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Jul 2025
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Home/Insights/Retailers/fenixammo.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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149.7K
Revenue
20.3K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
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Fenix Ammo is an online platform that offers a range of ammunition products. Their inventory includes various calibers of bullets, shotgun shells, and reloading supplies. The site provides reliable information about their items and allows customers to conveniently purchase ammunition for personal or professional requirements.

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fenixammo.com's revenueOVER TIME
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Over the past three months, fenixammo.com revenue has experienced growth of 66%, compared to the preceding three months.

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fenixammo.com revenue growth for last six months
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OVERVIEW
In July 2025, fenixammo.com in the SPORTS industry generated $149,716 in online sales with a conversion rate of 2.00-2.50% and an AOV of $275-300 from 20,324 sessions. Compared to the median revenue of $101,851, the store performed well. However, there is room for improvement as gunbroker.com leads with $277,013,395 in revenue, a 2.42% conversion rate, $642 AOV, and 12,741,838 sessions. Despite the lower metrics, fenixammo.com is within the average range for the industry.
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fenixammo.com competitors

In July 2025, fenixammo.com stands out among its competitors in terms of revenue with $149,716, coming in second only to spartanarmorsystems.com with $281,382. While fenixammo.com had 505 transactions and 20,324 sessions, it falls behind ammunitiontogo.com in transactions and sessions but surpasses atlantaarms.com and ammoforsale.com. The average order value (AOV) for fenixammo.com falls in the middle range at $275-300, with spartanarmorsystems.com leading at $450-475 and ammunitiontogo.com trailing at $175-200. fenixammo.com also boasts a competitive conversion rate of 2.00-2.50%, outperforming most of its competitors except for atlantaarms.com with a slightly higher range. Despite facing tough competition in the ammunition industry, fenixammo.com holds its own with strong revenue and conversion rates.

atlantaarms.com screenshot
#1 atlantaarms.com
22.4K
Revenue
6.8K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
spartanarmorsystems.com screenshot
#2 spartanarmorsystems.com
281.4K
Revenue
87.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
ammunitiontogo.com screenshot
#3 ammunitiontogo.com
119.5K
Revenue
133K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
ballisticadvantage.com screenshot
#4 ballisticadvantage.com
259.1K
Revenue
140.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
ammoforsale.com screenshot
#5 ammoforsale.com
15.4K
Revenue
65.3K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
fenixammo.com vs top market performers
fenixammo.com
top retailers
conversion rate vs average order value for fenixammo.com and its competitors
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Revenue share by device at fenixammo.com

In July large majority of sales on fenixammo.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In July large majority of sales on fenixammo.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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fenixammo.com channels

Identify top traffic channels that drive growth for fenixammo.comand discover how performance of traffic channels has changed over time.

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fenixammo.com Google Ads spend

Evaluate fenixammo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fenixammo.com devices

Review fenixammo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fenixammo.com top markets

Explore fenixammo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fenixammo.com country & global rank

Assess the ranking of fenixammo.com among other retailers within its primary country and worldwide.

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