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Dec 2025
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Home/Insights/Retailers/etcetera.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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21.1K
Revenue
Dec 25
7.4K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$275-300
AOV
Dec 25
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Etcetera.com is an online platform that offers a wide range of products for purchase. The website covers various categories, including clothing, electronics, home goods, and cosmetics. It provides a convenient and user-friendly experience to browse through and shop for a variety of items to suit different needs and preferences.

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etcetera.com Annual Revenue and Growth

etcetera.com's annual sales on its online store amounted to $334K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$334K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
etcetera.com revenue by year

etcetera.com's monthly revenueOVER TIME
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Over the past three months, etcetera.com revenue has experienced decline of 40%, compared to the preceding three months.

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etcetera.com revenue decline for last six months
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OVERVIEW
In December 2025, etcetera.com, operating in the lifestyle/fashion and apparel sector, generated $21,059 in online sales, significantly below the industry median of $92,600, while the top competitor, macys.com, achieved over $926 million. With a conversion rate of 1.00-1.50%, it falls short of the high benchmark of 3.17% but remains above the low of 0.72%. The average order value (AOV) ranged from $275 to $300, compared to a high of $389 and a low of $75 in the industry. Lastly, the site recorded 7,363 sessions, well below the median of 39,789.
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etcetera.com competitors

When comparing etcetera.com to its competitors in December 2025, etcetera.com stands out with a revenue of $21,059 from 76 transactions and 7,363 sessions, with an AOV ranging from $275 to $300 and a conversion rate between 1.00% and 1.50%. In contrast, trunkshowstyle.com generated $12,363 in revenue from 67 transactions and 2,682 sessions, with an AOV of $175 to $200 and a higher conversion rate of 2.50% to 3.00%. etc-shop.de excelled with a revenue of $117,558 from 843 transactions and 79,543 sessions, featuring a lower AOV of $125 to $150 but a similar conversion rate of 1.00% to 1.50%. Lastly, pip-squeakchapeau.com lagged behind with a revenue of $3,348 from 14 transactions and 1,058 sessions, offering an AOV of $225 to $250 and a matching conversion rate of 1.00% to 1.50%.

trunkshowstyle.com screenshot
#1 trunkshowstyle.com
12.4K
Revenue
2.7K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
etc-shop.de screenshot
#2 etc-shop.de
117.6K
Revenue
79.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
pip-squeakchapeau.com screenshot
#3 pip-squeakchapeau.com
3.3K
Revenue
1.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
etcetera.com vs top market performers
etcetera.com
top retailers
conversion rate vs average order value for etcetera.com and its competitors
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Revenue share by device at etcetera.com

In December large majority of sales on etcetera.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on etcetera.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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etcetera.com channels

Identify top traffic channels that drive growth for etcetera.comand discover how performance of traffic channels has changed over time.

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etcetera.com Google Ads spend

Evaluate etcetera.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etcetera.com devices

Review etcetera.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etcetera.com top markets

Explore etcetera.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etcetera.com country & global rank

Assess the ranking of etcetera.com among other retailers within its primary country and worldwide.

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