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Jan 2026
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Home/Insights/Retailers/fencingdirect.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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80.7K
Revenue
Jan 26
17.4K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Fencingdirect.com is focused on selling a range of fencing materials and related products to customers. They offer various types of fences, including aluminum, vinyl, wood, and chain-link options. Additionally, the website aims to provide resources and tools for customers to make informed decisions about purchasing and installing fencing for their properties.

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fencingdirect.com Annual Revenue and Growth

fencingdirect.com's annual sales on its online store amounted to $1.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.3M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
fencingdirect.com revenue by year

fencingdirect.com's monthly revenueOVER TIME
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Over the past three months, fencingdirect.com revenue has experienced decline of 35%, compared to the preceding three months.

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fencingdirect.com revenue decline for last six months
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OVERVIEW
In January 2026, fencingdirect.com reported online sales revenue of $80,676, below the home_and_garden median of $122,772, with sessions totaling 17,396 compared to the median of 34,453. The site's conversion rate ranged from 1.00-1.50%, falling short of the high industry benchmark of 3.41%. The average order value (AOV) stood between $400-425, significantly lower than the high AOV of $677 in the category. The largest competitor, homedepot.com, generated an impressive $1,456,474,205, highlighting the competitive landscape of the home_and_garden sector. Overall, fencingdirect.com is performing below median industry metrics in several key areas.
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fencingdirect.com competitors

In January 2026, fencingdirect.com generated a revenue of $80,676 from 195 transactions and 17,396 sessions, with an average order value (AOV) ranging between $400 and $425 and a conversion rate of 1.00-1.50%. When compared to its competitors, shopfencing.com brought in $34,822 in revenue from 134 transactions and 3,782 sessions, with an AOV of $250-275 and a higher conversion rate of 3.50-4.00%. On the other hand, americasfencestore.com outperformed both fencingdirect.com and shopfencing.com, with a revenue of $158,495 from 304 transactions and 22,200 sessions, an AOV of $500-525, and a similar conversion rate to fencingdirect.com of 1.00-1.50%. Overall, while fencingdirect.com falls behind in revenue compared to americasfencestore.com, its AOV and conversion rate are in line with the top performer.

shopfencing.com screenshot
#1 shopfencing.com
34.8K
Revenue
3.8K
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
americasfencestore.com screenshot
#2 americasfencestore.com
158.5K
Revenue
22.2K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
fencingdirect.com vs top market performers
fencingdirect.com
top retailers
conversion rate vs average order value for fencingdirect.com and its competitors
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Revenue share by device at fencingdirect.com

In January large majority of sales on fencingdirect.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In January large majority of sales on fencingdirect.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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fencingdirect.com channels

Identify top traffic channels that drive growth for fencingdirect.comand discover how performance of traffic channels has changed over time.

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fencingdirect.com Google Ads spend

Evaluate fencingdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fencingdirect.com devices

Review fencingdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fencingdirect.com top markets

Explore fencingdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fencingdirect.com country & global rank

Assess the ranking of fencingdirect.com among other retailers within its primary country and worldwide.

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