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May 2025
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Home/Insights/Retailers/fablepets.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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75.8K
Revenue
26.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
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FablePets.com is an online platform selling a wide range of pet supplies and accessories. The website offers an extensive selection of products, including food, toys, grooming essentials, and apparel for various pets. FablePets.com aims to provide pet owners with a convenient and reliable shopping experience for their furry companions.

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fablepets.com's revenueOVER TIME
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Over the past three months, fablepets.com revenue has experienced decline of 35%, compared to the preceding three months.

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fablepets.com revenue decline for last six months
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OVERVIEW
In May 2025, fablepets.com, an online pet food and supplies store, generated $75,786 in revenue, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $175-200. The store had 26,545 sessions, below the median of 19,180 in the category. The top competitor, chewy.com, reported revenue of $208,450,098, a conversion rate of 6.47%, an AOV of $219, and 48,064,992 sessions. fablepets.com's performance metrics indicate solid revenue and conversion rates within the industry, although there is room for improvement in increasing both sessions and AOV.
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fablepets.com competitors

In May 2025, fablepets.com generated $75,786 in revenue from 405 transactions and 26,545 sessions, with an average order value (AOV) ranging from $175 to $200 and a conversion rate of 1.50% to 2.00%. Comparing fablepets.com to its competitors, we see a range of performance metrics. basispet.com had a revenue of $18,814 from 264 transactions and 7,004 sessions, with an AOV of $50 to $75 and a high conversion rate of 3.50% to 4.00%. wilderdog.com outperformed with a revenue of $553,980 from 5,130 transactions and 96,345 sessions, AOV of $100 to $125, and a conversion rate of 5.00% to 5.50%. waggo.com had $19,520 in revenue from 218 transactions and 2,872 sessions, boasting a high conversion rate of 7.50% to 8.00%. dogcratesandkennels.com had a lower revenue of $9,110 from 23 transactions and 2,416 sessions, but a high AOV of $375 to $400. wildone.com performed well with $307,898 in revenue from 1,079 transactions and 55,103 sessions, similar to fablepets.com's conversion rate range of 1.50% to 2.00%.

dogcratesandkennels.com screenshot
#1 dogcratesandkennels.com
9.1K
Revenue
2.4K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
waggo.com screenshot
#2 waggo.com
19.5K
Revenue
2.9K
Sessions
7.5-8.0%
Conv. rate
$75-100
AOV
wilderdog.com screenshot
#3 wilderdog.com
554K
Revenue
96.3K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
wildone.com screenshot
#4 wildone.com
307.9K
Revenue
55.1K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
basispet.com screenshot
#5 basispet.com
18.8K
Revenue
7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
fablepets.com vs top market performers
fablepets.com
top retailers
conversion rate vs average order value for fablepets.com and its competitors
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Revenue share by device at fablepets.com

In May large majority of sales on fablepets.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.

In May large majority of sales on fablepets.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.
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fablepets.com channels

Identify top traffic channels that drive growth for fablepets.comand discover how performance of traffic channels has changed over time.

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fablepets.com Google Ads spend

Evaluate fablepets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fablepets.com devices

Review fablepets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fablepets.com top markets

Explore fablepets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fablepets.com country & global rank

Assess the ranking of fablepets.com among other retailers within its primary country and worldwide.

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