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Jul 2025
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Home/Insights/Retailers/fablepets.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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77.7K
Revenue
35.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
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FablePets.com is an online platform selling a wide range of pet supplies and accessories. The website offers an extensive selection of products, including food, toys, grooming essentials, and apparel for various pets. FablePets.com aims to provide pet owners with a convenient and reliable shopping experience for their furry companions.

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fablepets.com's revenueOVER TIME
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Over the past three months, fablepets.com revenue has experienced decline of 26%, compared to the preceding three months.

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fablepets.com revenue decline for last six months
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OVERVIEW
fablepets.com in the FOOD AND DRINK industry had a revenue of $77,704 (median: $63,841), a conversion rate of 1.00-1.50% (high: 6.13%, low: 1.38%), AOV of $175-200 (high: $204, low: $52), and 35,093 sessions (median: 20,574) in July 2025, with the top performer being chewy.com with $261,381,223 in revenue and 45,300,244 sessions.
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fablepets.com competitors

In July 2025, fablepets.com outperformed its competitors in terms of revenue, with $77,704, compared to dogcratesandkennels.com ($13,056), waggo.com ($25,546), wilderdog.com ($443,932), wildone.com ($264,183), and basispet.com ($46,350). However, fablepets.com had a lower number of transactions at 412, trailing behind wilderdog.com (4,311) and basispet.com (709). fablepets.com also had a lower number of sessions at 35,093 compared to wilderdog.com (96,345) and wildone.com (66,331). Despite these lower metrics, fablepets.com boasted a higher Average Order Value (AOV) at $175-200 and a competitive conversion rate of 1.00-1.50%. Overall, fablepets.com's revenue performance was strong, but there is room for growth in increasing transactions and sessions to match the metrics of top competitors.

dogcratesandkennels.com screenshot
#1 dogcratesandkennels.com
13.1K
Revenue
3.6K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
waggo.com screenshot
#2 waggo.com
25.5K
Revenue
4.7K
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
wilderdog.com screenshot
#3 wilderdog.com
443.9K
Revenue
96.3K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
wildone.com screenshot
#4 wildone.com
264.2K
Revenue
66.3K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
basispet.com screenshot
#5 basispet.com
46.3K
Revenue
16.8K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
fablepets.com vs top market performers
fablepets.com
top retailers
conversion rate vs average order value for fablepets.com and its competitors
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Revenue share by device at fablepets.com

In July large majority of sales on fablepets.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on fablepets.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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fablepets.com channels

Identify top traffic channels that drive growth for fablepets.comand discover how performance of traffic channels has changed over time.

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fablepets.com Google Ads spend

Evaluate fablepets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fablepets.com devices

Review fablepets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fablepets.com top markets

Explore fablepets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fablepets.com country & global rank

Assess the ranking of fablepets.com among other retailers within its primary country and worldwide.

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