Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
Home/Insights/Retailers/etcetera.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for etcetera.cometcetera.com

Start benchmarking for free
Sign in with GoogleSign up with Google
478.3
Revenue
May 26
124.2
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$300-325
AOV
May 26
Loading...

Etcetera.com is an online platform that offers a wide range of products for purchase. The website covers various categories, including clothing, electronics, home goods, and cosmetics. It provides a convenient and user-friendly experience to browse through and shop for a variety of items to suit different needs and preferences.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

etcetera.com Annual Revenue and Growth

etcetera.com's annual sales on its online store amounted to $373.9K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$373.9K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
etcetera.com revenue by year

etcetera.com's monthly revenueOVER TIME
View real-time data

Over the past three months, etcetera.com revenue has experienced decline of 88%, compared to the preceding three months.

View real-time data
etcetera.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, etcetera.com, a player in the lifestyle and fashion apparel industry, generated $478 in online sales, significantly below the median of $74,720, while its conversion rate ranged from 1.00% to 1.50%, trailing behind the high benchmark of 3.18%. The average order value (AOV) was $300-$325, compared to the industry high of $405, and the site recorded only 124 sessions, starkly lower than the median of 29,212 and the leading competitor shein.com, which achieved an astounding 309,473,559 sessions, highlighting substantial room for growth and improved performance metrics.
Read more

etcetera.com competitors

In May 2026, etcetera.com generated a revenue of $478 from 124 sessions, achieving a conversion rate of 1.00-1.50%. In contrast, trunkshowstyle.com outperformed etcetera.com significantly, with $2,061 in revenue from 418 sessions and a higher conversion rate of 3.00-3.50%. etc-shop.de led the group, generating a remarkable $86,466 in revenue from 60,867 sessions, yet its conversion rate matched that of etcetera.com at 1.00-1.50%. Meanwhile, pip-squeakchapeau.com achieved $5,012 in revenue with 1,363 sessions and a conversion rate of 1.50-2.00%. Overall, while etcetera.com maintains a comparable conversion rate to its competitors, its revenue and transaction numbers are notably lower, suggesting that it may need to enhance its marketing strategies or user experience to remain competitive in the market.

trunkshowstyle.com screenshot
#1 trunkshowstyle.com
2.1K
Revenue
418
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
etc-shop.de screenshot
#2 etc-shop.de
86.5K
Revenue
60.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
pip-squeakchapeau.com screenshot
#3 pip-squeakchapeau.com
5K
Revenue
1.4K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
etcetera.com vs top market performers
etcetera.com
top retailers
conversion rate vs average order value for etcetera.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at etcetera.com

In May large majority of sales on etcetera.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on etcetera.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries etcetera.com operates in

etcetera.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

etcetera.com channels

Identify top traffic channels that drive growth for etcetera.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

etcetera.com Google Ads spend

Evaluate etcetera.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

etcetera.com devices

Review etcetera.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

etcetera.com top markets

Explore etcetera.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

etcetera.com country & global rank

Assess the ranking of etcetera.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard