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Jul 2025
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Home/Insights/Retailers/fiskars.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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656.9K
Revenue
327.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Get well-designed, reliable cookware, craft supplies and gardening tools from Fiskars. Shop our wide selection of supplies and find inspiring project ideas!

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fiskars.com's revenueOVER TIME
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Over the past three months, fiskars.com revenue has experienced decline of 15%, compared to the preceding three months.

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fiskars.com revenue decline for last six months
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OVERVIEW
In July 2025, fiskars.com in the HOME AND GARDEN industry had online sales revenue of $656,870, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $125-150. The website had a total of 327,126 sessions, significantly lower than the industry leader homedepot.com with 175,364,207 sessions. The highest AOV in the category was $673, while the lowest was $93. The median revenue for HOME AND GARDEN sites was $124,626, with a conversion rate ranging from 0.62% to 3.28% and a median sessions count of 36,567.
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fiskars.com competitors

In July 2025, when comparing fiskars.com to its competitors, it is evident that Fiskars lags behind in terms of revenue. fiskars.com generated a revenue of $656,870 from 5,237 transactions and 327,126 sessions with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 1.50% to 2.00%. In contrast, competitors like amleo.com and garrettwade.com outperformed Fiskars with revenues of $1,303,854 and $1,216,505 respectively. amleo.com had a higher conversion rate of 2.50% to 3.00% with a similar AOV of $250 to $275, while garrettwade.com also had a comparable AOV and conversion rate. widgetsupply.com, gardenersedge.com, and shelterinstitute.com had varying levels of revenue, transactions, sessions, AOV, and conversion rates, with some performing better than Fiskars in certain metrics.

amleo.com screenshot
#1 amleo.com
1.3M
Revenue
166K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
widgetsupply.com screenshot
#2 widgetsupply.com
12.9K
Revenue
4.9K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
garrettwade.com screenshot
#3 garrettwade.com
1.2M
Revenue
165K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
gardenersedge.com screenshot
#4 gardenersedge.com
151.4K
Revenue
48.5K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
shelterinstitute.com screenshot
#5 shelterinstitute.com
44.5K
Revenue
5.5K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
fiskars.com vs top market performers
fiskars.com
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conversion rate vs average order value for fiskars.com and its competitors
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Revenue share by device at fiskars.com

In July large majority of sales on fiskars.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on fiskars.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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fiskars.com channels

Identify top traffic channels that drive growth for fiskars.comand discover how performance of traffic channels has changed over time.

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fiskars.com Google Ads spend

Evaluate fiskars.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fiskars.com devices

Review fiskars.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fiskars.com top markets

Explore fiskars.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fiskars.com country & global rank

Assess the ranking of fiskars.com among other retailers within its primary country and worldwide.

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