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May 2025
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Home/Insights/Retailers/directvapor.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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50.1K
Revenue
7.9K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
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  • Main country of store: RUSSIA
  • Website category: TOBACCO

DirectVapor.com is an online marketplace offering an extensive range of vaping products. Their inventory includes a diverse selection of electronic cigarettes, e-liquids, vape mods, tanks, coils, and accessories. They cater to the vaping community by providing a variety of reputable brands and strive to offer a convenient and reliable shopping experience.

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directvapor.com's revenueOVER TIME
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Over the past three months, directvapor.com revenue has experienced decline of 42%, compared to the preceding three months.

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directvapor.com revenue decline for last six months
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OVERVIEW
In May 2025, directvapor.com in the TOBACCO industry had online sales revenue of $50,134 (median: $155,835), a conversion rate of 5.00-5.50% (high: 5.34%, low: 1.65%), and an average order value of $100-125 (high: $227, low: $68). It recorded 7,889 sessions, with smokingpipes.com having the highest at 1,658,384 and a median of 39,425 sessions in the TOBACCO category.
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directvapor.com competitors

In May 2025, directvapor.com stands out with its revenue of $50,134 from 405 transactions and 7,889 sessions, boasting an Average Order Value (AOV) of $100-125 and a conversion rate of 5.00-5.50%. When compared to its competitors, directvapor.com falls behind in revenue compared to vaporbeast.com at $1,012,387, vaporfi.com at $326,407, and centralvapors.com at $453,077. However, directvapor.com surpasses vaping.com and vaporauthority.com in conversion rate. In terms of sessions, vaporfi.com leads with 187,035 sessions, followed by centralvapors.com with 171,024 sessions. Despite not being the top performer in every metric, directvapor.com holds its own in the competitive landscape, showing strong potential for growth and improvement in the future.

vaporfi.com screenshot
#1 vaporfi.com
326.4K
Revenue
187K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
perfectvape.com screenshot
#2 perfectvape.com
642.6K
Revenue
221.3K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
directvapor.com vs top market performers
directvapor.com
top retailers
conversion rate vs average order value for directvapor.com and its competitors
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Revenue share by device at directvapor.com

In May large majority of sales on directvapor.com, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.

In May large majority of sales on directvapor.com, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.
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directvapor.com channels

Identify top traffic channels that drive growth for directvapor.comand discover how performance of traffic channels has changed over time.

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directvapor.com Google Ads spend

Evaluate directvapor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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directvapor.com devices

Review directvapor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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directvapor.com top markets

Explore directvapor.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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directvapor.com country & global rank

Assess the ranking of directvapor.com among other retailers within its primary country and worldwide.

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