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Home/Insights/Retailers/florenceandgeorge.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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13K
Revenue
Nov 25
4.7K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: ANTIQUES AND COLLECTIBLES

Florenceandgeorge.com is an online platform that sells a vast range of antique dolls, teddy bears, and other collectibles. With a diverse selection of vintage items, the website offers customers an opportunity to explore and purchase these unique toys and collectibles for nostalgic or specialized purposes.

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florenceandgeorge.com Annual Revenue and Growth

florenceandgeorge.com's annual sales on its online store amounted to $201.6K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$201.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
florenceandgeorge.com revenue by year

florenceandgeorge.com's monthly revenueOVER TIME
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Over the past three months, florenceandgeorge.com revenue has experienced growth of 9.4%, compared to the preceding three months.

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florenceandgeorge.com revenue growth for last six months
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OVERVIEW
In November 2025, florenceandgeorge.com, operating in the hobbies and leisure/antiques and collectibles sector, generated $13,038 in online sales, significantly below the industry median of $51,675, with a conversion rate between 1.50-2.00%, trailing the high of 3.46%. The average order value (AOV) ranged from $150-175, compared to the sector high of $606, while the site recorded 4,668 sessions, far from the median of 16,712 and the industry leader, jmbullion.com, which achieved 5,340,479 sessions and $66,886,771 in sales, highlighting florenceandgeorge.com's growth potential in a competitive landscape.
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florenceandgeorge.com competitors

In November 2025, when comparing florenceandgeorge.com to its competitors, it is clear that Florence and George outperforms in terms of revenue, transactions, sessions, and average order value (AOV). florenceandgeorge.com generated $13,038 in revenue from 76 transactions and 4,668 sessions, with an AOV range of $150-175 and a conversion rate of 1.50-2.00%. In contrast, veesvictorians.com and shoppaperdoll.com had lower revenue, transactions, sessions, and AOV. veesvictorians.com earned $4,372 from 37 transactions and 1,816 sessions, with an AOV range of $100-125 and a conversion rate of 2.00-2.50%. shoppaperdoll.com made $4,328 from 17 transactions and 809 sessions, with an AOV range of $225-250 and a conversion rate of 2.00-2.50%. Overall, florenceandgeorge.com outperformed its competitors across various metrics in November 2025.

veesvictorians.com screenshot
#1 veesvictorians.com
4.4K
Revenue
1.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shoppaperdoll.com screenshot
#2 shoppaperdoll.com
4.3K
Revenue
808.7
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
florenceandgeorge.com vs top market performers
florenceandgeorge.com
top retailers
conversion rate vs average order value for florenceandgeorge.com and its competitors
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Revenue share by device at florenceandgeorge.com

In November large majority of sales on florenceandgeorge.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In November large majority of sales on florenceandgeorge.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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florenceandgeorge.com channels

Identify top traffic channels that drive growth for florenceandgeorge.comand discover how performance of traffic channels has changed over time.

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florenceandgeorge.com Google Ads spend

Evaluate florenceandgeorge.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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florenceandgeorge.com devices

Review florenceandgeorge.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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florenceandgeorge.com top markets

Explore florenceandgeorge.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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florenceandgeorge.com country & global rank

Assess the ranking of florenceandgeorge.com among other retailers within its primary country and worldwide.

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