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Jul 2025
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Home/Insights/Retailers/firefighter.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for firefighter.comfirefighter.com

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117.2K
Revenue
16.5K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Firefighter.com is an online platform that offers various products and services related to firefighting. The website sells a range of items designed for firefighters, including gear, equipment, apparel, accessories, and training resources. Users can explore, purchase, and access firefighter-related products and information conveniently via this website.

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firefighter.com's revenueOVER TIME
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Over the past three months, firefighter.com revenue has experienced decline of 11%, compared to the preceding three months.

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firefighter.com revenue decline for last six months
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OVERVIEW
In July 2025, firefighter.com, an e-commerce and shopping website, reported revenue of $117,231 with a conversion rate of 5.00-5.50% and an AOV of $125-150. The site had 16,532 sessions, falling below the median of 40,404 in the industry. Despite not leading in revenue or sessions, firefighter.com performed above average in terms of conversion rate and AOV compared to other sites in the e-commerce and shopping category. qvc.com led in revenue with $122,268,926, while boots.com had the highest number of sessions at 28,051,919.
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firefighter.com competitors

In July 2025, firefighter.com generated $117,231 in revenue from 831 transactions and 16,532 sessions with an average order value (AOV) of $125-150 and a conversion rate of 5.00-5.50%. Compared to its competitors, firefighter.com outperforms firedeptcoffee.com, firehouseshirtclub.com, and firestoreonline.com in terms of revenue, transactions, and conversion rate. However, firefighter.com falls behind thefirestore.com, which generated $899,671 in revenue from 2,694 transactions and 208,968 sessions with an AOV of $325-350 and a conversion rate of 1.00-1.50%. chiefmillerapparel.com closely competes with firefighter.com, with $29,941 in revenue from 204 transactions and 7,954 sessions, sharing a similar AOV range of $125-150 but with a slightly lower conversion rate of 2.50-3.00%. Overall, firefighter.com holds its ground among its competitors in the firefighting industry.

firedeptcoffee.com screenshot
#1 firedeptcoffee.com
67.5K
Revenue
89K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
firehouseshirtclub.com screenshot
#2 firehouseshirtclub.com
12.4K
Revenue
14K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
thefirestore.com screenshot
#3 thefirestore.com
899.7K
Revenue
209K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
firestoreonline.com screenshot
#4 firestoreonline.com
4.1K
Revenue
1.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
chiefmillerapparel.com screenshot
#5 chiefmillerapparel.com
29.9K
Revenue
8K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
firefighter.com vs top market performers
firefighter.com
top retailers
conversion rate vs average order value for firefighter.com and its competitors
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Revenue share by device at firefighter.com

In July large majority of sales on firefighter.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In July large majority of sales on firefighter.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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brands overtime comparison

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firefighter.com channels

Identify top traffic channels that drive growth for firefighter.comand discover how performance of traffic channels has changed over time.

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firefighter.com Google Ads spend

Evaluate firefighter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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firefighter.com devices

Review firefighter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firefighter.com top markets

Explore firefighter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firefighter.com country & global rank

Assess the ranking of firefighter.com among other retailers within its primary country and worldwide.

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