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Jul 2025
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Home/Insights/Retailers/fleecefun.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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24.8K
Revenue
39K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
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FleeceFun.com is a website offering a diverse range of craft patterns and tutorials. They provide step-by-step instructions for creating various projects using fleece fabric, such as blankets, hats, and home decor items. The site focuses on straightforward guidance and easy-to-follow designs, helping users develop sewing skills.

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fleecefun.com's revenueOVER TIME
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Over the past three months, fleecefun.com revenue has experienced decline of 46%, compared to the preceding three months.

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fleecefun.com revenue decline for last six months
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OVERVIEW
In July 2025, fleecefun.com in the CRAFTS industry had online sales revenue of $24,836 with a median revenue of $40,740. The conversion rate ranged from 1.50-2.00% compared to a high of 4.39% and a low of 0.85%. Average order value (AOV) was $25-50, with a high of $317 and a low of $42. The site had 38,996 sessions, far fewer than hobbylobby.com's 16,133,407 sessions, but above the median of 15,413 for CRAFTS.
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fleecefun.com competitors

In July 2025, fleecefun.com generated a revenue of $24,836 with 707 transactions and 38,996 sessions. The average order value (AOV) falls between $25 and $50, and the conversion rate ranges from 1.50% to 2.00%. Comparing this data to its competitors, yourfleece.com outperformed fleecefun.com with a revenue of $133,472 from 1,464 transactions and 20,793 sessions. The AOV for yourfleece.com is higher, ranging between $75 and $100, with a conversion rate of 7.00% to 7.50%. Similarly, peekaboopatternshop.com also surpassed fleecefun.com with a revenue of $165,170, 1,899 transactions, and 94,145 sessions. The AOV for peekaboopatternshop.com is between $75 and $100, with a conversion rate of 2.00% to 2.50%. Overall, fleecefun.com lags behind its competitors in terms of revenue, transactions, AOV, and conversion rate in July 2025.

yourfleece.com screenshot
#1 yourfleece.com
133.5K
Revenue
20.8K
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
peekaboopatternshop.com screenshot
#2 peekaboopatternshop.com
165.2K
Revenue
94.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fleecefun.com vs top market performers
fleecefun.com
top retailers
conversion rate vs average order value for fleecefun.com and its competitors
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Revenue share by device at fleecefun.com

In July large majority of sales on fleecefun.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on fleecefun.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fleecefun.com channels

Identify top traffic channels that drive growth for fleecefun.comand discover how performance of traffic channels has changed over time.

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fleecefun.com Google Ads spend

Evaluate fleecefun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fleecefun.com devices

Review fleecefun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fleecefun.com top markets

Explore fleecefun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fleecefun.com country & global rank

Assess the ranking of fleecefun.com among other retailers within its primary country and worldwide.

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