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Aug 2025
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Home/Insights/Retailers/fleecefun.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for fleecefun.comfleecefun.com

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37.9K
Revenue
Aug 25
56K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$25-50
AOV
Aug 25
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FleeceFun.com is a website offering a diverse range of craft patterns and tutorials. They provide step-by-step instructions for creating various projects using fleece fabric, such as blankets, hats, and home decor items. The site focuses on straightforward guidance and easy-to-follow designs, helping users develop sewing skills.

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fleecefun.com Annual Revenue and Growth

fleecefun.com's annual sales on its online store amounted to $508.1K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$508.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fleecefun.com revenue by year

fleecefun.com's monthly revenueOVER TIME
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Over the past three months, fleecefun.com revenue has experienced decline of 3.5%, compared to the preceding three months.

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fleecefun.com revenue decline for last six months
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OVERVIEW
In August 2025, fleecefun.com, an online store in the CRAFTS industry, generated $37,944 in revenue with a conversion rate of 1.50-2.00% and an average order value (AOV) of $25-50. This is compared to hobbylobby.com, the largest store in the category with revenue of $9,402,824 and a very high AOV of $314. fleecefun.com had 55,976 sessions, while hobbylobby.com had 16,511,390 sessions, and the median for the category is 15,195. The site's performance metrics indicate solid sales and engagement within the CRAFTS market.
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fleecefun.com competitors

In August 2025, fleecefun.com generated $37,944 in revenue from 1,059 transactions and 55,976 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate between 1.50% and 2.00%. When compared to its competitors, yourfleece.com outperformed fleecefun.com with revenue of $109,289 from 1,315 transactions and 18,536 sessions, boasting a higher AOV of $75 to $100 and an impressive conversion rate of 7.00% to 7.50%. On the other hand, peekaboopatternshop.com also surpassed fleecefun.com with revenue of $176,892 from 1,986 transactions and 105,453 sessions, similar AOV of $75 to $100, and the same conversion rate range of 1.50% to 2.00%. Overall, while fleecefun.com holds its own in certain metrics, there is room for improvement in terms of revenue, transactions, and sessions to compete more effectively in the market.

yourfleece.com screenshot
#1 yourfleece.com
109.3K
Revenue
18.5K
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
peekaboopatternshop.com screenshot
#2 peekaboopatternshop.com
176.9K
Revenue
105.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
fleecefun.com vs top market performers
fleecefun.com
top retailers
conversion rate vs average order value for fleecefun.com and its competitors
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Revenue share by device at fleecefun.com

In August large majority of sales on fleecefun.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on fleecefun.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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fleecefun.com channels

Identify top traffic channels that drive growth for fleecefun.comand discover how performance of traffic channels has changed over time.

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fleecefun.com Google Ads spend

Evaluate fleecefun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fleecefun.com devices

Review fleecefun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fleecefun.com top markets

Explore fleecefun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fleecefun.com country & global rank

Assess the ranking of fleecefun.com among other retailers within its primary country and worldwide.

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