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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for etro.cometro.com

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181.8K
Revenue
Dec 25
259K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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etro.com is a website that features an exclusive collection of clothing and accessories for men, women, and children. The platform provides a variety of fashion products, including stylish apparel, footwear, bags, and jewelry. It offers a diverse range of meticulously designed items that reflect quality craftsmanship and contemporary fashion trends.

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etro.com Annual Revenue and Growth

etro.com's annual sales on its online store amounted to $7.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
etro.com revenue by year

etro.com's monthly revenueOVER TIME
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Over the past three months, etro.com revenue has experienced decline of 25%, compared to the preceding three months.

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etro.com revenue decline for last six months
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OVERVIEW
In December 2025, etro.com generated $181,794 in online sales, significantly exceeding the FASHION AND APPAREL median of $92,600, though far behind the leading macys.com at $926,839,757. The site's conversion rate ranged between 0.00-0.50%, well below the sector's high of 3.17%, and its average order value (AOV) was between $425-450, above the category average of $389. With 258,951 sessions, etro.com performed notably better than the median of 39,789 sessions, yet it still trailed far behind shein.com, which recorded 304,519,814 sessions.
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etro.com competitors

In December 2025, when comparing etro.com to its competitor lilysilk.com, it is evident that etro.com falls significantly behind in terms of revenue, with $181,794 compared to lilysilk.com's $17,269,528. This large revenue gap can also be seen in the number of transactions, with etro.com only having 418 transactions compared to lilysilk.com's 105,506. In terms of sessions, lilysilk.com also surpasses etro.com with 2,423,573 sessions compared to etro.com's 258,951. Additionally, lilysilk.com boasts a higher average order value (AOV) range of $150-175, while etro.com's AOV is in the range of $425-450. When looking at conversion rates, lilysilk.com again outperforms etro.com, with a conversion rate of 4.00-4.50% compared to etro.com's 0.00-0.50%. Overall, lilysilk.com demonstrates superior performance across all metrics in comparison to etro.com in December 2025.

lilysilk.com screenshot
#1 lilysilk.com
17.3M
Revenue
2.4M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
etro.com vs top market performers
etro.com
top retailers
conversion rate vs average order value for etro.com and its competitors
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Revenue share by device at etro.com

In December large majority of sales on etro.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on etro.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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etro.com channels

Identify top traffic channels that drive growth for etro.comand discover how performance of traffic channels has changed over time.

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etro.com Google Ads spend

Evaluate etro.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etro.com devices

Review etro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etro.com top markets

Explore etro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etro.com country & global rank

Assess the ranking of etro.com among other retailers within its primary country and worldwide.

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