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Sep 2025
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Home/Insights/Retailers/firefighter.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for firefighter.comfirefighter.com

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92.9K
Revenue
Sep 25
13.6K
Sessions
Sep 25
4.5-5.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Firefighter.com is an online platform that offers various products and services related to firefighting. The website sells a range of items designed for firefighters, including gear, equipment, apparel, accessories, and training resources. Users can explore, purchase, and access firefighter-related products and information conveniently via this website.

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firefighter.com Annual Revenue and Growth

firefighter.com's annual sales on its online store amounted to $1.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
firefighter.com revenue by year

firefighter.com's monthly revenueOVER TIME
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Over the past three months, firefighter.com revenue has experienced decline of 41%, compared to the preceding three months.

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firefighter.com revenue decline for last six months
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OVERVIEW
In September 2025, firefighter.com generated $92,862 in online sales, outperforming the e-commerce average of $81,105, though still far behind the leading store, qvc.com, at $118,237,048. Its conversion rate ranged between 4.50% and 5.00%, exceeding the e-commerce average of 3.72%, while its average order value (AOV) stood between $125 and $150, below the high of $351 in the industry. With 13,610 sessions, firefighter.com is significantly trailing behind the industry median of 37,786 sessions, indicating potential for increased visibility and customer engagement.
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firefighter.com competitors

When comparing firefighter.com to its competitors in September 2025, we can see that firefighter.com generated a revenue of $92,862 with 669 transactions and 13,610 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 4.50-5.00%. In comparison, firedeptcoffee.com had a revenue of $75,649 with 1,117 transactions and 92,752 sessions, offering an AOV of $50-75 and a conversion rate of 1.00-1.50%. thefirestore.com outperformed all competitors with a revenue of $682,744, 2,003 transactions, and 165,118 sessions, achieving an AOV of $325-350 and a conversion rate of 1.00-1.50%. While firefighter.com had a higher conversion rate, thefirestore.com excelled in revenue and session numbers, showcasing different strengths within the firefighting industry market.

firedeptcoffee.com screenshot
#1 firedeptcoffee.com
75.6K
Revenue
92.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
firehouseshirtclub.com screenshot
#2 firehouseshirtclub.com
2.9K
Revenue
4.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
thefirestore.com screenshot
#3 thefirestore.com
682.7K
Revenue
165.1K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
firestoreonline.com screenshot
#4 firestoreonline.com
3.6K
Revenue
884
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
chiefmillerapparel.com screenshot
#5 chiefmillerapparel.com
22.3K
Revenue
7.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
firefighter.com vs top market performers
firefighter.com
top retailers
conversion rate vs average order value for firefighter.com and its competitors
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Revenue share by device at firefighter.com

In September large majority of sales on firefighter.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In September large majority of sales on firefighter.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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firefighter.com channels

Identify top traffic channels that drive growth for firefighter.comand discover how performance of traffic channels has changed over time.

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firefighter.com Google Ads spend

Evaluate firefighter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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firefighter.com devices

Review firefighter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firefighter.com top markets

Explore firefighter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firefighter.com country & global rank

Assess the ranking of firefighter.com among other retailers within its primary country and worldwide.

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