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Jun 2025
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Home/Insights/Retailers/dockatot.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

Favicon for dockatot.comdockatot.com

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58.5K
Revenue
15.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
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DockATot.com is an online platform that offers a range of baby products. Their main product is the DockATot, a multi-functional and portable bedding system designed to provide a safe and comfortable sleeping environment for infants. They also sell various accessories and products related to infant and toddler care.

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dockatot.com's revenueOVER TIME
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Over the past three months, dockatot.com revenue has experienced decline of 55%, compared to the preceding three months.

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dockatot.com revenue decline for last six months
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Top products on dockatot.comby revenue

#1 Grand Dock - Strawberry Cream
$279
Price
$22.3K
Revenue
#2 Grand Dock - Painted Spots
$299
Price
$12.9K
Revenue
#3 Dream Weaver Bassinet Bundle
$532.9
Price
$11.2K
Revenue
#4 Signature Bassinet Bundle
$1.9K
Price
Revenue
#5 THE OUTLET: DockATot Sleep Bag - Golden Stripe / Pumpkin Spice
$11
Price
Revenue
#6 LAST CHANCE: Deluxe+ Dock - Indigo Chambray
$249
Price
Revenue
#7 Gift Card
$124.4
Price
Revenue
#8 La Maman Wedge - Indigo Chambray
$15
Price
Revenue
#9 MiniMat - Sand Chambray
$89
Price
Revenue
#10 Grand Dock - Stone Gingham
$299
Price
Revenue
#1 Grand Dock - Strawberry Cream
$279
Price
$22.3K
Revenue
#2 Grand Dock - Painted Spots
$299
Price
$12.9K
Revenue
#3 Dream Weaver Bassinet Bundle
$532.9
Price
$11.2K
Revenue
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OVERVIEW
dockatot.com's revenue for online sales in June 2025 was $58,521, with a conversion rate of 1.50-2.00% and an AOV of $200-225. The website had 15,683 sessions during the month. The industry median revenue for CHILDCARE is $43,239, while the highest online store in the category, babylist.com, had revenue of $74,387,636. The highest conversion rate in CHILDCARE is 4.27%, and the highest AOV is $271. The highest number of sessions in the category was 11,156,507, with a median of 17,910.
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dockatot.com competitors

In June 2025, when comparing dockatot.com to its competitors, we can see that finnandemma.com had a higher revenue of $71,597 with 641 transactions and 36,271 sessions, but a lower average order value (AOV) of $100-125. On the other hand, thetot.com had a lower revenue of $35,573 with 163 transactions and 3,368 sessions, but a higher AOV of $200-225. dockatot.com falls in between these two competitors with a revenue of $58,521, 264 transactions, and 15,683 sessions, similar to thetot.com, but with an AOV similar to finnandemma.com. Additionally, both dockatot.com and finnandemma.com have a conversion rate of 1.50-2.00, while thetot.com has a higher conversion rate of 4.50-5.00. This comparison highlights the strengths and weaknesses of each competitor in the online baby product market in 2025.

thetot.com screenshot
#1 thetot.com
35.6K
Revenue
3.4K
Sessions
4.5-5.0%
Conv. rate
$200-225
AOV
finnandemma.com screenshot
#2 finnandemma.com
71.6K
Revenue
36.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
dockatot.com vs top market performers
dockatot.com
top retailers
conversion rate vs average order value for dockatot.com and its competitors
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Revenue share by device at dockatot.com

In June large majority of sales on dockatot.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In June large majority of sales on dockatot.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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dockatot.com channels

Identify top traffic channels that drive growth for dockatot.comand discover how performance of traffic channels has changed over time.

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dockatot.com Google Ads spend

Evaluate dockatot.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dockatot.com devices

Review dockatot.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dockatot.com top markets

Explore dockatot.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dockatot.com country & global rank

Assess the ranking of dockatot.com among other retailers within its primary country and worldwide.

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