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Aug 2026
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Home/Insights/Retailers/etcetera.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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12.1K
Revenue
Aug 26
2.1K
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$300-325
AOV
Aug 26
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Etcetera.com is an online platform that offers a wide range of products for purchase. The website covers various categories, including clothing, electronics, home goods, and cosmetics. It provides a convenient and user-friendly experience to browse through and shop for a variety of items to suit different needs and preferences.

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etcetera.com Annual Revenue and Growth

etcetera.com's annual sales on its online store amounted to $373.9K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$373.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
etcetera.com revenue by year

etcetera.com's monthly revenueOVER TIME
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Over the past three months, etcetera.com revenue has experienced growth of 44%, compared to the preceding three months.

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etcetera.com revenue growth for last six months
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OVERVIEW
etcetera.com experienced 2,059 sessions in August 2026, significantly lower than a typical store in the fashion and apparel category, which sees around 37,200 sessions. The site generated $12,100 in revenue from online sales, while a typical store in this category typically generates about $87,900. Its conversion rate ranged from 1.50-2.00%, fitting well within the typical range of 0.65% to 3.1%. Additionally, the average order value (AOV) was $300-325, also within the typical range of $84 to $408.
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etcetera.com competitors

In August 2026, etcetera.com trails its competitors in sessions, with 2,059 compared to etc-shop.de's impressive 68,800. While etc-shop.de leads significantly in revenue at $90,800 and transactions at 666, etcetera.com ranks second with $12,100 in revenue and 39 transactions. Both etcetera.com and pip-squeakchapeau.com share a conversion rate range of 1.50-2.00%, but etcetera.com surpasses pip-squeakchapeau.com's lower revenue of $4,962 and transactions of 21. Moreover, etcetera.com’s average order value (AOV) is higher than that of etc-shop.de, ranging from $300-325 compared to $125-150. Thus, etcetera.com demonstrates strengths in AOV while trailing in overall engagement metrics.

etc-shop.de screenshot
#1 etc-shop.de
90.8K
Revenue
68.8K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
pip-squeakchapeau.com screenshot
#2 pip-squeakchapeau.com
5K
Revenue
1.3K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
etcetera.com vs top market performers
etcetera.com
top retailers
conversion rate vs average order value for etcetera.com and its competitors
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Industries etcetera.com operates in

etcetera.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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etcetera.com channels

Identify top traffic channels that drive growth for etcetera.comand discover how performance of traffic channels has changed over time.

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etcetera.com Google Ads spend

Evaluate etcetera.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etcetera.com devices

Review etcetera.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etcetera.com top markets

Explore etcetera.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etcetera.com country & global rank

Assess the ranking of etcetera.com among other retailers within its primary country and worldwide.

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