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Nov 2025
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Home/Insights/Retailers/fenixammo.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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105.2K
Revenue
Nov 25
16.7K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$300-325
AOV
Nov 25
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Fenix Ammo is an online platform that offers a range of ammunition products. Their inventory includes various calibers of bullets, shotgun shells, and reloading supplies. The site provides reliable information about their items and allows customers to conveniently purchase ammunition for personal or professional requirements.

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fenixammo.com Annual Revenue and Growth

fenixammo.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
fenixammo.com revenue by year

fenixammo.com's monthly revenueOVER TIME
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Over the past three months, fenixammo.com revenue has experienced decline of 12%, compared to the preceding three months.

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fenixammo.com revenue decline for last six months
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OVERVIEW
In November 2025, fenixammo.com generated $105,228 in online sales, surpassing the SPORTS median of $102,020, while its conversion rate of 2.00-2.50% is competitive against the high benchmark of 2.59%. The average order value (AOV) ranged between $300-325, significantly below the high AOV of $634. With 16,720 sessions, fenixammo.com trails the median of 38,956 sessions in the industry and far behind the leading store, gunbroker.com, which boasts 14,084,614 sessions. Overall, these metrics indicate a solid but room-for-improvement performance within the competitive SPORTS sector.
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fenixammo.com competitors

When comparing fenixammo.com to its competitors in November 2025, fenixammo.com stands out in terms of revenue with $105,228, surpassing atlantaarms.com ($16,624), ammunitiontogo.com ($130,302), and ammoforsale.com ($19,174). However, it falls behind spartanarmorsystems.com, which generated $429,614 in revenue. fenixammo.com also shows a higher average order value (AOV) of $300-$325 compared to most competitors, except for spartanarmorsystems.com ($425-$450). In terms of transactions and sessions, fenixammo.com records 343 transactions and 16,720 sessions, placing it in the mid-range compared to its competitors. Its conversion rate of 2.00-2.50% is higher than most competitors, except for atlantaarms.com and ballisticadvantage.com. Overall, fenixammo.com demonstrates solid performance in revenue, AOV, and conversion rate, but could potentially increase its transactions and sessions to compete with top performers like spartanarmorsystems.com.

atlantaarms.com screenshot
#1 atlantaarms.com
16.6K
Revenue
4.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
spartanarmorsystems.com screenshot
#2 spartanarmorsystems.com
429.6K
Revenue
115.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
ammunitiontogo.com screenshot
#3 ammunitiontogo.com
130.3K
Revenue
146.9K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
ballisticadvantage.com screenshot
#4 ballisticadvantage.com
227.2K
Revenue
127.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
ammoforsale.com screenshot
#5 ammoforsale.com
19.2K
Revenue
69.8K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
fenixammo.com vs top market performers
fenixammo.com
top retailers
conversion rate vs average order value for fenixammo.com and its competitors
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Revenue share by device at fenixammo.com

In November large majority of sales on fenixammo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In November large majority of sales on fenixammo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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fenixammo.com channels

Identify top traffic channels that drive growth for fenixammo.comand discover how performance of traffic channels has changed over time.

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fenixammo.com Google Ads spend

Evaluate fenixammo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fenixammo.com devices

Review fenixammo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fenixammo.com top markets

Explore fenixammo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fenixammo.com country & global rank

Assess the ranking of fenixammo.com among other retailers within its primary country and worldwide.

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