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Dec 2025
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Home/Insights/Retailers/flowtoys.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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180.2K
Revenue
Dec 25
46.7K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Flowtoys.com is an online platform that offers a wide range of products related to flow arts. Their products consist of flow toys, such as poi, staffs, hoops, and juggling balls. Additionally, they provide LED lights, custom-made accessories, instructional videos, and educational resources for enthusiasts in the flow arts community.

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flowtoys.com Annual Revenue and Growth

flowtoys.com's annual sales on its online store amounted to $2.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
flowtoys.com revenue by year

flowtoys.com's monthly revenueOVER TIME
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Over the past three months, flowtoys.com revenue has experienced decline of 29%, compared to the preceding three months.

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flowtoys.com revenue decline for last six months
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OVERVIEW
In December 2025, flowtoys.com achieved $180,204 in online sales, significantly outperforming the arts_and_entertainment median of $51,158, despite the industry's largest competitor, redbubble.com, generating $19,884,323. With a conversion rate between 3.00-3.50%, flowtoys.com is close to the high end of the sector’s 1.58-4.84% range. Its average order value (AOV) of $100-125 remains competitive, considering a sector high of $475 and a low of $52. The website attracted 46,739 sessions, well above the median of 8,345, but dwarfed by redbubble.com’s 19,130,614 sessions, indicating room for growth in audience reach.
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flowtoys.com competitors

In December 2025, flowtoys.com outperformed its competitors in terms of revenue, with $180,204 in sales. This surpassed ultrapoi.com's revenue of $115,092, thespinsterz.com's $17,153, astralhoops.com's $26,300, funinmotiontoys.com's $154,390, and trickconcepts.com's $8,070. flowtoys.com also had the highest number of transactions at 1,566, compared to ultrapoi.com's 664, thespinsterz.com's 134, astralhoops.com's 132, funinmotiontoys.com's 1,449, and trickconcepts.com's 57. Additionally, flowtoys.com had the most sessions at 46,739, leading ultrapoi.com's 24,263, thespinsterz.com's 9,687, astralhoops.com's 9,394, funinmotiontoys.com's 61,209, and trickconcepts.com's 2,094. flowtoys.com had an average order value (AOV) of $100-125, falling in line with the industry standard, and a solid conversion rate of 3.00-3.50%.

ultrapoi.com screenshot
#1 ultrapoi.com
115.1K
Revenue
24.3K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
thespinsterz.com screenshot
#2 thespinsterz.com
17.2K
Revenue
9.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
astralhoops.com screenshot
#3 astralhoops.com
26.3K
Revenue
9.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
funinmotiontoys.com screenshot
#4 funinmotiontoys.com
154.4K
Revenue
61.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
trickconcepts.com screenshot
#5 trickconcepts.com
8.1K
Revenue
2.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
flowtoys.com vs top market performers
flowtoys.com
top retailers
conversion rate vs average order value for flowtoys.com and its competitors
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Revenue share by device at flowtoys.com

In December large majority of sales on flowtoys.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on flowtoys.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flowtoys.com channels

Identify top traffic channels that drive growth for flowtoys.comand discover how performance of traffic channels has changed over time.

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flowtoys.com Google Ads spend

Evaluate flowtoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flowtoys.com devices

Review flowtoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flowtoys.com top markets

Explore flowtoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flowtoys.com country & global rank

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