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Nov 2025
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Home/Insights/Retailers/flooranddecor.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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51.3M
Revenue
Nov 25
4.9M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$500-600
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Flooranddecor.com is a website offering a wide array of home flooring and decor products. They provide various types of flooring materials such as tile, hardwood, and stone. The website also showcases accessories like rugs and decorative items suitable for enhancing interior spaces.

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flooranddecor.com Annual Revenue and Growth

flooranddecor.com's annual sales on its online store amounted to $795.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$795.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
flooranddecor.com revenue by year

flooranddecor.com's monthly revenueOVER TIME
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Over the past three months, flooranddecor.com revenue has experienced decline of 17%, compared to the preceding three months.

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flooranddecor.com revenue decline for last six months
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OVERVIEW
In November 2025, flooranddecor.com generated $51,325,111 in online sales with a conversion rate of 1.50-2.00%, below the industry high of 3.53% and significantly lower than leading competitor homedepot.com's $1.6 billion revenue. The average order value (AOV) ranged from $550-575, trailing behind the high AOV of $672, while attracting nearly 4.95 million sessions, far from the 171 million sessions of the top store, but above the median of 32,500 for the home and garden sector. Overall, flooranddecor.com shows a mixed performance in the competitive home and garden marketplace.
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flooranddecor.com competitors

In November 2025, flooranddecor.com outperformed its competitors in terms of revenue, transactions, and sessions. flooranddecor.com generated $51,325,111 in revenue from 92,281 transactions and 4,949,836 sessions. This was significantly higher than its closest competitor, tileshop.com, which had revenue of $5,461,197 from 12,127 transactions and 541,838 sessions. flooranddecor.com also had a higher average order value (AOV) range of $550-575 compared to tileshop.com's $450-475. However, tileshop.com had a slightly higher conversion rate range of 2.00-2.50% compared to flooranddecor.com's 1.50-2.00%. Overall, flooranddecor.com demonstrated strong performance in terms of revenue and sessions, showcasing its competitiveness in the market.

tileshop.com screenshot
#1 tileshop.com
5.5M
Revenue
541.8K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
tilebar.com screenshot
#2 tilebar.com
3.9M
Revenue
825.2K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
stoneandtileshoppe.com screenshot
#3 stoneandtileshoppe.com
473.4K
Revenue
129.6K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
tileclub.com screenshot
#4 tileclub.com
1.1M
Revenue
219K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
shawfloors.com screenshot
#5 shawfloors.com
621.1K
Revenue
165.7K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
flooranddecor.com vs top market performers
flooranddecor.com
top retailers
conversion rate vs average order value for flooranddecor.com and its competitors
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Revenue share by device at flooranddecor.com

In November large majority of sales on flooranddecor.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on flooranddecor.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flooranddecor.com channels

Identify top traffic channels that drive growth for flooranddecor.comand discover how performance of traffic channels has changed over time.

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flooranddecor.com Google Ads spend

Evaluate flooranddecor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flooranddecor.com devices

Review flooranddecor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flooranddecor.com top markets

Explore flooranddecor.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flooranddecor.com country & global rank

Assess the ranking of flooranddecor.com among other retailers within its primary country and worldwide.

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