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Jan 2026
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Home/Insights/Retailers/etcetera.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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28.2K
Revenue
Jan 26
6.7K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$275-300
AOV
Jan 26
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Etcetera.com is an online platform that offers a wide range of products for purchase. The website covers various categories, including clothing, electronics, home goods, and cosmetics. It provides a convenient and user-friendly experience to browse through and shop for a variety of items to suit different needs and preferences.

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etcetera.com Annual Revenue and Growth

etcetera.com's annual sales on its online store amounted to $373.9K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$373.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
etcetera.com revenue by year

etcetera.com's monthly revenueOVER TIME
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Over the past three months, etcetera.com revenue has experienced decline of 32%, compared to the preceding three months.

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etcetera.com revenue decline for last six months
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OVERVIEW
In January 2026, etcetera.com generated $28,250 in online sales, significantly below the FASHION AND APPAREL median of $91,806, with a conversion rate between 1.00-1.50%, falling short of the high benchmark of 3.1%. The Average Order Value (AOV) ranged from $275-300, lower than the industry high of $390, and recorded 6,746 sessions, far less than the median of 38,909 in its category, contrasting sharply with the market leader, shein.com, which reported $809,875,018 in revenue and 279,580,739 sessions. Overall, etcetera.com demonstrates underperformance relative to industry standards across all key metrics.
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etcetera.com competitors

In January 2026, etcetera.com generated a revenue of $28,250 with 97 transactions and 6,746 sessions, resulting in an Average Order Value (AOV) of $275-300 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, trunkshowstyle.com had a revenue of $9,118 with 50 transactions and 2,258 sessions, AOV of $175-200, and a conversion rate of 2.00-2.50%. On the other hand, etc-shop.de outperformed both etcetera.com and trunkshowstyle.com with a revenue of $99,674, 701 transactions, and 71,308 sessions, but had a lower AOV of $125-150 and a conversion rate of 0.50-1.00%. Lastly, pip-squeakchapeau.com had a revenue of $4,481, 19 transactions, 1,656 sessions, AOV of $225-250, and a conversion rate of 1.00-1.50%. Overall, etcetera.com falls within the range of its competitors in terms of revenue and conversion rate, but has a higher AOV compared to trunkshowstyle.com and a lower AOV compared to pip-squeakchapeau.com.

trunkshowstyle.com screenshot
#1 trunkshowstyle.com
9.1K
Revenue
2.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
etc-shop.de screenshot
#2 etc-shop.de
99.7K
Revenue
71.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
pip-squeakchapeau.com screenshot
#3 pip-squeakchapeau.com
4.5K
Revenue
1.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
etcetera.com vs top market performers
etcetera.com
top retailers
conversion rate vs average order value for etcetera.com and its competitors
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Revenue share by device at etcetera.com

In January large majority of sales on etcetera.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on etcetera.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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etcetera.com channels

Identify top traffic channels that drive growth for etcetera.comand discover how performance of traffic channels has changed over time.

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etcetera.com Google Ads spend

Evaluate etcetera.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etcetera.com devices

Review etcetera.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etcetera.com top markets

Explore etcetera.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etcetera.com country & global rank

Assess the ranking of etcetera.com among other retailers within its primary country and worldwide.

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