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May 2026
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Home/Insights/Retailers/fairyloot.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for fairyloot.comfairyloot.com

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975.3K
Revenue
May 26
531.3K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$75-100
AOV
May 26
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Fairyloot.com is an online platform offering a range of fantasy-themed subscription boxes catered towards book enthusiasts. The website offers subscription plans that include monthly book selections, exclusive bookish items, and themed merchandise related to popular fantasy novels.

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fairyloot.com Annual Revenue and Growth

fairyloot.com's annual sales on its online store amounted to $11.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$11.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
fairyloot.com revenue by year

fairyloot.com's monthly revenueOVER TIME
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Over the past three months, fairyloot.com revenue has experienced decline of 8.8%, compared to the preceding three months.

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fairyloot.com revenue decline for last six months
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OVERVIEW
In May 2026, fairyloot.com generated $975,336 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $41,533, though still trailing ulta.com, the category leader at $131,310,258. The site achieved a conversion rate of 2.00-2.50%, which is below the industry high of 4.55% but above the low of 1.21%. The average order value (AOV) ranged from $75 to $100, well below the sector high of $205. Additionally, fairyloot.com recorded 531,300 sessions, a substantial figure compared to the median of 16,416 but far less than sephora.com's impressive 60,095,887 sessions.
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fairyloot.com competitors

In May 2026, fairyloot.com generated a substantial revenue of $975,336 from 11,929 transactions, achieving a conversion rate of 2.00-2.50% with an average order value (AOV) ranging between $75-100 across 531,300 sessions. Compared to competitors, bookofthemonth.com significantly outperformed with a staggering revenue of $2,506,094, driven by 21,658 transactions, although its conversion rate remained lower at 1.00-1.50%. Meanwhile, thebookishshop.com reported $873,928 in revenue with a higher AOV of $200-225, resulting in a superior conversion rate of 2.50-3.00%. litjoycrate.com, with $178,113 in revenue and a similar conversion rate as fairyloot.com, had a lower AOV of $50-75, indicating differing customer spending habits. Lastly, onceuponabookclub.com lagged with a revenue of $124,490, lower transactions, and a conversion rate of 1.00-1.50%. Overall, fairyloot.com maintains competitive performance but faces challenges against bookofthemonth.com and thebookishshop.com.

onceuponabookclub.com screenshot
#1 onceuponabookclub.com
124.5K
Revenue
61.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
litjoycrate.com screenshot
#2 litjoycrate.com
178.1K
Revenue
122.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
thebookishshop.com screenshot
#3 thebookishshop.com
873.9K
Revenue
143.5K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
bookofthemonth.com screenshot
#4 bookofthemonth.com
2.5M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
fairyloot.com vs top market performers
fairyloot.com
top retailers
conversion rate vs average order value for fairyloot.com and its competitors
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Revenue share by device at fairyloot.com

In May large majority of sales on fairyloot.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In May large majority of sales on fairyloot.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

Industries fairyloot.com operates in

fairyloot.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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fairyloot.com channels

Identify top traffic channels that drive growth for fairyloot.comand discover how performance of traffic channels has changed over time.

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fairyloot.com Google Ads spend

Evaluate fairyloot.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fairyloot.com devices

Review fairyloot.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fairyloot.com top markets

Explore fairyloot.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fairyloot.com country & global rank

Assess the ranking of fairyloot.com among other retailers within its primary country and worldwide.

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