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Oct 2025
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Home/Insights/Retailers/flooranddecor.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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52.6M
Revenue
Oct 25
5M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$500-600
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Flooranddecor.com is a website offering a wide array of home flooring and decor products. They provide various types of flooring materials such as tile, hardwood, and stone. The website also showcases accessories like rugs and decorative items suitable for enhancing interior spaces.

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flooranddecor.com Annual Revenue and Growth

flooranddecor.com's annual sales on its online store amounted to $795.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$795.4M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
flooranddecor.com revenue by year

flooranddecor.com's monthly revenueOVER TIME
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Over the past three months, flooranddecor.com revenue has experienced decline of 23%, compared to the preceding three months.

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flooranddecor.com revenue decline for last six months
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OVERVIEW
In October 2025, flooranddecor.com reported online sales revenue of $52,628,813, significantly lower than the home_and_garden median of $117,921, while its conversion rate ranged from 1.50% to 2.00%, below the high of 3.47% in the sector. With an average order value (AOV) of $550-575, it is also below the high AOV of $676. The site attracted 5,038,226 sessions, far from the leading homedepot.com, which had 152,722,965 sessions, while the median sessions in the category stood at 30,856, indicating a need for improvement across multiple performance metrics.
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flooranddecor.com competitors

In October 2025, flooranddecor.com outperformed its competitors in terms of revenue, transactions, sessions, and average order value (AOV). With a revenue of $52,628,813 and 93,183 transactions from 5,038,226 sessions, Floor and Decor had a higher AOV range of $550-575 and a conversion rate of 1.50-2.00%. In comparison, tileshop.com generated $6,779,388 in revenue with 14,655 transactions from 682,473 sessions, tilebar.com had $4,466,071 revenue with 12,481 transactions from 772,515 sessions, and shawfloors.com brought in $415,491 revenue with 3,358 transactions from 153,803 sessions. These competitors had lower AOV and varied conversion rates ranging from 1.50-2.50%. While stoneandtileshoppe.com and tileclub.com had lower revenue, transactions, and sessions, they shared a similar AOV range and conversion rate with flooranddecor.com.

tileshop.com screenshot
#1 tileshop.com
6.8M
Revenue
682.5K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
tilebar.com screenshot
#2 tilebar.com
4.5M
Revenue
772.5K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
stoneandtileshoppe.com screenshot
#3 stoneandtileshoppe.com
542.5K
Revenue
146.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
tileclub.com screenshot
#4 tileclub.com
960.6K
Revenue
219.8K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
shawfloors.com screenshot
#5 shawfloors.com
415.5K
Revenue
153.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
flooranddecor.com vs top market performers
flooranddecor.com
top retailers
conversion rate vs average order value for flooranddecor.com and its competitors
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Revenue share by device at flooranddecor.com

In October large majority of sales on flooranddecor.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on flooranddecor.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flooranddecor.com channels

Identify top traffic channels that drive growth for flooranddecor.comand discover how performance of traffic channels has changed over time.

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flooranddecor.com Google Ads spend

Evaluate flooranddecor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flooranddecor.com devices

Review flooranddecor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flooranddecor.com top markets

Explore flooranddecor.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flooranddecor.com country & global rank

Assess the ranking of flooranddecor.com among other retailers within its primary country and worldwide.

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