flor.com
Flor.com is an online platform that offers an extensive range of modular carpeting products. These include eco-friendly and customizable carpet tiles that can be easily assembled into creative patterns and sizes. They specialize in enabling customers to design and personalize their own unique carpet layouts to suit their individual tastes and needs.
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flor.com Annual Revenue and Growth
flor.com's annual sales on its online store amounted to $8.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
flor.com's monthly revenueOVER TIME
Over the past three months, flor.com revenue has experienced growth of 27%, compared to the preceding three months.
flor.com competitors
In January 2026, flor.com reported a revenue of $1,060,271 with 3,489 transactions and 145,443 sessions. The average order value (AOV) ranged between $300-$325, and the conversion rate was between 2.00%-2.50%. Comparing these metrics to its competitors, dctuk.com had a revenue of $389,156 with 1,872 transactions and 38,217 sessions, boasting a higher conversion rate of 4.50%-5.00% but a lower AOV of $200-$225. flooringinc.com reported a revenue of $675,206 with 4,382 transactions and 224,602 sessions, showcasing a lower conversion rate of 1.50%-2.00% and a lower AOV of $150-$175. rugs-direct.com, rugsusa.com, and ruggable.com outperformed flor.com in terms of revenue, transactions, and sessions, with varying AOV and conversion rates. ruggable.com, in particular, reported a significant revenue of $27,258,543 with 111,996 transactions and 4,288,429 sessions, with a competitive AOV of $225-$250 and a conversion rate of 2.50%-3.00%.
Revenue share by device at flor.com
In January large majority of sales on flor.com, 91% was finalized on desktop devices, with 8.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flor.com channels
Identify top traffic channels that drive growth for flor.comand discover how performance of traffic channels has changed over time.
flor.com Google Ads spend
Evaluate flor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
flor.com devices
Review flor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
