flor.com
Flor.com is an online platform that offers an extensive range of modular carpeting products. These include eco-friendly and customizable carpet tiles that can be easily assembled into creative patterns and sizes. They specialize in enabling customers to design and personalize their own unique carpet layouts to suit their individual tastes and needs.
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flor.com Annual Revenue and Growth
flor.com's annual sales on its online store amounted to $8.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
flor.com's monthly revenueOVER TIME
Over the past three months, flor.com revenue has experienced growth of 36%, compared to the preceding three months.
flor.com competitors
In March 2026, flor.com generated $1,248,566 in revenue from 3,908 transactions and 178,332 sessions with an average order value (AOV) range of $300-$325 and a conversion rate of 2.00-2.50%. Compared to its competitors, flor.com's revenue is lower than rugsusa.com ($19,133,467) and ruggable.com ($20,474,337) but higher than dctuk.com ($318,729) and flooringinc.com ($532,397). In terms of transactions, flor.com falls in between flooringinc.com (3,334 transactions) and rugsusa.com (62,802 transactions). Its conversion rate is lower than dctuk.com (4.00-4.50%) and rugs-direct.com (3.00-3.50%) but higher than ruggable.com (1.50-2.00%) and flooringinc.com (1.50-2.00%). Overall, while flor.com may not lead in revenue or conversion rate, it holds a competitive position in the market based on these metrics.
Revenue share by device at flor.com
In March large majority of sales on flor.com, 91% was finalized on desktop devices, with 8.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flor.com channels
Identify top traffic channels that drive growth for flor.comand discover how performance of traffic channels has changed over time.
flor.com Google Ads spend
Evaluate flor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
flor.com devices
Review flor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
