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Nov 2025
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Home/Insights/Retailers/fablepets.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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140.7K
Revenue
Nov 25
37.2K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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FablePets.com is an online platform selling a wide range of pet supplies and accessories. The website offers an extensive selection of products, including food, toys, grooming essentials, and apparel for various pets. FablePets.com aims to provide pet owners with a convenient and reliable shopping experience for their furry companions.

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fablepets.com Annual Revenue and Growth

fablepets.com's annual sales on its online store amounted to $2.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fablepets.com revenue by year

fablepets.com's monthly revenueOVER TIME
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Over the past three months, fablepets.com revenue has experienced growth of 30%, compared to the preceding three months.

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fablepets.com revenue growth for last six months
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OVERVIEW
In November 2025, fablepets.com generated $140,673 in online sales, significantly surpassing the median revenue of $62,853 in the FOOD AND DRINK industry. With a conversion rate of 2.00-2.50%, it remains competitive, although below the high benchmark of 6.58%. The average order value (AOV) ranged between $175-200, slightly below the industry's high of $209. fablepets.com recorded 37,200 sessions, outperforming the median of 19,436 but trailing far behind chewy.com’s impressive 45,423,920 sessions, highlighting the competitive landscape in the pet food and supplies market.
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fablepets.com competitors

In November 2025, fablepets.com stands out among its competitors in terms of revenue, with $140,673. wilderdog.com leads the pack with $716,006 in revenue, followed by wildone.com with $416,467. fablepets.com also excels in transactions, with 789 compared to wilderdog.com's 7,375. In terms of average order value (AOV), fablepets.com falls in the mid-range at $175-200, while dogcratesandkennels.com boasts the highest AOV at $375-400. When it comes to conversion rates, waggo.com has the highest at 6.50-7.00, followed closely by wilderdog.com at 5.50-6.00. Overall, fablepets.com holds its own in revenue and transactions, showcasing steady performance in the pet industry against competitors with varying strengths in different metrics.

dogcratesandkennels.com screenshot
#1 dogcratesandkennels.com
10.4K
Revenue
3K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
waggo.com screenshot
#2 waggo.com
17.7K
Revenue
3.7K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
wilderdog.com screenshot
#3 wilderdog.com
716K
Revenue
123K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
wildone.com screenshot
#4 wildone.com
416.5K
Revenue
89.5K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
basispet.com screenshot
#5 basispet.com
6.6K
Revenue
3.2K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
fablepets.com vs top market performers
fablepets.com
top retailers
conversion rate vs average order value for fablepets.com and its competitors
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Revenue share by device at fablepets.com

In November large majority of sales on fablepets.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on fablepets.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fablepets.com channels

Identify top traffic channels that drive growth for fablepets.comand discover how performance of traffic channels has changed over time.

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fablepets.com Google Ads spend

Evaluate fablepets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fablepets.com devices

Review fablepets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fablepets.com top markets

Explore fablepets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fablepets.com country & global rank

Assess the ranking of fablepets.com among other retailers within its primary country and worldwide.

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