firstlite.com
Firstlite.com is an online platform providing a range of outdoor clothing and gear. Customers can find products such as hunting apparel, base layers, outerwear, accessories, and equipment. The website offers a diverse selection of high-quality and specialized items to meet the needs of outdoor enthusiasts and sportsmen.
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firstlite.com's revenueOVER TIME
Over the past three months, firstlite.com revenue has experienced decline of 39%, compared to the preceding three months.
firstlite.com competitors
In May 2025, firstlite.com generated $310,384 in revenue from 1,924 transactions and 95,882 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. Compared to its competitors, firstlite.com lags behind in revenue when compared to kuiu.com which had a revenue of $4,490,917 from 19,174 transactions and 623,465 sessions. However, firstlite.com outperforms FHF Gear with $148,259 revenue from 762 transactions and 53,887 sessions, and Phelps Game Calls with $10,465 revenue from 92 transactions and 4,914 sessions. In terms of AOV, Skre Gear leads with a range of $575-600, while First Lite falls within the middle range. Conversion rates also vary, with Kings Camo leading at 2.50-3.00% and kuiu.com following closely. Despite its lower revenue, First Lite remains competitive in the outdoor apparel and gear market.
Revenue share by device at firstlite.com
In May large majority of sales on firstlite.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.
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firstlite.com channels
Identify top traffic channels that drive growth for firstlite.comand discover how performance of traffic channels has changed over time.
firstlite.com Google Ads spend
Evaluate firstlite.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firstlite.com devices
Review firstlite.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
