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Jan 2026
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Home/Insights/Retailers/firefighter.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for firefighter.comfirefighter.com

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120.7K
Revenue
Jan 26
17.2K
Sessions
Jan 26
5.0-5.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Firefighter.com is an online platform that offers various products and services related to firefighting. The website sells a range of items designed for firefighters, including gear, equipment, apparel, accessories, and training resources. Users can explore, purchase, and access firefighter-related products and information conveniently via this website.

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firefighter.com Annual Revenue and Growth

firefighter.com's annual sales on its online store amounted to $1.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
firefighter.com revenue by year

firefighter.com's monthly revenueOVER TIME
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Over the past three months, firefighter.com revenue has experienced decline of 4.1%, compared to the preceding three months.

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firefighter.com revenue decline for last six months
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OVERVIEW
In January 2026, firefighter.com reported online sales revenue of $120,701, exceeding the e-commerce sector's median of $104,613. With a conversion rate of 5.00-5.50%, it surpassed the high benchmark of 3.81%. The average order value (AOV) ranged from $125 to $150, while the industry’s high AOV is $348. The site attracted 17,233 sessions, significantly lower than the e-commerce median of 44,933 sessions. Notably, qvc.com dominated the category with revenues of $109,143,419, and boots.com recorded the highest sessions at 35,443,340, illustrating competitive disparities in the e-commerce landscape.
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firefighter.com competitors

When comparing firefighter.com to its competitors in January 2026, we see that firefighter.com had a revenue of $120,701 with 866 transactions and 17,233 sessions. Their average order value (AOV) falls between $125-150, with a conversion rate of 5.00-5.50%. In contrast, firedeptcoffee.com had a higher revenue of $151,120 but with 2,525 transactions and 68,325 sessions. Their AOV is lower at $50-75, with a conversion rate of 3.50-4.00%. thefirestore.com had the highest revenue at $1,156,374, with 3,413 transactions and 255,672 sessions. Their AOV is significantly higher at $325-350, but their conversion rate is lower at 1.00-1.50%. Overall, firefighter.com's metrics are competitive, especially when considering their AOV and conversion rate compared to their competitors.

firedeptcoffee.com screenshot
#1 firedeptcoffee.com
151.1K
Revenue
68.3K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
firehouseshirtclub.com screenshot
#2 firehouseshirtclub.com
4.2K
Revenue
6.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
thefirestore.com screenshot
#3 thefirestore.com
1.2M
Revenue
255.7K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
firestoreonline.com screenshot
#4 firestoreonline.com
13.1K
Revenue
3.6K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
chiefmillerapparel.com screenshot
#5 chiefmillerapparel.com
12.2K
Revenue
3.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
firefighter.com vs top market performers
firefighter.com
top retailers
conversion rate vs average order value for firefighter.com and its competitors
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Revenue share by device at firefighter.com

In January large majority of sales on firefighter.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In January large majority of sales on firefighter.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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firefighter.com channels

Identify top traffic channels that drive growth for firefighter.comand discover how performance of traffic channels has changed over time.

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firefighter.com Google Ads spend

Evaluate firefighter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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firefighter.com devices

Review firefighter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firefighter.com top markets

Explore firefighter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firefighter.com country & global rank

Assess the ranking of firefighter.com among other retailers within its primary country and worldwide.

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