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Jan 2026
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Home/Insights/Retailers/estroven.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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35.7K
Revenue
Jan 26
35.7K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Estroven.com is an online platform offering consumers a range of products designed to address menopause-related symptoms. The site showcases various supplements and solutions such as daily dietary supplements, sleep aids, mood boosters, and vaginal health products. It provides helpful information and resources regarding menopause and its associated challenges.

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estroven.com Annual Revenue and Growth

estroven.com's annual sales on its online store amounted to $768.8K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$768.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
estroven.com revenue by year

estroven.com's monthly revenueOVER TIME
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Over the past three months, estroven.com revenue has experienced decline of 39%, compared to the preceding three months.

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estroven.com revenue decline for last six months
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OVERVIEW
In January 2026, estroven.com, operating in the HEALTH sector, generated online sales revenue of $35,673, surpassing the median of $33,320, while facing significant competition from happyv.com, which earned $1,002,316. The site recorded a conversion rate between 1.00-1.50%, below the high benchmark of 3.74% but above the low of 0.98%. Its average order value (AOV) ranged from $75-100, compared to a high of $199 and a low of $79 in the industry. Additionally, estroven.com attracted 35,682 sessions, significantly higher than the median of 12,159 but far below mamanatural.com's 526,225 sessions.
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estroven.com competitors

In January 2026, estroven.com reported a revenue of $35,673 with 404 transactions and 35,682 sessions. The average order value (AOV) ranged from $75-100, and the conversion rate was between 1.00-1.50%. In comparison, one of its competitors, metagenics.com, had significantly higher revenue at $2,020,186 with 18,021 transactions and 302,276 sessions. metagenics.com also had a higher AOV of $100-125 and a conversion rate of 5.50-6.00%. This indicates that metagenics.com outperformed estroven.com in terms of revenue, transactions, sessions, AOV, and conversion rate. estroven.com may need to focus on increasing its metrics to remain competitive in the market.

metagenics.com screenshot
#1 metagenics.com
2M
Revenue
302.3K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
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TOP MARKET PERFORMERSby revenue
estroven.com vs top market performers
estroven.com
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conversion rate vs average order value for estroven.com and its competitors
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Revenue share by device at estroven.com

In January large majority of sales on estroven.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on estroven.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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estroven.com channels

Identify top traffic channels that drive growth for estroven.comand discover how performance of traffic channels has changed over time.

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estroven.com Google Ads spend

Evaluate estroven.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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estroven.com devices

Review estroven.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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estroven.com top markets

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estroven.com country & global rank

Assess the ranking of estroven.com among other retailers within its primary country and worldwide.

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