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Jul 2025
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Home/Insights/Retailers/fathead.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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131.3K
Revenue
128.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
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Fathead.com is an e-commerce platform that specializes in selling life-sized, removable wall decals. Their products include a wide range of licensed wall graphics featuring popular sports, entertainment, and online gaming brands, as well as custom prints. Fathead.com offers customers the opportunity to personalize their spaces with high-quality, prefabricated wall art.

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fathead.com's revenueOVER TIME
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Over the past three months, fathead.com revenue has experienced decline of 6.8%, compared to the preceding three months.

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fathead.com revenue decline for last six months
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OVERVIEW
fathead.com's performance metrics for July 2025 in the SPORTS industry: revenue of $131,298 (median $84,485), conversion rate 0.50-1.00% (high 2.9%, low 0.59%), AOV $100-125 (high $547, low $79), sessions 128,463 (highest 47,307,199 from garmin.com, median 31,360).
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fathead.com competitors

In July 2025, fathead.com generated a revenue of $131,298 from 1,161 transactions and 128,463 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate between 0.50% to 1.00%. When compared to its competitors, fathead.com falls behind in terms of revenue and sessions. cardboardcutoutstandees.com leads the pack with a revenue of $161,144 from 849 transactions and 35,464 sessions, boasting a higher AOV of $175 to $200 and a conversion rate between 2.00% to 2.50%. Other competitors like vispronet.com and imprint.com also outperform fathead.com in revenue and conversion rate metrics, showing stronger performance in the market for customizable decor products. Despite having a moderate AOV and conversion rate, fathead.com will need to increase its sessions and transactions to compete more effectively with its rivals.

cardboardcutoutstandees.com screenshot
#1 cardboardcutoutstandees.com
161.1K
Revenue
35.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
lifesizecustomcutouts.com screenshot
#2 lifesizecustomcutouts.com
7.3K
Revenue
9.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
roommatesdecor.com screenshot
#3 roommatesdecor.com
51.1K
Revenue
28.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
vispronet.com screenshot
#4 vispronet.com
380.1K
Revenue
72.5K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
imprint.com screenshot
#5 imprint.com
4.1M
Revenue
198.2K
Sessions
5.0-5.5%
Conv. rate
$375-400
AOV
fathead.com vs top market performers
fathead.com
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conversion rate vs average order value for fathead.com and its competitors
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Revenue share by device at fathead.com

In July large majority of sales on fathead.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on fathead.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fathead.com channels

Identify top traffic channels that drive growth for fathead.comand discover how performance of traffic channels has changed over time.

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fathead.com Google Ads spend

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fathead.com devices

Review fathead.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fathead.com top markets

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fathead.com country & global rank

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