firstlite.com
Firstlite.com is an online platform providing a range of outdoor clothing and gear. Customers can find products such as hunting apparel, base layers, outerwear, accessories, and equipment. The website offers a diverse selection of high-quality and specialized items to meet the needs of outdoor enthusiasts and sportsmen.
GRIPS CUSTOMERS & RESEARCH PARTNERS
firstlite.com Annual Revenue and Growth
firstlite.com's annual sales on its online store amounted to $13.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
firstlite.com's monthly revenueOVER TIME
Over the past three months, firstlite.com revenue has experienced growth of 77%, compared to the preceding three months.
firstlite.com competitors
In December 2025, firstlite.com reported a revenue of $1,425,731 from 9,000 transactions and 473,649 sessions, with an average order value (AOV) ranging from $150-175 and a conversion rate of 1.50-2.00%. Compared to its competitors, firstlite.com falls behind in revenue when compared to kuiu.com, which generated $13,494,231 from 58,326 transactions and 1,233,686 sessions. However, firstlite.com outperformed fhfgear.com, phelpsgamecalls.com, skregear.com, and kingscamo.com in terms of revenue, transactions, and sessions. Notably, skregear.com had a higher AOV of $450-475 but a lower conversion rate of 1.00-1.50%, while kingscamo.com had the highest conversion rate of 5.50-6.00% but a lower revenue compared to firstlite.com. Overall, firstlite.com shows competitive performance in the outdoor gear market with its solid revenue and conversion rate metrics.
Revenue share by device at firstlite.com
In December large majority of sales on firstlite.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Gain even more insights with the Grips app
firstlite.com channels
Identify top traffic channels that drive growth for firstlite.comand discover how performance of traffic channels has changed over time.
firstlite.com Google Ads spend
Evaluate firstlite.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firstlite.com devices
Review firstlite.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
