fend.io
Fend.io offers a range of personal safety products that are sold on their website. Their inventory includes items such as personal alarms, self-defense tools, and safety wearables. The website aims to provide customers with access to protective devices and equipment to enhance personal safety and help prevent potential harm.
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fend.io Annual Revenue and Growth
fend.io's annual sales on its online store amounted to $445.4K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.
fend.io's monthly revenueOVER TIME
Over the past three months, fend.io revenue has experienced decline of 24%, compared to the preceding three months.
fend.io competitors
In December 2025, fend.io reported a revenue of $88,303 from 353 transactions and 22,777 sessions, with an average order value (AOV) ranging between $250-275 and a conversion rate of 1.50-2.00%. Compared to its competitors, fend.io falls behind closca.com in revenue, which generated $153,788 from 974 transactions and 50,811 sessions with a lower AOV of $150-175. On the other end of the spectrum, filipacchi.com had a significantly higher AOV of $775-800 but struggled with a low conversion rate of 0.00-0.50%. hellofend.com lagged in revenue with $12,956 from 154 transactions and 8,479 sessions, while publicbikes.com closely matched fend.io in revenue at $81,611 but with a slightly higher AOV of $275-300. Overall, fend.io falls within the mid-range of its competitors in terms of revenue and conversion rate, with room for growth in increasing transactions and sessions.
Revenue share by device at fend.io
In December large majority of sales on fend.io, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fend.io channels
Identify top traffic channels that drive growth for fend.ioand discover how performance of traffic channels has changed over time.
fend.io Google Ads spend
Evaluate fend.io's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fend.io devices
Review fend.io's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
