flor.com
Flor.com is an online platform that offers an extensive range of modular carpeting products. These include eco-friendly and customizable carpet tiles that can be easily assembled into creative patterns and sizes. They specialize in enabling customers to design and personalize their own unique carpet layouts to suit their individual tastes and needs.
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flor.com's revenueOVER TIME
Over the past three months, flor.com revenue has experienced decline of 21%, compared to the preceding three months.
flor.com competitors
In July 2025, flor.com generated a revenue of $764,148 with 2,641 transactions and 121,649 sessions, boasting an average order value (AOV) of $275-$300 and a conversion rate of 2.00-2.50%. When compared to its competitors, flor.com falls in the middle range in terms of revenue and transactions. dctuk.com had a revenue of $507,761 with 2,252 transactions and 45,149 sessions, but a higher conversion rate of 4.50-5.00%. On the other hand, flooringinc.com outperformed flor.com with a revenue of $819,448, 4,623 transactions, and 223,895 sessions, but a lower AOV of $175-$200. rugsusa.com and ruggable.com were the top performers in revenue, transactions, and sessions, showcasing the competitiveness of the market with their significantly higher numbers across all metrics.
Revenue share by device at flor.com
In July large majority of sales on flor.com, 93% was finalized on desktop devices, with 7.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flor.com channels
Identify top traffic channels that drive growth for flor.comand discover how performance of traffic channels has changed over time.
flor.com Google Ads spend
Evaluate flor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
flor.com devices
Review flor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
