firstlite.com
Firstlite.com is an online platform providing a range of outdoor clothing and gear. Customers can find products such as hunting apparel, base layers, outerwear, accessories, and equipment. The website offers a diverse selection of high-quality and specialized items to meet the needs of outdoor enthusiasts and sportsmen.
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firstlite.com Annual Revenue and Growth
firstlite.com's annual sales on its online store amounted to $13.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
firstlite.com's monthly revenueOVER TIME
Over the past three months, firstlite.com revenue has experienced growth of 105%, compared to the preceding three months.
firstlite.com competitors
In November 2025, firstlite.com reported a revenue of $2,057,725 from 12,880 transactions and 561,776 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. In comparison, fhfgear.com generated $132,538 from 727 transactions and 42,484 sessions, with an AOV of $175-200 and a conversion rate of 1.50-2.00%. kuiu.com outperformed firstlite.com with a revenue of $14,401,455 from 62,159 transactions and 1,488,832 sessions, boasting an AOV of $225-250 and a conversion rate of 4.00-4.50%. While phelpsgamecalls.com and kingscamo.com also had similar revenue ranges, skregear.com stood out with a revenue of $250,369 from 542 transactions and 46,475 sessions, featuring a high AOV of $450-475 but a lower conversion rate of 1.00-1.50%.
Revenue share by device at firstlite.com
In November large majority of sales on firstlite.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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firstlite.com channels
Identify top traffic channels that drive growth for firstlite.comand discover how performance of traffic channels has changed over time.
firstlite.com Google Ads spend
Evaluate firstlite.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firstlite.com devices
Review firstlite.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
