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Sep 2026
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Home/Insights/Retailers/etcetera.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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15.9K
Revenue
Sep 26
3.7K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$275-300
AOV
Sep 26
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Etcetera.com is an online platform that offers a wide range of products for purchase. The website covers various categories, including clothing, electronics, home goods, and cosmetics. It provides a convenient and user-friendly experience to browse through and shop for a variety of items to suit different needs and preferences.

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etcetera.com Annual Revenue and Growth

etcetera.com's annual sales on its online store amounted to $373.9K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$373.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
etcetera.com revenue by year

etcetera.com's monthly revenueOVER TIME
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Over the past three months, etcetera.com revenue has experienced growth of 36%, compared to the preceding three months.

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etcetera.com revenue growth for last six months
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OVERVIEW
etcetera.com experienced 3,727 sessions in September 2026, generating $15,900 in revenue from online sales. In comparison, a typical store in the fashion and apparel category generates around $63,500 monthly. The site's conversion rate ranged from 1.00-1.50%, which is within the typical range of 0.67% to 3.16%. Additionally, etcetera.com’s average order value (AOV) fell between $275 and $300, also within the typical range of $79 to $406 for the category.
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etcetera.com competitors

etcetera.com trails its competitors significantly in sessions, recording 3,727 compared to etc-shop.de's 69,800, which is well ahead. However, in revenue, etcetera.com generates $15,900, ranking second, while etc-shop.de leads with $96,400. In terms of transactions, etcetera.com also secures second place with 54, falling short of etc-shop.de's impressive 720. Interestingly, both etcetera.com and trunkshowstyle.com share a conversion rate range of 1.00-1.50%, whereas trunkshowstyle.com’s AOV is $150-175, lower than etcetera.com’s $275-300. In September 2026, these figures reflect a competitive landscape where etcetera.com performs well in revenue and transactions, despite lagging in overall sessions.

trunkshowstyle.com screenshot
#1 trunkshowstyle.com
274.4
Revenue
75
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
etc-shop.de screenshot
#2 etc-shop.de
96.4K
Revenue
69.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
pip-squeakchapeau.com screenshot
#3 pip-squeakchapeau.com
2.7K
Revenue
623.5
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
etcetera.com vs top market performers
etcetera.com
top retailers
conversion rate vs average order value for etcetera.com and its competitors
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Industries etcetera.com operates in

etcetera.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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etcetera.com channels

Identify top traffic channels that drive growth for etcetera.comand discover how performance of traffic channels has changed over time.

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etcetera.com Google Ads spend

Evaluate etcetera.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etcetera.com devices

Review etcetera.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etcetera.com top markets

Explore etcetera.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etcetera.com country & global rank

Assess the ranking of etcetera.com among other retailers within its primary country and worldwide.

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