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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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179.8K
Revenue
Oct 25
233.3K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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etro.com is a website that features an exclusive collection of clothing and accessories for men, women, and children. The platform provides a variety of fashion products, including stylish apparel, footwear, bags, and jewelry. It offers a diverse range of meticulously designed items that reflect quality craftsmanship and contemporary fashion trends.

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etro.com Annual Revenue and Growth

etro.com's annual sales on its online store amounted to $7.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
etro.com revenue by year

etro.com's monthly revenueOVER TIME
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Over the past three months, etro.com revenue has experienced growth of 0.87%, compared to the preceding three months.

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etro.com revenue growth for last six months
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OVERVIEW
In October 2025, etro.com generated $179,848 in online sales, significantly surpassing the FASHION AND APPAREL median of $80,524, although still far behind the category leader, shein.com, with $977,396,912. Its conversion rate ranged from 0.00-0.50%, well below the industry's high of 3.36%, while its average order value (AOV) stood at $400-425, exceeding the sector's average of $378. Additionally, etro.com attracted 233,263 sessions, notably higher than the median of 33,163 but dwarfed by shein.com's staggering 321,650,758 sessions, indicating potential areas for growth in both conversion and traffic.
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etro.com competitors

In October 2025, etro.com generated a revenue of $179,848 from 429 transactions and 233,263 sessions with an average order value (AOV) ranging between $400-$425 and a conversion rate of 0.00-0.50%. In comparison, its competitor lilysilk.com outperformed with a revenue of $13,872,522 from 94,354 transactions and 2,057,158 sessions, boasting an AOV of $125-$150 and a significantly higher conversion rate of 4.50-5.00%. Despite etro.com's respectable performance in terms of revenue and AOV, its competitor's higher conversion rate indicates a more effective strategy in turning sessions into transactions. In order to stay competitive, etro.com may need to focus on improving its conversion rate to match the success of lilysilk.com in driving transactions from its website visitors.

lilysilk.com screenshot
#1 lilysilk.com
13.9M
Revenue
2.1M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
etro.com vs top market performers
etro.com
top retailers
conversion rate vs average order value for etro.com and its competitors
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Revenue share by device at etro.com

In October large majority of sales on etro.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on etro.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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etro.com channels

Identify top traffic channels that drive growth for etro.comand discover how performance of traffic channels has changed over time.

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etro.com Google Ads spend

Evaluate etro.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etro.com devices

Review etro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etro.com top markets

Explore etro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etro.com country & global rank

Assess the ranking of etro.com among other retailers within its primary country and worldwide.

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