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Sep 2025
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Home/Insights/Retailers/fablepets.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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66.2K
Revenue
Sep 25
28.2K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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FablePets.com is an online platform selling a wide range of pet supplies and accessories. The website offers an extensive selection of products, including food, toys, grooming essentials, and apparel for various pets. FablePets.com aims to provide pet owners with a convenient and reliable shopping experience for their furry companions.

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fablepets.com Annual Revenue and Growth

fablepets.com's annual sales on its online store amounted to $2.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fablepets.com revenue by year

fablepets.com's monthly revenueOVER TIME
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Over the past three months, fablepets.com revenue has experienced decline of 7.5%, compared to the preceding three months.

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fablepets.com revenue decline for last six months
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OVERVIEW
In September 2025, fablepets.com generated $66,235 in online sales, surpassing the industry median of $61,068 in the FOOD AND DRINK sector. With a conversion rate of 1.00-1.50%, it remains below the high of 6.28%, while its average order value (AOV) ranged from $150 to $175, below the top AOV of $207. The website recorded 28,248 sessions, above the median of 19,478 but significantly lower than chewy.com's leading 40,365,600 sessions. Overall, fablepets.com demonstrates competitive revenue performance, though there are opportunities for growth in conversion rates and AOV to enhance its market standing.
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fablepets.com competitors

In September 2025, fablepets.com generated a revenue of $66,235 from 403 transactions and 28,248 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate of 1.00% to 1.50%. In comparison, dogcratesandkennels.com had a revenue of $13,446 from 33 transactions and 3,682 sessions, with an AOV of $400 to $425 and a conversion rate of 0.50% to 1.00%. waggo.com achieved $21,796 in revenue from 325 transactions and 4,692 sessions, with an AOV of $50 to $75 and a high conversion rate of 6.50% to 7.00%. wilderdog.com outperformed all with a revenue of $402,303 from 4,058 transactions and 96,345 sessions, having an AOV of $75 to $100 and a conversion rate of 4.00% to 4.50%. fablepets.com falls in the mid-range in terms of revenue and sessions among its competitors, but maintains a competitive AOV and conversion rate.

dogcratesandkennels.com screenshot
#1 dogcratesandkennels.com
13.4K
Revenue
3.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
waggo.com screenshot
#2 waggo.com
21.8K
Revenue
4.7K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
wilderdog.com screenshot
#3 wilderdog.com
402.3K
Revenue
96.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
wildone.com screenshot
#4 wildone.com
241.6K
Revenue
67.5K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
basispet.com screenshot
#5 basispet.com
14.2K
Revenue
6K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
fablepets.com vs top market performers
fablepets.com
top retailers
conversion rate vs average order value for fablepets.com and its competitors
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Revenue share by device at fablepets.com

In September large majority of sales on fablepets.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on fablepets.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fablepets.com channels

Identify top traffic channels that drive growth for fablepets.comand discover how performance of traffic channels has changed over time.

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fablepets.com Google Ads spend

Evaluate fablepets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fablepets.com devices

Review fablepets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fablepets.com top markets

Explore fablepets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fablepets.com country & global rank

Assess the ranking of fablepets.com among other retailers within its primary country and worldwide.

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