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Dec 2025
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Home/Insights/Retailers/firesteel.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for firesteel.comfiresteel.com

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9.1K
Revenue
Dec 25
3.9K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Firesteel.com is an e-commerce platform that offers a range of fire starting products. Their inventory includes fire rods, fire strikers, fire starter kits, and fire lighting accessories. The website streamlines online purchasing, making it easy for customers to browse and buy various fire-related items for outdoor activities or emergency preparedness.

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firesteel.com Annual Revenue and Growth

firesteel.com's annual sales on its online store amounted to $167.2K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$167.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
firesteel.com revenue by year

firesteel.com's monthly revenueOVER TIME
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Over the past three months, firesteel.com revenue has experienced decline of 26%, compared to the preceding three months.

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firesteel.com revenue decline for last six months
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OVERVIEW
In December 2025, firesteel.com generated $9,125 in online sales with a conversion rate of 3.00-3.50%, surpassing the industry average of 2.62%. However, it falls short of the median revenue of $110,843 in the SPORTS sector, and significantly behind market leader gunbroker.com's $333,534,269. The average order value (AOV) ranged between $50-75, far below the high end of $632, while the website recorded 3,884 sessions, considerably less than the industry median of 41,382 and gunbroker.com’s 14,932,027 sessions. Overall, firesteel.com demonstrates strong conversion but underperforms in revenue and traffic metrics.
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firesteel.com competitors

In December 2025, firesteel.com generated a revenue of $9,125 with 125 transactions and 3,884 sessions, boasting an average order value (AOV) range of $50-75 and a conversion rate of 3.00-3.50%. In comparison, goknapping.com outperformed firesteel.com with a revenue of $44,230 from 335 transactions and 16,378 sessions, showing a higher AOV range of $125-150 but a slightly lower conversion rate of 2.00-2.50%. While firesteel.com excels in conversion rate, goknapping.com surpasses in revenue and AOV, indicating a stronger overall performance. However, firesteel.com's efficient conversion rate suggests a higher potential for customer engagement and retention.

goknapping.com screenshot
#1 goknapping.com
44.2K
Revenue
16.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
firesteel.com vs top market performers
firesteel.com
top retailers
conversion rate vs average order value for firesteel.com and its competitors
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Revenue share by device at firesteel.com

In December large majority of sales on firesteel.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on firesteel.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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firesteel.com channels

Identify top traffic channels that drive growth for firesteel.comand discover how performance of traffic channels has changed over time.

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firesteel.com Google Ads spend

Evaluate firesteel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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firesteel.com devices

Review firesteel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firesteel.com top markets

Explore firesteel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firesteel.com country & global rank

Assess the ranking of firesteel.com among other retailers within its primary country and worldwide.

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