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Sep 2025
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Home/Insights/Retailers/diarrablu.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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29.3K
Revenue
Sep 25
9.7K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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Diarrablu.com is an e-commerce platform that offers a variety of socially responsible and sustainable fashion products. The website showcases a collection of clothing and accessories, handmade by artisans. Their offerings include unique and ethically produced pieces, emphasizing fair trade, eco-friendly materials, and cultural collaboration.

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diarrablu.com Annual Revenue and Growth

diarrablu.com's annual sales on its online store amounted to $727.3K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$727.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
diarrablu.com revenue by year

diarrablu.com's monthly revenueOVER TIME
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Over the past three months, diarrablu.com revenue has experienced decline of 22%, compared to the preceding three months.

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diarrablu.com revenue decline for last six months
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OVERVIEW
In September 2025, diarrablu.com generated $29,344 in online sales, significantly lower than the FASHION AND APPAREL median of $74,931, with a conversion rate of 1.00-1.50%, below the high benchmark of 3.2%. Its average order value (AOV) ranged from $200 to $225, again below the sector's high of $382. With 9,708 sessions, diarrablu.com stands far behind industry leader shein.com, which boasts 297,137,690 sessions, highlighting the need for strategic improvements to enhance performance in a competitive market.
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diarrablu.com competitors

In September 2025, diarrablu.com reported a revenue of $29,344 with 132 transactions and 9,708 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. In comparison, dressedinlala.com generated $306,860 in revenue from 2,241 transactions and 174,676 sessions, with an AOV of $125-150 and a similar conversion rate of 1.00-1.50%. On the other hand, omgaiatree.com lagged behind with a revenue of $3,405 from 49 transactions and 1,699 sessions, featuring a lower AOV of $50-75 but a higher conversion rate of 2.50-3.00%. Overall, while diarrablu.com holds its own in terms of revenue and conversion rate, it falls short in comparison to dressedinlala.com in terms of transactions and sessions.

dressedinlala.com screenshot
#1 dressedinlala.com
306.9K
Revenue
174.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
omgaiatree.com screenshot
#2 omgaiatree.com
3.4K
Revenue
1.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
diarrablu.com vs top market performers
diarrablu.com
top retailers
conversion rate vs average order value for diarrablu.com and its competitors
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Revenue share by device at diarrablu.com

In September large majority of sales on diarrablu.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In September large majority of sales on diarrablu.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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diarrablu.com channels

Identify top traffic channels that drive growth for diarrablu.comand discover how performance of traffic channels has changed over time.

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diarrablu.com Google Ads spend

Evaluate diarrablu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diarrablu.com devices

Review diarrablu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diarrablu.com top markets

Explore diarrablu.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diarrablu.com country & global rank

Assess the ranking of diarrablu.com among other retailers within its primary country and worldwide.

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