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Sep 2025
All countries
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for etro.cometro.com

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200.8K
Revenue
Sep 25
255.9K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
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etro.com is a website that features an exclusive collection of clothing and accessories for men, women, and children. The platform provides a variety of fashion products, including stylish apparel, footwear, bags, and jewelry. It offers a diverse range of meticulously designed items that reflect quality craftsmanship and contemporary fashion trends.

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etro.com Annual Revenue and Growth

etro.com's annual sales on its online store amounted to $7.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
etro.com revenue by year

etro.com's monthly revenueOVER TIME
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Over the past three months, etro.com revenue has experienced growth of 34%, compared to the preceding three months.

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etro.com revenue growth for last six months
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OVERVIEW
In September 2025, etro.com generated $200,800 in online sales, significantly outperforming the FASHION AND APPAREL median of $74,931, yet trailing behind the industry leader, shein.com, at $819,580,923. With a conversion rate of 0.00-0.50%, etro.com falls below the category's low benchmark of 0.68% and far from the optimal 3.2%. The Average Order Value (AOV) ranged between $400-425, exceeding the high standard of $382, while total sessions reached 255,882, well above the median of 34,221 but far from shein.com’s impressive 297,137,690.
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etro.com competitors

In September 2025, etro.com reported a revenue of $200,800 from 478 transactions with 255,882 sessions, resulting in an average order value (AOV) of $400-425 and a conversion rate of 0.00-0.50%. In comparison, its competitor lilysilk.com achieved a significantly higher revenue of $13,354,224 from 90,671 transactions and 1,914,862 sessions. Despite having a lower AOV of $125-150, lilysilk.com boasted a higher conversion rate of 4.50-5.00%. This indicates that while etro.com may have a higher AOV, lilysilk.com is able to convert a larger percentage of its website visitors into customers, resulting in a much higher revenue.

lilysilk.com screenshot
#1 lilysilk.com
13.4M
Revenue
1.9M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
etro.com vs top market performers
etro.com
top retailers
conversion rate vs average order value for etro.com and its competitors
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Revenue share by device at etro.com

In September large majority of sales on etro.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on etro.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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etro.com channels

Identify top traffic channels that drive growth for etro.comand discover how performance of traffic channels has changed over time.

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etro.com Google Ads spend

Evaluate etro.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etro.com devices

Review etro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etro.com top markets

Explore etro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etro.com country & global rank

Assess the ranking of etro.com among other retailers within its primary country and worldwide.

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