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Oct 2025
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Home/Insights/Retailers/fairyloot.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.1M
Revenue
Oct 25
596.4K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Fairyloot.com is an online platform offering a range of fantasy-themed subscription boxes catered towards book enthusiasts. The website offers subscription plans that include monthly book selections, exclusive bookish items, and themed merchandise related to popular fantasy novels.

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fairyloot.com Annual Revenue and Growth

fairyloot.com's annual sales on its online store amounted to $12.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$12.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fairyloot.com revenue by year

fairyloot.com's monthly revenueOVER TIME
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Over the past three months, fairyloot.com revenue has experienced decline of 8.9%, compared to the preceding three months.

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fairyloot.com revenue decline for last six months
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OVERVIEW
In October 2025, fairyloot.com generated impressive online sales revenue of $1,102,520, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, while achieving a conversion rate of 2.00-2.50%, just below the high benchmark of 4.65%. The average order value (AOV) ranged from $75-100, lower than the top AOV of $202 in the industry. With 596,442 sessions, fairyloot.com stands out, far exceeding the BEAUTY AND COSMETICS median of 18,156 but lagging behind industry leader Sephora's staggering 49,510,502 sessions, indicating a robust performance amidst a competitive landscape.
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fairyloot.com competitors

When comparing fairyloot.com to its competitors in October 2025, we can see that fairyloot.com has a revenue of $1,102,520, with 12,634 transactions and 596,442 sessions. Their average order value (AOV) ranges from $75-100, with a conversion rate of 2.00-2.50%. In contrast, onceuponabookclub.com has a revenue of $82,952, with 507 transactions and 46,903 sessions, and an AOV of $150-175 and a conversion rate of 1.00-1.50%. litjoycrate.com has a revenue of $137,525, with 1,994 transactions and 133,949 sessions, and an AOV of $50-75 and a conversion rate of 1.00-1.50%. thebookishshop.com has a revenue of $618,302, with 2,773 transactions and 120,653 sessions, and an AOV of $200-225 and a conversion rate of 2.00-2.50%. bookofthemonth.com leads the pack with a revenue of $1,632,018, 14,006 transactions, 932,507 sessions, and an AOV of $100-125, with a conversion rate of 1.00-1.50%. Overall, fairyloot.com falls in the middle range in terms of revenue and sessions, with a competitive conversion rate.

onceuponabookclub.com screenshot
#1 onceuponabookclub.com
83K
Revenue
46.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
litjoycrate.com screenshot
#2 litjoycrate.com
137.5K
Revenue
133.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
thebookishshop.com screenshot
#3 thebookishshop.com
618.3K
Revenue
120.7K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
bookofthemonth.com screenshot
#4 bookofthemonth.com
1.6M
Revenue
932.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fairyloot.com vs top market performers
fairyloot.com
top retailers
conversion rate vs average order value for fairyloot.com and its competitors
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Revenue share by device at fairyloot.com

In October large majority of sales on fairyloot.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In October large majority of sales on fairyloot.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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fairyloot.com channels

Identify top traffic channels that drive growth for fairyloot.comand discover how performance of traffic channels has changed over time.

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fairyloot.com Google Ads spend

Evaluate fairyloot.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fairyloot.com devices

Review fairyloot.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fairyloot.com top markets

Explore fairyloot.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fairyloot.com country & global rank

Assess the ranking of fairyloot.com among other retailers within its primary country and worldwide.

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