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Oct 2025
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Home/Insights/Retailers/floretflowers.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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534.9K
Revenue
Oct 25
202.6K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Based in Mount Vernon, Washington, the website floretflowers.com offers a vast range of premium plant seeds, bulbs, live plants, supplies, and floral arranging resources. With an emphasis on organic growing, they cater to both amateur and professional gardeners, enabling individuals to create visually stunning flower gardens.

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floretflowers.com Annual Revenue and Growth

floretflowers.com's annual sales on its online store amounted to $11.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$11.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
floretflowers.com revenue by year

floretflowers.com's monthly revenueOVER TIME
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Over the past three months, floretflowers.com revenue has experienced decline of 18%, compared to the preceding three months.

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floretflowers.com revenue decline for last six months
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OVERVIEW
In October 2025, floretflowers.com achieved impressive online sales of $534,935, significantly surpassing the GIFTS median of $38,970, with a conversion rate of 3.50-4.00%, approaching the high industry benchmark of 5.82%. Its average order value (AOV) ranged between $50-75, aligning with the lower spectrum of the sector's AOV. The site recorded 202,595 sessions, well above the median of 11,510 but dwarfed by paperlesspost.com’s dominance, which logged 12,757,147 sessions. Overall, floretflowers.com demonstrates strong performance within its niche, excelling in revenue and session count, but still has room to grow in conversion rates and AOV.
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floretflowers.com competitors

When comparing floretflowers.com to its competitors in October 2025, several key metrics stand out. floretflowers.com had a revenue of $534,935 with 7,661 transactions and 202,595 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 3.50-4.00%. In contrast, dutchgrown.com had a lower revenue of $264,415 with 1,655 transactions and 192,931 sessions, a higher AOV of $150-175, but a lower conversion rate of 0.50-1.00%. johnnyseeds.com had the highest revenue of $4,392,383 with 28,833 transactions and 705,515 sessions, a similar AOV of $150-175 as well as a conversion rate of 4.00-4.50%. bearcreekfarm.com and americanmeadows.com also had revenue, transactions, sessions, AOV, and conversion rates that were notably different from floretflowers.com, showing the diversity in the floral industry market.

dutchgrown.com screenshot
#1 dutchgrown.com
264.4K
Revenue
192.9K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
johnnyseeds.com screenshot
#2 johnnyseeds.com
4.4M
Revenue
705.5K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
bearcreekfarm.com screenshot
#3 bearcreekfarm.com
37.2K
Revenue
8.4K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
americanmeadows.com screenshot
#4 americanmeadows.com
1M
Revenue
557.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
whiteflowerfarm.com screenshot
#5 whiteflowerfarm.com
1.1M
Revenue
253.2K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
floretflowers.com vs top market performers
floretflowers.com
top retailers
conversion rate vs average order value for floretflowers.com and its competitors
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Revenue share by device at floretflowers.com

In October large majority of sales on floretflowers.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on floretflowers.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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floretflowers.com channels

Identify top traffic channels that drive growth for floretflowers.comand discover how performance of traffic channels has changed over time.

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floretflowers.com Google Ads spend

Evaluate floretflowers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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floretflowers.com devices

Review floretflowers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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floretflowers.com top markets

Explore floretflowers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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floretflowers.com country & global rank

Assess the ranking of floretflowers.com among other retailers within its primary country and worldwide.

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