firstlite.com
Firstlite.com is an online platform providing a range of outdoor clothing and gear. Customers can find products such as hunting apparel, base layers, outerwear, accessories, and equipment. The website offers a diverse selection of high-quality and specialized items to meet the needs of outdoor enthusiasts and sportsmen.
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firstlite.com Annual Revenue and Growth
firstlite.com's annual sales on its online store amounted to $10.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
firstlite.com's monthly revenueOVER TIME
Over the past three months, firstlite.com revenue has experienced decline of 58%, compared to the preceding three months.
firstlite.com competitors
In April 2026, firstlite.com generated a revenue of $646,963 from 3,616 transactions across 222,318 sessions, yielding an average order value (AOV) of $175-200 and a conversion rate of 1.50-2.00%. In contrast, kuiu.com leads the pack with impressive revenue of $3,176,397 from 13,726 transactions and a higher AOV of $225-250, while maintaining a similar conversion rate of 2.50-3.00%. Meanwhile, fhfgear.com recorded $209,839 in revenue with a solid conversion rate of 2.50-3.00%, but far fewer sessions (47,709). phelpsgamecalls.com and kingscamo.com, while achieving revenues of $38,789 and $130,156 respectively, have lower AOVs and similar conversion rates to firstlite.com. skregear.com stands out with an AOV of $475-500 but falls short in revenue and transactions. Overall, firstlite.com performs competitively against its peers but trails behind the top performer, kuiu.com.
Revenue share by device at firstlite.com
In April large majority of sales on firstlite.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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firstlite.com channels
Identify top traffic channels that drive growth for firstlite.comand discover how performance of traffic channels has changed over time.
firstlite.com Google Ads spend
Evaluate firstlite.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firstlite.com devices
Review firstlite.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
