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Aug 2025
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Home/Insights/Retailers/first-spear.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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85.1K
Revenue
58.6K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
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Tactical Nylon Gear and Load Carriage Vests for military and law enforcement professionals.

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first-spear.com's revenueOVER TIME
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Over the past three months, first-spear.com revenue has experienced decline of 3.3%, compared to the preceding three months.

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first-spear.com revenue decline for last six months
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OVERVIEW
In August 2025, first-spear.com, in the SPORTS industry, had online sales revenue of $85,055 compared to a median revenue of $103,840. The site's conversion rate ranged from 0.00% to 0.50%, with a very high rate of 2.44% and a low of 0.48% in the industry. The average order value (AOV) for first-spear.com was between $275 and $300, with a high AOV of $636 and a low of $104 in the SPORTS sector. The site had 58,583 sessions, while the highest sessions came from gunbroker.com at 12,467,945 and a median of 37,927 in the industry.
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first-spear.com competitors

In August 2025, when comparing first-spear.com to its competitors in the tactical gear industry, several key metrics stand out. agilitegear.com leads in revenue with $826,744, followed by skdtac.com with $665,629, while first-spear.com itself brings in $85,055. However, First Spear boasts a high average order value (AOV) range of $275-300, surpassing all competitors, including SKDtac with $225-250. In terms of transactions, skdtac.com leads with 2,892, followed by agilitegear.com with 3,189, while first-spear.com has 295. Conversion rates vary with highspeedgear.com leading at 2.00-2.50, while first-spear.com falls between 0.00-0.50. Despite lower revenue and transactions, First Spear's higher AOV indicates a focus on quality over quantity compared to its competitors.

agilitegear.com screenshot
#1 agilitegear.com
826.7K
Revenue
268K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
blueforcegear.com screenshot
#2 blueforcegear.com
109.2K
Revenue
88K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
highspeedgear.com screenshot
#3 highspeedgear.com
232.8K
Revenue
57K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
skdtac.com screenshot
#4 skdtac.com
665.6K
Revenue
98.8K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
condoroutdoor.com screenshot
#5 condoroutdoor.com
353.6K
Revenue
161.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
first-spear.com vs top market performers
first-spear.com
top retailers
conversion rate vs average order value for first-spear.com and its competitors
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Revenue share by device at first-spear.com

In August large majority of sales on first-spear.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on first-spear.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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first-spear.com channels

Identify top traffic channels that drive growth for first-spear.comand discover how performance of traffic channels has changed over time.

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first-spear.com Google Ads spend

Evaluate first-spear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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first-spear.com devices

Review first-spear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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first-spear.com top markets

Explore first-spear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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first-spear.com country & global rank

Assess the ranking of first-spear.com among other retailers within its primary country and worldwide.

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