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Sep 2025
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Home/Insights/Retailers/feliway.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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382.3K
Revenue
Sep 25
307.9K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Feliway.com is a website that offers a range of products designed for cat owners. The site provides information and sells products such as diffusers, sprays, and wipes that contain synthetic pheromones, aiming to help reduce stress and establish a calming environment for cats in various situations.

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feliway.com Annual Revenue and Growth

feliway.com's annual sales on its online store amounted to $7.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
feliway.com revenue by year

feliway.com's monthly revenueOVER TIME
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Over the past three months, feliway.com revenue has experienced decline of 22%, compared to the preceding three months.

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feliway.com revenue decline for last six months
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OVERVIEW
In September 2025, feliway.com achieved online sales revenue of $382,305, significantly surpassing the median of $61,068 in the FOOD AND DRINK industry. With a conversion rate ranging from 1.50% to 2.00%, it falls just above the lower threshold of 1.53%, while the average order value (AOV) between $50-75 is close to the low end of the market. The site attracted 307,938 sessions, well above the median of 19,478 but dwarfed by chewy.com's 40,365,600 sessions, highlighting both the site's solid performance and the competitive landscape in the pet supply sector.
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feliway.com competitors

In September 2025, when comparing feliway.com to its competitors, feliway.com stands out with a revenue of $382,305 from 5,557 transactions and 307,938 sessions. Its average order value (AOV) falls in the range of $50-75 with a conversion rate of 1.50-2.00. In comparison, purrfectpost.com generated $12,890 in revenue from 250 transactions and 14,272 sessions with similar AOV and conversion rate as feliway.com. battersea.org.uk performed well with a revenue of $191,077 from 4,725 transactions and 679,440 sessions but had a lower AOV of $25-50 and conversion rate of 0.50-1.00. softpaws.com had $22,311 revenue from 387 transactions and 11,567 sessions with a high conversion rate of 3.00-3.50. muttsandco.com and animalhearted.com had lower revenue and conversion rates compared to feliway.com and its competitors.

purrfectpost.com screenshot
#1 purrfectpost.com
12.9K
Revenue
14.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
battersea.org.uk screenshot
#2 battersea.org.uk
191.1K
Revenue
679.4K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
softpaws.com screenshot
#3 softpaws.com
22.3K
Revenue
11.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
muttsandco.com screenshot
#4 muttsandco.com
13.4K
Revenue
6.2K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
animalhearted.com screenshot
#5 animalhearted.com
2K
Revenue
13.8K
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
feliway.com vs top market performers
feliway.com
top retailers
conversion rate vs average order value for feliway.com and its competitors
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Revenue share by device at feliway.com

In September large majority of sales on feliway.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on feliway.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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feliway.com channels

Identify top traffic channels that drive growth for feliway.comand discover how performance of traffic channels has changed over time.

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feliway.com Google Ads spend

Evaluate feliway.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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feliway.com devices

Review feliway.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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feliway.com top markets

Explore feliway.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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feliway.com country & global rank

Assess the ranking of feliway.com among other retailers within its primary country and worldwide.

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