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Oct 2025
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Home/Insights/Retailers/filtersmart.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for filtersmart.comfiltersmart.com

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63.9K
Revenue
Oct 25
17.3K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Filtersmart.com is a website that offers a range of filtration products. The site provides water and whole-house filtration systems designed to remove impurities and improve water quality. Additionally, Filtersmart.com features various replacement filters and accessories, with the objective of providing clean and healthy drinking water to customers.

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filtersmart.com Annual Revenue and Growth

filtersmart.com's annual sales on its online store amounted to $2.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
filtersmart.com revenue by year

filtersmart.com's monthly revenueOVER TIME
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Over the past three months, filtersmart.com revenue has experienced decline of 23%, compared to the preceding three months.

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filtersmart.com revenue decline for last six months
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OVERVIEW
In October 2025, filtersmart.com generated $63,908 in online sales with a conversion rate of 0.50-1.00%, below the home and garden industry median of $117,921 and the high conversion benchmark of 3.47%. The site's average order value (AOV) ranged between $425-450, significantly lower than the high of $676. With 17,318 sessions, filtersmart.com struggled compared to the median of 30,856 and the leading competitor, homedepot.com, which recorded an overwhelming 152,722,965 sessions. Overall, these metrics indicate room for improvement in revenue generation, customer engagement, and conversion efficiency within the competitive landscape.
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filtersmart.com competitors

When comparing filtersmart.com to its competitors in the water filtration industry in October 2025, filtersmart.com falls behind in terms of revenue. filtersmart.com generated $63,908 in revenue from 145 transactions and 17,318 sessions, with an average order value (AOV) ranging from $425 to $450 and a conversion rate between 0.50% to 1.00%. In contrast, competitors like aquasana.com lead the pack with $2,161,536 in revenue from 5,637 transactions and 463,342 sessions, boasting an AOV of $375 to $400 and a conversion rate between 1.00% to 1.50%. Other competitors such as waterfilterguru.com and nuvoh2o.com also outperform filtersmart.com with significantly higher revenues, transactions, sessions, and AOVs, indicating a more robust presence and performance in the market.

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#1 discountwatersofteners.com
223.2K
Revenue
31.5K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
nuvoh2o.com screenshot
#2 nuvoh2o.com
396.2K
Revenue
53K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
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#3 uswatersystems.com
448.2K
Revenue
81.9K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
waterfilterguru.com screenshot
#4 waterfilterguru.com
1.1M
Revenue
284.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
aquasana.com screenshot
#5 aquasana.com
2.2M
Revenue
463.3K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
filtersmart.com vs top market performers
filtersmart.com
top retailers
conversion rate vs average order value for filtersmart.com and its competitors
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Revenue share by device at filtersmart.com

In October large majority of sales on filtersmart.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on filtersmart.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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filtersmart.com channels

Identify top traffic channels that drive growth for filtersmart.comand discover how performance of traffic channels has changed over time.

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filtersmart.com Google Ads spend

Evaluate filtersmart.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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filtersmart.com devices

Review filtersmart.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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filtersmart.com top markets

Explore filtersmart.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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filtersmart.com country & global rank

Assess the ranking of filtersmart.com among other retailers within its primary country and worldwide.

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