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Mar 2026
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Home/Insights/Retailers/etcetera.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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8.1K
Revenue
Mar 26
2.6K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$250-275
AOV
Mar 26
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Etcetera.com is an online platform that offers a wide range of products for purchase. The website covers various categories, including clothing, electronics, home goods, and cosmetics. It provides a convenient and user-friendly experience to browse through and shop for a variety of items to suit different needs and preferences.

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etcetera.com Annual Revenue and Growth

etcetera.com's annual sales on its online store amounted to $373.9K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$373.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
etcetera.com revenue by year

etcetera.com's monthly revenueOVER TIME
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Over the past three months, etcetera.com revenue has experienced growth of 3.1%, compared to the preceding three months.

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etcetera.com revenue growth for last six months
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OVERVIEW
In March 2026, etcetera.com, operating in the FASHION AND APPAREL sector, generated $8,099 in online sales, significantly below the industry median of $83,040. The site recorded a conversion rate of 1.00-1.50%, trailing the high benchmark of 3.14%, with an average order value (AOV) between $250-275, also below the optimal AOV of $377. With 2,587 sessions, etcetera.com falls far behind the industry leader, shein.com, which boasts 298,145,068 sessions. These metrics indicate room for growth in both traffic and conversion efficiency within the competitive online marketplace.
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etcetera.com competitors

In March 2026, etcetera.com generated $8,099 in revenue from 30 transactions and 2,587 sessions, with an average order value (AOV) between $250-$275 and a conversion rate of 1.00-1.50%. Compared to its competitors, trunkshowstyle.com had lower revenue at $1,493 with 8 transactions and 429 sessions, but a higher AOV of $175-$200 and a slightly better conversion rate of 1.50-2.00%. On the other hand, etc-shop.de outperformed etcetera.com and the other competitors significantly with $77,596 in revenue from 544 transactions and 61,242 sessions, but had a lower AOV of $125-$150 and a conversion rate of 0.50-1.00%. Lastly, pip-squeakchapeau.com had $4,697 in revenue from 19 transactions and 1,382 sessions, with an AOV between $225-$250 and the same conversion rate as etcetera.com at 1.00-1.50%.

trunkshowstyle.com screenshot
#1 trunkshowstyle.com
1.5K
Revenue
429.4
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
etc-shop.de screenshot
#2 etc-shop.de
77.6K
Revenue
61.2K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
pip-squeakchapeau.com screenshot
#3 pip-squeakchapeau.com
4.7K
Revenue
1.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
etcetera.com vs top market performers
etcetera.com
top retailers
conversion rate vs average order value for etcetera.com and its competitors
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Revenue share by device at etcetera.com

In March large majority of sales on etcetera.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on etcetera.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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etcetera.com channels

Identify top traffic channels that drive growth for etcetera.comand discover how performance of traffic channels has changed over time.

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etcetera.com Google Ads spend

Evaluate etcetera.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etcetera.com devices

Review etcetera.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etcetera.com top markets

Explore etcetera.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etcetera.com country & global rank

Assess the ranking of etcetera.com among other retailers within its primary country and worldwide.

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