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Sep 2025
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Home/Insights/Retailers/dorothylane.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for dorothylane.comdorothylane.com

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66.1K
Revenue
Sep 25
46K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

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dorothylane.com Annual Revenue and Growth

dorothylane.com's annual sales on its online store amounted to $883.3K in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$883.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dorothylane.com revenue by year

dorothylane.com's monthly revenueOVER TIME
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Over the past three months, dorothylane.com revenue has experienced growth of 23%, compared to the preceding three months.

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dorothylane.com revenue growth for last six months
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OVERVIEW
In September 2025, dorothylane.com generated $66,148 in online sales, below the e-commerce industry median of $81,105, with a conversion rate of 1.50-2.00%, lagging behind the industry high of 3.72%. Its average order value (AOV) ranged between $75-100, significantly lower than the e-commerce peak of $351. The website attracted 46,030 sessions, exceeding the median of 37,786 but falling short of the highest recorded sessions from michaels.com at 30,281,186. Overall, dorothylane.com showcases a need for improvement in revenue and conversion performance relative to industry benchmarks.
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dorothylane.com competitors

In September 2025, dorothylane.com generated a revenue of $66,148 from 787 transactions with 46,030 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Compared to its competitors, dorothylane.com falls behind in revenue and sessions but remains competitive in terms of AOV and conversion rate. For instance, igourmet.com leads the pack with a revenue of $266,006 from 1,910 transactions and 49,881 sessions, boasting a higher AOV of $125-150 and a conversion rate of 3.50-4.00%. However, dorothylane.com outperforms gourmetfoodstore.com, which only generated $44,463 in revenue from 143 transactions with 59,730 sessions, showcasing a higher AOV of $300-325 but a lower conversion rate of 0.00-0.50%. Overall, dorothylane.com holds its own in the competitive online gourmet food market.

igourmet.com screenshot
#1 igourmet.com
266K
Revenue
49.9K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
mypanier.com screenshot
#2 mypanier.com
45.3K
Revenue
14.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
dibruno.com screenshot
#3 dibruno.com
107.1K
Revenue
28.7K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
ranchogordo.com screenshot
#4 ranchogordo.com
293.4K
Revenue
167.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
gourmetfoodstore.com screenshot
#5 gourmetfoodstore.com
44.5K
Revenue
59.7K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
dorothylane.com vs top market performers
dorothylane.com
top retailers
conversion rate vs average order value for dorothylane.com and its competitors
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Revenue share by device at dorothylane.com

In September large majority of sales on dorothylane.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on dorothylane.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dorothylane.com channels

Identify top traffic channels that drive growth for dorothylane.comand discover how performance of traffic channels has changed over time.

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dorothylane.com Google Ads spend

Evaluate dorothylane.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dorothylane.com devices

Review dorothylane.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dorothylane.com top markets

Explore dorothylane.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dorothylane.com country & global rank

Assess the ranking of dorothylane.com among other retailers within its primary country and worldwide.

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