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May 2025
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Home/Insights/Retailers/estroven.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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96.6K
Revenue
42.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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Estroven.com is an online platform offering consumers a range of products designed to address menopause-related symptoms. The site showcases various supplements and solutions such as daily dietary supplements, sleep aids, mood boosters, and vaginal health products. It provides helpful information and resources regarding menopause and its associated challenges.

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estroven.com's revenueOVER TIME
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Over the past three months, estroven.com revenue has experienced growth of 48%, compared to the preceding three months.

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estroven.com revenue growth for last six months
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OVERVIEW
In May 2025, estroven.com, a HEALTH website, generated $96,612 in online sales, with a conversion rate of 1.50-2.00% and an AOV of $125-150. The site had 42,661 sessions, higher than the median of 8,573 for the industry. However, the revenue falls below the top performer happyv.com at $822,809. While the conversion rate is average, the AOV is moderate compared to the industry's high of $230 and low of $96. Overall, estroven.com's performance metrics indicate room for growth in revenue and sessions to compete more effectively in the HEALTH category.
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estroven.com competitors

In May 2025, estroven.com, with a revenue of $96,612 from 707 transactions and 42,661 sessions, boasts an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Compared to its competitors, estroven.com falls behind in revenue and transactions but maintains a similar AOV. albertsons.com leads the pack with a revenue of $22,705,553 from 294,137 transactions and 5,041,763 sessions, with a lower AOV of $75-100 but a higher conversion rate of 5.50-6.00%. On the other hand, metagenics.com achieves a revenue of $2,543,406 from 17,652 transactions and 289,595 sessions, matching estroven.com's AOV range of $125-150 while exceeding its conversion rate at 6.00-6.50%. Despite the competitive landscape, estroven.com holds its ground in AOV and continues to strive for improvement in transactions and conversion rate.

metagenics.com screenshot
#1 metagenics.com
2.5M
Revenue
289.6K
Sessions
6.0-6.5%
Conv. rate
$125-150
AOV
albertsons.com screenshot
#2 albertsons.com
22.7M
Revenue
5M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
estroven.com vs top market performers
estroven.com
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conversion rate vs average order value for estroven.com and its competitors
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Revenue share by device at estroven.com

In May large majority of sales on estroven.com, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.

In May large majority of sales on estroven.com, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.
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estroven.com channels

Identify top traffic channels that drive growth for estroven.comand discover how performance of traffic channels has changed over time.

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estroven.com Google Ads spend

Evaluate estroven.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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estroven.com devices

Review estroven.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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estroven.com top markets

Explore estroven.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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estroven.com country & global rank

Assess the ranking of estroven.com among other retailers within its primary country and worldwide.

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