firstlite.com
Firstlite.com is an online platform providing a range of outdoor clothing and gear. Customers can find products such as hunting apparel, base layers, outerwear, accessories, and equipment. The website offers a diverse selection of high-quality and specialized items to meet the needs of outdoor enthusiasts and sportsmen.
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firstlite.com's revenueOVER TIME
Over the past three months, firstlite.com revenue has experienced decline of 16%, compared to the preceding three months.
firstlite.com competitors
In July 2025, firstlite.com had a revenue of $631,377 with 3,694 transactions and 187,241 sessions, resulting in an Average Order Value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, fhfgear.com had a lower revenue of $119,012 with 640 transactions and 51,926 sessions, but a higher AOV of $175-200 and a lower conversion rate of 1.00-1.50%. On the other hand, kuiu.com outperformed firstlite.com with a significantly higher revenue of $6,446,648, 27,535 transactions, and 785,510 sessions, boasting an AOV of $225-250 and a conversion rate of 3.50-4.00%. While firstlite.com competes well with phelpsgamecalls.com and kingscamo.com in terms of revenue and conversion rate, skregear.com stands out with a higher AOV of $575-600 despite lower transactions and sessions.
Revenue share by device at firstlite.com
In July large majority of sales on firstlite.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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firstlite.com channels
Identify top traffic channels that drive growth for firstlite.comand discover how performance of traffic channels has changed over time.
firstlite.com Google Ads spend
Evaluate firstlite.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firstlite.com devices
Review firstlite.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
