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Apr 2026
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Home/Insights/Retailers/flooranddecor.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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50.1M
Revenue
Apr 26
5.6M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$500-600
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Flooranddecor.com is a website offering a wide array of home flooring and decor products. They provide various types of flooring materials such as tile, hardwood, and stone. The website also showcases accessories like rugs and decorative items suitable for enhancing interior spaces.

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flooranddecor.com Annual Revenue and Growth

flooranddecor.com's annual sales on its online store amounted to $756.9M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$756.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
flooranddecor.com revenue by year

flooranddecor.com's monthly revenueOVER TIME
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Over the past three months, flooranddecor.com revenue has experienced growth of 6.3%, compared to the preceding three months.

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flooranddecor.com revenue growth for last six months
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OVERVIEW
In April 2026, flooranddecor.com generated $50,086,661 in online sales with a conversion rate of 1.50-2.00%, below the high benchmark of 3.31% in the home and garden industry. The site's average order value (AOV) ranged from $575 to $600, compared to a high of $676. With 5,634,160 sessions, flooranddecor.com falls short of industry leader homedepot.com, which boasts 184,735,892 sessions, while the median sessions in the sector stand at 34,309, indicating significant potential for growth within this competitive market.
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flooranddecor.com competitors

As of April 2026, flooranddecor.com outperformed its competitors in revenue, generating $50,086,661 from 85,101 transactions and 5,634,160 sessions, leading to an average order value (AOV) of $575-600. In contrast, tileshop.com garnered $5,162,308 in revenue from 11,431 transactions, with an AOV of $450-475. tilebar.com lagged further behind, earning $6,132,723 from 17,638 transactions but had a lower AOV of $325-350. Meanwhile, stoneandtileshoppe.com and tileclub.com reported revenues of $609,582 and $1,503,308, respectively, with AOVs of $200-225 and $225-250. shawfloors.com reported only $427,934, with an AOV of $125-150. Despite a similar conversion rate range of 1.50-2.00% among many competitors, tileclub.com led with a higher conversion of 2.50-3.00%. Overall, flooranddecor.com remains the dominant player in the flooring market, significantly outperforming its peers.

tileshop.com screenshot
#1 tileshop.com
5.2M
Revenue
611K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
tilebar.com screenshot
#2 tilebar.com
6.1M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
stoneandtileshoppe.com screenshot
#3 stoneandtileshoppe.com
609.6K
Revenue
164.9K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
tileclub.com screenshot
#4 tileclub.com
1.5M
Revenue
246.9K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
shawfloors.com screenshot
#5 shawfloors.com
427.9K
Revenue
146.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
flooranddecor.com vs top market performers
flooranddecor.com
top retailers
conversion rate vs average order value for flooranddecor.com and its competitors
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Revenue share by device at flooranddecor.com

In April large majority of sales on flooranddecor.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on flooranddecor.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flooranddecor.com channels

Identify top traffic channels that drive growth for flooranddecor.comand discover how performance of traffic channels has changed over time.

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flooranddecor.com Google Ads spend

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flooranddecor.com devices

Review flooranddecor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flooranddecor.com top markets

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flooranddecor.com country & global rank

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