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Oct 2025
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Home/Insights/Retailers/fablepets.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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94K
Revenue
Oct 25
28.2K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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FablePets.com is an online platform selling a wide range of pet supplies and accessories. The website offers an extensive selection of products, including food, toys, grooming essentials, and apparel for various pets. FablePets.com aims to provide pet owners with a convenient and reliable shopping experience for their furry companions.

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fablepets.com Annual Revenue and Growth

fablepets.com's annual sales on its online store amounted to $2.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fablepets.com revenue by year

fablepets.com's monthly revenueOVER TIME
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Over the past three months, fablepets.com revenue has experienced growth of 4.3%, compared to the preceding three months.

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fablepets.com revenue growth for last six months
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OVERVIEW
In October 2025, fablepets.com achieved online sales revenue of $93,986, surpassing the median of $62,767 in the pets and animals/pet food and supplies industry. Its conversion rate ranged from 1.50-2.00%, slightly above the lower threshold of 1.68%, while the average order value (AOV) was between $175-200, near the high end of $199. With 28,248 sessions, fablepets.com outperformed the industry median of 19,053 sessions, although it still falls short of chewy.com's impressive 41,467,938 sessions and revenue of $256,916,845, highlighting the competitive landscape of the pet supply market.
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fablepets.com competitors

In October 2025, fablepets.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. fablepets.com generated $93,986 in revenue from 508 transactions and 28,248 sessions, with an AOV ranging from $175 to $200 and a conversion rate between 1.50% and 2.00%. In comparison, dogcratesandkennels.com had lower revenue of $18,091 from 49 transactions and 4,707 sessions, with a higher AOV of $350 to $375 but a lower conversion rate of 1.00% to 1.50%. waggo.com and basispet.com also lagged behind fablepets.com in terms of revenue, transactions, and AOV. While wilderdog.com and wildone.com had higher revenues, their AOV and conversion rates were lower than that of fablepets.com. Overall, fablepets.com emerged as a strong performer among its competitors in the pet products industry.

dogcratesandkennels.com screenshot
#1 dogcratesandkennels.com
18.1K
Revenue
4.7K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
waggo.com screenshot
#2 waggo.com
25.6K
Revenue
4.4K
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
wilderdog.com screenshot
#3 wilderdog.com
486.9K
Revenue
96.3K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
wildone.com screenshot
#4 wildone.com
311.9K
Revenue
65.1K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
basispet.com screenshot
#5 basispet.com
9.7K
Revenue
5.2K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
fablepets.com vs top market performers
fablepets.com
top retailers
conversion rate vs average order value for fablepets.com and its competitors
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Revenue share by device at fablepets.com

In October large majority of sales on fablepets.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on fablepets.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fablepets.com channels

Identify top traffic channels that drive growth for fablepets.comand discover how performance of traffic channels has changed over time.

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fablepets.com Google Ads spend

Evaluate fablepets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fablepets.com devices

Review fablepets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fablepets.com top markets

Explore fablepets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fablepets.com country & global rank

Assess the ranking of fablepets.com among other retailers within its primary country and worldwide.

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