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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for dyson.comdyson.com

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47.4M
Revenue
Sep 25
4.9M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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dyson.com Annual Revenue and Growth

dyson.com's annual sales on its online store amounted to $492.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$492.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dyson.com revenue by year

dyson.com's monthly revenueOVER TIME
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Over the past three months, dyson.com revenue has experienced growth of 21%, compared to the preceding three months.

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dyson.com revenue growth for last six months
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OVERVIEW
In September 2025, dyson.com generated online sales revenue of $47,439,925, significantly above the median of $210,220 in the consumer electronics sector, although far below apple.com's staggering $4,216,264,748. The site achieved a conversion rate between 1.50% and 2.00%, while a high conversion rate in the industry is 3.85%. With an average order value (AOV) of $500-525, dyson.com also remains competitive against a high AOV of $893 in its category. It attracted 4,878,000 sessions, notably less than apple.com's 579,696,653 but well above the industry median of 49,877.
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dyson.com competitors

In September 2025, dyson.com outperformed its competitors in terms of revenue, with $47,439,925 in comparison to the next highest, abt.com, with $11,016,301. dyson.com also had the highest number of transactions at 90,480, while its closest competitor, thinkvacuums.com, had 714 transactions. In terms of sessions, dyson.com had 4,878,000 sessions, significantly higher than its competitors. The Average Order Value (AOV) for dyson.com ranged from $500-$525, which was also higher than most of its competitors. However, dyson.com had a slightly lower conversion rate at 1.50-2.00% compared to thinkvacuums.com, which had a 1.00-1.50% conversion rate. Overall, dyson.com's performance metrics stood out among its competitors in the vacuum cleaner market.

evacuumstore.com screenshot
#1 evacuumstore.com
412.2K
Revenue
143.8K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
vacuumdirect.com screenshot
#2 vacuumdirect.com
63.7K
Revenue
27.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
ezvacuum.com screenshot
#3 ezvacuum.com
75.1K
Revenue
67.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
thinkvacuums.com screenshot
#4 thinkvacuums.com
232.4K
Revenue
51.2K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
abt.com screenshot
#5 abt.com
11M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
dyson.com vs top market performers
dyson.com
top retailers
conversion rate vs average order value for dyson.com and its competitors
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Revenue share by device at dyson.com

In September large majority of sales on dyson.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on dyson.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dyson.com channels

Identify top traffic channels that drive growth for dyson.comand discover how performance of traffic channels has changed over time.

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dyson.com Google Ads spend

Evaluate dyson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dyson.com devices

Review dyson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dyson.com top markets

Explore dyson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dyson.com country & global rank

Assess the ranking of dyson.com among other retailers within its primary country and worldwide.

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