Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/fairyloot.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for fairyloot.comfairyloot.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.5M
Revenue
Jan 26
703.8K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
Loading...

Fairyloot.com is an online platform offering a range of fantasy-themed subscription boxes catered towards book enthusiasts. The website offers subscription plans that include monthly book selections, exclusive bookish items, and themed merchandise related to popular fantasy novels.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

fairyloot.com Annual Revenue and Growth

fairyloot.com's annual sales on its online store amounted to $11.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$11.6M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
fairyloot.com revenue by year

fairyloot.com's monthly revenueOVER TIME
View real-time data

Over the past three months, fairyloot.com revenue has experienced growth of 39%, compared to the preceding three months.

View real-time data
fairyloot.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, fairyloot.com, operating in the BEAUTY AND COSMETICS sector, generated online sales of $1,475,323, significantly surpassing the median revenue of $51,477, yet falling short of ulta.com's $104,496,353. The site achieved a conversion rate between 2.00-2.50%, notably above the low end of 1.19% but below the sector's high of 4.7%. With an average order value (AOV) ranging from $75 to $100, it remained beneath the high AOV of $194 while exceeding the low of $45. Additionally, fairyloot.com recorded 703,769 sessions, well above the median of 22,631 yet dwarfed by ulta.com's 47,691,438 sessions.
Read more

fairyloot.com competitors

In January 2026, fairyloot.com reported a revenue of $1,475,323 with 16,525 transactions and 703,769 sessions. Their average order value (AOV) ranged from $75 to $100, and they had a conversion rate of 2.00-2.50%. When compared to its competitors, onceuponabookclub.com had a revenue of $105,799 with 757 transactions and 57,723 sessions, and an AOV of $125-150, but a lower conversion rate of 1.00-1.50%. litjoycrate.com reported $130,511 in revenue with 1,942 transactions and 159,815 sessions, an AOV of $50-75, and a conversion rate of 1.00-1.50%. thebookishshop.com had a revenue of $379,396 with 2,789 transactions and 188,154 sessions, an AOV of $125-150, and a conversion rate of 1.00-1.50%. Finally, bookofthemonth.com was the highest earner with a revenue of $2,218,050, 20,670 transactions, 1,256,991 sessions, an AOV of $100-125, and a conversion rate of 1.50-2.00%. Overall, fairyloot.com falls in the mid-range in terms of revenue but has a higher conversion rate compared to some of its competitors.

onceuponabookclub.com screenshot
#1 onceuponabookclub.com
105.8K
Revenue
57.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
litjoycrate.com screenshot
#2 litjoycrate.com
130.5K
Revenue
159.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
thebookishshop.com screenshot
#3 thebookishshop.com
379.4K
Revenue
188.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
bookofthemonth.com screenshot
#4 bookofthemonth.com
2.2M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fairyloot.com vs top market performers
fairyloot.com
top retailers
conversion rate vs average order value for fairyloot.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at fairyloot.com

In January large majority of sales on fairyloot.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In January large majority of sales on fairyloot.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

fairyloot.com channels

Identify top traffic channels that drive growth for fairyloot.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

fairyloot.com Google Ads spend

Evaluate fairyloot.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

fairyloot.com devices

Review fairyloot.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

fairyloot.com top markets

Explore fairyloot.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

fairyloot.com country & global rank

Assess the ranking of fairyloot.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard