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Sep 2025
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Home/Insights/Retailers/enchroma.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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684K
Revenue
Sep 25
471.6K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$275-300
AOV
Sep 25
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Enchroma.com is a website that focuses on offering a range of colorblind-correcting eyewear for people with color vision deficiencies. Their products aim to enhance color perception, allowing customers to see a wider spectrum of colors. The site also provides information and resources related to colorblindness and its impact on daily life.

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enchroma.com Annual Revenue and Growth

enchroma.com's annual sales on its online store amounted to $21M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$21M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
enchroma.com revenue by year

enchroma.com's monthly revenueOVER TIME
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Over the past three months, enchroma.com revenue has experienced decline of 33%, compared to the preceding three months.

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enchroma.com revenue decline for last six months
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OVERVIEW
In September 2025, enchroma.com generated $684,039 in online sales, significantly surpassing the median of $90,396 for the GAMES industry, while its conversion rate ranged between 0.00-0.50%, lagging behind the high of 3.74% but slightly above the low of 0.42%. The average order value (AOV) stood between $275-300, below the industry high of $454 and well above the low of $62. With 471,619 sessions, enchroma.com performed above the median of 45,137 but fell far short of nintendo.com's impressive 59,096,016 sessions, highlighting its competitive positioning in a crowded market.
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enchroma.com competitors

In September 2025, when comparing enchroma.com to its competitor felixgray.com, enchroma.com generated significantly higher revenue of $684,039 compared to felixgray.com's $194,002. enchroma.com also had more transactions with 2,371 compared to felixgray.com's 821. Additionally, enchroma.com had a larger number of sessions with 471,619 compared to felixgray.com's 98,427. However, felixgray.com had a higher average order value (AOV) range of $225-$250 compared to enchroma.com's $275-$300. Conversion rates were slightly higher for felixgray.com in the range of 0.50-1.00 compared to enchroma.com's 0.00-0.50. Overall, enchroma.com outperformed felixgray.com in terms of revenue, transactions, and sessions, while felixgray.com had a higher AOV range and slightly higher conversion rates.

felixgray.com screenshot
#1 felixgray.com
194K
Revenue
98.4K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
enchroma.com vs top market performers
enchroma.com
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conversion rate vs average order value for enchroma.com and its competitors
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Revenue share by device at enchroma.com

In September large majority of sales on enchroma.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on enchroma.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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enchroma.com channels

Identify top traffic channels that drive growth for enchroma.comand discover how performance of traffic channels has changed over time.

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enchroma.com Google Ads spend

Evaluate enchroma.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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enchroma.com devices

Review enchroma.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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enchroma.com top markets

Explore enchroma.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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enchroma.com country & global rank

Assess the ranking of enchroma.com among other retailers within its primary country and worldwide.

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