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Apr 2026
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Home/Insights/Retailers/fablepets.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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111.1K
Revenue
Apr 26
26.2K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$200-225
AOV
Apr 26
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FablePets.com is an online platform selling a wide range of pet supplies and accessories. The website offers an extensive selection of products, including food, toys, grooming essentials, and apparel for various pets. FablePets.com aims to provide pet owners with a convenient and reliable shopping experience for their furry companions.

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fablepets.com Annual Revenue and Growth

fablepets.com's annual sales on its online store amounted to $1.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
fablepets.com revenue by year

fablepets.com's monthly revenueOVER TIME
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Over the past three months, fablepets.com revenue has experienced growth of 28%, compared to the preceding three months.

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fablepets.com revenue growth for last six months
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OVERVIEW
In April 2026, fablepets.com generated $111,126 in online sales, significantly outperforming the industry median of $55,801, while its conversion rate ranged between 1.50-2.00%, just above the low end of the spectrum. With an Average Order Value (AOV) of $200-225, it remains competitive against the high AOV of $211 in its category. The site recorded 26,164 sessions, surpassing the median of 20,041 but falling short of industry leader chewy.com, which boasts 45,040,175 sessions and a staggering revenue of $197,295,866.
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fablepets.com competitors

In April 2026, fablepets.com generated $111,126 in revenue from 502 transactions over 26,164 sessions, achieving an average order value (AOV) of $200-225 and a conversion rate between 1.50-2.00%. In comparison, dogcratesandkennels.com saw $23,263 in revenue from 56 transactions, with an AOV of $400-425 and a lower conversion rate of 1.00-1.50%. waggo.com reported $15,414 in revenue from 201 transactions, boasting a high conversion rate of 7.00-7.50%, yet its AOV ranged from only $75-100. wilderdog.com outperformed fablepets.com significantly, with $410,953 in revenue and 4,027 transactions, but with a lower AOV of $100-125 and a conversion rate of 4.00-4.50%. wildone.com also surpassed fablepets.com with $332,108 in revenue, maintaining a similar conversion rate but higher AOV at $250-275. basispet.com struggled with only $6,651 in revenue. Overall, fablepets.com stands competitively within this diverse landscape.

dogcratesandkennels.com screenshot
#1 dogcratesandkennels.com
23.3K
Revenue
4.2K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
waggo.com screenshot
#2 waggo.com
15.4K
Revenue
2.9K
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
wilderdog.com screenshot
#3 wilderdog.com
411K
Revenue
100K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
wildone.com screenshot
#4 wildone.com
332.1K
Revenue
72.2K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
basispet.com screenshot
#5 basispet.com
6.7K
Revenue
3.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
fablepets.com vs top market performers
fablepets.com
top retailers
conversion rate vs average order value for fablepets.com and its competitors
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Revenue share by device at fablepets.com

In April large majority of sales on fablepets.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on fablepets.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fablepets.com channels

Identify top traffic channels that drive growth for fablepets.comand discover how performance of traffic channels has changed over time.

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fablepets.com Google Ads spend

Evaluate fablepets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fablepets.com devices

Review fablepets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fablepets.com top markets

Explore fablepets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fablepets.com country & global rank

Assess the ranking of fablepets.com among other retailers within its primary country and worldwide.

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