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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for dyson.comdyson.com

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48.4M
Revenue
Jan 26
8.1M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$350-375
AOV
Jan 26
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dyson.com Annual Revenue and Growth

dyson.com's annual sales on its online store amounted to $427M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$427M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
dyson.com revenue by year

dyson.com's monthly revenueOVER TIME
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Over the past three months, dyson.com revenue has experienced decline of 12%, compared to the preceding three months.

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dyson.com revenue decline for last six months
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OVERVIEW
In January 2026, dyson.com generated $48,373,191 in online sales with a conversion rate of 1.50-2.00%, significantly below the industry high of 3.86%. Its average order value (AOV) ranged between $350-375, while the sector’s top AOV reaches $892. With 8,145,151 sessions, dyson.com outperformed the median of 55,440 sessions in the computers, electronics, and technology sector, but remains far from the leader, samsung.com, which attracted 730,124,573 sessions. Overall, dyson.com operates within a challenging competitive landscape, achieving revenue considerably lower than industry giants like apple.com, which reported $3,348,231,526.
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dyson.com competitors

In January 2026, dyson.com reported a revenue of $48,373,191 with 132,422 transactions and 8,145,151 sessions, boasting an average order value (AOV) of $350-$375 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, it's clear that dyson.com is a dominant player in the market. evacuumstore.com had significantly lower revenue at $659,203, vacuumdirect.com at $45,473, ezvacuum.com at $109,227, thinkvacuums.com at $267,039, and abt.com at $23,848,363. While thinkvacuums.com had a comparable AOV to dyson.com, most of the competitors had lower AOVs and conversion rates. abt.com stands out with a much higher revenue, but with a significantly higher AOV of $1000-$1025. Overall, dyson.com maintains a strong position in the market based on these metrics.

evacuumstore.com screenshot
#1 evacuumstore.com
659.2K
Revenue
144.2K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
vacuumdirect.com screenshot
#2 vacuumdirect.com
45.5K
Revenue
24.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
ezvacuum.com screenshot
#3 ezvacuum.com
109.2K
Revenue
91.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
thinkvacuums.com screenshot
#4 thinkvacuums.com
267K
Revenue
53.1K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
abt.com screenshot
#5 abt.com
23.8M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$1000-1100
AOV
dyson.com vs top market performers
dyson.com
top retailers
conversion rate vs average order value for dyson.com and its competitors
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Revenue share by device at dyson.com

In January large majority of sales on dyson.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on dyson.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dyson.com channels

Identify top traffic channels that drive growth for dyson.comand discover how performance of traffic channels has changed over time.

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dyson.com Google Ads spend

Evaluate dyson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dyson.com devices

Review dyson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dyson.com top markets

Explore dyson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dyson.com country & global rank

Assess the ranking of dyson.com among other retailers within its primary country and worldwide.

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