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May 2026
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Home/Insights/Retailers/firefighter.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for firefighter.comfirefighter.com

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57.5K
Revenue
May 26
9.6K
Sessions
May 26
4.5-5.0%
Conv. rate
May 26
$100-125
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Firefighter.com is an online platform that offers various products and services related to firefighting. The website sells a range of items designed for firefighters, including gear, equipment, apparel, accessories, and training resources. Users can explore, purchase, and access firefighter-related products and information conveniently via this website.

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firefighter.com Annual Revenue and Growth

firefighter.com's annual sales on its online store amounted to $1.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
firefighter.com revenue by year

firefighter.com's monthly revenueOVER TIME
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Over the past three months, firefighter.com revenue has experienced decline of 69%, compared to the preceding three months.

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firefighter.com revenue decline for last six months
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OVERVIEW
In May 2026, firefighter.com generated $57,523 in online sales, below the e-commerce median of $82,750, with a conversion rate between 4.50-5.00%, exceeding the high benchmark of 3.88%. The average order value (AOV) ranged from $100-125, significantly lower than the high AOV of $350, while sessions totaled 9,563, starkly contrasted by qvc.com's 30,400,863 sessions and the median of 35,027.
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firefighter.com competitors

In May 2026, firefighter.com generated a revenue of $57,523 with 465 transactions from 9,563 sessions, achieving a conversion rate of 4.50-5.00%. In contrast, firedeptcoffee.com outperformed with a revenue of $106,018 and 1,544 transactions from 67,493 sessions, but had a lower conversion rate of 2.00-2.50%. thefirestore.com led the pack with an impressive $1,674,698 revenue and 4,982 transactions, yet its conversion rate of 1.50-2.00% indicates room for improvement in customer engagement. Notably, chiefmillerapparel.com reported revenue of $50,836 with 296 transactions and a conversion rate of 1.50-2.00%. While firefighter.com stands out with a higher conversion rate compared to its main competitors, its revenue lags behind more successful domains like thefirestore.com. Overall, firefighter.com maintains a competitive position through strong customer engagement relative to its revenue.

firedeptcoffee.com screenshot
#1 firedeptcoffee.com
106K
Revenue
67.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
firehouseshirtclub.com screenshot
#2 firehouseshirtclub.com
1.9K
Revenue
2.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
thefirestore.com screenshot
#3 thefirestore.com
1.7M
Revenue
263.2K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
firestoreonline.com screenshot
#4 firestoreonline.com
9K
Revenue
2.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
chiefmillerapparel.com screenshot
#5 chiefmillerapparel.com
50.8K
Revenue
15K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
firefighter.com vs top market performers
firefighter.com
top retailers
conversion rate vs average order value for firefighter.com and its competitors
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Revenue share by device at firefighter.com

In May large majority of sales on firefighter.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In May large majority of sales on firefighter.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

Industries firefighter.com operates in

firefighter.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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firefighter.com channels

Identify top traffic channels that drive growth for firefighter.comand discover how performance of traffic channels has changed over time.

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firefighter.com Google Ads spend

Evaluate firefighter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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firefighter.com devices

Review firefighter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firefighter.com top markets

Explore firefighter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firefighter.com country & global rank

Assess the ranking of firefighter.com among other retailers within its primary country and worldwide.

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