firstlite.com
Firstlite.com is an online platform providing a range of outdoor clothing and gear. Customers can find products such as hunting apparel, base layers, outerwear, accessories, and equipment. The website offers a diverse selection of high-quality and specialized items to meet the needs of outdoor enthusiasts and sportsmen.
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firstlite.com Annual Revenue and Growth
firstlite.com's annual sales on its online store amounted to $10.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
firstlite.com's monthly revenueOVER TIME
Over the past three months, firstlite.com revenue has experienced growth of 30%, compared to the preceding three months.
firstlite.com competitors
firstlite.com trails its competitors significantly in sessions, with 280,000 compared to kuiu.com, which leads with 1.8 million. However, firstlite.com outperforms fhfgear.com and phelpsgamecalls.com in both revenue at $956,000 and transactions at 5,758 as of September 2026. firstlite.com's average order value (AOV) ranges between $150-175, falling short of kuiu.com’s AOV of $225-250 but surpassing both fhfgear.com's and phelpsgamecalls.com's AOVs. In terms of conversion rates, firstlite.com achieves between 2.00-2.50%, which is better than skregear.com’s 0.50-1.00% but trails behind kuiu.com’s impressive 3.00-3.50%. Overall, firstlite.com holds a strong position but must improve its sessions and conversion rates to match the leading competitor.
Revenue share by device at firstlite.com
In September large majority of sales on firstlite.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
Industries firstlite.com operates in
firstlite.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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firstlite.com channels
Identify top traffic channels that drive growth for firstlite.comand discover how performance of traffic channels has changed over time.
firstlite.com Google Ads spend
Evaluate firstlite.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firstlite.com devices
Review firstlite.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
