firstlite.com
Firstlite.com is an online platform providing a range of outdoor clothing and gear. Customers can find products such as hunting apparel, base layers, outerwear, accessories, and equipment. The website offers a diverse selection of high-quality and specialized items to meet the needs of outdoor enthusiasts and sportsmen.
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firstlite.com Annual Revenue and Growth
firstlite.com's annual sales on its online store amounted to $13.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
firstlite.com's monthly revenueOVER TIME
Over the past three months, firstlite.com revenue has experienced growth of 125%, compared to the preceding three months.
firstlite.com competitors
When comparing firstlite.com to its competitors in September 2025, firstlite.com falls in the middle in terms of revenue, with $982,639. It has a higher number of transactions at 6,280, and a decent amount of sessions at 254,885. The average order value (AOV) falls within the range of $150-$175, with a conversion rate of 2.00-2.50. In comparison, fhfgear.com has lower revenue and sessions, but a slightly higher AOV and a similar conversion rate. kuiu.com leads in revenue with $8,946,187, the highest number of transactions and sessions, a higher AOV, and a conversion rate of 3.50-4.00. skregear.com stands out with the highest AOV at $575-$600, but a lower conversion rate. Overall, firstlite.com is competitive with its peers but has room for growth in increasing its revenue and AOV.
Revenue share by device at firstlite.com
In September large majority of sales on firstlite.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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firstlite.com channels
Identify top traffic channels that drive growth for firstlite.comand discover how performance of traffic channels has changed over time.
firstlite.com Google Ads spend
Evaluate firstlite.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firstlite.com devices
Review firstlite.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
