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Jan 2026
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Home/Insights/Retailers/elkandfriends.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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50.6K
Revenue
Jan 26
23.8K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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elkandfriends.com Annual Revenue and Growth

elkandfriends.com's annual sales on its online store amounted to $627.1K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$627.1K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
elkandfriends.com revenue by year

elkandfriends.com's monthly revenueOVER TIME
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Over the past three months, elkandfriends.com revenue has experienced decline of 8.2%, compared to the preceding three months.

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elkandfriends.com revenue decline for last six months
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OVERVIEW
In January 2026, elkandfriends.com generated $50,607 in revenue, surpassing the lifestyle/childcare median of $48,736, with a conversion rate between 2.00-2.50%, which is competitive compared to the high rate of 4.38%. The site's average order value (AOV) ranged from $75-100, significantly below the industry high of $253 but above the low of $46. With 23,824 sessions, elkandfriends.com slightly outperformed the median of 23,389 in its category, though it remains far behind the leading store, babylist.com, which recorded an impressive 17,691,734 sessions and $90,155,180 in revenue.
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elkandfriends.com competitors

In January 2026, elkandfriends.com generated a revenue of $50,607 with 519 transactions and 23,824 sessions, resulting in an average order value (AOV) range of $75-$100 and a conversion rate of 2.00-2.50%. When compared to its competitors, elkandfriends.com outperformed avanchy.com and recapmasonjars.com in terms of revenue and transactions, but lagged behind re-play.com, masonjarmerchant.com, and simplystraws.com in revenue generation. elkandfriends.com had a higher conversion rate than avanchy.com but a lower conversion rate than recapmasonjars.com and simplystraws.com. In terms of AOV, elkandfriends.com was on par with masonjarmerchant.com but slightly lower than re-play.com and simplystraws.com. Overall, elkandfriends.com demonstrated strong performance in revenue and transactions compared to its competitors, with room for potential growth in conversion rate and AOV.

re-play.com screenshot
#1 re-play.com
26.2K
Revenue
10.8K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
avanchy.com screenshot
#2 avanchy.com
5.4K
Revenue
7.5K
Sessions
2.5-3.0%
Conv. rate
$0-25
AOV
masonjarmerchant.com screenshot
#3 masonjarmerchant.com
35.3K
Revenue
15.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
recapmasonjars.com screenshot
#4 recapmasonjars.com
17.5K
Revenue
8.9K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
simplystraws.com screenshot
#5 simplystraws.com
17.9K
Revenue
3.7K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
elkandfriends.com vs top market performers
elkandfriends.com
top retailers
conversion rate vs average order value for elkandfriends.com and its competitors
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Revenue share by device at elkandfriends.com

In January large majority of sales on elkandfriends.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on elkandfriends.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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elkandfriends.com channels

Identify top traffic channels that drive growth for elkandfriends.comand discover how performance of traffic channels has changed over time.

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elkandfriends.com Google Ads spend

Evaluate elkandfriends.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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elkandfriends.com devices

Review elkandfriends.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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elkandfriends.com top markets

Explore elkandfriends.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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elkandfriends.com country & global rank

Assess the ranking of elkandfriends.com among other retailers within its primary country and worldwide.

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