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Jul 2026
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Home/Insights/Retailers/fablepets.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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148.1K
Revenue
Jul 26
43.7K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$225-250
AOV
Jul 26
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FablePets.com is an online platform selling a wide range of pet supplies and accessories. The website offers an extensive selection of products, including food, toys, grooming essentials, and apparel for various pets. FablePets.com aims to provide pet owners with a convenient and reliable shopping experience for their furry companions.

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fablepets.com Annual Revenue and Growth

fablepets.com's annual sales on its online store amounted to $1.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
fablepets.com revenue by year

fablepets.com's monthly revenueOVER TIME
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Over the past three months, fablepets.com revenue has experienced decline of 13%, compared to the preceding three months.

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fablepets.com revenue decline for last six months
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OVERVIEW
fablepets.com significantly outperforms a typical pet food and supplies store in several key metrics for July 2026. With revenue of $148,000, it greatly exceeds the $56,100 generated by a typical pet food and supplies store. Its conversion rate of 1.00-1.50% is slightly below the typical range of 1.46% to 6.11%. The average order value (AOV) of $225-250 is comfortably within the typical range of $55 to $234. Additionally, fablepets.com attracted 43,700 sessions, surpassing the 18,200 sessions typical for a pet food and supplies store.
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fablepets.com competitors

The most striking gap between fablepets.com and its closest competitor, wilderdog.com, is in revenue, with fablepets.com trailing by $852,000. In July 2026, fablepets.com generated $148,000 in revenue from 633 transactions over 43,700 sessions, yielding an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. Conversely, wilderdog.com boasted impressive metrics, including $1 million in revenue, 8,221 transactions, and 125,000 sessions. While fablepets.com outperforms dogcratesandkennels.com, waggo.com, basispet.com in revenue and transactions, it still falls short of wilderdog.com and wildone.com, which leads with a revenue of $551,000. This competitive landscape highlights the challenges fablepets.com faces in expanding its market share.

dogcratesandkennels.com screenshot
#1 dogcratesandkennels.com
15.7K
Revenue
4K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
waggo.com screenshot
#2 waggo.com
23.2K
Revenue
3.6K
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
wilderdog.com screenshot
#3 wilderdog.com
1M
Revenue
124.9K
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
wildone.com screenshot
#4 wildone.com
550.9K
Revenue
104.3K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
basispet.com screenshot
#5 basispet.com
19.7K
Revenue
6.1K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
fablepets.com vs top market performers
fablepets.com
top retailers
conversion rate vs average order value for fablepets.com and its competitors
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Revenue share by device at fablepets.com

In July large majority of sales on fablepets.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on fablepets.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries fablepets.com operates in

fablepets.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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fablepets.com channels

Identify top traffic channels that drive growth for fablepets.comand discover how performance of traffic channels has changed over time.

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fablepets.com Google Ads spend

Evaluate fablepets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fablepets.com devices

Review fablepets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fablepets.com top markets

Explore fablepets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fablepets.com country & global rank

Assess the ranking of fablepets.com among other retailers within its primary country and worldwide.

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