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Jul 2025
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Home/Insights/Retailers/flooranddecor.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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59.8M
Revenue
5.8M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Flooranddecor.com is a website offering a wide array of home flooring and decor products. They provide various types of flooring materials such as tile, hardwood, and stone. The website also showcases accessories like rugs and decorative items suitable for enhancing interior spaces.

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flooranddecor.com's revenueOVER TIME
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Over the past three months, flooranddecor.com revenue has experienced decline of 11%, compared to the preceding three months.

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flooranddecor.com revenue decline for last six months
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OVERVIEW
In July 2025, flooranddecor.com in the home_and_garden industry generated $59,754,045 in revenue, with a conversion rate of 1.50-2.00% and an AOV of $550-575. The highest converting store in this category had a 3.28% conversion rate and an AOV of $673, while the lowest had 0.62% and $93 respectively. With 5,837,925 sessions, flooranddecor.com falls below homedepot.com, which recorded 175,364,207 sessions. The median revenue in this category was $124,626, with median sessions at 36,567.
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flooranddecor.com competitors

In July 2025, flooranddecor.com outperformed its competitors in terms of revenue, with a staggering $59,754,045. The site also had the highest number of transactions at 107,836 and sessions at 5,837,925. With an average order value (AOV) ranging between $550-$575 and a conversion rate of 1.50-2.00%, flooranddecor.com displayed strong performance across all key metrics. In comparison, tileshop.com had revenue of $6,490,217, tilebar.com had revenue of $4,903,616, stoneandtileshoppe.com had revenue of $635,846, tileclub.com had revenue of $812,772, and shawfloors.com had revenue of $740,394. While some competitors had higher conversion rates or lower AOVs, flooranddecor.com's overall performance was superior in terms of revenue, transactions, and sessions, making it a dominant player in the market.

tileshop.com screenshot
#1 tileshop.com
6.5M
Revenue
681.5K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
tilebar.com screenshot
#2 tilebar.com
4.9M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
stoneandtileshoppe.com screenshot
#3 stoneandtileshoppe.com
635.8K
Revenue
145.2K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
tileclub.com screenshot
#4 tileclub.com
812.8K
Revenue
229.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
shawfloors.com screenshot
#5 shawfloors.com
740.4K
Revenue
228.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
flooranddecor.com vs top market performers
flooranddecor.com
top retailers
conversion rate vs average order value for flooranddecor.com and its competitors
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Revenue share by device at flooranddecor.com

In July large majority of sales on flooranddecor.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on flooranddecor.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flooranddecor.com channels

Identify top traffic channels that drive growth for flooranddecor.comand discover how performance of traffic channels has changed over time.

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flooranddecor.com Google Ads spend

Evaluate flooranddecor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flooranddecor.com devices

Review flooranddecor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flooranddecor.com top markets

Explore flooranddecor.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flooranddecor.com country & global rank

Assess the ranking of flooranddecor.com among other retailers within its primary country and worldwide.

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