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Dec 2025
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Home/Insights/Retailers/fencingdirect.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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64.2K
Revenue
Dec 25
13K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Fencingdirect.com is focused on selling a range of fencing materials and related products to customers. They offer various types of fences, including aluminum, vinyl, wood, and chain-link options. Additionally, the website aims to provide resources and tools for customers to make informed decisions about purchasing and installing fencing for their properties.

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fencingdirect.com Annual Revenue and Growth

fencingdirect.com's annual sales on its online store amounted to $908.2K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$908.2K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
fencingdirect.com revenue by year

fencingdirect.com's monthly revenueOVER TIME
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Over the past three months, fencingdirect.com revenue has experienced decline of 29%, compared to the preceding three months.

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fencingdirect.com revenue decline for last six months
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OVERVIEW
In December 2025, fencingdirect.com generated $64,175 in online sales with a conversion rate of 1.00-1.50%, both below the home_and_garden median revenue of $114,229 and a high conversion rate of 3.32%. The average order value (AOV) ranged from $400-425, significantly lower than the sector's high AOV of $667. The website attracted 13,009 sessions, far below the median of 33,723 and the staggering 141,891,489 sessions from industry leader homedepot.com, highlighting the competitive challenges facing fencingdirect.com within the home_and_garden sector.
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fencingdirect.com competitors

In December 2025, fencingdirect.com generated a revenue of $64,175 with 152 transactions and 13,009 sessions, boasting an average order value (AOV) between $400-425 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, shopfencing.com lagged behind with a revenue of $24,599, 93 transactions, 2,693 sessions, AOV of $250-275, and a higher conversion rate of 3.00-3.50%. On the other hand, americasfencestore.com outperformed fencingdirect.com with a revenue of $104,135, 197 transactions, 18,020 sessions, higher AOV of $525-550, and an equivalent conversion rate of 1.00-1.50%. While fencingdirect.com falls in the middle in terms of revenue compared to its competitors, its AOV and conversion rate are similar to americasfencestore.com, indicating potential for growth in the future.

shopfencing.com screenshot
#1 shopfencing.com
24.6K
Revenue
2.7K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
americasfencestore.com screenshot
#2 americasfencestore.com
104.1K
Revenue
18K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
fencingdirect.com vs top market performers
fencingdirect.com
top retailers
conversion rate vs average order value for fencingdirect.com and its competitors
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Revenue share by device at fencingdirect.com

In December large majority of sales on fencingdirect.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In December large majority of sales on fencingdirect.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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fencingdirect.com channels

Identify top traffic channels that drive growth for fencingdirect.comand discover how performance of traffic channels has changed over time.

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fencingdirect.com Google Ads spend

Evaluate fencingdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fencingdirect.com devices

Review fencingdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fencingdirect.com top markets

Explore fencingdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fencingdirect.com country & global rank

Assess the ranking of fencingdirect.com among other retailers within its primary country and worldwide.

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