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Jan 2026
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Home/Insights/Retailers/fenixammo.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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317.9K
Revenue
Jan 26
52.3K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$275-300
AOV
Jan 26
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Fenix Ammo is an online platform that offers a range of ammunition products. Their inventory includes various calibers of bullets, shotgun shells, and reloading supplies. The site provides reliable information about their items and allows customers to conveniently purchase ammunition for personal or professional requirements.

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fenixammo.com Annual Revenue and Growth

fenixammo.com's annual sales on its online store amounted to $1.6M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
fenixammo.com revenue by year

fenixammo.com's monthly revenueOVER TIME
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Over the past three months, fenixammo.com revenue has experienced growth of 36%, compared to the preceding three months.

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fenixammo.com revenue growth for last six months
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OVERVIEW
In January 2026, fenixammo.com generated online sales revenue of $317,910, significantly exceeding the industry median of $109,374, and achieved a conversion rate between 2.00-2.50%, close to the high end of 2.57% in the SPORTS sector. The average order value (AOV) ranged from $275-300, below the industry high of $639, with 52,308 sessions, surpassing the median of 44,742 but far behind the leading site, gunbroker.com, which recorded 14,743,769 sessions and $331,602,389 in revenue, showcasing fenixammo's solid yet competitive market presence.
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fenixammo.com competitors

In January 2026, fenixammo.com outperformed its competitors in terms of revenue, with $317,910 compared to Atlanta Arms at $8,959, Spartan Armor Systems at $536,435, Ballistic Advantage at $391,183, and Ammo For Sale at $15,914. In terms of transactions, fenixammo.com had 1,140 transactions, higher than Atlanta Arms with 37, Spartan Armor Systems with 1,258, Ballistic Advantage with 1,909, and Ammo For Sale with 75. With sessions, fenixammo.com had 52,308 sessions, lower than Spartan Armor Systems at 133,250 but higher than Atlanta Arms, Ballistic Advantage, and Ammo For Sale. The average order value (AOV) for fenixammo.com ranged from $275 to $300, higher than its competitors. Additionally, fenixammo.com had a conversion rate of 2.00-2.50%, outperforming all of its competitors in this metric as well.

atlantaarms.com screenshot
#1 atlantaarms.com
9K
Revenue
3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
spartanarmorsystems.com screenshot
#2 spartanarmorsystems.com
536.4K
Revenue
133.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
ballisticadvantage.com screenshot
#3 ballisticadvantage.com
391.2K
Revenue
229K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
ammoforsale.com screenshot
#4 ammoforsale.com
15.9K
Revenue
59.5K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
sierrabullets.com screenshot
#5 sierrabullets.com
144.3K
Revenue
107.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fenixammo.com vs top market performers
fenixammo.com
top retailers
conversion rate vs average order value for fenixammo.com and its competitors
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Revenue share by device at fenixammo.com

In January large majority of sales on fenixammo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In January large majority of sales on fenixammo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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fenixammo.com channels

Identify top traffic channels that drive growth for fenixammo.comand discover how performance of traffic channels has changed over time.

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fenixammo.com Google Ads spend

Evaluate fenixammo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fenixammo.com devices

Review fenixammo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fenixammo.com top markets

Explore fenixammo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fenixammo.com country & global rank

Assess the ranking of fenixammo.com among other retailers within its primary country and worldwide.

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