firstlite.com
Firstlite.com is an online platform providing a range of outdoor clothing and gear. Customers can find products such as hunting apparel, base layers, outerwear, accessories, and equipment. The website offers a diverse selection of high-quality and specialized items to meet the needs of outdoor enthusiasts and sportsmen.
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firstlite.com Annual Revenue and Growth
firstlite.com's annual sales on its online store amounted to $13.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
firstlite.com's monthly revenueOVER TIME
Over the past three months, firstlite.com revenue has experienced growth of 184%, compared to the preceding three months.
firstlite.com competitors
In October 2025, firstlite.com reported a revenue of $1,531,528 with 9,860 transactions and 370,302 sessions. The average order value (AOV) was between $150-175, and the conversion rate ranged from 2.50-3.00%. Comparing these metrics to its competitors, fhfgear.com had lower revenue ($131,396) and fewer transactions (748) and sessions (57,149), with a slightly higher AOV of $175-200 but a lower conversion rate of 1.00-1.50%. On the other hand, kuiu.com outperformed firstlite.com with significantly higher revenue ($13,680,215), transactions (59,167), sessions (1,490,154), and AOV ($225-250), along with a higher conversion rate of 3.50-4.00%. Despite strong competition from kuiu.com, firstlite.com maintained a competitive position in the market based on its metrics in October 2025.
Revenue share by device at firstlite.com
In October large majority of sales on firstlite.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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firstlite.com channels
Identify top traffic channels that drive growth for firstlite.comand discover how performance of traffic channels has changed over time.
firstlite.com Google Ads spend
Evaluate firstlite.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firstlite.com devices
Review firstlite.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
