flor.com
Flor.com is an online platform that offers an extensive range of modular carpeting products. These include eco-friendly and customizable carpet tiles that can be easily assembled into creative patterns and sizes. They specialize in enabling customers to design and personalize their own unique carpet layouts to suit their individual tastes and needs.
GRIPS CUSTOMERS & RESEARCH PARTNERS
flor.com Annual Revenue and Growth
flor.com's annual sales on its online store amounted to $8.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
flor.com's monthly revenueOVER TIME
Over the past three months, flor.com revenue has experienced decline of 12%, compared to the preceding three months.
flor.com competitors
In September 2026, flor.com stands out with an average order value (AOV) of $350-375, on par with rugsusa.com and rugs-direct.com. However, it ranks 4 of 6 in revenue with $703,000, trailing behind rugsusa.com at $28.9 million and ruggable.com at $27.6 million. In terms of transactions, flor.com achieves 1,953, falling behind ruggable.com’s 109,000 and flooringinc.com’s 3,433. Furthermore, with 96,300 sessions, flor.com also trails behind ruggable.com’s impressive 4.5 million sessions. While its conversion rate of 2.00-2.50% is competitive, it remains below dctuk.com, which excels with a conversion rate of 4.00-4.50%. Overall, flor.com shows strengths in AOV but faces challenges in revenue, transactions, and sessions compared to its competitors.
Revenue share by device at flor.com
In September large majority of sales on flor.com, 91% was finalized on desktop devices, with 8.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries flor.com operates in
flor.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
flor.com channels
Identify top traffic channels that drive growth for flor.comand discover how performance of traffic channels has changed over time.
flor.com Google Ads spend
Evaluate flor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
flor.com devices
Review flor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
