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May 2025

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Home/Insights/Retailers/flags.com

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

flags.com

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217.4K

Revenue

102.4K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

Main country of store: UNITED STATES
Website category: HOME AND GARDEN

Flags.com is a website that offers a wide range of flags, catering to diverse interests and requirements. The site sells flags of various countries, regions, and organizations, as well as specialty flags for events and decorative purposes. Customers can conveniently browse and purchase flags through the user-friendly interface.

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flags.com's revenueOVER TIME
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Over the past three months, flags.com revenue has experienced growth of 48%, compared to the preceding three months.

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flags.com revenue growth for last six months

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OVERVIEW

flags.com, in the HOME AND GARDEN industry, had a revenue of $217,437 for online sales in May 2025, with a conversion rate of 1.00-1.50% and an AOV of $125-150. The store's sessions totaled 102,397, while the largest online store in the category, homedepot.com, had a revenue of $1,523,750,068 and the highest sessions at 181,263,132. The median revenue in the HOME AND GARDEN industry is $131,378, with a very high conversion rate of 3.35% and a very high AOV of $677, and a very low conversion rate of 0.68% and a very low AOV of $94.

flags.com competitors

In May 2025, flags.com generated a revenue of $217,437 from 1,456 transactions with 102,397 sessions. The average order value (AOV) ranged between $125-150, and the conversion rate was 1.00-1.50%. Compared to its competitors, flags.com outperformed flagsusa.com, colonialflag.com, and americanflags.com in terms of revenue and transactions. However, flags.com lagged behind united-states-flag.com in revenue, transactions, and sessions. In terms of AOV, flags.com was on par with flagsimporter.com and colonialflag.com, but fell short compared to united-states-flag.com. The conversion rate of flags.com was in line with most competitors, except for americanflags.com, which had a lower conversion rate. Overall, flags.com showed competitive performance within the flag industry in May 2025.

#1 united-states-flag.com

403.5K

Revenue

149.6K

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

#2 americanflags.com

78.4K

Revenue

95.7K

Sessions

0.5-1.0%

Conv. rate

$100-125

AOV

#3 flagsusa.com

46.5K

Revenue

17.2K

Sessions

1.0-1.5%

Conv. rate

$200-225

AOV

#4 flagsimporter.com

124.9K

Revenue

43.4K

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#5 colonialflag.com

40K

Revenue

14.1K

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

flags.com vs top market performers

flags.com

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Revenue share by device at flags.com

In May large majority of sales on flags.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.

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flags.com channels

Identify top traffic channels that drive growth for flags.comand discover how performance of traffic channels has changed over time.

flags.com Google Ads spend

Evaluate flags.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

flags.com devices

Review flags.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

flags.com top markets

Explore flags.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.