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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for etro.cometro.com

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215K
Revenue
Jul 26
301.5K
Sessions
Jul 26
0.0-0.5%
Conv. rate
Jul 26
$400-500
AOV
Jul 26
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etro.com is a website that features an exclusive collection of clothing and accessories for men, women, and children. The platform provides a variety of fashion products, including stylish apparel, footwear, bags, and jewelry. It offers a diverse range of meticulously designed items that reflect quality craftsmanship and contemporary fashion trends.

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etro.com Annual Revenue and Growth

etro.com's annual sales on its online store amounted to $2.4M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
etro.com revenue by year

etro.com's monthly revenueOVER TIME
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Over the past three months, etro.com revenue has experienced growth of 5%, compared to the preceding three months.

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etro.com revenue growth for last six months
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OVERVIEW
etro.com operates within the fashion and apparel category, generating $215,000 in online sales for July 2026. The typical fashion and apparel retailer sees around $71,300 monthly. With a conversion rate of 0.00-0.50%, etro.com falls below the typical fashion and apparel retailer's range of 0.66% to 3.1%. Its average order value of $400-425 is within the category's typical range of $84 to $403. Additionally, etro.com recorded 301,000 sessions, significantly higher than the typical fashion and apparel retailer's 28,400 sessions.
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etro.com competitors

The competitive set includes etro.com and lilysilk.com. In July 2026, etro.com generated a revenue of $215,000 from 510 transactions and 301,000 sessions, resulting in an average order value (AOV) of $400-425 and a conversion rate between 0.00-0.50%. In contrast, lilysilk.com outperformed etro.com significantly, achieving a revenue of $12.8 million, with 66,600 transactions and 1.4 million sessions. This places etro.com in the second position for revenue, trailing lilysilk.com by $12.6 million. Additionally, etro.com lags behind in transactions by 66,100 and sessions by 1.1 million, showcasing lilysilk.com as the clear leader in this competitive landscape.

lilysilk.com screenshot
#1 lilysilk.com
12.8M
Revenue
1.4M
Sessions
4.5-5.0%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
etro.com vs top market performers
etro.com
top retailers
conversion rate vs average order value for etro.com and its competitors
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Revenue share by device at etro.com

In July large majority of sales on etro.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on etro.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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etro.com channels

Identify top traffic channels that drive growth for etro.comand discover how performance of traffic channels has changed over time.

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etro.com Google Ads spend

Evaluate etro.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etro.com devices

Review etro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etro.com top markets

Explore etro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etro.com country & global rank

Assess the ranking of etro.com among other retailers within its primary country and worldwide.

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