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Nov 2025
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Home/Insights/Retailers/dorothylane.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for dorothylane.comdorothylane.com

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75.4K
Revenue
Nov 25
53.7K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

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dorothylane.com Annual Revenue and Growth

dorothylane.com's annual sales on its online store amounted to $883.3K in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$883.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dorothylane.com revenue by year

dorothylane.com's monthly revenueOVER TIME
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Over the past three months, dorothylane.com revenue has experienced growth of 23%, compared to the preceding three months.

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dorothylane.com revenue growth for last six months
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OVERVIEW
In November 2025, dorothylane.com generated $75,358 in online sales, falling short of the e-commerce industry's median revenue of $101,517. With a conversion rate between 1.50-2.00%, it lags behind the high benchmark of 4.05%. The site's average order value (AOV) ranged from $75 to $100, significantly lower than the industry high of $337. With 53,652 sessions, dorothylane.com outperformed the median of 41,915 but is far from leading competitor boots.com, which recorded 43,745,699 sessions. Overall, dorothylane.com shows potential but needs improvement in revenue and conversion efficiency to match industry leaders.
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dorothylane.com competitors

In November 2025, dorothylane.com generated a revenue of $75,358 from 944 transactions with 53,652 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Compared to its competitors, dorothylane.com falls behind in terms of revenue and sessions. For instance, igourmet.com generated $607,733 from 4,128 transactions and 62,660 sessions with a higher AOV of $125-150 and a conversion rate of 6.50-7.00%. Similarly, ranchogordo.com outperformed dorothylane.com with a revenue of $614,005 from 10,290 transactions and 281,150 sessions, albeit with a lower AOV of $50-75 but a comparable conversion rate of 3.50-4.00%. While dorothylane.com holds its ground in AOV and conversion rate, it has room for growth in revenue and sessions to compete more effectively with its peers in the online gourmet food market.

igourmet.com screenshot
#1 igourmet.com
607.7K
Revenue
62.7K
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
mypanier.com screenshot
#2 mypanier.com
10.4K
Revenue
2.2K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
dibruno.com screenshot
#3 dibruno.com
279.7K
Revenue
52.6K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
ranchogordo.com screenshot
#4 ranchogordo.com
614K
Revenue
281.1K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
gourmetfoodstore.com screenshot
#5 gourmetfoodstore.com
88K
Revenue
77.3K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
dorothylane.com vs top market performers
dorothylane.com
top retailers
conversion rate vs average order value for dorothylane.com and its competitors
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Revenue share by device at dorothylane.com

In November large majority of sales on dorothylane.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on dorothylane.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dorothylane.com channels

Identify top traffic channels that drive growth for dorothylane.comand discover how performance of traffic channels has changed over time.

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dorothylane.com Google Ads spend

Evaluate dorothylane.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dorothylane.com devices

Review dorothylane.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dorothylane.com top markets

Explore dorothylane.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dorothylane.com country & global rank

Assess the ranking of dorothylane.com among other retailers within its primary country and worldwide.

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