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Sep 2025
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Home/Insights/Retailers/florislondon.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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36.2K
Revenue
Sep 25
52.5K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Florislondon.com is a website that offers a wide array of products related to perfumes, bath and body care, as well as home fragrances. Their extensive collection includes various scents, candles, soaps, and grooming products. Additionally, they provide detailed information about their products and worldwide shipping options for customers to enjoy.

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florislondon.com Annual Revenue and Growth

florislondon.com's annual sales on its online store amounted to $908.5K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$908.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
florislondon.com revenue by year

florislondon.com's monthly revenueOVER TIME
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Over the past three months, florislondon.com revenue has experienced growth of 11%, compared to the preceding three months.

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florislondon.com revenue growth for last six months
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OVERVIEW
In September 2025, florislondon.com generated $36,231 in online sales, below the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 0.50-1.00%, notably lower than the category's high of 4.54%. The site's average order value (AOV) ranged from $125-150, significantly lower than the category's high of $203. With 52,540 sessions, florislondon.com performed above the median of 18,928 but well below the leader, sephora.com, which recorded 45,764,193 sessions, indicating room for growth in traffic and revenue generation within the competitive landscape.
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florislondon.com competitors

In September 2025, florislondon.com generated a revenue of $36,231 with 276 transactions and 52,540 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, perfumesociety.org stands out with a revenue of $167,742, 1,461 transactions, and 130,426 sessions, with an AOV of $100-125 and a conversion rate of 1.00-1.50%. truefittandhill.co.uk follows closely with $100,050 in revenue, 1,156 transactions, and 27,273 sessions, achieving a high conversion rate of 4.00-4.50% despite a lower AOV of $75-100. traditionalshaving.co.uk and clivechristian.com lag behind with lower revenue, transactions, and sessions, indicating a need for improvement in their online performance compared to florislondon.com and its top competitors.

perfumesociety.org screenshot
#1 perfumesociety.org
167.7K
Revenue
130.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
truefittandhill.co.uk screenshot
#2 truefittandhill.co.uk
100K
Revenue
27.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
traditionalshaving.co.uk screenshot
#3 traditionalshaving.co.uk
12.8K
Revenue
9.2K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
clivechristian.com screenshot
#4 clivechristian.com
62.8K
Revenue
121.5K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
florislondon.com vs top market performers
florislondon.com
top retailers
conversion rate vs average order value for florislondon.com and its competitors
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Revenue share by device at florislondon.com

In September large majority of sales on florislondon.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In September large majority of sales on florislondon.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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florislondon.com channels

Identify top traffic channels that drive growth for florislondon.comand discover how performance of traffic channels has changed over time.

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florislondon.com Google Ads spend

Evaluate florislondon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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florislondon.com devices

Review florislondon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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florislondon.com top markets

Explore florislondon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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florislondon.com country & global rank

Assess the ranking of florislondon.com among other retailers within its primary country and worldwide.

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