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Sep 2026
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Home/Insights/Retailers/fablepets.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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123K
Revenue
Sep 26
54.2K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$150-175
AOV
Sep 26
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FablePets.com is an online platform selling a wide range of pet supplies and accessories. The website offers an extensive selection of products, including food, toys, grooming essentials, and apparel for various pets. FablePets.com aims to provide pet owners with a convenient and reliable shopping experience for their furry companions.

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fablepets.com Annual Revenue and Growth

fablepets.com's annual sales on its online store amounted to $1.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
fablepets.com revenue by year

fablepets.com's monthly revenueOVER TIME
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Over the past three months, fablepets.com revenue has experienced growth of 26%, compared to the preceding three months.

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fablepets.com revenue growth for last six months
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OVERVIEW
fablepets.com outperforms a typical pet food and supplies store in several key performance metrics. In September 2026, it generated $123,000 in online sales, significantly higher than the typical store's $52,300. With 54,200 sessions, fablepets.com far exceeds the 16,300 sessions seen by a typical pet food and supplies store. Its conversion rate of 1.00-1.50% is slightly below the typical range of 1.51% to 6.17%, while its average order value (AOV) of $150-175 is comfortably within the typical range of $51 to $225.
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fablepets.com competitors

fablepets.com significantly surpasses dogcratesandkennels.com in revenue, with $123,000 compared to $30,300. In September 2026, fablepets.com recorded 773 transactions across 54,200 sessions, leading to a conversion rate of 1.00-1.50%. In contrast, dogcratesandkennels.com achieved 69 transactions from 7,328 sessions, with a conversion rate of 0.50-1.00%. While fablepets.com excels in revenue and transactions, it trails behind wilderdog.com, which dominates with $516,000 in revenue, 5,206 transactions, and 124,000 sessions. Additionally, fablepets.com ranks third overall, performing better than waggo.com, which garnered $17,000 in revenue and 253 transactions. Overall, fablepets.com showcases a robust performance within the competitive landscape, particularly against dogcratesandkennels.com and waggo.com.

dogcratesandkennels.com screenshot
#1 dogcratesandkennels.com
30.3K
Revenue
7.3K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
waggo.com screenshot
#2 waggo.com
17K
Revenue
3.5K
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
wilderdog.com screenshot
#3 wilderdog.com
516.1K
Revenue
123.6K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
wildone.com screenshot
#4 wildone.com
241.7K
Revenue
59.5K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
basispet.com screenshot
#5 basispet.com
12K
Revenue
4.9K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
fablepets.com vs top market performers
fablepets.com
top retailers
conversion rate vs average order value for fablepets.com and its competitors
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Revenue share by device at fablepets.com

In September large majority of sales on fablepets.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on fablepets.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries fablepets.com operates in

fablepets.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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fablepets.com channels

Identify top traffic channels that drive growth for fablepets.comand discover how performance of traffic channels has changed over time.

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fablepets.com Google Ads spend

Evaluate fablepets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fablepets.com devices

Review fablepets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fablepets.com top markets

Explore fablepets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fablepets.com country & global rank

Assess the ranking of fablepets.com among other retailers within its primary country and worldwide.

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