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Oct 2025
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Home/Insights/Retailers/enchroma.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1M
Revenue
Oct 25
554K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$275-300
AOV
Oct 25
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Enchroma.com is a website that focuses on offering a range of colorblind-correcting eyewear for people with color vision deficiencies. Their products aim to enhance color perception, allowing customers to see a wider spectrum of colors. The site also provides information and resources related to colorblindness and its impact on daily life.

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enchroma.com Annual Revenue and Growth

enchroma.com's annual sales on its online store amounted to $21M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$21M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
enchroma.com revenue by year

enchroma.com's monthly revenueOVER TIME
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Over the past three months, enchroma.com revenue has experienced decline of 26%, compared to the preceding three months.

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enchroma.com revenue decline for last six months
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OVERVIEW
In October 2025, enchroma.com generated $1,044,202 in online sales within the GAMES industry, significantly surpassing the median of $99,599, but falling short of market leader nintendo.com’s $211,820,897. The site recorded a conversion rate between 0.50-1.00%, aligning with the industry's low end, while its average order value (AOV) ranged from $275-300, below the high of $476. enchroma.com also attracted 554,014 sessions, considerably higher than the median of 43,947, but far below nintendo.com's impressive 60,665,990 sessions, highlighting a strong performance yet untapped potential for growth.
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enchroma.com competitors

In October 2025, when comparing enchroma.com to its competitor felixgray.com, enchroma.com outperformed in terms of revenue with $1,044,202 compared to felixgray.com's $255,143. enchroma.com also had more transactions at 3,639 versus felixgray.com's 1,008. However, felixgray.com had a higher conversion rate of 1.00-1.50% compared to enchroma.com's 0.50-1.00%. enchroma.com had a significantly higher number of sessions at 554,014, while felixgray.com had 82,370 sessions. The average order value (AOV) for enchroma.com ranged from $275-300, slightly higher than felixgray.com's AOV of $250-275. Overall, enchroma.com demonstrated strong performance in terms of revenue and transactions, while felixgray.com had a higher conversion rate and slightly lower AOV.

felixgray.com screenshot
#1 felixgray.com
255.1K
Revenue
82.4K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
enchroma.com vs top market performers
enchroma.com
top retailers
conversion rate vs average order value for enchroma.com and its competitors
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Revenue share by device at enchroma.com

In October large majority of sales on enchroma.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on enchroma.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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enchroma.com channels

Identify top traffic channels that drive growth for enchroma.comand discover how performance of traffic channels has changed over time.

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enchroma.com Google Ads spend

Evaluate enchroma.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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enchroma.com devices

Review enchroma.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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enchroma.com top markets

Explore enchroma.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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enchroma.com country & global rank

Assess the ranking of enchroma.com among other retailers within its primary country and worldwide.

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