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Nov 2025
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Home/Insights/Retailers/feliway.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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361.5K
Revenue
Nov 25
284.3K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Feliway.com is a website that offers a range of products designed for cat owners. The site provides information and sells products such as diffusers, sprays, and wipes that contain synthetic pheromones, aiming to help reduce stress and establish a calming environment for cats in various situations.

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feliway.com Annual Revenue and Growth

feliway.com's annual sales on its online store amounted to $7.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
feliway.com revenue by year

feliway.com's monthly revenueOVER TIME
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Over the past three months, feliway.com revenue has experienced decline of 12%, compared to the preceding three months.

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feliway.com revenue decline for last six months
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OVERVIEW
In November 2025, feliway.com generated $361,488 in online sales, significantly surpassing the median of $62,853 in the FOOD AND DRINK sector, while also recording a conversion rate of 1.50-2.00%, below the category's high of 6.58%. The average order value (AOV) ranged from $50 to $75, compared to a high of $209 and a low of $48 within the industry. Additionally, feliway.com attracted 284,313 sessions, far lower than chewy.com’s impressive 45,423,920 sessions and above the median of 19,436 for the category, indicating a strong performance in a competitive market.
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feliway.com competitors

In November 2025, feliway.com generated a revenue of $361,488 with 5,067 transactions and 284,313 sessions, boasting a conversion rate of 1.50-2.00 and an average order value (AOV) of $50-75. Comparing this to its competitors, purrfectpost.com had a revenue of $7,367 with 131 transactions and 8,858 sessions, and battersea.org.uk recorded a revenue of $264,344 with 6,480 transactions and 630,762 sessions. softpaws.com achieved $17,570 in revenue from 305 transactions and 9,602 sessions, while muttsandco.com had $12,591 in revenue from 248 transactions and 5,839 sessions. Lastly, animalhearted.com trailed behind with $1,964 in revenue, 36 transactions, and 12,375 sessions. feliway.com appears to lead in revenue, transactions, and conversion rate compared to its competitors in the pet care industry.

purrfectpost.com screenshot
#1 purrfectpost.com
7.4K
Revenue
8.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
battersea.org.uk screenshot
#2 battersea.org.uk
264.3K
Revenue
630.8K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
softpaws.com screenshot
#3 softpaws.com
17.6K
Revenue
9.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
muttsandco.com screenshot
#4 muttsandco.com
12.6K
Revenue
5.8K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
animalhearted.com screenshot
#5 animalhearted.com
2K
Revenue
12.4K
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
feliway.com vs top market performers
feliway.com
top retailers
conversion rate vs average order value for feliway.com and its competitors
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Revenue share by device at feliway.com

In November large majority of sales on feliway.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on feliway.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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feliway.com channels

Identify top traffic channels that drive growth for feliway.comand discover how performance of traffic channels has changed over time.

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feliway.com Google Ads spend

Evaluate feliway.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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feliway.com devices

Review feliway.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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feliway.com top markets

Explore feliway.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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feliway.com country & global rank

Assess the ranking of feliway.com among other retailers within its primary country and worldwide.

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