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May 2025
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Home/Insights/Retailers/diarrablu.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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73K
Revenue
23.7K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
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Diarrablu.com is an e-commerce platform that offers a variety of socially responsible and sustainable fashion products. The website showcases a collection of clothing and accessories, handmade by artisans. Their offerings include unique and ethically produced pieces, emphasizing fair trade, eco-friendly materials, and cultural collaboration.

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diarrablu.com's revenueOVER TIME
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Over the past three months, diarrablu.com revenue has experienced decline of 32%, compared to the preceding three months.

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diarrablu.com revenue decline for last six months
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OVERVIEW
In May 2025, diarrablu.com, a FASHION AND APPAREL website, generated $73,036 in online sales with a conversion rate of 1.00-1.50% and an average order value (AOV) of $200-225. Compared to the industry median revenue of $81,783, the site falls below the mark. However, it outperforms in conversion rate and AOV. With 23,716 sessions, diarrablu.com lags behind the industry median of 33,223, while shein.com leads with 224,142,058 sessions. Despite some metrics being lower than industry benchmarks, there is potential for growth and optimization in various aspects of the website's performance.
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diarrablu.com competitors

In May 2025, diarrablu.com reported a revenue of $73,036 with 325 transactions and 23,716 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. In comparison, omgaiatree.com generated only $2,471 in revenue from 33 transactions and 1,193 sessions, with an AOV of $50-75 and a higher conversion rate of 2.50-3.00%. On the other hand, dressedinlala.com outperformed diarrablu.com with a revenue of $381,652 from 2,229 transactions and 148,351 sessions, maintaining an AOV of $150-175 and the same conversion rate of 1.00-1.50%. While diarrablu.com falls behind dressedinlala.com in terms of revenue and scale, it shows a higher AOV compared to omgaiatree.com and a competitive conversion rate within the industry.

dressedinlala.com screenshot
#1 dressedinlala.com
381.7K
Revenue
148.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
omgaiatree.com screenshot
#2 omgaiatree.com
2.5K
Revenue
1.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
diarrablu.com vs top market performers
diarrablu.com
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conversion rate vs average order value for diarrablu.com and its competitors
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Revenue share by device at diarrablu.com

In May large majority of sales on diarrablu.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.

In May large majority of sales on diarrablu.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.
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diarrablu.com channels

Identify top traffic channels that drive growth for diarrablu.comand discover how performance of traffic channels has changed over time.

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diarrablu.com Google Ads spend

Evaluate diarrablu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diarrablu.com devices

Review diarrablu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diarrablu.com top markets

Explore diarrablu.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diarrablu.com country & global rank

Assess the ranking of diarrablu.com among other retailers within its primary country and worldwide.

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