flor.com
Flor.com is an online platform that offers an extensive range of modular carpeting products. These include eco-friendly and customizable carpet tiles that can be easily assembled into creative patterns and sizes. They specialize in enabling customers to design and personalize their own unique carpet layouts to suit their individual tastes and needs.
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flor.com Annual Revenue and Growth
flor.com's annual sales on its online store amounted to $8.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
flor.com's monthly revenueOVER TIME
Over the past three months, flor.com revenue has experienced decline of 24%, compared to the preceding three months.
flor.com competitors
In July 2026, flor.com stands out with a competitive average order value (AOV) ranging from $325 to $350, comparable to other players in the market. However, it ranks fourth in revenue at $927,000, trailing ruggable.com by a significant $26.5 million. In terms of transactions, flor.com accounts for 2,668, falling short of ruggable.com's 112,000 by 109,000. Its 129,000 sessions also place it in fifth, lagging behind ruggable.com by 4.7 million sessions. While flor.com achieves a conversion rate of 2.00-2.50%, it shares this metric with ruggable.com, flooringinc.com, and rugsusa.com, highlighting a level of consistency in performance. Overall, flor.com maintains a strong AOV but faces challenges in broader engagement metrics against its competitors.
Revenue share by device at flor.com
In July large majority of sales on flor.com, 91% was finalized on desktop devices, with 8.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries flor.com operates in
flor.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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flor.com channels
Identify top traffic channels that drive growth for flor.comand discover how performance of traffic channels has changed over time.
flor.com Google Ads spend
Evaluate flor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
flor.com devices
Review flor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
