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Nov 2025
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Home/Insights/Retailers/drafttop.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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43.1K
Revenue
Nov 25
19.3K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Drafttop.com is a website that markets and sells a unique kitchen gadget. The gadget, available on their platform, is designed to efficiently remove the top lids of canned beverages, enabling users to enjoy their drink in a whole new way. The website offers a hassle-free shopping experience for this innovative product.

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drafttop.com Annual Revenue and Growth

drafttop.com's annual sales on its online store amounted to $585K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$585K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
drafttop.com revenue by year

drafttop.com's monthly revenueOVER TIME
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Over the past three months, drafttop.com revenue has experienced decline of 2.6%, compared to the preceding three months.

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drafttop.com revenue decline for last six months
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OVERVIEW
In November 2025, drafttop.com generated $43,054 in online sales, surpassing the FOOD AND DRINK median of $41,147, with a conversion rate of 2.00-2.50%, slightly below the industry's high of 5.12%. The average order value (AOV) ranged between $75-100, also below the sector's peak AOV of $263, and total sessions reached 19,344, significantly higher than the median of 9,805, though far from totalwine.com's impressive 12,159,791 sessions, indicating drafttop.com's solid performance within its niche.
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drafttop.com competitors

In November 2025, when comparing drafttop.com to its competitors, it is evident that drafttop.com falls slightly behind in terms of revenue, with $43,054 compared to hudsonshill.com's $44,832. However, drafttop.com outperforms in the number of transactions with 482, compared to hudsonshill.com's 168. In terms of sessions, drafttop.com has 19,344 sessions, which is higher than hudsonshill.com's 8,453. The Average Order Value (AOV) for drafttop.com falls within the range of $75-100, similar to both hudsonshill.com and kangacoolers.com. When it comes to conversion rates, drafttop.com's range of 2.00-2.50% is lower than kangacoolers.com's impressive 17.00-17.50%, but higher than hudsonshill.com's 1.50-2.00%. Despite slightly lagging in revenue and conversion rate, drafttop.com shows strong performance in the number of transactions and sessions compared to its competitors in November 2025.

hudsonshill.com screenshot
#1 hudsonshill.com
44.8K
Revenue
8.5K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
kangacoolers.com screenshot
#2 kangacoolers.com
402.3K
Revenue
24.9K
Sessions
17.0-17.5%
Conv. rate
$75-100
AOV
drafttop.com vs top market performers
drafttop.com
top retailers
conversion rate vs average order value for drafttop.com and its competitors
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Revenue share by device at drafttop.com

In November large majority of sales on drafttop.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In November large majority of sales on drafttop.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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drafttop.com channels

Identify top traffic channels that drive growth for drafttop.comand discover how performance of traffic channels has changed over time.

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drafttop.com Google Ads spend

Evaluate drafttop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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drafttop.com devices

Review drafttop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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drafttop.com top markets

Explore drafttop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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drafttop.com country & global rank

Assess the ranking of drafttop.com among other retailers within its primary country and worldwide.

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