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Dec 2025
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Home/Insights/Retailers/florenceandgeorge.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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15.3K
Revenue
Dec 25
4.8K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: ANTIQUES AND COLLECTIBLES

Florenceandgeorge.com is an online platform that sells a vast range of antique dolls, teddy bears, and other collectibles. With a diverse selection of vintage items, the website offers customers an opportunity to explore and purchase these unique toys and collectibles for nostalgic or specialized purposes.

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florenceandgeorge.com Annual Revenue and Growth

florenceandgeorge.com's annual sales on its online store amounted to $201.6K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$201.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
florenceandgeorge.com revenue by year

florenceandgeorge.com's monthly revenueOVER TIME
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Over the past three months, florenceandgeorge.com revenue has experienced growth of 63%, compared to the preceding three months.

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florenceandgeorge.com revenue growth for last six months
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OVERVIEW
In December 2025, florenceandgeorge.com generated $15,253 in online sales with a conversion rate of 1.50-2.00%, falling short of the median revenue of $59,658 in the ANTIQUES AND COLLECTIBLES industry. Their average order value (AOV) ranged from $175 to $200, below the industry high of $598. With 4,765 sessions, they also lagged behind the median of 21,187 sessions. Comparatively, the leading store, jmbullion.com, reported a staggering $68,633,150 in revenue and 8,987,576 sessions, highlighting significant gaps in performance metrics for florenceandgeorge.com within this competitive niche.
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florenceandgeorge.com competitors

In December 2025, Florence and George had a revenue of $15,253 from 83 transactions and 4,765 sessions, with an average order value (AOV) ranging from $175 to $200 and a conversion rate of 1.50% to 2.00%. Compared to its competitors, veesvictorians.com generated $11,557 in revenue from 96 transactions and 4,464 sessions, with an AOV of $100 to $125 and a higher conversion rate of 2.00% to 2.50%. shoppaperdoll.com achieved revenue of $14,844 from 66 transactions and 3,081 sessions, boasting a higher AOV of $200 to $225 and a similar conversion rate of 2.00% to 2.50%. While Florence and George had the highest revenue among the three, it had a lower conversion rate compared to veesvictorians.com and shoppaperdoll.com.

veesvictorians.com screenshot
#1 veesvictorians.com
11.6K
Revenue
4.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shoppaperdoll.com screenshot
#2 shoppaperdoll.com
14.8K
Revenue
3.1K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
florenceandgeorge.com vs top market performers
florenceandgeorge.com
top retailers
conversion rate vs average order value for florenceandgeorge.com and its competitors
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Revenue share by device at florenceandgeorge.com

In December large majority of sales on florenceandgeorge.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In December large majority of sales on florenceandgeorge.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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florenceandgeorge.com channels

Identify top traffic channels that drive growth for florenceandgeorge.comand discover how performance of traffic channels has changed over time.

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florenceandgeorge.com Google Ads spend

Evaluate florenceandgeorge.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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florenceandgeorge.com devices

Review florenceandgeorge.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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florenceandgeorge.com top markets

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florenceandgeorge.com country & global rank

Assess the ranking of florenceandgeorge.com among other retailers within its primary country and worldwide.

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