firstlite.com
Firstlite.com is an online platform providing a range of outdoor clothing and gear. Customers can find products such as hunting apparel, base layers, outerwear, accessories, and equipment. The website offers a diverse selection of high-quality and specialized items to meet the needs of outdoor enthusiasts and sportsmen.
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firstlite.com Annual Revenue and Growth
firstlite.com's annual sales on its online store amounted to $13.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
firstlite.com's monthly revenueOVER TIME
Over the past three months, firstlite.com revenue has experienced growth of 53%, compared to the preceding three months.
firstlite.com competitors
In August 2025, firstlite.com recorded a revenue of $1,226,726 from 7,615 transactions with 350,687 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. When compared to its competitors, firstlite.com falls behind in revenue when compared to kuiu.com, which generated $8,797,342 from 37,607 transactions and 1,063,656 sessions. However, firstlite.com outperforms fhfgear.com, phelpsgamecalls.com, skregear.com, and kingscamo.com in terms of revenue, transactions, and sessions. Notably, skregear.com stands out with a significantly higher AOV of $575-600 but has a lower conversion rate. Overall, firstlite.com holds its own in the outdoor gear market, showcasing a strong performance in key metrics compared to its competitors.
Revenue share by device at firstlite.com
In August large majority of sales on firstlite.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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firstlite.com channels
Identify top traffic channels that drive growth for firstlite.comand discover how performance of traffic channels has changed over time.
firstlite.com Google Ads spend
Evaluate firstlite.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firstlite.com devices
Review firstlite.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
