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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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146.1K
Revenue
Nov 25
220.8K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$375-400
AOV
Nov 25
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etro.com is a website that features an exclusive collection of clothing and accessories for men, women, and children. The platform provides a variety of fashion products, including stylish apparel, footwear, bags, and jewelry. It offers a diverse range of meticulously designed items that reflect quality craftsmanship and contemporary fashion trends.

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etro.com Annual Revenue and Growth

etro.com's annual sales on its online store amounted to $7.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
etro.com revenue by year

etro.com's monthly revenueOVER TIME
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Over the past three months, etro.com revenue has experienced decline of 21%, compared to the preceding three months.

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etro.com revenue decline for last six months
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OVERVIEW
In November 2025, etro.com, a player in the FASHION AND APPAREL sector, generated $146,144 in online sales, surpassing the industry median of $93,064, though still significantly lower than the leading store, shein.com, at $916,157,774. Its conversion rate fluctuated between 0.00-0.50%, below the sector's average of 3.37% but higher than the low end of 0.73%. The average order value (AOV) was $375-400, aligning with the high AOV benchmark in the industry. With 220,821 sessions, etro.com performed well compared to the median of 36,492 but remained far behind shein.com's astounding 342,497,064 sessions.
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etro.com competitors

In November 2025, when comparing etro.com to its competitor lilysilk.com, it is evident that etro.com falls behind in terms of revenue, transactions, sessions, and conversion rate. etro.com generated $146,144 in revenue from 380 transactions and 220,821 sessions, with an average order value (AOV) ranging between $375-$400 and a conversion rate between 0.00-0.50. In contrast, lilysilk.com reported a significantly higher revenue of $25,327,938 from 162,078 transactions and 3,037,224 sessions, boasting an AOV of $150-$175 and a conversion rate of 5.00-5.50. The stark contrast in these metrics indicates that etro.com has room for improvement to compete more effectively in the online retail space.

lilysilk.com screenshot
#1 lilysilk.com
25.3M
Revenue
3M
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
etro.com vs top market performers
etro.com
top retailers
conversion rate vs average order value for etro.com and its competitors
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Revenue share by device at etro.com

In November large majority of sales on etro.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on etro.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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etro.com channels

Identify top traffic channels that drive growth for etro.comand discover how performance of traffic channels has changed over time.

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etro.com Google Ads spend

Evaluate etro.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etro.com devices

Review etro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etro.com top markets

Explore etro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etro.com country & global rank

Assess the ranking of etro.com among other retailers within its primary country and worldwide.

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