flor.com
Flor.com is an online platform that offers an extensive range of modular carpeting products. These include eco-friendly and customizable carpet tiles that can be easily assembled into creative patterns and sizes. They specialize in enabling customers to design and personalize their own unique carpet layouts to suit their individual tastes and needs.
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flor.com's revenueOVER TIME
Over the past three months, flor.com revenue has experienced decline of 0.5%, compared to the preceding three months.
flor.com competitors
In May 2025, flor.com had a revenue of $506,106 from 1,689 transactions and 93,415 sessions, with an average order value (AOV) of $275-$300 and a conversion rate of 1.50-2.00%. Compared to its competitors, flor.com lags behind in terms of revenue and transactions but maintains a similar conversion rate. rugsusa.com leads the pack with a revenue of $11,549,687 from 42,095 transactions and 1,762,320 sessions, with an AOV of $250-$275 and a conversion rate of 2.00-2.50%. ruggable.com also outperforms flor.com significantly, with a revenue of $18,270,192 from 77,744 transactions and 3,277,832 sessions, though they have a slightly lower conversion rate. While flor.com is competitive in terms of AOV, it has room for improvement in increasing transactions and revenue to match the performance of its top competitors in the online rug industry.
Revenue share by device at flor.com
In May large majority of sales on flor.com, 94% was finalized on desktop devices, with 5.8% of sales coming from mobile devices.
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flor.com channels
Identify top traffic channels that drive growth for flor.comand discover how performance of traffic channels has changed over time.
flor.com Google Ads spend
Evaluate flor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
flor.com devices
Review flor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
