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Dec 2025
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Home/Insights/Retailers/first-spear.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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122.8K
Revenue
Dec 25
52.5K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$300-325
AOV
Dec 25
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Tactical Nylon Gear and Load Carriage Vests for military and law enforcement professionals.

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first-spear.com's monthly revenueOVER TIME
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Over the past three months, first-spear.com revenue has experienced growth of 22%, compared to the preceding three months.

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first-spear.com revenue growth for last six months
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OVERVIEW
In December 2025, first-spear.com generated $122,847 in online sales, surpassing the SPORTS median of $110,843, while maintaining a conversion rate between 0.50-1.00%, slightly above the lower industry threshold of 0.52%. With an average order value (AOV) ranging from $300-325, it remains below the high AOV benchmark of $632. The site attracted 52,493 sessions, exceeding the median of 41,382 but far behind the leading store, gunbroker.com, which saw an overwhelming 14,932,027 sessions and $333,534,269 in revenue. Overall, first-spear.com performs competently within its niche but has room for growth.
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first-spear.com competitors

In December 2025, first-spear.com generated $122,847 in revenue from 409 transactions and 52,493 sessions, with an Average Order Value (AOV) ranging from $300 to $325 and a conversion rate between 0.50% and 1.00%. When compared to its competitors, first-spear.com falls behind in revenue and transactions but outperforms in sessions. agilitegear.com leads the pack with $1,046,517 in revenue from 3,603 transactions and 336,179 sessions, with an AOV of $275 to $300 and a conversion rate between 1.00% and 1.50%. While blueforcegear.com, highspeedgear.com, skdtac.com, and condoroutdoor.com also surpass first-spear.com in revenue, transactions, and sessions, each exhibits different AOV and conversion rate metrics. Overall, first-spear.com competes well in sessions but could work on improving its conversion rate to match or exceed its top competitors in revenue and transactions.

agilitegear.com screenshot
#1 agilitegear.com
1M
Revenue
336.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
blueforcegear.com screenshot
#2 blueforcegear.com
155.9K
Revenue
114.5K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
highspeedgear.com screenshot
#3 highspeedgear.com
223.9K
Revenue
57.3K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
skdtac.com screenshot
#4 skdtac.com
1.2M
Revenue
157.9K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
condoroutdoor.com screenshot
#5 condoroutdoor.com
406.9K
Revenue
154.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
first-spear.com vs top market performers
first-spear.com
top retailers
conversion rate vs average order value for first-spear.com and its competitors
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Revenue share by device at first-spear.com

In December large majority of sales on first-spear.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on first-spear.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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first-spear.com channels

Identify top traffic channels that drive growth for first-spear.comand discover how performance of traffic channels has changed over time.

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first-spear.com Google Ads spend

Evaluate first-spear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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first-spear.com devices

Review first-spear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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first-spear.com top markets

Explore first-spear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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first-spear.com country & global rank

Assess the ranking of first-spear.com among other retailers within its primary country and worldwide.

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