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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for dyson.comdyson.com

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71.4M
Revenue
Dec 25
10.2M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$350-375
AOV
Dec 25
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dyson.com Annual Revenue and Growth

dyson.com's annual sales on its online store amounted to $492.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$492.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dyson.com revenue by year

dyson.com's monthly revenueOVER TIME
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Over the past three months, dyson.com revenue has experienced growth of 27%, compared to the preceding three months.

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dyson.com revenue growth for last six months
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OVERVIEW
In December 2025, dyson.com achieved online sales revenue of $71,402,935, significantly below the $242,983 median for its industry, while also lagging far behind industry leader apple.com, which generated $3,647,875,907. The site’s conversion rate ranged from 1.50% to 2.00%, under the high benchmark of 3.83%, with an average order value (AOV) of $350-$375, notably lower than the $890 peak in its sector. With 10,155,496 sessions, dyson.com outperformed the industry median of 54,788 but still trailed far behind samsung.com, which had an impressive 769,925,390 sessions.
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dyson.com competitors

In December 2025, dyson.com outperformed its competitors in terms of revenue, with a total revenue of $71,402,935. dyson.com also had the highest number of transactions at 199,238, and sessions at 10,155,496. The Average Order Value (AOV) for dyson.com ranged between $350-375, and the conversion rate was between 1.50-2.00%. In comparison, evacuumstore.com had a revenue of $664,985 with 2,239 transactions and 143,801 sessions. vacuumdirect.com generated $55,794 in revenue with 329 transactions and 28,555 sessions. ezvacuum.com had revenue of $85,903 with 1,243 transactions and 94,941 sessions. thinkvacuums.com earned $310,366 in revenue with 899 transactions and 59,969 sessions. Lastly, abt.com had a significant revenue of $26,532,160 with 25,971 transactions and 1,711,648 sessions.

evacuumstore.com screenshot
#1 evacuumstore.com
665K
Revenue
143.8K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
vacuumdirect.com screenshot
#2 vacuumdirect.com
55.8K
Revenue
28.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
ezvacuum.com screenshot
#3 ezvacuum.com
85.9K
Revenue
94.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
thinkvacuums.com screenshot
#4 thinkvacuums.com
310.4K
Revenue
60K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
abt.com screenshot
#5 abt.com
26.5M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$1000-1100
AOV
dyson.com vs top market performers
dyson.com
top retailers
conversion rate vs average order value for dyson.com and its competitors
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Revenue share by device at dyson.com

In December large majority of sales on dyson.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on dyson.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dyson.com channels

Identify top traffic channels that drive growth for dyson.comand discover how performance of traffic channels has changed over time.

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dyson.com Google Ads spend

Evaluate dyson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dyson.com devices

Review dyson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dyson.com top markets

Explore dyson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dyson.com country & global rank

Assess the ranking of dyson.com among other retailers within its primary country and worldwide.

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