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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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63.8M
Revenue
Jul 26
5.8M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$600-700
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Flooranddecor.com is a website offering a wide array of home flooring and decor products. They provide various types of flooring materials such as tile, hardwood, and stone. The website also showcases accessories like rugs and decorative items suitable for enhancing interior spaces.

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flooranddecor.com Annual Revenue and Growth

flooranddecor.com's annual sales on its online store amounted to $756.9M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$756.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
flooranddecor.com revenue by year

flooranddecor.com's monthly revenueOVER TIME
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Over the past three months, flooranddecor.com revenue has experienced growth of 10%, compared to the preceding three months.

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flooranddecor.com revenue growth for last six months
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OVERVIEW
flooranddecor.com achieved a conversion rate of 1.50-2.00% in July 2026, with an average order value (AOV) of $625-650. The site generated $63.8 million in revenue, while a typical home and garden store generates around $118,000 a month. Traffic was significant, with flooranddecor.com recording 5.8 million sessions, compared to approximately 33,500 sessions for a typical home and garden store. The AOV falls within the typical range for the category, which is $99 to $687, and the conversion rate aligns with the home and garden category's typical range of 0.64% to 3.35%. Overall, these metrics highlight the performance of flooranddecor.com within its category.
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flooranddecor.com competitors

The most significant gap between flooranddecor.com and its nearest competitor, tileshop.com, is in revenue, where flooranddecor.com outperforms tileshop.com by an impressive $56.6 million, generating $63.8 million compared to tileshop.com's $7.2 million. In July 2026, flooranddecor.com also leads in transactions, achieving 101,000 compared to tilebar.com's 18,000, which is an astounding difference of 83,000 transactions. Furthermore, flooranddecor.com attracts 5.8 million sessions, outpacing tilebar.com by 4.6 million sessions. While tileshop.com boasts a higher conversion rate of 2.00-2.50%, flooranddecor.com holds a rate of 1.50-2.00%. AOV is another point of comparison, with flooranddecor.com ranging from $625-650, significantly higher than tileshop.com's $500-525. In summary, flooranddecor.com dominates the metrics, showcasing its strong market presence against competitors like tileshop.com and tilebar.com.

tileshop.com screenshot
#1 tileshop.com
7.2M
Revenue
679.8K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
tilebar.com screenshot
#2 tilebar.com
6.2M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
stoneandtileshoppe.com screenshot
#3 stoneandtileshoppe.com
556.6K
Revenue
149.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
tileclub.com screenshot
#4 tileclub.com
968.9K
Revenue
250.1K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
shawfloors.com screenshot
#5 shawfloors.com
432.7K
Revenue
128K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
flooranddecor.com vs top market performers
flooranddecor.com
top retailers
conversion rate vs average order value for flooranddecor.com and its competitors
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Revenue share by device at flooranddecor.com

In July large majority of sales on flooranddecor.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on flooranddecor.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries flooranddecor.com operates in

flooranddecor.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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flooranddecor.com channels

Identify top traffic channels that drive growth for flooranddecor.comand discover how performance of traffic channels has changed over time.

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flooranddecor.com Google Ads spend

Evaluate flooranddecor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flooranddecor.com devices

Review flooranddecor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flooranddecor.com top markets

Explore flooranddecor.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flooranddecor.com country & global rank

Assess the ranking of flooranddecor.com among other retailers within its primary country and worldwide.

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