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Jul 2025
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Home/Insights/Retailers/fairyloot.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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953.4K
Revenue
503.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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Fairyloot.com is an online platform offering a range of fantasy-themed subscription boxes catered towards book enthusiasts. The website offers subscription plans that include monthly book selections, exclusive bookish items, and themed merchandise related to popular fantasy novels.

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fairyloot.com's revenueOVER TIME
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Over the past three months, fairyloot.com revenue has experienced growth of 23%, compared to the preceding three months.

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fairyloot.com revenue growth for last six months
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OVERVIEW
In July 2025, fairyloot.com, a BEAUTY AND COSMETICS online store, generated $953,372 in revenue, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $75-100. The highest conversion rate in the industry is 4.31%, while the highest AOV is $211 and the lowest is $51. With 503,350 sessions, fairyloot.com falls below the highest sessions of 41,064,568 on sephora.com but exceeds the median sessions of 20,909 in the BEAUTY AND COSMETICS category.
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fairyloot.com competitors

In July 2025, fairyloot.com generated a revenue of $953,372 with 10,060 transactions and 503,350 sessions, boasting an Average Order Value (AOV) of $75-$100 and a conversion rate of 1.50-2.00%. Compared to its competitors, onceuponabookclub.com had a revenue of $81,024, 495 transactions, and 41,360 sessions, with an AOV of $150-$175 and a conversion rate of 1.00-1.50%. litjoycrate.com recorded a revenue of $153,365, 1,958 transactions, and 159,790 sessions, with an AOV of $75-$100 and a conversion rate of 1.00-1.50%. thebookishshop.com saw a revenue of $612,330, 2,972 transactions, and 128,524 sessions, with an AOV of $200-$225 and a conversion rate of 2.00-2.50%. bookofthemonth.com outperformed fairyloot.com with a revenue of $1,096,391, 9,055 transactions, and 541,710 sessions, and an AOV of $100-$125, and a conversion rate of 1.50-2.00%.

onceuponabookclub.com screenshot
#1 onceuponabookclub.com
81K
Revenue
41.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
litjoycrate.com screenshot
#2 litjoycrate.com
153.4K
Revenue
159.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
thebookishshop.com screenshot
#3 thebookishshop.com
612.3K
Revenue
128.5K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
bookofthemonth.com screenshot
#4 bookofthemonth.com
1.1M
Revenue
541.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fairyloot.com vs top market performers
fairyloot.com
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conversion rate vs average order value for fairyloot.com and its competitors
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Revenue share by device at fairyloot.com

In July large majority of sales on fairyloot.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In July large majority of sales on fairyloot.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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fairyloot.com channels

Identify top traffic channels that drive growth for fairyloot.comand discover how performance of traffic channels has changed over time.

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fairyloot.com Google Ads spend

Evaluate fairyloot.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fairyloot.com devices

Review fairyloot.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fairyloot.com top markets

Explore fairyloot.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fairyloot.com country & global rank

Assess the ranking of fairyloot.com among other retailers within its primary country and worldwide.

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