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Nov 2025
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Home/Insights/Retailers/fencingdirect.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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92.5K
Revenue
Nov 25
18.2K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Fencingdirect.com is focused on selling a range of fencing materials and related products to customers. They offer various types of fences, including aluminum, vinyl, wood, and chain-link options. Additionally, the website aims to provide resources and tools for customers to make informed decisions about purchasing and installing fencing for their properties.

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fencingdirect.com Annual Revenue and Growth

fencingdirect.com's annual sales on its online store amounted to $908.2K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$908.2K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
fencingdirect.com revenue by year

fencingdirect.com's monthly revenueOVER TIME
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Over the past three months, fencingdirect.com revenue has experienced decline of 24%, compared to the preceding three months.

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fencingdirect.com revenue decline for last six months
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OVERVIEW
In November 2025, fencingdirect.com generated $92,504 in online sales, below the home and garden median of $122,040, with a conversion rate between 1.00-1.50%, significantly lower than the category's high of 3.53%. The average order value (AOV) ranged from $425-450, compared to a high of $672 in the industry. The site attracted 18,246 sessions, substantially fewer than the median of 32,500, highlighting competitive challenges in a market dominated by homedepot.com, which led the category with $1.6 billion in revenue and 171 million sessions. Overall, fencingdirect.com faces hurdles in optimizing its performance metrics.
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fencingdirect.com competitors

In November 2025, when comparing fencingdirect.com to its competitors, it is clear that fencingdirect.com falls behind in terms of revenue and number of transactions. fencingdirect.com had a revenue of $92,504 with 215 transactions, while shopfencing.com generated $43,733 in revenue with 166 transactions, and americasfencestore.com surpassed them both with $185,321 in revenue and 355 transactions. In terms of sessions, fencingdirect.com had 18,246, which is higher than shopfencing.com's 3,550 but lower than americasfencestore.com's 25,865. fencingdirect.com also had a similar average order value (AOV) and conversion rate compared to americasfencestore.com, but shopfencing.com had a higher conversion rate. Overall, fencingdirect.com can improve its revenue and transactions to better compete with its rivals in the fencing industry.

shopfencing.com screenshot
#1 shopfencing.com
43.7K
Revenue
3.6K
Sessions
4.5-5.0%
Conv. rate
$250-275
AOV
americasfencestore.com screenshot
#2 americasfencestore.com
185.3K
Revenue
25.9K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
fencingdirect.com vs top market performers
fencingdirect.com
top retailers
conversion rate vs average order value for fencingdirect.com and its competitors
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Revenue share by device at fencingdirect.com

In November large majority of sales on fencingdirect.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In November large majority of sales on fencingdirect.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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fencingdirect.com channels

Identify top traffic channels that drive growth for fencingdirect.comand discover how performance of traffic channels has changed over time.

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fencingdirect.com Google Ads spend

Evaluate fencingdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fencingdirect.com devices

Review fencingdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fencingdirect.com top markets

Explore fencingdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fencingdirect.com country & global rank

Assess the ranking of fencingdirect.com among other retailers within its primary country and worldwide.

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