fend.io
Fend.io offers a range of personal safety products that are sold on their website. Their inventory includes items such as personal alarms, self-defense tools, and safety wearables. The website aims to provide customers with access to protective devices and equipment to enhance personal safety and help prevent potential harm.
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fend.io Annual Revenue and Growth
fend.io's annual sales on its online store amounted to $567.3K in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
fend.io's monthly revenueOVER TIME
Over the past three months, fend.io revenue has experienced decline of 74%, compared to the preceding three months.
fend.io competitors
In April 2026, fend.io generated $22,021 in revenue with a conversion rate of 1.50-2.00%, processing 170 transactions over 10,504 sessions, yielding an Average Order Value (AOV) of $125-150. Comparatively, closca.com outperformed fend.io with a revenue of $65,317 from 393 transactions across 22,417 sessions, achieving a similar conversion rate of 1.50-2.00% but with a higher AOV of $150-175. hellofend.com struggled with a mere $5,689 in revenue and 62 transactions from 3,020 sessions, despite a better conversion rate of 2.00-2.50%. On the lower end, filipacchi.com recorded only $1,631 in revenue and 2 transactions with a low AOV of $650-675, while publicbikes.com dominated with $107,855 in revenue, 369 transactions, and a higher AOV of $275-300, but a lower conversion rate of 0.50-1.00%. Overall, fend.io remains competitive, though outclassed by closca.com and publicbikes.com.
Revenue share by device at fend.io
In April large majority of sales on fend.io, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fend.io channels
Identify top traffic channels that drive growth for fend.ioand discover how performance of traffic channels has changed over time.
fend.io Google Ads spend
Evaluate fend.io's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fend.io devices
Review fend.io's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
