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May 2025
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Home/Insights/Retailers/firefighter.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for firefighter.comfirefighter.com

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240.1K
Revenue
29.3K
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Firefighter.com is an online platform that offers various products and services related to firefighting. The website sells a range of items designed for firefighters, including gear, equipment, apparel, accessories, and training resources. Users can explore, purchase, and access firefighter-related products and information conveniently via this website.

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firefighter.com's revenueOVER TIME
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Over the past three months, firefighter.com revenue has experienced growth of 21%, compared to the preceding three months.

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firefighter.com revenue growth for last six months
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OVERVIEW
In May 2025, firefighter.com, an e-commerce website, generated $240,134 in revenue, with a conversion rate of 5.50-6.00% and an average order value (AOV) of $125-150. The website had 29,291 sessions during the month. The highest revenue in the category was $120,848,035 from qvc.com, the highest AOV was $349, and the highest number of sessions was 27,739,926 from boots.com. The median revenue in the e-commerce category was $83,973, the median AOV was $57, and the median sessions were 37,355.
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firefighter.com competitors

In May 2025, firefighter.com generated a revenue of $240,134 from 1,729 transactions and 29,291 sessions, with an average order value (AOV) of $125-$150 and a conversion rate of 5.50-6.00%. Compared to its competitors, firefighter.com falls behind in revenue and sessions but performs better in conversion rate and AOV. The closest competitor, thefirestore.com, recorded a revenue of $1,054,775 from 3,068 transactions and 197,775 sessions, with an AOV of $325-$350 and a conversion rate of 1.50-2.00%. Other competitors like firedeptcoffee.com, firehouseshirtclub.com, chiefmillerapparel.com, and firestoreonline.com also show varying performance metrics, with firefighter.com excelling in conversion rate but lagging in revenue and sessions compared to the leading competitors. This indicates room for growth and improvement in key areas for firefighter.com to remain competitive in the market.

firedeptcoffee.com screenshot
#1 firedeptcoffee.com
72.4K
Revenue
40.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
firehouseshirtclub.com screenshot
#2 firehouseshirtclub.com
20.1K
Revenue
22.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
thefirestore.com screenshot
#3 thefirestore.com
1.1M
Revenue
197.8K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
firestoreonline.com screenshot
#4 firestoreonline.com
3.7K
Revenue
743.2
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
chiefmillerapparel.com screenshot
#5 chiefmillerapparel.com
11.8K
Revenue
3.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
firefighter.com vs top market performers
firefighter.com
top retailers
conversion rate vs average order value for firefighter.com and its competitors
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Revenue share by device at firefighter.com

In May large majority of sales on firefighter.com, 56% was finalized on mobile devices, with 44% of sales coming from desktop devices.

In May large majority of sales on firefighter.com, 56% was finalized on mobile devices, with 44% of sales coming from desktop devices.
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firefighter.com channels

Identify top traffic channels that drive growth for firefighter.comand discover how performance of traffic channels has changed over time.

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firefighter.com Google Ads spend

Evaluate firefighter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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firefighter.com devices

Review firefighter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firefighter.com top markets

Explore firefighter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firefighter.com country & global rank

Assess the ranking of firefighter.com among other retailers within its primary country and worldwide.

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