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Dec 2025
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Home/Insights/Retailers/floretflowers.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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648.2K
Revenue
Dec 25
202.6K
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Based in Mount Vernon, Washington, the website floretflowers.com offers a vast range of premium plant seeds, bulbs, live plants, supplies, and floral arranging resources. With an emphasis on organic growing, they cater to both amateur and professional gardeners, enabling individuals to create visually stunning flower gardens.

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floretflowers.com Annual Revenue and Growth

floretflowers.com's annual sales on its online store amounted to $11.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$11.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
floretflowers.com revenue by year

floretflowers.com's monthly revenueOVER TIME
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Over the past three months, floretflowers.com revenue has experienced decline of 6.6%, compared to the preceding three months.

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floretflowers.com revenue decline for last six months
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OVERVIEW
In December 2025, floretflowers.com, operating in the GIFTS sector, achieved impressive online sales revenue of $648,200, significantly surpassing the median of $57,545. The site's conversion rate ranged from 4.50% to 5.00%, close to the industry's high of 6.02%. With an average order value (AOV) between $50 and $75, floretflowers.com remains competitive, given the high AOV benchmark of $228. The site garnered 202,595 sessions, notably higher than the lifestyle median of 14,891 but modest compared to leading competitors like paperlesspost.com, which recorded over 12 million sessions.
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floretflowers.com competitors

In December 2025, floretflowers.com generated a revenue of $648,200 from 9,257 transactions with 202,595 sessions, resulting in an average order value (AOV) of $50-$75 and a conversion rate of 4.50-5.00%. When compared to its competitors, dutchgrown.com had a revenue of $135,426 with 998 transactions and 138,632 sessions, boasting a higher AOV of $125-$150 but a lower conversion rate of 0.50-1.00%. edenbrothers.com surpassed floretflowers.com in revenue with $890,024 from 8,494 transactions and 586,707 sessions, while maintaining a similar AOV of $100-$125 and a slightly higher conversion rate of 1.00-1.50%. johnnyseeds.com stood out with a revenue of $5,635,762 from 36,114 transactions and 903,814 sessions, offering a higher AOV of $150-$175 and a conversion rate of 3.50-4.00%. bearcreekfarm.com closely mirrored floretflowers.com in revenue and conversion rate, while americanmeadows.com fell behind in both revenue and conversion rate despite a higher AOV.

dutchgrown.com screenshot
#1 dutchgrown.com
135.4K
Revenue
138.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
edenbrothers.com screenshot
#2 edenbrothers.com
890K
Revenue
586.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
johnnyseeds.com screenshot
#3 johnnyseeds.com
5.6M
Revenue
903.8K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
bearcreekfarm.com screenshot
#4 bearcreekfarm.com
34K
Revenue
7.7K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
americanmeadows.com screenshot
#5 americanmeadows.com
240.6K
Revenue
166K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
floretflowers.com vs top market performers
floretflowers.com
top retailers
conversion rate vs average order value for floretflowers.com and its competitors
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Revenue share by device at floretflowers.com

In December large majority of sales on floretflowers.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on floretflowers.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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floretflowers.com channels

Identify top traffic channels that drive growth for floretflowers.comand discover how performance of traffic channels has changed over time.

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floretflowers.com Google Ads spend

Evaluate floretflowers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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floretflowers.com devices

Review floretflowers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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floretflowers.com top markets

Explore floretflowers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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floretflowers.com country & global rank

Assess the ranking of floretflowers.com among other retailers within its primary country and worldwide.

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