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Dec 2025
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Home/Insights/Retailers/florislondon.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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84.3K
Revenue
Dec 25
83.1K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Florislondon.com is a website that offers a wide array of products related to perfumes, bath and body care, as well as home fragrances. Their extensive collection includes various scents, candles, soaps, and grooming products. Additionally, they provide detailed information about their products and worldwide shipping options for customers to enjoy.

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florislondon.com Annual Revenue and Growth

florislondon.com's annual sales on its online store amounted to $908.5K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$908.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
florislondon.com revenue by year

florislondon.com's monthly revenueOVER TIME
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Over the past three months, florislondon.com revenue has experienced growth of 114%, compared to the preceding three months.

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florislondon.com revenue growth for last six months
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OVERVIEW
In December 2025, florislondon.com, a lifestyle/beauty and cosmetics brand, generated $84,253 in online sales, outperforming the industry median of $53,444 but significantly trailing ulta.com's $152,769,917. With a conversion rate between 0.50-1.00%, it falls short of the industry’s high benchmark of 4.87%, while its average order value (AOV) ranges from $100-125, below the $191 high. The site recorded 83,124 sessions, surpassing the median of 23,270 but far behind sephora.com's record of 76,213,109, highlighting both opportunities for growth and competitive challenges in the vibrant beauty and cosmetics market.
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florislondon.com competitors

In December 2025, florislondon.com generated a revenue of $84,253 from 678 transactions and 83,124 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 0.50-1.00%. Compared to its competitors, perfumesociety.org had the highest revenue at $223,108 with 2,035 transactions and 155,960 sessions, and a conversion rate of 1.00-1.50%. truefittandhill.co.uk followed with $135,048 revenue, 1,536 transactions, and 36,884 sessions, boasting a high conversion rate of 4.00-4.50%. traditionalshaving.co.uk had a lower revenue of $22,803 but a high conversion rate of 3.50-4.00%, while clivechristian.com achieved $99,160 revenue, 357 transactions, and 170,530 sessions with an AOV of $275-300 and a conversion rate of 0.00-0.50%. Overall, florislondon.com's performance metrics indicate steady growth in the market.

perfumesociety.org screenshot
#1 perfumesociety.org
223.1K
Revenue
156K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
truefittandhill.co.uk screenshot
#2 truefittandhill.co.uk
135K
Revenue
36.9K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
traditionalshaving.co.uk screenshot
#3 traditionalshaving.co.uk
22.8K
Revenue
14.2K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
clivechristian.com screenshot
#4 clivechristian.com
99.2K
Revenue
170.5K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
florislondon.com vs top market performers
florislondon.com
top retailers
conversion rate vs average order value for florislondon.com and its competitors
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Revenue share by device at florislondon.com

In December large majority of sales on florislondon.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In December large majority of sales on florislondon.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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florislondon.com channels

Identify top traffic channels that drive growth for florislondon.comand discover how performance of traffic channels has changed over time.

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florislondon.com Google Ads spend

Evaluate florislondon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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florislondon.com devices

Review florislondon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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florislondon.com top markets

Explore florislondon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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florislondon.com country & global rank

Assess the ranking of florislondon.com among other retailers within its primary country and worldwide.

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