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May 2026
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Home/Insights/Retailers/flooranddecor.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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58.8M
Revenue
May 26
5.8M
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$500-600
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Flooranddecor.com is a website offering a wide array of home flooring and decor products. They provide various types of flooring materials such as tile, hardwood, and stone. The website also showcases accessories like rugs and decorative items suitable for enhancing interior spaces.

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flooranddecor.com Annual Revenue and Growth

flooranddecor.com's annual sales on its online store amounted to $756.9M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$756.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
flooranddecor.com revenue by year

flooranddecor.com's monthly revenueOVER TIME
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Over the past three months, flooranddecor.com revenue has experienced growth of 4.6%, compared to the preceding three months.

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flooranddecor.com revenue growth for last six months
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OVERVIEW
In May 2026, flooranddecor.com generated online sales of $58,810,616, significantly below the home_and_garden median of $120,627, with a conversion rate of 1.50-2.00%, trailing behind the high benchmark of 3.47%. Their average order value (AOV) ranged from $575 to $600, lower than the sector's high of $688, while they recorded 5,800,910 sessions, starkly overshadowed by homedepot.com's leading 184,815,510 sessions and surpassing the median of 34,297 in the category, indicating a competitive yet challenging landscape for performance metrics in the home_and_garden market.
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flooranddecor.com competitors

In May 2026, flooranddecor.com outperformed its competitors with a revenue of $58,810,616 and 100,716 transactions from 5,800,910 sessions, yielding an average order value (AOV) of $575-600 and a conversion rate of 1.50-2.00%. In contrast, tileshop.com generated $5,242,190 from 11,009 transactions over 589,138 sessions, with an AOV of $475-500. tilebar.com's revenue was $5,020,565 from 15,134 transactions, with sessions totaling 1,048,161 and a lower AOV of $325-350. stoneandtileshoppe.com lagged further, earning $505,450 with 2,500 transactions across 139,351 sessions. tileclub.com showed better efficiency with a higher conversion rate of 2.50-3.00% and $1,355,199 in revenue. Finally, shawfloors.com had $434,601 in revenue from 3,123 transactions, showing a less competitive AOV of $125-150. Overall, flooranddecor.com significantly dominated the market landscape.

tileshop.com screenshot
#1 tileshop.com
5.2M
Revenue
589.1K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
tilebar.com screenshot
#2 tilebar.com
5M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
stoneandtileshoppe.com screenshot
#3 stoneandtileshoppe.com
505.5K
Revenue
139.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
tileclub.com screenshot
#4 tileclub.com
1.4M
Revenue
219.2K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
shawfloors.com screenshot
#5 shawfloors.com
434.6K
Revenue
147.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
flooranddecor.com vs top market performers
flooranddecor.com
top retailers
conversion rate vs average order value for flooranddecor.com and its competitors
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Revenue share by device at flooranddecor.com

In May large majority of sales on flooranddecor.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on flooranddecor.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries flooranddecor.com operates in

flooranddecor.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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flooranddecor.com channels

Identify top traffic channels that drive growth for flooranddecor.comand discover how performance of traffic channels has changed over time.

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flooranddecor.com Google Ads spend

Evaluate flooranddecor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flooranddecor.com devices

Review flooranddecor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flooranddecor.com top markets

Explore flooranddecor.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flooranddecor.com country & global rank

Assess the ranking of flooranddecor.com among other retailers within its primary country and worldwide.

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