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Sep 2025
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Home/Insights/Retailers/filtersmart.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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116.7K
Revenue
Sep 25
32.5K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Filtersmart.com is a website that offers a range of filtration products. The site provides water and whole-house filtration systems designed to remove impurities and improve water quality. Additionally, Filtersmart.com features various replacement filters and accessories, with the objective of providing clean and healthy drinking water to customers.

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filtersmart.com Annual Revenue and Growth

filtersmart.com's annual sales on its online store amounted to $2.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
filtersmart.com revenue by year

filtersmart.com's monthly revenueOVER TIME
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Over the past three months, filtersmart.com revenue has experienced decline of 2.7%, compared to the preceding three months.

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filtersmart.com revenue decline for last six months
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OVERVIEW
In September 2025, filtersmart.com generated $116,703 in online sales, slightly above the home_and_garden median of $113,901, with a conversion rate ranging from 0.50-1.00%, notably below the category's high of 3.36% and close to its low of 0.64%. The site's average order value (AOV) stood between $400-425, significantly less than the category's high of $677 and above the low of $94. With 32,470 sessions, filtersmart.com was slightly above the home_and_garden median of 32,433, while competing against homedepot.com, which leads with over $1.2 billion in revenue and nearly 149 million sessions.
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filtersmart.com competitors

In September 2025, filtersmart.com lagged behind its competitors in terms of revenue and transactions. With revenue at $116,703 and 278 transactions from 32,470 sessions, filtersmart.com fell short compared to waterfilterguru.com, which boasted $1,018,456 in revenue from 6,554 transactions and 277,243 sessions. Similarly, aquasana.com outperformed filtersmart.com with $1,500,422 in revenue from 4,039 transactions and 471,308 sessions. filtersmart.com's average order value (AOV) of $400-$425 was also lower than that of discountwatersofteners.com at $1050-$1075, nuvoh2o.com at $500-$525, and uswatersystems.com at $650-$675. While filtersmart.com and its competitors shared similar conversion rates ranging from 0.50-1.00, waterfilterguru.com stood out with a conversion rate of 2.00-2.50, indicating a higher rate of turning sessions into transactions.

discountwatersofteners.com screenshot
#1 discountwatersofteners.com
171.9K
Revenue
24.7K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
nuvoh2o.com screenshot
#2 nuvoh2o.com
417.3K
Revenue
54.7K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
uswatersystems.com screenshot
#3 uswatersystems.com
396.7K
Revenue
75.6K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
waterfilterguru.com screenshot
#4 waterfilterguru.com
1M
Revenue
277.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
aquasana.com screenshot
#5 aquasana.com
1.5M
Revenue
471.3K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
filtersmart.com vs top market performers
filtersmart.com
top retailers
conversion rate vs average order value for filtersmart.com and its competitors
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Revenue share by device at filtersmart.com

In September large majority of sales on filtersmart.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on filtersmart.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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filtersmart.com channels

Identify top traffic channels that drive growth for filtersmart.comand discover how performance of traffic channels has changed over time.

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filtersmart.com Google Ads spend

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filtersmart.com devices

Review filtersmart.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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filtersmart.com top markets

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filtersmart.com country & global rank

Assess the ranking of filtersmart.com among other retailers within its primary country and worldwide.

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