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May 2026
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Home/Insights/Retailers/firesteel.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for firesteel.comfiresteel.com

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10.3K
Revenue
May 26
3.3K
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$100-125
AOV
May 26
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Firesteel.com is an e-commerce platform that offers a range of fire starting products. Their inventory includes fire rods, fire strikers, fire starter kits, and fire lighting accessories. The website streamlines online purchasing, making it easy for customers to browse and buy various fire-related items for outdoor activities or emergency preparedness.

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firesteel.com Annual Revenue and Growth

firesteel.com's annual sales on its online store amounted to $137.3K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$137.3K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
firesteel.com revenue by year

firesteel.com's monthly revenueOVER TIME
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Over the past three months, firesteel.com revenue has experienced growth of 16%, compared to the preceding three months.

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firesteel.com revenue growth for last six months
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OVERVIEW
In May 2026, firesteel.com generated $10,286 in revenue from online sales, significantly below the SPORTS median of $105,886, with a conversion rate of 2.50-3.00%, just above the lower benchmark of 0.51% but below the high of 2.62%. The average order value (AOV) ranged from $100-125, trailing the high of $630, while sessions totaled 3,332, far less than the industry median of 40,086 and drastically lower than gunbroker.com’s 13,226,206 sessions, indicating challenges in driving traffic and sales relative to industry leaders.
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firesteel.com competitors

In May 2026, firesteel.com reported a revenue of $10,286 from 96 transactions over 3,332 sessions, yielding an average order value (AOV) of $100-125 and a conversion rate between 2.50-3.00%. In comparison, its competitor, goknapping.com, outperformed firesteel.com with a revenue of $14,363 from 118 transactions and significantly more sessions at 6,606. Despite having a similar AOV of $100-125, goknapping.com’s conversion rate of 1.50-2.00% indicates a lower efficiency in turning visitors into buyers. firesteel.com, while generating less revenue, demonstrated a higher conversion rate, suggesting better customer engagement or targeted marketing strategies. Overall, while firesteel.com holds strengths in conversion, goknapping.com leads in overall revenue and traffic, showcasing different operational efficiencies in the outdoor niche market.

goknapping.com screenshot
#1 goknapping.com
14.4K
Revenue
6.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
firesteel.com vs top market performers
firesteel.com
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conversion rate vs average order value for firesteel.com and its competitors
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Revenue share by device at firesteel.com

In May large majority of sales on firesteel.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on firesteel.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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firesteel.com channels

Identify top traffic channels that drive growth for firesteel.comand discover how performance of traffic channels has changed over time.

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firesteel.com Google Ads spend

Evaluate firesteel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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firesteel.com devices

Review firesteel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firesteel.com top markets

Explore firesteel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firesteel.com country & global rank

Assess the ranking of firesteel.com among other retailers within its primary country and worldwide.

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