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Jan 2026
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Home/Insights/Retailers/diarrablu.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for diarrablu.comdiarrablu.com

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34.7K
Revenue
Jan 26
17.7K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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Diarrablu.com is an e-commerce platform that offers a variety of socially responsible and sustainable fashion products. The website showcases a collection of clothing and accessories, handmade by artisans. Their offerings include unique and ethically produced pieces, emphasizing fair trade, eco-friendly materials, and cultural collaboration.

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diarrablu.com Annual Revenue and Growth

diarrablu.com's annual sales on its online store amounted to $488.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$488.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
diarrablu.com revenue by year

diarrablu.com's monthly revenueOVER TIME
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Over the past three months, diarrablu.com revenue has experienced decline of 48%, compared to the preceding three months.

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diarrablu.com revenue decline for last six months
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OVERVIEW
In January 2026, diarrablu.com generated $34,673 in online sales with a conversion rate ranging from 0.50-1.00%, significantly below the industry median of $91,806 and a high of 3.1%. The average order value (AOV) stood at $200-225, again below the FASHION AND APPAREL high of $390. The website attracted 17,681 sessions, compared to the median of 38,909, while industry leader shein.com dominated with 279,580,739 sessions. Overall, these metrics highlight a need for improved performance to compete effectively in the FASHION AND APPAREL sector.
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diarrablu.com competitors

In January 2026, diarrablu.com generated $34,673 in revenue from 157 transactions and 17,681 sessions, with an average order value (AOV) ranging from $200-$225 and a conversion rate of 0.50-1.00%. Comparing these metrics to its competitors, dressedinlala.com outperformed diarrablu.com significantly with $319,343 in revenue from 2,240 transactions and 281,733 sessions, although they shared a similar conversion rate range of 0.50-1.00%. On the other hand, omgaiatree.com had much lower revenue of $3,775 from 47 transactions and 1,558 sessions, but a higher conversion rate range of 3.00-3.50% and a lower AOV range of $75-$100. While diarrablu.com falls behind in revenue compared to dressedinlala.com, it performs better than omgaiatree.com in terms of revenue and AOV, but not in conversion rate.

dressedinlala.com screenshot
#1 dressedinlala.com
319.3K
Revenue
281.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
omgaiatree.com screenshot
#2 omgaiatree.com
3.8K
Revenue
1.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
diarrablu.com vs top market performers
diarrablu.com
top retailers
conversion rate vs average order value for diarrablu.com and its competitors
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Revenue share by device at diarrablu.com

In January large majority of sales on diarrablu.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In January large majority of sales on diarrablu.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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diarrablu.com channels

Identify top traffic channels that drive growth for diarrablu.comand discover how performance of traffic channels has changed over time.

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diarrablu.com Google Ads spend

Evaluate diarrablu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diarrablu.com devices

Review diarrablu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diarrablu.com top markets

Explore diarrablu.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diarrablu.com country & global rank

Assess the ranking of diarrablu.com among other retailers within its primary country and worldwide.

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