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Sep 2025
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Home/Insights/Retailers/floretflowers.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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683.4K
Revenue
Sep 25
268.8K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Based in Mount Vernon, Washington, the website floretflowers.com offers a vast range of premium plant seeds, bulbs, live plants, supplies, and floral arranging resources. With an emphasis on organic growing, they cater to both amateur and professional gardeners, enabling individuals to create visually stunning flower gardens.

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floretflowers.com Annual Revenue and Growth

floretflowers.com's annual sales on its online store amounted to $11.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$11.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
floretflowers.com revenue by year

floretflowers.com's monthly revenueOVER TIME
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Over the past three months, floretflowers.com revenue has experienced decline of 39%, compared to the preceding three months.

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floretflowers.com revenue decline for last six months
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OVERVIEW
In September 2025, floretflowers.com, operating in the GIFTS sector, generated impressive online sales revenue of $683,414, significantly surpassing the median of $37,404, while its conversion rate ranged between 3.50% and 4.00%, close to the industry high of 5.54%. With an average order value (AOV) of $50-$75, it aligns with the lower end of the industry range, where the highest AOV is $235. floretflowers.com attracted 268,798 sessions, notably higher than the median of 10,647 but far below the leading competitor, paperlesspost.com, which garnered 12,757,809 sessions.
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floretflowers.com competitors

In September 2025, floretflowers.com reported a revenue of $683,414 with 10,166 transactions and 268,798 sessions. Their average order value (AOV) ranges from $50 to $75, with a conversion rate of 3.50% to 4.00%. Comparing these metrics to their competitors, dutchgrown.com generated $222,500 in revenue with 1,477 transactions and 270,078 sessions. Their AOV is higher at $150 to $175, but their conversion rate is lower at 0.50% to 1.00%. Similarly, edenbrothers.com had a revenue of $488,282 with 8,412 transactions and 745,746 sessions. Their AOV matches floretflowers.com at $50 to $75, but their conversion rate is slightly lower at 1.00% to 1.50%. johnnyseeds.com outperformed all competitors with a revenue of $3,883,503, 26,211 transactions, and 725,420 sessions, boasting a higher AOV of $125 to $150 and the same conversion rate as floretflowers.com.

dutchgrown.com screenshot
#1 dutchgrown.com
222.5K
Revenue
270.1K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
edenbrothers.com screenshot
#2 edenbrothers.com
488.3K
Revenue
745.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
johnnyseeds.com screenshot
#3 johnnyseeds.com
3.9M
Revenue
725.4K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
bearcreekfarm.com screenshot
#4 bearcreekfarm.com
54.4K
Revenue
12.1K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
americanmeadows.com screenshot
#5 americanmeadows.com
999.8K
Revenue
736.5K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
floretflowers.com vs top market performers
floretflowers.com
top retailers
conversion rate vs average order value for floretflowers.com and its competitors
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Revenue share by device at floretflowers.com

In September large majority of sales on floretflowers.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on floretflowers.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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floretflowers.com channels

Identify top traffic channels that drive growth for floretflowers.comand discover how performance of traffic channels has changed over time.

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floretflowers.com Google Ads spend

Evaluate floretflowers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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floretflowers.com devices

Review floretflowers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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floretflowers.com top markets

Explore floretflowers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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floretflowers.com country & global rank

Assess the ranking of floretflowers.com among other retailers within its primary country and worldwide.

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