flor.com
Flor.com is an online platform that offers an extensive range of modular carpeting products. These include eco-friendly and customizable carpet tiles that can be easily assembled into creative patterns and sizes. They specialize in enabling customers to design and personalize their own unique carpet layouts to suit their individual tastes and needs.
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flor.com Annual Revenue and Growth
flor.com's annual sales on its online store amounted to $8.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
flor.com's monthly revenueOVER TIME
Over the past three months, flor.com revenue has experienced growth of 50%, compared to the preceding three months.
flor.com competitors
In September 2025, flor.com generated $661,903 in revenue from 2,289 transactions and 115,580 sessions, with an average order value (AOV) of $275-300 and a conversion rate of 1.50-2.00%. When compared to its competitors, dctuk.com had lower revenue ($350,439) and fewer transactions (1,613) and sessions (31,322) but a significantly higher conversion rate of 5.00-5.50%. flooringinc.com had slightly lower revenue ($629,767) than flor.com but a higher number of transactions (4,009) and sessions (214,254). rugs-direct.com, rugsusa.com, and ruggable.com outperformed flor.com in terms of revenue, transactions, sessions, and AOV, but their conversion rates varied between 2.00-2.50% and 2.50-3.00%. Overall, flor.com's performance metrics place it in the mid-range among its competitors in the flooring and rugs industry.
Revenue share by device at flor.com
In September large majority of sales on flor.com, 91% was finalized on desktop devices, with 8.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flor.com channels
Identify top traffic channels that drive growth for flor.comand discover how performance of traffic channels has changed over time.
flor.com Google Ads spend
Evaluate flor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
flor.com devices
Review flor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
