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Sep 2025
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Home/Insights/Retailers/first-spear.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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87.5K
Revenue
Sep 25
49.7K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$275-300
AOV
Sep 25
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Tactical Nylon Gear and Load Carriage Vests for military and law enforcement professionals.

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first-spear.com's monthly revenueOVER TIME
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Over the past three months, first-spear.com revenue has experienced growth of 5%, compared to the preceding three months.

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first-spear.com revenue growth for last six months
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OVERVIEW
In September 2025, first-spear.com generated $87,527 in online sales, below the industry median of $97,179, with a conversion rate of 0.50-1.00%, notably lower than the high benchmark of 2.52%. Its average order value (AOV) ranged from $275 to $300, while the industry high is $635. The website attracted 49,714 sessions, surpassing the median of 38,020 but significantly lower than gunbroker.com, the category leader, with 12,770,933 sessions. Overall, first-spear.com shows potential for growth, especially in conversion rates and revenue generation, while its performance metrics reflect competitive challenges in the SPORTS market.
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first-spear.com competitors

In September 2025, first-spear.com had a revenue of $87,527 with 310 transactions and 49,714 sessions. The average order value (AOV) ranged from $275 to $300, and the conversion rate was between 0.50% and 1.00%. When comparing these metrics to its competitors, first-spear.com lags behind in revenue compared to agilitegear.com, which had $848,436 in revenue with 2,983 transactions and 308,049 sessions. However, first-spear.com outperforms blueforcegear.com in terms of revenue and sessions but falls short in transactions. highspeedgear.com had a higher conversion rate but lower revenue compared to first-spear.com. skdtac.com and condoroutdoor.com had higher revenues and sessions but lower conversion rates than first-spear.com. Overall, first-spear.com is competitive within the tactical gear market, but there is room for improvement in increasing revenue and transactions to match some of its competitors.

agilitegear.com screenshot
#1 agilitegear.com
848.4K
Revenue
308K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
blueforcegear.com screenshot
#2 blueforcegear.com
97.4K
Revenue
106.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
highspeedgear.com screenshot
#3 highspeedgear.com
203.6K
Revenue
47.9K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
skdtac.com screenshot
#4 skdtac.com
528.9K
Revenue
72.6K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
condoroutdoor.com screenshot
#5 condoroutdoor.com
270.3K
Revenue
127.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
first-spear.com vs top market performers
first-spear.com
top retailers
conversion rate vs average order value for first-spear.com and its competitors
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Revenue share by device at first-spear.com

In September large majority of sales on first-spear.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on first-spear.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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first-spear.com channels

Identify top traffic channels that drive growth for first-spear.comand discover how performance of traffic channels has changed over time.

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first-spear.com Google Ads spend

Evaluate first-spear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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first-spear.com devices

Review first-spear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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first-spear.com top markets

Explore first-spear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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first-spear.com country & global rank

Assess the ranking of first-spear.com among other retailers within its primary country and worldwide.

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