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Jul 2025
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Home/Insights/Retailers/feliway.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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459.8K
Revenue
321.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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Feliway.com is a website that offers a range of products designed for cat owners. The site provides information and sells products such as diffusers, sprays, and wipes that contain synthetic pheromones, aiming to help reduce stress and establish a calming environment for cats in various situations.

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feliway.com's revenueOVER TIME
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Over the past three months, feliway.com revenue has experienced decline of 2.4%, compared to the preceding three months.

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feliway.com revenue decline for last six months
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OVERVIEW
In July 2025, feliway.com in the FOOD AND DRINK industry had online sales revenue of $459,804, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $75-100. The site had 321,753 sessions, compared to the highest in the category at 45,300,244 on chewy.com and a median of 20,574 sessions. feliway.com's revenue far exceeded the median in the category of $63,841, but was much lower than the largest store, chewy.com, with $261,381,223. High and low conversion rates were noted at 6.13% and 1.38% respectively, while AOVs ranged from $52 to $204.
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feliway.com competitors

In July 2025, feliway.com outperformed its competitors in terms of revenue, transactions, sessions, and average order value (AOV). feliway.com generated $459,804 in revenue from 5,826 transactions and 321,753 sessions, with an AOV ranging between $75-100 and a conversion rate of 1.50-2.00%. In comparison, purrfectpost.com had revenue of $14,099 from 246 transactions and 13,907 sessions, with an AOV of $50-75 and a similar conversion rate. battersea.org.uk performed better with revenue of $197,968 from 4,734 transactions and 661,755 sessions, but had a lower AOV of $25-50 and conversion rate of 0.50-1.00%. feliway.com's closest competitor in terms of AOV and conversion rate was softpaws.com, with revenue of $24,951 from 395 transactions and 12,534 sessions, and an AOV of $50-75 with a conversion rate of 3.00-3.50%. Overall, feliway.com demonstrated strong performance across key metrics compared to its competitors in the pet care industry.

purrfectpost.com screenshot
#1 purrfectpost.com
14.1K
Revenue
13.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
battersea.org.uk screenshot
#2 battersea.org.uk
198K
Revenue
661.8K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
softpaws.com screenshot
#3 softpaws.com
25K
Revenue
12.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
muttsandco.com screenshot
#4 muttsandco.com
19.4K
Revenue
8.7K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
animalhearted.com screenshot
#5 animalhearted.com
2K
Revenue
15.1K
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
feliway.com vs top market performers
feliway.com
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conversion rate vs average order value for feliway.com and its competitors
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Revenue share by device at feliway.com

In July large majority of sales on feliway.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on feliway.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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feliway.com channels

Identify top traffic channels that drive growth for feliway.comand discover how performance of traffic channels has changed over time.

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feliway.com Google Ads spend

Evaluate feliway.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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feliway.com devices

Review feliway.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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feliway.com top markets

Explore feliway.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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feliway.com country & global rank

Assess the ranking of feliway.com among other retailers within its primary country and worldwide.

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