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May 2025
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Home/Insights/Retailers/enchroma.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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904.3K
Revenue
470.2K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
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Enchroma.com is a website that focuses on offering a range of colorblind-correcting eyewear for people with color vision deficiencies. Their products aim to enhance color perception, allowing customers to see a wider spectrum of colors. The site also provides information and resources related to colorblindness and its impact on daily life.

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enchroma.com's revenueOVER TIME
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Over the past three months, enchroma.com revenue has experienced decline of 34%, compared to the preceding three months.

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enchroma.com revenue decline for last six months
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OVERVIEW
In May 2025, enchroma.com in the GAMES industry generated online sales revenue of $904,266 with a conversion rate of 0.50-1.00% and an average order value (AOV) of $275-300 from 470,250 sessions. This performance exceeds the median revenue and AOV of $109,096 and $60, respectively, while falling below the high conversion rate of 3.9%. However, compared to the top performer nintendo.com with $180,342,373 revenue and 62,129,762 sessions, enchroma.com shows promise for growth and improvement in their performance metrics.
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enchroma.com competitors

In May 2025, enchroma.com outperformed its competitor felixgray.com in terms of revenue, with enchroma.com generating $904,266 compared to felixgray.com's $244,577. enchroma.com also had more transactions with 3,126 compared to felixgray.com's 929. In terms of sessions, enchroma.com had significantly more at 470,250 compared to felixgray.com's 67,609. However, felixgray.com had a slightly higher average order value (AOV) range of $250-275 compared to enchroma.com's $275-300. When it comes to conversion rate, felixgray.com had a higher range of 1.00-1.50% compared to enchroma.com's 0.50-1.00%. Overall, enchroma.com showed stronger performance in terms of revenue, transactions, and sessions, while felixgray.com had a slightly higher conversion rate and comparable AOV.

felixgray.com screenshot
#1 felixgray.com
244.6K
Revenue
67.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
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enchroma.com vs top market performers
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conversion rate vs average order value for enchroma.com and its competitors
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Revenue share by device at enchroma.com

In May large majority of sales on enchroma.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.

In May large majority of sales on enchroma.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.
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enchroma.com channels

Identify top traffic channels that drive growth for enchroma.comand discover how performance of traffic channels has changed over time.

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enchroma.com Google Ads spend

Evaluate enchroma.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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enchroma.com devices

Review enchroma.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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enchroma.com top markets

Explore enchroma.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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enchroma.com country & global rank

Assess the ranking of enchroma.com among other retailers within its primary country and worldwide.

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