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Dec 2025
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Home/Insights/Retailers/flooranddecor.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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49.1M
Revenue
Dec 25
5M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$500-600
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Flooranddecor.com is a website offering a wide array of home flooring and decor products. They provide various types of flooring materials such as tile, hardwood, and stone. The website also showcases accessories like rugs and decorative items suitable for enhancing interior spaces.

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flooranddecor.com Annual Revenue and Growth

flooranddecor.com's annual sales on its online store amounted to $795.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$795.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
flooranddecor.com revenue by year

flooranddecor.com's monthly revenueOVER TIME
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Over the past three months, flooranddecor.com revenue has experienced decline of 6.8%, compared to the preceding three months.

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flooranddecor.com revenue decline for last six months
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OVERVIEW
In December 2025, flooranddecor.com generated online sales revenue of $49,105,449, significantly below the home and garden median of $114,229, while the industry's largest player, homedepot.com, amassed $1,505,674,874. With a conversion rate of 1.50-2.00%, it lags behind the high benchmark of 3.32% but exceeds the low of 0.7%. The average order value (AOV) ranged from $550 to $575, below the high of $667 yet above the low of $88. The site attracted 4,999,941 sessions, markedly higher than the median of 33,723 but dwarfed by homedepot.com's 141,891,489 sessions.
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flooranddecor.com competitors

When comparing flooranddecor.com to its competitors in December 2025, flooranddecor.com stands out with a significantly higher revenue of $49,105,449. In terms of transactions, flooranddecor.com also leads with 89,000 transactions, surpassing all competitors. However, in sessions, flooranddecor.com ranks second with 4,999,941 sessions, falling behind tileshop.com with 489,594 sessions. The Average Order Value (AOV) for flooranddecor.com falls within the range of $550-$575, which is higher than most competitors except tileshop.com with an AOV of $425-$450. In terms of conversion rate, flooranddecor.com falls within the range of 1.50%-2.00%, which is comparable to tileclub.com and shawfloors.com. Overall, flooranddecor.com demonstrates strong performance in revenue and transactions compared to its competitors, showcasing its competitive position in the market.

tileshop.com screenshot
#1 tileshop.com
4.9M
Revenue
489.6K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
stoneandtileshoppe.com screenshot
#2 stoneandtileshoppe.com
466.5K
Revenue
121.4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
tileclub.com screenshot
#3 tileclub.com
977.4K
Revenue
220.6K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
shawfloors.com screenshot
#4 shawfloors.com
434.9K
Revenue
140.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
bedrosians.com screenshot
#5 bedrosians.com
1.5M
Revenue
335.8K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
flooranddecor.com vs top market performers
flooranddecor.com
top retailers
conversion rate vs average order value for flooranddecor.com and its competitors
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Revenue share by device at flooranddecor.com

In December large majority of sales on flooranddecor.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on flooranddecor.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flooranddecor.com channels

Identify top traffic channels that drive growth for flooranddecor.comand discover how performance of traffic channels has changed over time.

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flooranddecor.com Google Ads spend

Evaluate flooranddecor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flooranddecor.com devices

Review flooranddecor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flooranddecor.com top markets

Explore flooranddecor.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flooranddecor.com country & global rank

Assess the ranking of flooranddecor.com among other retailers within its primary country and worldwide.

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