Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/etcetera.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for etcetera.cometcetera.com

Start benchmarking for free
Sign in with GoogleSign up with Google
478.3
Revenue
Jul 26
124.2
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$300-325
AOV
Jul 26
Loading...

Etcetera.com is an online platform that offers a wide range of products for purchase. The website covers various categories, including clothing, electronics, home goods, and cosmetics. It provides a convenient and user-friendly experience to browse through and shop for a variety of items to suit different needs and preferences.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

etcetera.com Annual Revenue and Growth

etcetera.com's annual sales on its online store amounted to $373.9K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$373.9K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
etcetera.com revenue by year

etcetera.com's monthly revenueOVER TIME
View real-time data

Over the past three months, etcetera.com revenue has experienced decline of 96%, compared to the preceding three months.

View real-time data
etcetera.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2026, etcetera.com experienced 124 sessions, significantly lower than the typical store in the fashion and apparel category, which sees around 28,400 sessions monthly. The revenue from online sales stood at $478, contrasting sharply with the typical store’s $71,300. The site's conversion rate ranged between 1.00% and 1.50%, which is within the typical range of 0.66% to 3.1%. Additionally, etcetera.com’s average order value (AOV) was between $300 and $325, also within the category's typical range of $84 to $403.
Read more

etcetera.com competitors

In July 2026, etcetera.com trails its competitors most significantly in revenue, earning only $478 compared to etc-shop.de's $86,900, resulting in a staggering gap of $86,422. While etcetera.com has a conversion rate of 1.00-1.50%, trunkshowstyle.com and pip-squeakchapeau.com outperform it with rates of 1.50-2.00%. Furthermore, with only 2 transactions and 124 sessions, etcetera.com falls short against etc-shop.de by 612 transactions and 59,100 sessions. Its average order value (AOV) of $300-325 is competitive, yet not enough to offset the significant gaps in revenue and traffic compared to its rivals. Overall, etcetera.com ranks last among its peers, highlighting areas for improvement in both reach and revenue generation.

trunkshowstyle.com screenshot
#1 trunkshowstyle.com
1.5K
Revenue
429.4
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
etc-shop.de screenshot
#2 etc-shop.de
86.9K
Revenue
59.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
pip-squeakchapeau.com screenshot
#3 pip-squeakchapeau.com
6.7K
Revenue
1.9K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
etcetera.com vs top market performers
etcetera.com
top retailers
conversion rate vs average order value for etcetera.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Industries etcetera.com operates in

etcetera.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

etcetera.com channels

Identify top traffic channels that drive growth for etcetera.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

etcetera.com Google Ads spend

Evaluate etcetera.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

etcetera.com devices

Review etcetera.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

etcetera.com top markets

Explore etcetera.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

etcetera.com country & global rank

Assess the ranking of etcetera.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard