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Nov 2025
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Home/Insights/Retailers/firesteel.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for firesteel.comfiresteel.com

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7.3K
Revenue
Nov 25
2.4K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Firesteel.com is an e-commerce platform that offers a range of fire starting products. Their inventory includes fire rods, fire strikers, fire starter kits, and fire lighting accessories. The website streamlines online purchasing, making it easy for customers to browse and buy various fire-related items for outdoor activities or emergency preparedness.

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firesteel.com Annual Revenue and Growth

firesteel.com's annual sales on its online store amounted to $167.2K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$167.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
firesteel.com revenue by year

firesteel.com's monthly revenueOVER TIME
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Over the past three months, firesteel.com revenue has experienced growth of 8.5%, compared to the preceding three months.

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firesteel.com revenue growth for last six months
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OVERVIEW
In November 2025, firesteel.com generated $7,331 in online sales with a conversion rate of 2.50-3.00%, slightly above the industry average of 2.59%. Its average order value (AOV) ranged from $100-125, closely aligning with the lower spectrum of the SPORTS category. The site recorded 2,448 sessions, a stark contrast to the median of 38,956 and far below the leading store, gunbroker.com, which dominates with $315,148,670 in revenue and over 14 million sessions. Overall, firesteel.com remains a modest player in a competitive market, indicating room for growth and improved engagement strategies.
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firesteel.com competitors

In November 2025, firesteel.com had a revenue of $7,331 with 68 transactions and 2,448 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. In comparison, goknapping.com, a competitor in the same domain, generated $38,210 in revenue from 281 transactions and 15,660 sessions during the same period. While goknapping.com had a higher AOV of $125-150, their conversion rate was slightly lower at 1.50-2.00%. Overall, goknapping.com outperformed firesteel.com in terms of revenue and total transactions, despite having a lower conversion rate. This suggests that goknapping.com may have a larger customer base or a more effective marketing strategy compared to firesteel.com.

goknapping.com screenshot
#1 goknapping.com
38.2K
Revenue
15.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
firesteel.com vs top market performers
firesteel.com
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conversion rate vs average order value for firesteel.com and its competitors
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Revenue share by device at firesteel.com

In November large majority of sales on firesteel.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on firesteel.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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firesteel.com channels

Identify top traffic channels that drive growth for firesteel.comand discover how performance of traffic channels has changed over time.

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firesteel.com Google Ads spend

Evaluate firesteel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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firesteel.com devices

Review firesteel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firesteel.com top markets

Explore firesteel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firesteel.com country & global rank

Assess the ranking of firesteel.com among other retailers within its primary country and worldwide.

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