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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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39.7K
Revenue
10.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
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Fend.io offers a range of personal safety products that are sold on their website. Their inventory includes items such as personal alarms, self-defense tools, and safety wearables. The website aims to provide customers with access to protective devices and equipment to enhance personal safety and help prevent potential harm.

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fend.io's revenueOVER TIME
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Over the past three months, fend.io revenue has experienced growth of 14%, compared to the preceding three months.

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fend.io revenue growth for last six months
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OVERVIEW
In May 2025, fend.io, an online SPORTS retailer, reported revenue of $39,747, a conversion rate of 1.50-2.00%, and an AOV of $200-225. The top online store in the category, specialized.com, generated $23,103,296 in revenue. The highest conversion rate was 3.02%, while the lowest was 0.48%. A very high AOV in the category was $1,156, with a very low AOV of $196. fend.io had 10,093 sessions, with the highest being 5,626,674 from trekbikes.com and a median of 21,335 sessions in the industry.
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fend.io competitors

In May 2025, fend.io's revenue of $39,747 falls short compared to its competitors. publicbikes.com leads with $86,309 in revenue, followed by closca.com with $56,263. fend.io also lags behind in transactions, sessions, and average order value (AOV). publicbikes.com has 217 transactions and 23,158 sessions, with an AOV of $375-$400, while closca.com boasts 344 transactions, 18,186 sessions, and an AOV of $150-$175. In terms of conversion rate, fend.io is on par with closca.com at 1.50-2.00%, but behind publicbikes.com at 0.50-1.00%. fend.io's performance is closer to hellofend.com, which has $3,302 in revenue, 31 transactions, 1,806 sessions, and an AOV of $100-$125, but exceeds filipacchi.com, which has $6,904 in revenue, 8 transactions, 2,507 sessions, and an AOV of $850-$875.

closca.com screenshot
#1 closca.com
56.3K
Revenue
18.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
hellofend.com screenshot
#2 hellofend.com
3.3K
Revenue
1.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
filipacchi.com screenshot
#3 filipacchi.com
6.9K
Revenue
2.5K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
publicbikes.com screenshot
#4 publicbikes.com
86.3K
Revenue
23.2K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
fend.io vs top market performers
fend.io
top retailers
conversion rate vs average order value for fend.io and its competitors
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Revenue share by device at fend.io

In May large majority of sales on fend.io, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices.

In May large majority of sales on fend.io, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices.
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fend.io channels

Identify top traffic channels that drive growth for fend.ioand discover how performance of traffic channels has changed over time.

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fend.io Google Ads spend

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fend.io devices

Review fend.io's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fend.io top markets

Explore fend.io's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fend.io country & global rank

Assess the ranking of fend.io among other retailers within its primary country and worldwide.

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