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Jan 2026
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Home/Insights/Retailers/floretflowers.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.5M
Revenue
Jan 26
332.1K
Sessions
Jan 26
6.5-7.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Based in Mount Vernon, Washington, the website floretflowers.com offers a vast range of premium plant seeds, bulbs, live plants, supplies, and floral arranging resources. With an emphasis on organic growing, they cater to both amateur and professional gardeners, enabling individuals to create visually stunning flower gardens.

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floretflowers.com Annual Revenue and Growth

floretflowers.com's annual sales on its online store amounted to $9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$9M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
floretflowers.com revenue by year

floretflowers.com's monthly revenueOVER TIME
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Over the past three months, floretflowers.com revenue has experienced growth of 49%, compared to the preceding three months.

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floretflowers.com revenue growth for last six months
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OVERVIEW
In January 2026, floretflowers.com generated impressive online sales of $1,528,490, significantly surpassing the GIFTS median of $50,312, with a conversion rate between 6.50-7.00%, well above the category's high of 5.76%. The average order value (AOV) ranged from $50-75, notably lower than the industry's high of $219, and the site recorded 332,134 sessions, contrasting sharply with the highest session count of 12,597,789 at paperlesspost.com and the median of 14,426, showcasing floretflowers.com’s strong market performance and consumer engagement in a competitive sector.
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floretflowers.com competitors

When comparing floretflowers.com to its competitors in January 2026, it is evident that it falls within the mid-range in terms of revenue and performance metrics. floretflowers.com generated $1,528,490 in revenue from 22,066 transactions and 332,134 sessions, with an average order value (AOV) ranging from $50 to $75 and a conversion rate of 6.50% to 7.00%. In contrast, competitors like johnnyseeds.com outperformed with revenue of $15,474,333, 76,063 transactions, and 1,649,255 sessions, boasting an AOV of $200 to $225 and a conversion rate of 4.50% to 5.00%. Other competitors such as edenbrothers.com and dutchgrown.com also exceeded floretflowers.com in revenue and performance metrics, showcasing a higher AOV and conversion rates. While floretflowers.com holds its ground within the industry, there is room for improvement to compete more effectively with higher-performing competitors.

dutchgrown.com screenshot
#1 dutchgrown.com
211.5K
Revenue
153.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
edenbrothers.com screenshot
#2 edenbrothers.com
1.9M
Revenue
839.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
johnnyseeds.com screenshot
#3 johnnyseeds.com
15.5M
Revenue
1.6M
Sessions
4.5-5.0%
Conv. rate
$200-225
AOV
bearcreekfarm.com screenshot
#4 bearcreekfarm.com
33.4K
Revenue
8.1K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
americanmeadows.com screenshot
#5 americanmeadows.com
473.9K
Revenue
350.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
floretflowers.com vs top market performers
floretflowers.com
top retailers
conversion rate vs average order value for floretflowers.com and its competitors
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Revenue share by device at floretflowers.com

In January large majority of sales on floretflowers.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on floretflowers.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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floretflowers.com channels

Identify top traffic channels that drive growth for floretflowers.comand discover how performance of traffic channels has changed over time.

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floretflowers.com Google Ads spend

Evaluate floretflowers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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floretflowers.com devices

Review floretflowers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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floretflowers.com top markets

Explore floretflowers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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floretflowers.com country & global rank

Assess the ranking of floretflowers.com among other retailers within its primary country and worldwide.

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