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Apr 2026
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Home/Insights/Retailers/florislondon.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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28.5K
Revenue
Apr 26
62.9K
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Florislondon.com is a website that offers a wide array of products related to perfumes, bath and body care, as well as home fragrances. Their extensive collection includes various scents, candles, soaps, and grooming products. Additionally, they provide detailed information about their products and worldwide shipping options for customers to enjoy.

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florislondon.com Annual Revenue and Growth

florislondon.com's annual sales on its online store amounted to $541.2K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$541.2K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
florislondon.com revenue by year

florislondon.com's monthly revenueOVER TIME
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Over the past three months, florislondon.com revenue has experienced decline of 61%, compared to the preceding three months.

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florislondon.com revenue decline for last six months
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OVERVIEW
In April 2026, florislondon.com generated $28,458 in online sales, below the BEAUTY AND COSMETICS median of $40,161, with a conversion rate ranging from 0.00-0.50%, significantly lower than the industry high of 4.38% and above the low of 1.08%. The average order value (AOV) was between $100-125, under the high of $195 and above the low of $45. The site attracted 62,907 sessions, considerably less than the leading store, sephora.com, with 84,653,344 sessions, yet higher than the industry median of 20,819 sessions, indicating potential for growth in engagement and conversion.
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florislondon.com competitors

In April 2026, florislondon.com generated $28,458 from 231 transactions across 62,907 sessions, yielding a conversion rate of 0.00-0.50% and an average order value (AOV) of $100-125. In comparison, perfumesociety.org significantly outperformed florislondon.com with a revenue of $152,775 from 1,462 transactions over 145,399 sessions, achieving a conversion rate of 1.00-1.50%. Similarly, truefittandhill.co.uk also surpassed florislondon.com, earning $115,700 from 1,292 transactions and maintaining a higher conversion rate of 4.00-4.50%. Meanwhile, traditionalshaving.co.uk and clivechristian.com reported lower revenues at $8,572 and $84,570, respectively, though clivechristian.com had a considerably higher AOV of $300-325. Overall, florislondon.com struggles to compete with the stronger performance metrics of its competitors, particularly in conversion rates and overall revenue.

perfumesociety.org screenshot
#1 perfumesociety.org
152.8K
Revenue
145.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
truefittandhill.co.uk screenshot
#2 truefittandhill.co.uk
115.7K
Revenue
31.6K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
traditionalshaving.co.uk screenshot
#3 traditionalshaving.co.uk
8.6K
Revenue
6.3K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
clivechristian.com screenshot
#4 clivechristian.com
84.6K
Revenue
134.2K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
florislondon.com vs top market performers
florislondon.com
top retailers
conversion rate vs average order value for florislondon.com and its competitors
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Revenue share by device at florislondon.com

In April large majority of sales on florislondon.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In April large majority of sales on florislondon.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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florislondon.com channels

Identify top traffic channels that drive growth for florislondon.comand discover how performance of traffic channels has changed over time.

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florislondon.com Google Ads spend

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florislondon.com devices

Review florislondon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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florislondon.com top markets

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florislondon.com country & global rank

Assess the ranking of florislondon.com among other retailers within its primary country and worldwide.

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