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Apr 2026
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Home/Insights/Retailers/frabill.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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20.3K
Revenue
Apr 26
8.3K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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Frabill.com is an online platform catering to outdoor enthusiasts and anglers. This website offers a range of fishing equipment, including fishing rods, tackle boxes, nets, and accessories. In addition, Frabill.com provides informative resources and articles related to fishing techniques, gear reviews, and tips for a successful fishing experience.

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frabill.com Annual Revenue and Growth

frabill.com's annual sales on its online store amounted to $380.8K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$380.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
frabill.com revenue by year

frabill.com's monthly revenueOVER TIME
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Over the past three months, frabill.com revenue has experienced decline of 40%, compared to the preceding three months.

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frabill.com revenue decline for last six months
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OVERVIEW
In April 2026, frabill.com, operating in the sports industry, generated $20,279 in online sales, significantly below the median of $80,719, with a conversion rate of 1.00-1.50%, compared to a high of 2.97% in the sector. Its average order value (AOV) ranged between $150-175, far below the industry's high of $542. With 8,302 sessions, frabill.com trailed the median of 33,547 sessions in sports and significantly lagged behind the leading store, dickssportinggoods.com, which boasts 47,861,942 sessions, highlighting areas for growth in traffic and sales performance.
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frabill.com competitors

In April 2026, frabill.com generated a revenue of $20,279 from 123 transactions and 8,302 sessions, achieving a conversion rate of 1.00-1.50%. In comparison, engelcoolers.com outperformed frabill.com with a revenue of $114,022 from 581 transactions over 65,241 sessions, but had a lower conversion rate of 0.50-1.00% and a higher average order value (AOV) of $175-200. fishpondusa.com excelled significantly, raking in $413,693 from 1,268 transactions at an impressive conversion rate of 2.50-3.00%, with a high AOV of $325-350. Meanwhile, franksgreatoutdoors.com reported $131,478 in revenue with 2,179 transactions, showing a conversion rate of 2.00-2.50% but a lower AOV of $50-75. Overall, frabill.com struggles to compete with these competitors, particularly in revenue and transaction volume.

engelcoolers.com screenshot
#1 engelcoolers.com
114K
Revenue
65.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
fishpondusa.com screenshot
#2 fishpondusa.com
413.7K
Revenue
44.4K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
franksgreatoutdoors.com screenshot
#3 franksgreatoutdoors.com
131.5K
Revenue
93.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
frabill.com vs top market performers
frabill.com
top retailers
conversion rate vs average order value for frabill.com and its competitors
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Revenue share by device at frabill.com

In April large majority of sales on frabill.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In April large majority of sales on frabill.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

Industries frabill.com operates in

frabill.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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frabill.com channels

Identify top traffic channels that drive growth for frabill.comand discover how performance of traffic channels has changed over time.

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frabill.com Google Ads spend

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frabill.com devices

Review frabill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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frabill.com top markets

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frabill.com country & global rank

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