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Apr 2026
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Home/Insights/Retailers/etcetera.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for etcetera.cometcetera.com

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478.3
Revenue
Apr 26
124.2
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$300-325
AOV
Apr 26
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Etcetera.com is an online platform that offers a wide range of products for purchase. The website covers various categories, including clothing, electronics, home goods, and cosmetics. It provides a convenient and user-friendly experience to browse through and shop for a variety of items to suit different needs and preferences.

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etcetera.com Annual Revenue and Growth

etcetera.com's annual sales on its online store amounted to $373.9K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$373.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
etcetera.com revenue by year

etcetera.com's monthly revenueOVER TIME
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Over the past three months, etcetera.com revenue has experienced decline of 87%, compared to the preceding three months.

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etcetera.com revenue decline for last six months
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OVERVIEW
In April 2026, etcetera.com, a player in the lifestyle/fashion and apparel sector, generated online sales revenue of $478, significantly below the median of $78,791. The site's conversion rate ranged between 1.00-1.50%, which is lower than the industry high of 3.05% and above the low of 0.65%. With an average order value (AOV) of $300-325, it falls short of the sector's high of $389 but exceeds the low of $76. The website attracted only 124 sessions, starkly contrasted by the industry leader, shein.com, with a staggering 281,585,790 sessions.
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etcetera.com competitors

In April 2026, etc-shop.de significantly outperformed etcetera.com, generating $74,644 in revenue from 529 transactions across 50,138 sessions, leading to an AOV of $125-150 and a conversion rate of 1.00-1.50%. Meanwhile, pip-squeakchapeau.com reported $2,627 in revenue from 11 transactions and 969 sessions, resulting in an AOV of $225-250, also maintaining a conversion rate of 1.00-1.50%. In stark contrast, etcetera.com achieved just $478 in revenue with only 2 transactions from 124 sessions, indicating an AOV of $300-325. While etcetera.com’s AOV suggests higher-value purchases, its low traffic and transaction numbers highlight significant challenges in conversion efficiency compared to its competitors.

etc-shop.de screenshot
#1 etc-shop.de
74.6K
Revenue
50.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
pip-squeakchapeau.com screenshot
#2 pip-squeakchapeau.com
2.6K
Revenue
968.7
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
etcetera.com vs top market performers
etcetera.com
top retailers
conversion rate vs average order value for etcetera.com and its competitors
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Revenue share by device at etcetera.com

In April large majority of sales on etcetera.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on etcetera.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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etcetera.com channels

Identify top traffic channels that drive growth for etcetera.comand discover how performance of traffic channels has changed over time.

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etcetera.com Google Ads spend

Evaluate etcetera.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etcetera.com devices

Review etcetera.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etcetera.com top markets

Explore etcetera.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etcetera.com country & global rank

Assess the ranking of etcetera.com among other retailers within its primary country and worldwide.

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