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Home/Insights/Retailers/feliway.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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346.8K
Revenue
Aug 26
259K
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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Feliway.com is a website that offers a range of products designed for cat owners. The site provides information and sells products such as diffusers, sprays, and wipes that contain synthetic pheromones, aiming to help reduce stress and establish a calming environment for cats in various situations.

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feliway.com Annual Revenue and Growth

feliway.com's annual sales on its online store amounted to $5.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
feliway.com revenue by year

feliway.com's monthly revenueOVER TIME
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Over the past three months, feliway.com revenue has experienced decline of 8.1%, compared to the preceding three months.

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feliway.com revenue decline for last six months
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OVERVIEW
feliway.com generated $347,000 in revenue for online sales in August 2026, significantly higher than a typical store in the pet food and supplies category, which sees around $65,900. With a conversion rate of 1.50-2.00%, feliway.com is within the typical range of 1.55% to 6.22%. Its average order value (AOV) of $75-100 also falls within the category's typical range of $54 to $222. Additionally, feliway.com recorded 259,000 sessions, far exceeding the typical store in the pet food and supplies category's 20,500 sessions, reflecting its strong market presence.
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feliway.com competitors

feliway.com significantly surpasses softpaws.com, with revenue of $347,000 compared to softpaws.com's $23,300. In August 2026, feliway.com recorded 4,623 transactions, while softpaws.com achieved only 357. feliway.com’s sessions totaled 259,000, placing it second behind battersea.org.uk, which led with 486,000 sessions. Additionally, feliway.com’s average order value ranges from $75-100, compared to softpaws.com’s lower range of $50-75. feliway.com’s conversion rate is between 1.50-2.00%, while softpaws.com outperforms it slightly with a conversion rate of 2.50-3.00%. Despite trailing in sessions, feliway.com leads the market in overall revenue and transactions, reflecting its stronger performance compared to competitors like muttsandco.com, purrfectpost.com, and animalhearted.com.

purrfectpost.com screenshot
#1 purrfectpost.com
2.5K
Revenue
3.3K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
battersea.org.uk screenshot
#2 battersea.org.uk
150.6K
Revenue
486.3K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
softpaws.com screenshot
#3 softpaws.com
23.3K
Revenue
13.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
muttsandco.com screenshot
#4 muttsandco.com
18K
Revenue
7.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
animalhearted.com screenshot
#5 animalhearted.com
1.7K
Revenue
10.7K
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
feliway.com vs top market performers
feliway.com
top retailers
conversion rate vs average order value for feliway.com and its competitors
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Revenue share by device at feliway.com

In August large majority of sales on feliway.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on feliway.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries feliway.com operates in

feliway.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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feliway.com channels

Identify top traffic channels that drive growth for feliway.comand discover how performance of traffic channels has changed over time.

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feliway.com Google Ads spend

Evaluate feliway.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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feliway.com devices

Review feliway.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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feliway.com top markets

Explore feliway.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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feliway.com country & global rank

Assess the ranking of feliway.com among other retailers within its primary country and worldwide.

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