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Home/Insights/Retailers/feliway.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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354.5K
Revenue
Mar 26
234.5K
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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Feliway.com is a website that offers a range of products designed for cat owners. The site provides information and sells products such as diffusers, sprays, and wipes that contain synthetic pheromones, aiming to help reduce stress and establish a calming environment for cats in various situations.

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feliway.com Annual Revenue and Growth

feliway.com's annual sales on its online store amounted to $5.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
feliway.com revenue by year

feliway.com's monthly revenueOVER TIME
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Over the past three months, feliway.com revenue has experienced growth of 9.2%, compared to the preceding three months.

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feliway.com revenue growth for last six months
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OVERVIEW
In March 2026, feliway.com achieved $354,546 in online sales, significantly surpassing the median of $60,647 in the FOOD AND DRINK category. With a conversion rate of 1.50-2.00%, feliway.com remains competitive, although below the industry high of 5.93%. The site's average order value (AOV) ranges from $75-100, compared to a high of $212 in the sector. feliway.com garnered 234,549 sessions, well above the median of 24,115 but far below chewy.com’s dominant 45,708,694 sessions, indicating potential for growth in user engagement and market presence.
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feliway.com competitors

In March 2026, feliway.com generated $354,546 in revenue from 4,509 transactions with 234,549 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Comparing these metrics to its competitors, feliway.com outperformed purrfectpost.com in revenue, transactions, and sessions. battersea.org.uk had higher revenue and sessions but a lower conversion rate. softpaws.com had a higher AOV and conversion rate but lower revenue and sessions. muttsandco.com had lower revenue, transactions, and sessions but a higher conversion rate. animalhearted.com had the lowest revenue, transactions, and conversion rate out of all the competitors. Overall, feliway.com ranked competitively among its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate, showcasing a strong performance in the pet care industry.

purrfectpost.com screenshot
#1 purrfectpost.com
4.3K
Revenue
6.1K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
battersea.org.uk screenshot
#2 battersea.org.uk
257.5K
Revenue
552.7K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
softpaws.com screenshot
#3 softpaws.com
24.5K
Revenue
12.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
muttsandco.com screenshot
#4 muttsandco.com
16.2K
Revenue
8.4K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
animalhearted.com screenshot
#5 animalhearted.com
1.5K
Revenue
9.4K
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
feliway.com vs top market performers
feliway.com
top retailers
conversion rate vs average order value for feliway.com and its competitors
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Revenue share by device at feliway.com

In March large majority of sales on feliway.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on feliway.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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feliway.com channels

Identify top traffic channels that drive growth for feliway.comand discover how performance of traffic channels has changed over time.

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feliway.com Google Ads spend

Evaluate feliway.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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feliway.com devices

Review feliway.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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feliway.com top markets

Explore feliway.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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feliway.com country & global rank

Assess the ranking of feliway.com among other retailers within its primary country and worldwide.

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