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Jan 2026
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Home/Insights/Retailers/florislondon.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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73.2K
Revenue
Jan 26
83.1K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Florislondon.com is a website that offers a wide array of products related to perfumes, bath and body care, as well as home fragrances. Their extensive collection includes various scents, candles, soaps, and grooming products. Additionally, they provide detailed information about their products and worldwide shipping options for customers to enjoy.

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florislondon.com Annual Revenue and Growth

florislondon.com's annual sales on its online store amounted to $541.2K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$541.2K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
florislondon.com revenue by year

florislondon.com's monthly revenueOVER TIME
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Over the past three months, florislondon.com revenue has experienced growth of 85%, compared to the preceding three months.

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florislondon.com revenue growth for last six months
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OVERVIEW
In January 2026, florislondon.com achieved online sales revenue of $73,176, significantly exceeding the BEAUTY AND COSMETICS median of $51,477, but far below ulta.com’s $104,496,353. The site’s conversion rate ranged between 0.50-1.00%, lower than the industry high of 4.7% and slightly above the low of 1.19%. With an average order value (AOV) between $125-150, florislondon.com falls short of the high AOV benchmark of $194 but surpasses the low of $45. The site attracted 83,124 sessions, considerably higher than the industry median of 22,631, yet a fraction of ulta.com’s impressive 47,691,438 sessions.
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florislondon.com competitors

In January 2026, florislondon.com generated $73,176 in revenue from 585 transactions with 83,124 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. In comparison, Perfume Society (perfumesociety.org) led the pack with $232,444 in revenue from 1,956 transactions and 169,597 sessions, featuring an AOV of $100-125 and a conversion rate of 1.00-1.50%. Truefitt and Hill (truefittandhill.co.uk) followed closely behind with $147,711 in revenue from 1,550 transactions and 37,799 sessions, showcasing an AOV of $75-100 and a remarkable conversion rate of 4.00-4.50%. Traditional Shaving (traditionalshaving.co.uk) and Clive Christian (clivechristian.com) fell behind with $16,100 and $89,182 in revenue respectively, each displaying unique strengths and weaknesses in AOV and conversion rates compared to florislondon.com and its competitors.

perfumesociety.org screenshot
#1 perfumesociety.org
232.4K
Revenue
169.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
truefittandhill.co.uk screenshot
#2 truefittandhill.co.uk
147.7K
Revenue
37.8K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
traditionalshaving.co.uk screenshot
#3 traditionalshaving.co.uk
16.1K
Revenue
10.6K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
clivechristian.com screenshot
#4 clivechristian.com
89.2K
Revenue
153.5K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
florislondon.com vs top market performers
florislondon.com
top retailers
conversion rate vs average order value for florislondon.com and its competitors
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Revenue share by device at florislondon.com

In January large majority of sales on florislondon.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In January large majority of sales on florislondon.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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florislondon.com channels

Identify top traffic channels that drive growth for florislondon.comand discover how performance of traffic channels has changed over time.

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florislondon.com Google Ads spend

Evaluate florislondon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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florislondon.com devices

Review florislondon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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florislondon.com top markets

Explore florislondon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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florislondon.com country & global rank

Assess the ranking of florislondon.com among other retailers within its primary country and worldwide.

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