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May 2025
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Home/Insights/Retailers/fairyloot.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.1M
Revenue
521.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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Fairyloot.com is an online platform offering a range of fantasy-themed subscription boxes catered towards book enthusiasts. The website offers subscription plans that include monthly book selections, exclusive bookish items, and themed merchandise related to popular fantasy novels.

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fairyloot.com's revenueOVER TIME
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Over the past three months, fairyloot.com revenue has experienced growth of 16%, compared to the preceding three months.

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fairyloot.com revenue growth for last six months
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OVERVIEW
In May 2025, fairyloot.com in the BEAUTY AND COSMETICS industry had a revenue of $1,099,130, conversion rate of 2.00-2.50%, AOV of $100-125, and 521,227 sessions. The median revenue for the industry is $46,882, with the highest online store revenue at $96,002,620 from ulta.com. A very high conversion rate in the industry is 4.51% and a low of 1.17%. A very high AOV is $213 and low is $53. The highest sessions were 38,510,361 from sephora.com, while the median is 19,997.
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fairyloot.com competitors

In May 2025, fairyloot.com, with a revenue of $1,099,130 and 10,722 transactions from 521,227 sessions, boasts a competitive average order value (AOV) of $100-$125 and a conversion rate of 2.00-2.50%. Compared to its competitors, onceuponabookclub.com has lower revenue ($85,345) and fewer transactions (515) from 28,045 sessions, but a higher AOV of $150-$175. litjoycrate.com falls in between with $148,839 in revenue, 1,904 transactions, and 113,858 sessions, but a lower AOV of $75-$100. thebookishshop.com surpasses fairyloot.com in revenue at $676,219, transactions at 3,203, and sessions at 123,332, with a higher AOV of $200-$225 and a conversion rate of 2.50-3.00%. Lastly, bookofthemonth.com leads in revenue at $1,751,068, transactions at 14,656, and sessions at 953,461, matching fairyloot.com in AOV and conversion rate.

onceuponabookclub.com screenshot
#1 onceuponabookclub.com
85.3K
Revenue
28K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
litjoycrate.com screenshot
#2 litjoycrate.com
148.8K
Revenue
113.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
thebookishshop.com screenshot
#3 thebookishshop.com
676.2K
Revenue
123.3K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
bookofthemonth.com screenshot
#4 bookofthemonth.com
1.8M
Revenue
953.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fairyloot.com vs top market performers
fairyloot.com
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conversion rate vs average order value for fairyloot.com and its competitors
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Revenue share by device at fairyloot.com

In May large majority of sales on fairyloot.com, 64% was finalized on mobile devices, with 36% of sales coming from desktop devices.

In May large majority of sales on fairyloot.com, 64% was finalized on mobile devices, with 36% of sales coming from desktop devices.
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fairyloot.com channels

Identify top traffic channels that drive growth for fairyloot.comand discover how performance of traffic channels has changed over time.

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fairyloot.com Google Ads spend

Evaluate fairyloot.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fairyloot.com devices

Review fairyloot.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fairyloot.com top markets

Explore fairyloot.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fairyloot.com country & global rank

Assess the ranking of fairyloot.com among other retailers within its primary country and worldwide.

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