate of 1.50-2.00%. stoffe-hemmers.de generated the highest revenue of $368,720 from 5,169 transactions and 327,915 sessions, despite having a similar AOV of $50-$75 to derstoffladen.de, their conversion rate was slightly lower at 1.50-2.00%. derstoffladen.de's revenue and conversion rate fell within the range of its competitors, but its AOV was on the lower end, suggesting potential opportunities for increasing order values to compete more effectively in the market.

stoffmeile.de screenshot
#1 stoffmeile.de
193.7K
Revenue
71.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
stoffkontor.eu screenshot
#2 stoffkontor.eu
130.5K
Revenue
109.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
stoff4you.de screenshot
#3 stoff4you.de
172.3K
Revenue
97.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
stoffe-hemmers.de screenshot
#4 stoffe-hemmers.de
368.7K
Revenue
327.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
der-buntspecht-shop.de screenshot
#5 der-buntspecht-shop.de
117K
Revenue
71.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
derstoffladen.de vs top market performers
derstoffladen.de
top retailers
conversion rate vs average order value for derstoffladen.de and its competitors
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Revenue share by device at derstoffladen.de

In December large majority of sales on derstoffladen.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In December large majority of sales on derstoffladen.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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derstoffladen.de channels

Identify top traffic channels that drive growth for derstoffladen.deand discover how performance of traffic channels has changed over time.

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derstoffladen.de Google Ads spend

Evaluate derstoffladen.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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derstoffladen.de devices

Review derstoffladen.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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derstoffladen.de top markets

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derstoffladen.de country & global rank

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