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Sep 2025
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Home/Insights/Retailers/florenceandgeorge.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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5.1K
Revenue
Sep 25
2.1K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: ANTIQUES AND COLLECTIBLES

Florenceandgeorge.com is an online platform that sells a vast range of antique dolls, teddy bears, and other collectibles. With a diverse selection of vintage items, the website offers customers an opportunity to explore and purchase these unique toys and collectibles for nostalgic or specialized purposes.

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florenceandgeorge.com Annual Revenue and Growth

florenceandgeorge.com's annual sales on its online store amounted to $201.6K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$201.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
florenceandgeorge.com revenue by year

florenceandgeorge.com's monthly revenueOVER TIME
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Over the past three months, florenceandgeorge.com revenue has experienced decline of 46%, compared to the preceding three months.

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florenceandgeorge.com revenue decline for last six months
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OVERVIEW
In September 2025, florenceandgeorge.com, operating in the ANTIQUES AND COLLECTIBLES industry, generated $5,063 in online sales, significantly lower than the median revenue of $48,251. With a conversion rate of 1.00-1.50%, it falls short of the sector's high rate of 3.17%. The average order value (AOV) ranged from $150 to $175, well below the industry high of $703. The site attracted 2,106 sessions, markedly fewer than the median of 18,973 and dwarfed by the leading competitor, jmbullion.com, which achieved over 5 million sessions and $57.5 million in revenue.
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florenceandgeorge.com competitors

In September 2025, Florence and George's competitors are showing varied performance metrics. veesvictorians.com is generating a revenue of $5,790 with 53 transactions from 2,760 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. On the other hand, shoppaperdoll.com is leading the pack with a revenue of $15,178 from 68 transactions out of 3,149 sessions, showcasing a higher AOV of $200-225 and a conversion rate of 2.00-2.50%. In comparison, Florence and George's revenue stands at $5,063 from 30 transactions with 2,106 sessions, and an AOV of $150-175, and a conversion rate of 1.00-1.50%. Despite facing tough competition, Florence and George can strive to increase their revenue and conversion rates to match or exceed those of their competitors.

veesvictorians.com screenshot
#1 veesvictorians.com
5.8K
Revenue
2.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
shoppaperdoll.com screenshot
#2 shoppaperdoll.com
15.2K
Revenue
3.1K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
florenceandgeorge.com vs top market performers
florenceandgeorge.com
top retailers
conversion rate vs average order value for florenceandgeorge.com and its competitors
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Revenue share by device at florenceandgeorge.com

In September large majority of sales on florenceandgeorge.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In September large majority of sales on florenceandgeorge.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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florenceandgeorge.com channels

Identify top traffic channels that drive growth for florenceandgeorge.comand discover how performance of traffic channels has changed over time.

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florenceandgeorge.com Google Ads spend

Evaluate florenceandgeorge.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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florenceandgeorge.com devices

Review florenceandgeorge.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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florenceandgeorge.com top markets

Explore florenceandgeorge.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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florenceandgeorge.com country & global rank

Assess the ranking of florenceandgeorge.com among other retailers within its primary country and worldwide.

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