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Nov 2025
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Home/Insights/Retailers/fairyloot.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.3M
Revenue
Nov 25
674.6K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Fairyloot.com is an online platform offering a range of fantasy-themed subscription boxes catered towards book enthusiasts. The website offers subscription plans that include monthly book selections, exclusive bookish items, and themed merchandise related to popular fantasy novels.

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fairyloot.com Annual Revenue and Growth

fairyloot.com's annual sales on its online store amounted to $12.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$12.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fairyloot.com revenue by year

fairyloot.com's monthly revenueOVER TIME
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Over the past three months, fairyloot.com revenue has experienced growth of 23%, compared to the preceding three months.

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fairyloot.com revenue growth for last six months
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OVERVIEW
In November 2025, fairyloot.com, operating in the BEAUTY AND COSMETICS industry, generated impressive online sales of $1,265,905, significantly surpassing the median of $52,547, although still far from the industry leader, ulta.com, at $145,643,880; the site’s conversion rate ranged between 2.00-2.50%, below the high of 5.32% and above the low of 1.38%, while its average order value (AOV) was $75-100, compared to a high of $204 and a low of $48, with total sessions at 674,619, well above the median of 19,748 but far from sephora.com's 76,114,809.
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fairyloot.com competitors

When comparing fairyloot.com to its competitors in November 2025, fairyloot.com stands out with a revenue of $1,265,905 from 15,875 transactions and 674,619 sessions, with an average order value (AOV) ranging from $75-100 and a conversion rate of 2.00-2.50%. In contrast, onceuponabookclub.com has a revenue of $115,600 from 710 transactions and 56,587 sessions, with an AOV of $150-175 and a conversion rate of 1.00-1.50%. litjoycrate.com follows with $136,995 revenue from 2,002 transactions and 176,682 sessions, with an AOV of $50-75 and a conversion rate of 1.00-1.50%. thebookishshop.com has $492,241 revenue from 3,567 transactions and 149,909 sessions, with an AOV of $125-150 and a conversion rate of 2.00-2.50%. Lastly, bookofthemonth.com leads with $1,445,491 revenue from 12,996 transactions and 804,022 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. Overall, fairyloot.com performs well in terms of revenue and sessions compared to its competitors, with a competitive conversion rate and AOV.

onceuponabookclub.com screenshot
#1 onceuponabookclub.com
115.6K
Revenue
56.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
litjoycrate.com screenshot
#2 litjoycrate.com
137K
Revenue
176.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
thebookishshop.com screenshot
#3 thebookishshop.com
492.2K
Revenue
149.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
bookofthemonth.com screenshot
#4 bookofthemonth.com
1.4M
Revenue
804K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fairyloot.com vs top market performers
fairyloot.com
top retailers
conversion rate vs average order value for fairyloot.com and its competitors
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Revenue share by device at fairyloot.com

In November large majority of sales on fairyloot.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In November large majority of sales on fairyloot.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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fairyloot.com channels

Identify top traffic channels that drive growth for fairyloot.comand discover how performance of traffic channels has changed over time.

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fairyloot.com Google Ads spend

Evaluate fairyloot.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fairyloot.com devices

Review fairyloot.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fairyloot.com top markets

Explore fairyloot.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fairyloot.com country & global rank

Assess the ranking of fairyloot.com among other retailers within its primary country and worldwide.

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