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Jul 2025
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Home/Insights/Retailers/etcetera.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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36.1K
Revenue
10.7K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
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Etcetera.com is an online platform that offers a wide range of products for purchase. The website covers various categories, including clothing, electronics, home goods, and cosmetics. It provides a convenient and user-friendly experience to browse through and shop for a variety of items to suit different needs and preferences.

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etcetera.com's revenueOVER TIME
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Over the past three months, etcetera.com revenue has experienced growth of 22%, compared to the preceding three months.

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etcetera.com revenue growth for last six months
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OVERVIEW
In July 2025, etcetera.com, an online FASHION AND APPAREL store, generated $36,082 in revenue with a conversion rate of 1.00-1.50% and an AOV of $300-325. The highest conversion rate in the industry is 2.96% while the lowest is 0.62%. The highest AOV is $402, and the lowest is $82. etcetera.com had 10,655 sessions, while the top store, shein.com, had 294,721,604 sessions, and the median number of sessions in the industry is 36,317.
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etcetera.com competitors

In July 2025, etcetera.com generated a revenue of $36,082 from 114 transactions with 10,655 sessions, resulting in an average order value (AOV) of $300-$325 and a conversion rate of 1.00-1.50%. In comparison, trunkshowstyle.com outperformed etcetera.com with a revenue of $66,493 from 350 transactions and 10,895 sessions, boasting a higher AOV of $175-$200 and a conversion rate of 3.00-3.50%. Meanwhile, etc-shop.de significantly surpassed both etcetera.com and trunkshowstyle.com with a revenue of $106,925 from 778 transactions and 72,811 sessions, despite having a lower AOV of $125-$150, but maintaining a similar conversion rate of 1.00-1.50%. Lastly, pip-squeakchapeau.com trailed behind etcetera.com with a revenue of $6,430 from 26 transactions and 1,631 sessions, offering a higher AOV of $225-$250 but a slightly better conversion rate of 1.50-2.00%.

trunkshowstyle.com screenshot
#1 trunkshowstyle.com
66.5K
Revenue
10.9K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
etc-shop.de screenshot
#2 etc-shop.de
106.9K
Revenue
72.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
pip-squeakchapeau.com screenshot
#3 pip-squeakchapeau.com
6.4K
Revenue
1.6K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
etcetera.com vs top market performers
etcetera.com
top retailers
conversion rate vs average order value for etcetera.com and its competitors
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Revenue share by device at etcetera.com

In July large majority of sales on etcetera.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on etcetera.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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etcetera.com channels

Identify top traffic channels that drive growth for etcetera.comand discover how performance of traffic channels has changed over time.

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etcetera.com Google Ads spend

Evaluate etcetera.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etcetera.com devices

Review etcetera.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etcetera.com top markets

Explore etcetera.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etcetera.com country & global rank

Assess the ranking of etcetera.com among other retailers within its primary country and worldwide.

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