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Dec 2025
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Home/Insights/Retailers/firefighter.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for firefighter.comfirefighter.com

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108.9K
Revenue
Dec 25
17K
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Firefighter.com is an online platform that offers various products and services related to firefighting. The website sells a range of items designed for firefighters, including gear, equipment, apparel, accessories, and training resources. Users can explore, purchase, and access firefighter-related products and information conveniently via this website.

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firefighter.com Annual Revenue and Growth

firefighter.com's annual sales on its online store amounted to $1.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
firefighter.com revenue by year

firefighter.com's monthly revenueOVER TIME
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Over the past three months, firefighter.com revenue has experienced growth of 43%, compared to the preceding three months.

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firefighter.com revenue growth for last six months
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OVERVIEW
In December 2025, firefighter.com generated $108,916 in revenue, slightly below the e-commerce median of $110,409, with a conversion rate between 4.50-5.00%, exceeding the industry average of 3.94%. The average order value (AOV) ranged from $125-150, notably below the high of $338, while the site recorded 17,013 sessions, significantly lower than the median of 47,805 sessions in the e-commerce sector. In comparison, the largest competitor, qvc.com, achieved an impressive revenue of $151,023,785, highlighting the competitive landscape of online sales in the e-commerce and shopping category.
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firefighter.com competitors

In December 2025, firefighter.com had a revenue of $108,916 from 799 transactions and 17,013 sessions, with an Average Order Value (AOV) ranging from $125 to $150 and a conversion rate of 4.50% to 5.00%. In comparison, firedeptcoffee.com generated $182,874 in revenue from 2,893 transactions and 90,176 sessions, with an AOV of $50 to $75 and a conversion rate of 3.00% to 3.50%. thefirestore.com led the pack with a revenue of $1,228,401 from 3,595 transactions and 205,668 sessions, boasting an AOV of $325 to $350 and a conversion rate of 1.50% to 2.00%. While firefighter.com had a competitive conversion rate and AOV, its revenue and transaction numbers were lower than some of its competitors like thefirestore.com.

firedeptcoffee.com screenshot
#1 firedeptcoffee.com
182.9K
Revenue
90.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
firehouseshirtclub.com screenshot
#2 firehouseshirtclub.com
8.8K
Revenue
10.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
thefirestore.com screenshot
#3 thefirestore.com
1.2M
Revenue
205.7K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
firestoreonline.com screenshot
#4 firestoreonline.com
16.4K
Revenue
4.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
chiefmillerapparel.com screenshot
#5 chiefmillerapparel.com
9.6K
Revenue
3.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
firefighter.com vs top market performers
firefighter.com
top retailers
conversion rate vs average order value for firefighter.com and its competitors
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Revenue share by device at firefighter.com

In December large majority of sales on firefighter.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In December large majority of sales on firefighter.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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firefighter.com channels

Identify top traffic channels that drive growth for firefighter.comand discover how performance of traffic channels has changed over time.

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firefighter.com Google Ads spend

Evaluate firefighter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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firefighter.com devices

Review firefighter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firefighter.com top markets

Explore firefighter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firefighter.com country & global rank

Assess the ranking of firefighter.com among other retailers within its primary country and worldwide.

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