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Nov 2025
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Home/Insights/Retailers/diarrablu.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for diarrablu.comdiarrablu.com

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16.4K
Revenue
Nov 25
5.8K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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Diarrablu.com is an e-commerce platform that offers a variety of socially responsible and sustainable fashion products. The website showcases a collection of clothing and accessories, handmade by artisans. Their offerings include unique and ethically produced pieces, emphasizing fair trade, eco-friendly materials, and cultural collaboration.

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diarrablu.com Annual Revenue and Growth

diarrablu.com's annual sales on its online store amounted to $727.3K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$727.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
diarrablu.com revenue by year

diarrablu.com's monthly revenueOVER TIME
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Over the past three months, diarrablu.com revenue has experienced decline of 39%, compared to the preceding three months.

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diarrablu.com revenue decline for last six months
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OVERVIEW
In November 2025, diarrablu.com, a lifestyle and fashion apparel site, generated $16,397 in online sales, significantly below the median of $93,064, while the leading competitor, shein.com, surpassed $916 million. Its conversion rate ranged from 1.00% to 1.50%, trailing the industry high of 3.37% and above the low of 0.73%. The average order value (AOV) stood between $225 and $250, lower than the high of $375 but above the low of $76. The site recorded 5,820 sessions, far fewer than the industry median of 36,492 and a striking difference from shein.com's 342 million sessions.
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diarrablu.com competitors

In November 2025, diarrablu.com had a revenue of $16,397 with 69 transactions and 5,820 sessions, resulting in an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. In comparison, dressedinlala.com, a competitor, generated significantly higher revenue of $330,975 from 2,409 transactions and 170,354 sessions, with an AOV of $125-150 and a similar conversion rate. On the other hand, omgaiatree.com had a lower revenue of $3,737 with 45 transactions and 1,313 sessions, but a higher conversion rate of 3.00-3.50% despite a lower AOV of $75-100. Overall, diarrablu.com falls behind dressedinlala.com in terms of revenue and traffic metrics, while outperforming omgaiatree.com in terms of revenue and AOV, but lagging behind in conversion rate.

dressedinlala.com screenshot
#1 dressedinlala.com
331K
Revenue
170.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
omgaiatree.com screenshot
#2 omgaiatree.com
3.7K
Revenue
1.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
diarrablu.com vs top market performers
diarrablu.com
top retailers
conversion rate vs average order value for diarrablu.com and its competitors
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Revenue share by device at diarrablu.com

In November large majority of sales on diarrablu.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In November large majority of sales on diarrablu.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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diarrablu.com channels

Identify top traffic channels that drive growth for diarrablu.comand discover how performance of traffic channels has changed over time.

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diarrablu.com Google Ads spend

Evaluate diarrablu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diarrablu.com devices

Review diarrablu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diarrablu.com top markets

Explore diarrablu.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diarrablu.com country & global rank

Assess the ranking of diarrablu.com among other retailers within its primary country and worldwide.

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