flor.com
Flor.com is an online platform that offers an extensive range of modular carpeting products. These include eco-friendly and customizable carpet tiles that can be easily assembled into creative patterns and sizes. They specialize in enabling customers to design and personalize their own unique carpet layouts to suit their individual tastes and needs.
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flor.com Annual Revenue and Growth
flor.com's annual sales on its online store amounted to $8.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
flor.com's monthly revenueOVER TIME
Over the past three months, flor.com revenue has experienced decline of 18%, compared to the preceding three months.
flor.com competitors
In August 2026, flor.com showcases a notable average order value (AOV) ranging from $325 to $350, which surpasses that of its competitors like flooringinc.com with an AOV of $200-225 and dctuk.com at $250-275. However, flor.com ranks fourth in revenue with $923,000, trailing behind rugsusa.com at $30.1 million and ruggable.com at $25.9 million. In terms of transactions, flor.com recorded 2,679, placing it fifth, well behind ruggable.com's 104,000. Additionally, with 124,000 sessions, flor.com also trails competitors like flooringinc.com, which has 219,000 sessions. Overall, while flor.com excels in AOV, it falls behind in revenue, transactions, and sessions compared to its competitors.
Revenue share by device at flor.com
In August large majority of sales on flor.com, 91% was finalized on desktop devices, with 8.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries flor.com operates in
flor.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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flor.com channels
Identify top traffic channels that drive growth for flor.comand discover how performance of traffic channels has changed over time.
flor.com Google Ads spend
Evaluate flor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
flor.com devices
Review flor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
