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Nov 2025
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Home/Insights/Retailers/etcetera.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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17K
Revenue
Nov 25
5.4K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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Etcetera.com is an online platform that offers a wide range of products for purchase. The website covers various categories, including clothing, electronics, home goods, and cosmetics. It provides a convenient and user-friendly experience to browse through and shop for a variety of items to suit different needs and preferences.

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etcetera.com Annual Revenue and Growth

etcetera.com's annual sales on its online store amounted to $334K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$334K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
etcetera.com revenue by year

etcetera.com's monthly revenueOVER TIME
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Over the past three months, etcetera.com revenue has experienced decline of 28%, compared to the preceding three months.

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etcetera.com revenue decline for last six months
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OVERVIEW
In November 2025, etcetera.com, a lifestyle/fashion and apparel retailer, generated $16,951 in online sales, significantly below the industry median of $93,064. The site’s conversion rate ranged from 1.00-1.50%, lower than the high of 3.37% for the sector, while its average order value (AOV) stood between $275-300, also below the category’s high of $375. With 5,376 sessions, etcetera.com lagged far behind the median of 36,492 sessions in the industry, and starkly contrasted with the market leader shein.com, which reported an overwhelming $916,157,774 in revenue and 342,497,064 sessions.
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etcetera.com competitors

When comparing etcetera.com to its competitors in November 2025, it is evident that etcetera.com falls in the middle in terms of revenue with $16,951. The website had 58 transactions and 5,376 sessions, resulting in an average order value (AOV) of $275-300 and a conversion rate of 1.00-1.50. In comparison, trunkshowstyle.com generated $7,401 in revenue with 42 transactions and 1,820 sessions, boasting a higher AOV of $175-200 but a better conversion rate of 2.00-2.50. On the other hand, etc-shop.de outperformed etcetera.com and the other competitors with $167,469 in revenue from 1,215 transactions and 114,456 sessions, despite having a lower AOV of $125-150. pip-squeakchapeau.com, on the other hand, had $3,194 in revenue with 12 transactions and 667 sessions, with a slightly higher AOV of $250-275 but a better conversion rate of 1.50-2.00.

trunkshowstyle.com screenshot
#1 trunkshowstyle.com
7.4K
Revenue
1.8K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
etc-shop.de screenshot
#2 etc-shop.de
167.5K
Revenue
114.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
pip-squeakchapeau.com screenshot
#3 pip-squeakchapeau.com
3.2K
Revenue
667
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
etcetera.com vs top market performers
etcetera.com
top retailers
conversion rate vs average order value for etcetera.com and its competitors
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Revenue share by device at etcetera.com

In November large majority of sales on etcetera.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on etcetera.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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etcetera.com channels

Identify top traffic channels that drive growth for etcetera.comand discover how performance of traffic channels has changed over time.

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etcetera.com Google Ads spend

Evaluate etcetera.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etcetera.com devices

Review etcetera.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etcetera.com top markets

Explore etcetera.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etcetera.com country & global rank

Assess the ranking of etcetera.com among other retailers within its primary country and worldwide.

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