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Dec 2025
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Home/Insights/Retailers/fablepets.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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82.5K
Revenue
Dec 25
35.7K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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FablePets.com is an online platform selling a wide range of pet supplies and accessories. The website offers an extensive selection of products, including food, toys, grooming essentials, and apparel for various pets. FablePets.com aims to provide pet owners with a convenient and reliable shopping experience for their furry companions.

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fablepets.com Annual Revenue and Growth

fablepets.com's annual sales on its online store amounted to $2.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fablepets.com revenue by year

fablepets.com's monthly revenueOVER TIME
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Over the past three months, fablepets.com revenue has experienced growth of 43%, compared to the preceding three months.

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fablepets.com revenue growth for last six months
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OVERVIEW
In December 2025, fablepets.com, operating in the pets and animals/pet food and supplies sector, achieved online sales revenue of $82,456, surpassing the industry median of $60,887, while their conversion rate ranged from 1.50-2.00%, below the very high benchmark of 6.34% but above the low of 1.76%. With an average order value (AOV) between $125-150, they also fell short of the high AOV of $207 and exceeded the low of $45. The site recorded 35,705 sessions, significantly lower than chewy.com's dominant 47,415,320 sessions, yet above the median of 20,847 in their category.
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fablepets.com competitors

In December 2025, fablepets.com outperformed its competitors in terms of revenue with $82,456. dogcratesandkennels.com had the lowest revenue at $11,404, while wilderdog.com had the highest at $636,572. fablepets.com had 631 transactions, falling between basispet.com with 215 transactions and wilderdog.com with 6,553 transactions. fablepets.com also had 35,705 sessions, ranking above dogcratesandkennels.com with 3,630 sessions but below wilderdog.com with 128,390 sessions. fablepets.com had an average order value (AOV) ranging from $125 to $150, putting it in the mid-range compared to competitors. In terms of conversion rate, fablepets.com ranged from 1.50% to 2.00%, with waggo.com having the highest conversion rate at 6.50% to 7.00% and dogcratesandkennels.com having the lowest at 0.50% to 1.00%.

dogcratesandkennels.com screenshot
#1 dogcratesandkennels.com
11.4K
Revenue
3.6K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
waggo.com screenshot
#2 waggo.com
25.7K
Revenue
5.6K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
wilderdog.com screenshot
#3 wilderdog.com
636.6K
Revenue
128.4K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
wildone.com screenshot
#4 wildone.com
296.4K
Revenue
66.4K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
basispet.com screenshot
#5 basispet.com
13.3K
Revenue
5.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
fablepets.com vs top market performers
fablepets.com
top retailers
conversion rate vs average order value for fablepets.com and its competitors
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Revenue share by device at fablepets.com

In December large majority of sales on fablepets.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on fablepets.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fablepets.com channels

Identify top traffic channels that drive growth for fablepets.comand discover how performance of traffic channels has changed over time.

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fablepets.com Google Ads spend

Evaluate fablepets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fablepets.com devices

Review fablepets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fablepets.com top markets

Explore fablepets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fablepets.com country & global rank

Assess the ranking of fablepets.com among other retailers within its primary country and worldwide.

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