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Sep 2025
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Home/Insights/Retailers/estroven.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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50.9K
Revenue
Sep 25
41.3K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Estroven.com is an online platform offering consumers a range of products designed to address menopause-related symptoms. The site showcases various supplements and solutions such as daily dietary supplements, sleep aids, mood boosters, and vaginal health products. It provides helpful information and resources regarding menopause and its associated challenges.

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estroven.com Annual Revenue and Growth

estroven.com's annual sales on its online store amounted to $1.4M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
estroven.com revenue by year

estroven.com's monthly revenueOVER TIME
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Over the past three months, estroven.com revenue has experienced decline of 39%, compared to the preceding three months.

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estroven.com revenue decline for last six months
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OVERVIEW
In September 2025, estroven.com generated $50,856 in online sales, significantly above the HEALTH median of $26,080, with sessions totaling 41,263, far exceeding the median of 10,872. Its conversion rate ranged from 1.00-1.50%, below the high of 4.08% in the industry. The average order value (AOV) was between $100-125, lower than the industry's high AOV of $203 but above the low of $87. While estroven.com performed well against its category median, it remains significantly behind the top competitor, sneakpeektest.com, which generated $779,699 in revenue.
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estroven.com competitors

In September 2025, estroven.com generated $50,856 in revenue from 502 transactions and 41,263 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. In comparison, metagenics.com outperformed estroven.com significantly, with $1,954,980 in revenue from 15,634 transactions and 262,883 sessions, an AOV of $125-150, and a conversion rate of 5.50-6.00%. On the other hand, albertsons.com performed even better than metagenics.com and estroven.com, generating $27,875,643 in revenue from 366,433 transactions and 5,344,644 sessions, with an AOV of $75-100 and a conversion rate of 6.50-7.00%. Overall, estroven.com falls behind its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate, indicating room for improvement in its online performance.

metagenics.com screenshot
#1 metagenics.com
2M
Revenue
262.9K
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
albertsons.com screenshot
#2 albertsons.com
27.9M
Revenue
5.3M
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
estroven.com vs top market performers
estroven.com
top retailers
conversion rate vs average order value for estroven.com and its competitors
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Revenue share by device at estroven.com

In September large majority of sales on estroven.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on estroven.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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estroven.com channels

Identify top traffic channels that drive growth for estroven.comand discover how performance of traffic channels has changed over time.

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estroven.com Google Ads spend

Evaluate estroven.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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estroven.com devices

Review estroven.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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estroven.com top markets

Explore estroven.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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estroven.com country & global rank

Assess the ranking of estroven.com among other retailers within its primary country and worldwide.

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