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May 2025
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Home/Insights/Retailers/frabill.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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31K
Revenue
11.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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Frabill.com is an online platform catering to outdoor enthusiasts and anglers. This website offers a range of fishing equipment, including fishing rods, tackle boxes, nets, and accessories. In addition, Frabill.com provides informative resources and articles related to fishing techniques, gear reviews, and tips for a successful fishing experience.

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frabill.com's revenueOVER TIME
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Over the past three months, frabill.com revenue has experienced decline of 41%, compared to the preceding three months.

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frabill.com revenue decline for last six months
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OVERVIEW
frabill.com's performance metrics for May 2025 include a revenue of $31,044 (compared to a median of $84,330 in SPORTS), a conversion rate of 1.50-2.00% (with a very high of 3.0% and low of 0.65%), an AOV of $150-175 (with a very high of $565 and low of $79), and 11,294 sessions (with the highest at 47,255,232 from garmin.com and median at 29,719 in SPORTS).
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frabill.com competitors

In May 2025, frabill.com generated $31,044 in revenue from 195 transactions and 11,294 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate of 1.50% to 2.00%. Comparing this to its competitors, fishpondusa.com outperformed frabill.com with a revenue of $522,785 from 1,769 transactions and 57,436 sessions, boasting a higher AOV of $275 to $300 and a conversion rate of 3.00% to 3.50%. On the other hand, franksgreatoutdoors.com trailed behind with $86,649 in revenue from 1,657 transactions and 94,781 sessions, offering a lower AOV of $50 to $75 but matching frabill.com's conversion rate. engelcoolers.com fell in between with $272,489 in revenue from 873 transactions and 67,978 sessions, showcasing a higher AOV of $300 to $325 but a slightly lower conversion rate.

engelcoolers.com screenshot
#1 engelcoolers.com
272.5K
Revenue
68K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
fishpondusa.com screenshot
#2 fishpondusa.com
522.8K
Revenue
57.4K
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
franksgreatoutdoors.com screenshot
#3 franksgreatoutdoors.com
86.6K
Revenue
94.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
frabill.com vs top market performers
frabill.com
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conversion rate vs average order value for frabill.com and its competitors
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Revenue share by device at frabill.com

In May large majority of sales on frabill.com, 61% was finalized on mobile devices, with 39% of sales coming from desktop devices.

In May large majority of sales on frabill.com, 61% was finalized on mobile devices, with 39% of sales coming from desktop devices.
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frabill.com channels

Identify top traffic channels that drive growth for frabill.comand discover how performance of traffic channels has changed over time.

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frabill.com Google Ads spend

Evaluate frabill.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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frabill.com devices

Review frabill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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frabill.com top markets

Explore frabill.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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frabill.com country & global rank

Assess the ranking of frabill.com among other retailers within its primary country and worldwide.

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