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Mar 2026
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Home/Insights/Retailers/firefighter.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for firefighter.comfirefighter.com

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24.5K
Revenue
Mar 26
6.1K
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Firefighter.com is an online platform that offers various products and services related to firefighting. The website sells a range of items designed for firefighters, including gear, equipment, apparel, accessories, and training resources. Users can explore, purchase, and access firefighter-related products and information conveniently via this website.

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firefighter.com Annual Revenue and Growth

firefighter.com's annual sales on its online store amounted to $1.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
firefighter.com revenue by year

firefighter.com's monthly revenueOVER TIME
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Over the past three months, firefighter.com revenue has experienced decline of 40%, compared to the preceding three months.

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firefighter.com revenue decline for last six months
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OVERVIEW
In March 2026, firefighter.com generated $24,473 in online sales, significantly below the e-commerce industry's median of $87,386, while its conversion rate of 3.00-3.50% is just shy of the high benchmark of 3.76%. With an average order value (AOV) of $125-150, it remains below the industry high of $323. The site attracted 6,134 sessions, far less than the median of 37,859 and drastically lower than the leading store, boots.com, which had 29,131,775 sessions. Overall, firefighter.com exhibits mixed performance against industry standards, highlighting areas for improvement.
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firefighter.com competitors

In March 2026, firefighter.com generated a revenue of $24,473 with 193 transactions and 6,134 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 3.00-3.50%. Compared to its competitors, firefighter.com falls behind in revenue when compared to firedeptcoffee.com, which had a revenue of $102,200 with 1,973 transactions and 92,095 sessions, but outperforms firehouseshirtclub.com and firestoreonline.com in terms of revenue, transactions, and sessions. The AOV for firefighter.com is in line with chiefmillerapparel.com, but the conversion rate is slightly higher. However, thefirestore.com stands out with a significantly higher revenue of $1,055,396, although with a lower conversion rate. Overall, firefighter.com maintains a competitive position in the market with a balanced performance across key metrics.

firedeptcoffee.com screenshot
#1 firedeptcoffee.com
102.2K
Revenue
92.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
firehouseshirtclub.com screenshot
#2 firehouseshirtclub.com
3.6K
Revenue
4.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
thefirestore.com screenshot
#3 thefirestore.com
1.1M
Revenue
237.5K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
firestoreonline.com screenshot
#4 firestoreonline.com
3.7K
Revenue
879.3
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
chiefmillerapparel.com screenshot
#5 chiefmillerapparel.com
34.8K
Revenue
9.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
firefighter.com vs top market performers
firefighter.com
top retailers
conversion rate vs average order value for firefighter.com and its competitors
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Revenue share by device at firefighter.com

In March large majority of sales on firefighter.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In March large majority of sales on firefighter.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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firefighter.com channels

Identify top traffic channels that drive growth for firefighter.comand discover how performance of traffic channels has changed over time.

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firefighter.com Google Ads spend

Evaluate firefighter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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firefighter.com devices

Review firefighter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firefighter.com top markets

Explore firefighter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firefighter.com country & global rank

Assess the ranking of firefighter.com among other retailers within its primary country and worldwide.

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