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Jul 2025
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Home/Insights/Retailers/first-spear.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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81.3K
Revenue
50.8K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
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Tactical Nylon Gear and Load Carriage Vests for military and law enforcement professionals.

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first-spear.com's revenueOVER TIME
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Over the past three months, first-spear.com revenue has experienced decline of 7.9%, compared to the preceding three months.

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first-spear.com revenue decline for last six months
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OVERVIEW
In July 2025, first-spear.com in the SPORTS industry had a revenue of $81,276, a conversion rate of 0.50-1.00%, an AOV of $275-300, and 50,791 sessions. Compared to the median revenue of $101,851, very high conversion rate of 2.42%, very high AOV of $642, and median sessions of 39,019 in the industry, first-spear.com's performance metrics show room for improvement. The largest online store in the category is gunbroker.com with a revenue of $277,013,395 and 12,741,838 sessions.
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first-spear.com competitors

In July 2025, first-spear.com lagged behind its competitors in terms of revenue, transactions, and sessions. agilitegear.com led the pack with a revenue of $937,428 from 3,513 transactions and 289,081 sessions. skdtac.com also outperformed first-spear.com with $976,129 in revenue from 3,992 transactions and 125,120 sessions. highspeedgear.com had a higher conversion rate of 2.00-2.50 compared to first-spear.com's 0.50-1.00. blueforcegear.com and condoroutdoor.com both had higher revenue and sessions than first-spear.com. However, first-spear.com did have a higher average order value (AOV) range of $275-300 compared to most of its competitors. Overall, first-spear.com needs to focus on increasing its revenue, transactions, and sessions to compete more effectively with the top performers in the industry.

agilitegear.com screenshot
#1 agilitegear.com
937.4K
Revenue
289.1K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
blueforcegear.com screenshot
#2 blueforcegear.com
133.4K
Revenue
86.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
highspeedgear.com screenshot
#3 highspeedgear.com
261.7K
Revenue
57.6K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
skdtac.com screenshot
#4 skdtac.com
976.1K
Revenue
125.1K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
condoroutdoor.com screenshot
#5 condoroutdoor.com
392.8K
Revenue
155.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
first-spear.com vs top market performers
first-spear.com
top retailers
conversion rate vs average order value for first-spear.com and its competitors
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Revenue share by device at first-spear.com

In July large majority of sales on first-spear.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on first-spear.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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first-spear.com channels

Identify top traffic channels that drive growth for first-spear.comand discover how performance of traffic channels has changed over time.

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first-spear.com Google Ads spend

Evaluate first-spear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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first-spear.com devices

Review first-spear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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first-spear.com top markets

Explore first-spear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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first-spear.com country & global rank

Assess the ranking of first-spear.com among other retailers within its primary country and worldwide.

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