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Dec 2025
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Home/Insights/Retailers/feliway.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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461K
Revenue
Dec 25
374K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Feliway.com is a website that offers a range of products designed for cat owners. The site provides information and sells products such as diffusers, sprays, and wipes that contain synthetic pheromones, aiming to help reduce stress and establish a calming environment for cats in various situations.

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feliway.com Annual Revenue and Growth

feliway.com's annual sales on its online store amounted to $7.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
feliway.com revenue by year

feliway.com's monthly revenueOVER TIME
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Over the past three months, feliway.com revenue has experienced decline of 0.39%, compared to the preceding three months.

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feliway.com revenue decline for last six months
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OVERVIEW
In December 2025, feliway.com generated $460,964 in online sales, significantly surpassing the FOOD AND DRINK median of $60,887, although far below chewy.com's $247,495,257. The site achieved a conversion rate of 1.50-2.00%, which, while below the industry high of 6.34%, is above the low of 1.76%. With an average order value (AOV) between $50-75, feliway.com also remains competitive against the industry high of $207 and low of $45. Additionally, the site attracted 374,040 sessions, greatly exceeding the median of 20,847 but still trailing behind chewy.com's 47,415,320 sessions.
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feliway.com competitors

In December 2025, feliway.com outperformed its competitors in terms of revenue, with a total revenue of $460,964. This significantly surpassed the revenue of its closest competitor, battersea.org.uk, which generated $253,959. feliway.com also had the highest number of transactions at 6,599, followed by battersea.org.uk with 6,344 transactions. In terms of sessions, feliway.com had 374,040 sessions, while battersea.org.uk had the highest at 659,240 sessions. feliway.com had a conversion rate of 1.50-2.00%, falling in the middle range compared to its competitors. softpaws.com had the highest conversion rate at 3.00-3.50%, but with lower revenue and transactions. Overall, feliway.com demonstrated strong performance across revenue, transactions, and sessions compared to its competitors in the pet care industry.

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feliway.com vs top market performers
feliway.com
top retailers
conversion rate vs average order value for feliway.com and its competitors
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Revenue share by device at feliway.com

In December large majority of sales on feliway.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on feliway.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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feliway.com channels

Identify top traffic channels that drive growth for feliway.comand discover how performance of traffic channels has changed over time.

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feliway.com Google Ads spend

Evaluate feliway.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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feliway.com devices

Review feliway.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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feliway.com top markets

Explore feliway.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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feliway.com country & global rank

Assess the ranking of feliway.com among other retailers within its primary country and worldwide.

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