flor.com
Flor.com is an online platform that offers an extensive range of modular carpeting products. These include eco-friendly and customizable carpet tiles that can be easily assembled into creative patterns and sizes. They specialize in enabling customers to design and personalize their own unique carpet layouts to suit their individual tastes and needs.
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flor.com Annual Revenue and Growth
flor.com's annual sales on its online store amounted to $8.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
flor.com's monthly revenueOVER TIME
Over the past three months, flor.com revenue has experienced growth of 16%, compared to the preceding three months.
flor.com competitors
In November 2025, flor.com reported a revenue of $1,014,023 with 3,296 transactions and 115,580 sessions. The average order value (AOV) ranged between $300-$325, and the conversion rate was between 2.50-3.00%. When compared to its competitors, flor.com's revenue was higher than dctuk.com ($540,961) and flooringinc.com ($617,923) but lower than rugs-direct.com ($9,796,833), rugsusa.com ($21,368,139), and ruggable.com ($27,348,174). In terms of transactions and sessions, flor.com fell between flooringinc.com and rugs-direct.com but was significantly lower than rugsusa.com and ruggable.com. However, flor.com's AOV was comparable to rugsusa.com, and its conversion rate fell within the same range as ruggable.com. Overall, flor.com displayed strong performance in revenue and conversion rate compared to some competitors but lagged behind in total transactions and sessions.
Revenue share by device at flor.com
In November large majority of sales on flor.com, 91% was finalized on desktop devices, with 8.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flor.com channels
Identify top traffic channels that drive growth for flor.comand discover how performance of traffic channels has changed over time.
flor.com Google Ads spend
Evaluate flor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
flor.com devices
Review flor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
