flor.com
Flor.com is an online platform that offers an extensive range of modular carpeting products. These include eco-friendly and customizable carpet tiles that can be easily assembled into creative patterns and sizes. They specialize in enabling customers to design and personalize their own unique carpet layouts to suit their individual tastes and needs.
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flor.com Annual Revenue and Growth
flor.com's annual sales on its online store amounted to $8.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
flor.com's monthly revenueOVER TIME
Over the past three months, flor.com revenue has experienced growth of 24%, compared to the preceding three months.
flor.com competitors
In April 2026, flor.com reported revenue of $1,051,453 with 3,364 transactions from 166,060 sessions, yielding an AOV of $300-325 and a conversion rate of 2.00-2.50%. In contrast, dctuk.com generated $294,712 with a higher conversion rate of 4.00-4.50% but significantly lower AOV ($175-200) and revenue. flooringinc.com, while achieving $794,677 in revenue from 4,117 transactions, had a conversion rate of only 1.50-2.00%. Meanwhile, rugs-direct.com excelled with $8,770,613 in revenue and a conversion rate of 2.50-3.00%. Both rugsusa.com and ruggable.com dominated the market, reporting revenues of $16,288,186 and $20,555,676 respectively, alongside higher transaction volumes and competitive conversion rates. Overall, while flor.com holds its own in a crowded marketplace, it trails behind several key competitors in total revenue and transaction volume.
Revenue share by device at flor.com
In April large majority of sales on flor.com, 91% was finalized on desktop devices, with 8.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flor.com channels
Identify top traffic channels that drive growth for flor.comand discover how performance of traffic channels has changed over time.
flor.com Google Ads spend
Evaluate flor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
flor.com devices
Review flor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
