firstlite.com
Firstlite.com is an online platform providing a range of outdoor clothing and gear. Customers can find products such as hunting apparel, base layers, outerwear, accessories, and equipment. The website offers a diverse selection of high-quality and specialized items to meet the needs of outdoor enthusiasts and sportsmen.
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firstlite.com Annual Revenue and Growth
firstlite.com's annual sales on its online store amounted to $10.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
firstlite.com's monthly revenueOVER TIME
Over the past three months, firstlite.com revenue has experienced growth of 8.6%, compared to the preceding three months.
firstlite.com competitors
In July 2026, firstlite.com trails its competitors significantly in sessions, with 187,000 compared to kuiu.com’s dominating 990,000, a gap of 803,000 sessions. Despite this, firstlite.com ranks second in revenue, generating $572,000 and outperforming fhfgear.com at $115,000, phelpsgamecalls.com at $20,400, skregear.com at $75,800, and kingscamo.com at $191,000. In terms of transactions, firstlite.com also ranks second with 3,302, yet lags behind kuiu.com by 31,400 transactions, which leads with 34,700. The average order value (AOV) for firstlite.com falls between $150-175, while competitors like kuiu.com achieve a higher AOV of $225-250. Conversion rates are comparable, with firstlite.com ranging from 1.50-2.00% similar to phelpsgamecalls.com, but lower than kuiu.com’s 3.50-4.00%.
Revenue share by device at firstlite.com
In July large majority of sales on firstlite.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
Industries firstlite.com operates in
firstlite.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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firstlite.com channels
Identify top traffic channels that drive growth for firstlite.comand discover how performance of traffic channels has changed over time.
firstlite.com Google Ads spend
Evaluate firstlite.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firstlite.com devices
Review firstlite.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
