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Nov 2025
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Home/Insights/Retailers/flowtoys.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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226.5K
Revenue
Nov 25
52K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Flowtoys.com is an online platform that offers a wide range of products related to flow arts. Their products consist of flow toys, such as poi, staffs, hoops, and juggling balls. Additionally, they provide LED lights, custom-made accessories, instructional videos, and educational resources for enthusiasts in the flow arts community.

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flowtoys.com Annual Revenue and Growth

flowtoys.com's annual sales on its online store amounted to $2.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
flowtoys.com revenue by year

flowtoys.com's monthly revenueOVER TIME
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Over the past three months, flowtoys.com revenue has experienced decline of 17%, compared to the preceding three months.

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flowtoys.com revenue decline for last six months
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OVERVIEW
In November 2025, flowtoys.com achieved impressive online sales revenue of $226,542, significantly surpassing the arts and entertainment median of $48,041. With a conversion rate of 3.50-4.00%, flowtoys.com approaches the high benchmark of 4.94%, while its average order value (AOV) ranges from $100-125, well above the low of $58. The site attracted 52,014 sessions, substantially exceeding the industry median of 7,001, although it trails behind the market leader, redbubble.com, which boasts $17,672,050 in revenue and 15,488,612 sessions. Overall, flowtoys.com demonstrates strong performance within the competitive arts and entertainment sector.
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flowtoys.com competitors

In November 2025, flowtoys.com outperformed its competitors in terms of revenue, with a total revenue of $226,542. The website also had the highest number of transactions at 1,932 and sessions at 52,014. However, when it comes to average order value (AOV), ultrapoi.com had a higher range of $150-$175 compared to flowtoys.com's $100-$125. In terms of conversion rate, ultrapoi.com and thespinsterz.com had higher rates at 4.00-4.50% and 4.00-4.50% respectively, compared to flowtoys.com's 3.50-4.00%. Overall, while flowtoys.com leads in revenue, transactions, and sessions, its competitors excel in AOV and conversion rates.

ultrapoi.com screenshot
#1 ultrapoi.com
87.3K
Revenue
12K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
thespinsterz.com screenshot
#2 thespinsterz.com
10.5K
Revenue
5.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
astralhoops.com screenshot
#3 astralhoops.com
21.8K
Revenue
6.9K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
funinmotiontoys.com screenshot
#4 funinmotiontoys.com
173.8K
Revenue
64.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
trickconcepts.com screenshot
#5 trickconcepts.com
8.8K
Revenue
2.4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
flowtoys.com vs top market performers
flowtoys.com
top retailers
conversion rate vs average order value for flowtoys.com and its competitors
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Revenue share by device at flowtoys.com

In November large majority of sales on flowtoys.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on flowtoys.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flowtoys.com channels

Identify top traffic channels that drive growth for flowtoys.comand discover how performance of traffic channels has changed over time.

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flowtoys.com Google Ads spend

Evaluate flowtoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flowtoys.com devices

Review flowtoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flowtoys.com top markets

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flowtoys.com country & global rank

Assess the ranking of flowtoys.com among other retailers within its primary country and worldwide.

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