Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2026
All countries
Home/Insights/Retailers/firesteel.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for firesteel.comfiresteel.com

Start benchmarking for free
Sign in with GoogleSign up with Google
6.5K
Revenue
Sep 26
2.3K
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
Loading...

Firesteel.com is an e-commerce platform that offers a range of fire starting products. Their inventory includes fire rods, fire strikers, fire starter kits, and fire lighting accessories. The website streamlines online purchasing, making it easy for customers to browse and buy various fire-related items for outdoor activities or emergency preparedness.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

firesteel.com Annual Revenue and Growth

firesteel.com's annual sales on its online store amounted to $137.3K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$137.3K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
firesteel.com revenue by year

firesteel.com's monthly revenueOVER TIME
View real-time data

Over the past three months, firesteel.com revenue has experienced growth of 23%, compared to the preceding three months.

View real-time data
firesteel.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2026, firesteel.com attracted 2,291 sessions, significantly lower than a typical store in the hunting and shooting category, which sees around 36,300 sessions monthly. Revenue from online sales was $6,467, while a typical store in the hunting and shooting category generates about $94,600. firesteel.com’s conversion rate stood at 2.50-3.00%, which is within the typical range of 0.45% to 2.59%. The average order value (AOV) ranged from $75 to $100, also within the typical range of $109 to $691 in this category. Overall, firesteel.com shows room for improvement compared to its peers.
Read more

firesteel.com competitors

goknapping.com leads the competition with a revenue of $17,200 and 162 transactions from 8,913 sessions, showcasing an average order value (AOV) between $100 and $125 and a conversion rate of 1.50-2.00%. In September 2026, firesteel.com achieved a revenue of $6,467 with 66 transactions across 2,291 sessions. Its AOV ranges from $75 to $100 and conversion rates sit between 2.50-3.00%. While firesteel.com trails behind in revenue, transactions, and sessions, it maintains a higher conversion rate compared to goknapping.com. This indicates that while firesteel.com may attract fewer customers, it effectively converts a larger percentage into sales. Overall, in this competitive landscape, goknapping.com outperforms firesteel.com across most metrics, establishing itself as the more dominant player.

goknapping.com screenshot
#1 goknapping.com
17.2K
Revenue
8.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
firesteel.com vs top market performers
firesteel.com
top retailers
conversion rate vs average order value for firesteel.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at firesteel.com

In September large majority of sales on firesteel.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on firesteel.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

firesteel.com channels

Identify top traffic channels that drive growth for firesteel.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

firesteel.com Google Ads spend

Evaluate firesteel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

firesteel.com devices

Review firesteel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

firesteel.com top markets

Explore firesteel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

firesteel.com country & global rank

Assess the ranking of firesteel.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard