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Sep 2025
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Home/Insights/Retailers/flooranddecor.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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49.3M
Revenue
Sep 25
4.7M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Flooranddecor.com is a website offering a wide array of home flooring and decor products. They provide various types of flooring materials such as tile, hardwood, and stone. The website also showcases accessories like rugs and decorative items suitable for enhancing interior spaces.

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flooranddecor.com Annual Revenue and Growth

flooranddecor.com's annual sales on its online store amounted to $795.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$795.4M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
flooranddecor.com revenue by year

flooranddecor.com's monthly revenueOVER TIME
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Over the past three months, flooranddecor.com revenue has experienced decline of 25%, compared to the preceding three months.

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flooranddecor.com revenue decline for last six months
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OVERVIEW
In September 2025, flooranddecor.com, operating in the home and garden industry, generated $49,312,277 in online sales, significantly below the median of $113,901 and far behind the leader, homedepot.com, with $1,279,366,314. Its conversion rate ranged from 1.50% to 2.00%, while the industry high is 3.36%, indicating potential for improvement. The average order value (AOV) was between $550 and $575, below the industry high of $677. With 4,713,949 sessions, it significantly trails behind homedepot.com's 148,597,767 sessions, although it surpasses the median of 32,433 sessions in its category.
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flooranddecor.com competitors

When comparing flooranddecor.com to its competitors in September 2025, it is clear that flooranddecor.com outperforms in terms of revenue, transactions, sessions, and average order value (AOV). flooranddecor.com generated a revenue of $49,312,277 from 87,300 transactions and 4,713,949 sessions with an AOV of $550-575 and a conversion rate of 1.50-2.00%. In comparison, its competitors such as tileshop.com, tilebar.com, stoneandtileshoppe.com, tileclub.com, and shawfloors.com, had lower revenues ranging from $584,498 to $5,045,978, fewer transactions ranging from 2,702 to 11,631, and fewer sessions ranging from 139,825 to 765,772. Additionally, the AOV and conversion rates of the competitors were also lower than that of flooranddecor.com. Overall, flooranddecor.com stands out as a strong performer among its competitors in the online flooring and decor market.

tileshop.com screenshot
#1 tileshop.com
5M
Revenue
549.4K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
tilebar.com screenshot
#2 tilebar.com
3.8M
Revenue
765.8K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
stoneandtileshoppe.com screenshot
#3 stoneandtileshoppe.com
584.5K
Revenue
139.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
tileclub.com screenshot
#4 tileclub.com
722.4K
Revenue
219K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
shawfloors.com screenshot
#5 shawfloors.com
483.8K
Revenue
169.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
flooranddecor.com vs top market performers
flooranddecor.com
top retailers
conversion rate vs average order value for flooranddecor.com and its competitors
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Revenue share by device at flooranddecor.com

In September large majority of sales on flooranddecor.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on flooranddecor.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flooranddecor.com channels

Identify top traffic channels that drive growth for flooranddecor.comand discover how performance of traffic channels has changed over time.

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flooranddecor.com Google Ads spend

Evaluate flooranddecor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flooranddecor.com devices

Review flooranddecor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flooranddecor.com top markets

Explore flooranddecor.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flooranddecor.com country & global rank

Assess the ranking of flooranddecor.com among other retailers within its primary country and worldwide.

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