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Jul 2026
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Home/Insights/Retailers/first-spear.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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82.9K
Revenue
Jul 26
51.4K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$275-300
AOV
Jul 26
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Tactical Nylon Gear and Load Carriage Vests for military and law enforcement professionals.

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first-spear.com Annual Revenue and Growth

first-spear.com's annual sales on its online store amounted to $1.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
first-spear.com revenue by year

first-spear.com's monthly revenueOVER TIME
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Over the past three months, first-spear.com revenue has experienced decline of 14%, compared to the preceding three months.

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first-spear.com revenue decline for last six months
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OVERVIEW
first-spear.com performs comparably to a typical store in the hunting and shooting category, generating $82,900 in online sales for July 2026, while the typical store sees about $99,500 monthly. Its conversion rate ranges from 0.50% to 1.00%, which is within the typical range of 0.52% to 2.5%. With an average order value (AOV) of $275-300, first-spear.com sits within the typical AOV range of $113 to $663. Notably, it attracted 51,400 sessions, exceeding the typical store's 37,900 sessions in the hunting and shooting category, but far from the 11.5 million sessions of gunbroker.com.
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first-spear.com competitors

In July 2026, first-spear.com significantly trails its competitors in revenue, earning only $82,900 compared to agilitegear.com's impressive $912,000, marking a gap of $829,000. It also ranks last in transactions, with just 284 compared to the 3,294 from agilitegear.com, trailing by 3,010. While first-spear.com has a modest conversion rate of 0.50-1.00%, it is outperformed by several competitors, notably skdtac.com, which achieves a conversion rate of 3.00-3.50%. In terms of sessions, first-spear.com garners 51,400, falling behind agilitegear.com by 220,000. Despite having an AOV in the range of $275-300, first-spear.com struggles to compete with the higher traffic and conversion metrics seen across competitors like highspeedgear.com and condoroutdoor.com, further emphasizing its challenges in the market.

agilitegear.com screenshot
#1 agilitegear.com
911.6K
Revenue
271.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
blueforcegear.com screenshot
#2 blueforcegear.com
170.8K
Revenue
100.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
highspeedgear.com screenshot
#3 highspeedgear.com
99.5K
Revenue
26.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
skdtac.com screenshot
#4 skdtac.com
538.7K
Revenue
64K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
condoroutdoor.com screenshot
#5 condoroutdoor.com
390.7K
Revenue
148.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
first-spear.com vs top market performers
first-spear.com
top retailers
conversion rate vs average order value for first-spear.com and its competitors
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Revenue share by device at first-spear.com

In July large majority of sales on first-spear.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on first-spear.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries first-spear.com operates in

first-spear.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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first-spear.com channels

Identify top traffic channels that drive growth for first-spear.comand discover how performance of traffic channels has changed over time.

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first-spear.com Google Ads spend

Evaluate first-spear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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first-spear.com devices

Review first-spear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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first-spear.com top markets

Explore first-spear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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first-spear.com country & global rank

Assess the ranking of first-spear.com among other retailers within its primary country and worldwide.

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