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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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55.1M
Revenue
Aug 25
5.6M
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$500-600
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Flooranddecor.com is a website offering a wide array of home flooring and decor products. They provide various types of flooring materials such as tile, hardwood, and stone. The website also showcases accessories like rugs and decorative items suitable for enhancing interior spaces.

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flooranddecor.com Annual Revenue and Growth

flooranddecor.com's annual sales on its online store amounted to $795.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$795.4M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
flooranddecor.com revenue by year

flooranddecor.com's monthly revenueOVER TIME
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Over the past three months, flooranddecor.com revenue has experienced decline of 21%, compared to the preceding three months.

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flooranddecor.com revenue decline for last six months
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OVERVIEW
In August 2025, flooranddecor.com, a HOME AND GARDEN industry player, recorded online sales revenue of $55,145,431, with a median revenue of $117,963. The conversion rate ranged between 1.50-2.00%, lower than the category's high of 3.29% and low of 0.61%. The average order value (AOV) was between $525-550, falling short of the category's high of $672 and low of $91. The website had 5,641,498 sessions, while the industry leader homedepot.com boasted 175,975,033 sessions, significantly higher than the category's median of 36,030 sessions.
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flooranddecor.com competitors

In August 2025, flooranddecor.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $55,145,431 from 102,156 transactions and 5,641,498 sessions, flooranddecor.com boasted an AOV between $525-$550 and a conversion rate of 1.50-2.00%. In comparison, tileshop.com generated $5,967,764 in revenue from 14,193 transactions and 643,078 sessions, with an AOV of $400-$425 and a conversion rate of 2.00-2.50%. Other competitors such as tilebar.com, stoneandtileshoppe.com, tileclub.com, and shawfloors.com also fell behind flooranddecor.com in revenue, transactions, and AOV, although some had higher conversion rates. Overall, flooranddecor.com emerged as the clear leader in the industry based on the performance metrics in August 2025.

tileshop.com screenshot
#1 tileshop.com
6M
Revenue
643.1K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
tilebar.com screenshot
#2 tilebar.com
3.8M
Revenue
818.6K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
stoneandtileshoppe.com screenshot
#3 stoneandtileshoppe.com
841.9K
Revenue
184K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
tileclub.com screenshot
#4 tileclub.com
762.5K
Revenue
219K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
shawfloors.com screenshot
#5 shawfloors.com
502.7K
Revenue
191.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
flooranddecor.com vs top market performers
flooranddecor.com
top retailers
conversion rate vs average order value for flooranddecor.com and its competitors
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Revenue share by device at flooranddecor.com

In August large majority of sales on flooranddecor.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on flooranddecor.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flooranddecor.com channels

Identify top traffic channels that drive growth for flooranddecor.comand discover how performance of traffic channels has changed over time.

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flooranddecor.com Google Ads spend

Evaluate flooranddecor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flooranddecor.com devices

Review flooranddecor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flooranddecor.com top markets

Explore flooranddecor.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flooranddecor.com country & global rank

Assess the ranking of flooranddecor.com among other retailers within its primary country and worldwide.

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