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May 2025
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Home/Insights/Retailers/flooranddecor.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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75.4M
Revenue
7.4M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Flooranddecor.com is a website offering a wide array of home flooring and decor products. They provide various types of flooring materials such as tile, hardwood, and stone. The website also showcases accessories like rugs and decorative items suitable for enhancing interior spaces.

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flooranddecor.com's revenueOVER TIME
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Over the past three months, flooranddecor.com revenue has experienced growth of 14%, compared to the preceding three months.

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flooranddecor.com revenue growth for last six months
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OVERVIEW
In May 2025, flooranddecor.com in the home_and_garden industry had online sales revenue of $75,365,095 with a conversion rate of 1.50-2.00% and an AOV of $550-575. They had 7,373,911 sessions. The highest revenue in the category was $1,523,750,068 from homedepot.com, the highest conversion rate was 3.35%, the highest AOV was $677, and the highest number of sessions was 181,263,132. The median revenue in the category is $131,378, the median conversion rate is 2.50%, the median AOV is $382, and the median sessions are 36,055.
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flooranddecor.com competitors

In May 2025, flooranddecor.com reported a revenue of $75,365,095 with 133,369 transactions and 7,373,911 sessions. Their average order value (AOV) falls within the range of $550-575, and their conversion rate is between 1.50-2.00%. Comparing this data to their competitors, it is evident that flooranddecor.com is performing exceptionally well in terms of revenue and sessions. For example, tileshop.com generated the highest revenue of $8,479,124 but had fewer sessions at 748,386. shawfloors.com had the highest conversion rate at 2.00-2.50%, while tilebar.com had the highest AOV range of $350-375. Overall, flooranddecor.com stands out for its high revenue and number of sessions, indicating a strong online presence and customer engagement compared to its competitors in the flooring and decor industry.

tileshop.com screenshot
#1 tileshop.com
8.5M
Revenue
748.4K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
tilebar.com screenshot
#2 tilebar.com
5.2M
Revenue
946K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
stoneandtileshoppe.com screenshot
#3 stoneandtileshoppe.com
683.6K
Revenue
151.2K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
tileclub.com screenshot
#4 tileclub.com
991.2K
Revenue
200.7K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
shawfloors.com screenshot
#5 shawfloors.com
581.6K
Revenue
192.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
flooranddecor.com vs top market performers
flooranddecor.com
top retailers
conversion rate vs average order value for flooranddecor.com and its competitors
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Revenue share by device at flooranddecor.com

In May large majority of sales on flooranddecor.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices.

In May large majority of sales on flooranddecor.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices.
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flooranddecor.com channels

Identify top traffic channels that drive growth for flooranddecor.comand discover how performance of traffic channels has changed over time.

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flooranddecor.com Google Ads spend

Evaluate flooranddecor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flooranddecor.com devices

Review flooranddecor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flooranddecor.com top markets

Explore flooranddecor.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flooranddecor.com country & global rank

Assess the ranking of flooranddecor.com among other retailers within its primary country and worldwide.

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