flor.com
Flor.com is an online platform that offers an extensive range of modular carpeting products. These include eco-friendly and customizable carpet tiles that can be easily assembled into creative patterns and sizes. They specialize in enabling customers to design and personalize their own unique carpet layouts to suit their individual tastes and needs.
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flor.com Annual Revenue and Growth
flor.com's annual sales on its online store amounted to $8.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
flor.com's monthly revenueOVER TIME
Over the past three months, flor.com revenue has experienced decline of 0.39%, compared to the preceding three months.
flor.com competitors
In May 2026, flor.com generated a revenue of $1,004,104 from 3,171 transactions, with sessions totaling 144,488 and an average order value (AOV) ranging from $300-325, achieving a conversion rate of 2.00-2.50%. Comparatively, dctuk.com, with a revenue of $288,919 and a conversion rate of 4.00-4.50%, had significantly lower revenue despite a higher conversion rate. flooringinc.com earned $783,454 from 4,702 transactions and an AOV of $150-175, yielding a conversion rate of 1.50-2.00%. In stark contrast, rugs-direct.com reported impressive revenues of $8,755,623 from 22,205 transactions, while rugsusa.com led the pack with $18,094,736 and 61,100 transactions, maintaining a conversion rate of 2.00-2.50%. ruggable.com dominated with $27,605,550, reflecting strong performance despite lower AOV. Overall, while flor.com performs solidly, it trails behind larger competitors in total revenue and transactions.
Revenue share by device at flor.com
In May large majority of sales on flor.com, 91% was finalized on desktop devices, with 8.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries flor.com operates in
flor.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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flor.com channels
Identify top traffic channels that drive growth for flor.comand discover how performance of traffic channels has changed over time.
flor.com Google Ads spend
Evaluate flor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
flor.com devices
Review flor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
