flor.com
Flor.com is an online platform that offers an extensive range of modular carpeting products. These include eco-friendly and customizable carpet tiles that can be easily assembled into creative patterns and sizes. They specialize in enabling customers to design and personalize their own unique carpet layouts to suit their individual tastes and needs.
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flor.com Annual Revenue and Growth
flor.com's annual sales on its online store amounted to $8.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
flor.com's monthly revenueOVER TIME
Over the past three months, flor.com revenue has experienced growth of 32%, compared to the preceding three months.
flor.com competitors
In October 2025, flor.com showed impressive performance with a revenue of $798,801 from 2,801 transactions and 134,064 sessions, with an average order value (AOV) ranging between $275-$300 and a conversion rate of 2.00-2.50%. In comparison to its competitors, flor.com falls behind in revenue when compared to Rugs USA at $14,930,532 and Ruggable at $19,532,310. However, flor.com outperforms DCTUK in conversion rate, flooringinc.com in revenue, transactions, and AOV, and Ruggable in sessions. While flor.com may not be the leader in all domains, it maintains a strong position in the market with its competitive AOV and conversion rate. This data showcases how flor.com competes within the online flooring and rug industry in October 2025.
Revenue share by device at flor.com
In October large majority of sales on flor.com, 91% was finalized on desktop devices, with 8.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flor.com channels
Identify top traffic channels that drive growth for flor.comand discover how performance of traffic channels has changed over time.
flor.com Google Ads spend
Evaluate flor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
flor.com devices
Review flor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
