Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/first-spear.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for first-spear.comfirst-spear.com

Start benchmarking for free
Sign in with GoogleSign up with Google
104.8K
Revenue
Jan 26
57.1K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$275-300
AOV
Jan 26
Loading...

Tactical Nylon Gear and Load Carriage Vests for military and law enforcement professionals.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

first-spear.com Annual Revenue and Growth

first-spear.com's annual sales on its online store amounted to $1.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
0-5%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
first-spear.com revenue by year

first-spear.com's monthly revenueOVER TIME
View real-time data

Over the past three months, first-spear.com revenue has experienced growth of 21%, compared to the preceding three months.

View real-time data
first-spear.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, first-spear.com reported online sales revenue of $104,814, slightly below the SPORTS median of $109,374, with a conversion rate ranging from 0.50-1.00%, below the high benchmark of 2.57%. The average order value (AOV) stood at $275-300, far below the high AOV of $639 in the industry. The site attracted 57,144 sessions, exceeding the median of 44,742, but dwarfed by the leading competitor, gunbroker.com, with an astounding 14,743,769 sessions and revenue of $331,602,389, indicating significant market disparity.
Read more

first-spear.com competitors

In January 2026, first-spear.com generated a revenue of $104,814 from 368 transactions and 57,144 sessions, with an average order value (AOV) ranging from $275 to $300 and a conversion rate of 0.50-1.00%. When compared to its competitors, first-spear.com falls behind in terms of revenue and transactions. agilitegear.com leads the pack with $967,541 in revenue from 3,488 transactions and 303,517 sessions, boasting a conversion rate of 1.00-1.50%. Other competitors such as skdtac.com and highspeedgear.com also outperform first-spear.com in terms of revenue, transactions, and conversion rates. However, first-spear.com does hold its own when it comes to AOV, with numbers comparable to its competitors. Despite lagging behind in revenue and transactions, first-spear.com remains competitive in the average order value domain.

agilitegear.com screenshot
#1 agilitegear.com
967.5K
Revenue
303.5K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
blueforcegear.com screenshot
#2 blueforcegear.com
129K
Revenue
113.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
highspeedgear.com screenshot
#3 highspeedgear.com
221.4K
Revenue
41.8K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
skdtac.com screenshot
#4 skdtac.com
615.6K
Revenue
99.8K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
condoroutdoor.com screenshot
#5 condoroutdoor.com
409.7K
Revenue
184.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
first-spear.com vs top market performers
first-spear.com
top retailers
conversion rate vs average order value for first-spear.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at first-spear.com

In January large majority of sales on first-spear.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on first-spear.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

first-spear.com channels

Identify top traffic channels that drive growth for first-spear.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

first-spear.com Google Ads spend

Evaluate first-spear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

first-spear.com devices

Review first-spear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

first-spear.com top markets

Explore first-spear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

first-spear.com country & global rank

Assess the ranking of first-spear.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard