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Oct 2025
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Home/Insights/Retailers/etcetera.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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26K
Revenue
Oct 25
6.5K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$275-300
AOV
Oct 25
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Etcetera.com is an online platform that offers a wide range of products for purchase. The website covers various categories, including clothing, electronics, home goods, and cosmetics. It provides a convenient and user-friendly experience to browse through and shop for a variety of items to suit different needs and preferences.

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etcetera.com Annual Revenue and Growth

etcetera.com's annual sales on its online store amounted to $334K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$334K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
etcetera.com revenue by year

etcetera.com's monthly revenueOVER TIME
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Over the past three months, etcetera.com revenue has experienced decline of 13%, compared to the preceding three months.

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etcetera.com revenue decline for last six months
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OVERVIEW
In October 2025, etcetera.com generated $26,018 in online sales, significantly below the FASHION AND APPAREL median of $80,524, with sessions totaling 6,458, far fewer than the median of 33,163. The site's conversion rate ranged between 1.00-1.50%, underperforming the high rate of 3.36% in the industry. Additionally, its average order value (AOV) was between $275-300, lower than the sector's high of $378. For comparison, leading competitor shein.com reported staggering online sales of $977,396,912 and an impressive 321,650,758 sessions, highlighting etcetera.com's need for improvement in key performance areas.
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etcetera.com competitors

In October 2025, etcetera.com reported a revenue of $26,018 with 87 transactions and 6,458 sessions, boasting an Average Order Value (AOV) range of $275-$300 and a conversion rate of 1.00-1.50%. When compared to its competitors, etcetera.com falls behind etc-shop.de, which generated a revenue of $134,472 with 949 transactions and 92,579 sessions. Despite having a lower AOV range of $125-$150, etc-shop.de had a comparable conversion rate of 1.00-1.50%. On the other hand, trunkshowstyle.com had a revenue of $6,738 with 39 transactions and 1,701 sessions, but had a higher AOV range of $150-$175 and a higher conversion rate of 2.00-2.50%. Lastly, pip-squeakchapeau.com reported a revenue of $3,654 with 15 transactions and 1,165 sessions, an AOV range of $225-$250, and a conversion rate of 1.00-1.50%. Overall, etcetera.com can work on improving its revenue and transactions to match up to its competitors.

trunkshowstyle.com screenshot
#1 trunkshowstyle.com
6.7K
Revenue
1.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
etc-shop.de screenshot
#2 etc-shop.de
134.5K
Revenue
92.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
pip-squeakchapeau.com screenshot
#3 pip-squeakchapeau.com
3.7K
Revenue
1.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
etcetera.com vs top market performers
etcetera.com
top retailers
conversion rate vs average order value for etcetera.com and its competitors
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Revenue share by device at etcetera.com

In October large majority of sales on etcetera.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on etcetera.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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etcetera.com channels

Identify top traffic channels that drive growth for etcetera.comand discover how performance of traffic channels has changed over time.

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etcetera.com Google Ads spend

Evaluate etcetera.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etcetera.com devices

Review etcetera.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etcetera.com top markets

Explore etcetera.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etcetera.com country & global rank

Assess the ranking of etcetera.com among other retailers within its primary country and worldwide.

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