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May 2025
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Home/Insights/Retailers/feliway.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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535.9K
Revenue
308.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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Feliway.com is a website that offers a range of products designed for cat owners. The site provides information and sells products such as diffusers, sprays, and wipes that contain synthetic pheromones, aiming to help reduce stress and establish a calming environment for cats in various situations.

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feliway.com's revenueOVER TIME
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Over the past three months, feliway.com revenue has experienced growth of 9.7%, compared to the preceding three months.

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feliway.com revenue growth for last six months
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OVERVIEW
In May 2025, feliway.com in the FOOD AND DRINK industry had online sales revenue of $535,911, a conversion rate of 1.50-2.00%, and an AOV of $75-100. With 308,191 sessions, feliway.com's performance metrics are significantly lower than the largest online store chewy.com, which generated $208,450,098 in revenue and had 48,064,992 sessions. The median revenue in the category is $64,876, the median sessions are 19,180, the highest conversion rate is 6.47%, the highest AOV is $219, and the lowest AOV is $55, showcasing the competitive landscape within the industry.
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feliway.com competitors

In May 2025, feliway.com outperformed its competitors in terms of revenue, generating $535,911 from 5,593 transactions and 308,191 sessions. feliway.com boasted an average order value (AOV) ranging from $75 to $100 with a conversion rate of 1.50% to 2.00%. In comparison, the closest competitor in terms of revenue was battersea.org.uk, which earned $228,371 from 5,579 transactions and 591,181 sessions. However, battersea.org.uk had a lower AOV of $25 to $50 and a conversion rate of 0.50% to 1.00%. Other competitors such as purrfectpost.com, softpaws.com, muttsandco.com, and animalhearted.com also fell behind feliway.com in revenue, transactions, sessions, AOV, and conversion rate. Overall, feliway.com demonstrated superior performance compared to its competitors in the pet care industry in May 2025.

purrfectpost.com screenshot
#1 purrfectpost.com
7.2K
Revenue
9.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
battersea.org.uk screenshot
#2 battersea.org.uk
228.4K
Revenue
591.2K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
softpaws.com screenshot
#3 softpaws.com
28.7K
Revenue
16.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
muttsandco.com screenshot
#4 muttsandco.com
13K
Revenue
5.7K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
animalhearted.com screenshot
#5 animalhearted.com
2K
Revenue
13.1K
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
feliway.com vs top market performers
feliway.com
top retailers
conversion rate vs average order value for feliway.com and its competitors
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Revenue share by device at feliway.com

In May large majority of sales on feliway.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.

In May large majority of sales on feliway.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.
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feliway.com channels

Identify top traffic channels that drive growth for feliway.comand discover how performance of traffic channels has changed over time.

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feliway.com Google Ads spend

Evaluate feliway.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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feliway.com devices

Review feliway.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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feliway.com top markets

Explore feliway.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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feliway.com country & global rank

Assess the ranking of feliway.com among other retailers within its primary country and worldwide.

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