fend.io
Fend.io offers a range of personal safety products that are sold on their website. Their inventory includes items such as personal alarms, self-defense tools, and safety wearables. The website aims to provide customers with access to protective devices and equipment to enhance personal safety and help prevent potential harm.
GRIPS CUSTOMERS & RESEARCH PARTNERS
fend.io Annual Revenue and Growth
fend.io's annual sales on its online store amounted to $445.4K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.
fend.io's monthly revenueOVER TIME
Over the past three months, fend.io revenue has experienced growth of 40%, compared to the preceding three months.
fend.io competitors
When comparing fend.io to its competitors in September 2025, it is clear that fend.io stands out in terms of revenue with $90,712. The closest competitor in revenue is publicbikes.com with $101,508, while hellofend.com lags behind with only $3,410. In terms of transactions, fend.io is competitive with 428 transactions, similar to closca.com with 442 transactions. However, filipacchi.com only has 6 transactions, and hellofend.com has 45 transactions. fend.io also excels in sessions with 25,205, surpassing publicbikes.com with 40,150 sessions. The average order value (AOV) for fend.io falls within the range of $200-225, which is higher than its competitors, including publicbikes.com with an AOV of $300-325. Conversion rates for fend.io are on par with the competition at 1.50-2.00%.
Revenue share by device at fend.io
In September large majority of sales on fend.io, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
fend.io channels
Identify top traffic channels that drive growth for fend.ioand discover how performance of traffic channels has changed over time.
fend.io Google Ads spend
Evaluate fend.io's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fend.io devices
Review fend.io's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
