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Jul 2025
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Home/Insights/Retailers/frabill.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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26.8K
Revenue
10.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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Frabill.com is an online platform catering to outdoor enthusiasts and anglers. This website offers a range of fishing equipment, including fishing rods, tackle boxes, nets, and accessories. In addition, Frabill.com provides informative resources and articles related to fishing techniques, gear reviews, and tips for a successful fishing experience.

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frabill.com's revenueOVER TIME
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Over the past three months, frabill.com revenue has experienced growth of 3.9%, compared to the preceding three months.

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frabill.com revenue growth for last six months
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OVERVIEW
In July 2025, frabill.com in the SPORTS industry had online sales revenue of $26,789, with a conversion rate of 1.50-2.00% and an average order value of $150-175. The website recorded 10,243 sessions, while the highest sessions were seen at garmin.com with 47,307,199. The median revenue in the industry is $84,485, with garmin.com leading at $184,671,976. High conversion rates and AOV in SPORTS were 2.9% and $547 respectively, while low conversion rates and AOV were 0.59% and $79 respectively.
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frabill.com competitors

In July 2025, frabill.com generated a revenue of $26,789 with 167 transactions from 10,243 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, engelcoolers.com had a revenue of $321,888 from 1,027 transactions and 69,317 sessions, with an AOV of $300-325 and a conversion rate of 1.00-1.50%. fishpondusa.com outperformed both with a revenue of $428,333, 1,339 transactions, and 54,004 sessions, with an AOV of $300-325 and a conversion rate of 2.00-2.50%. In contrast, franksgreatoutdoors.com had a revenue of $115,353, 2,125 transactions, and 92,200 sessions, with a lower AOV of $50-75 but a similar conversion rate of 2.00-2.50%. frabill.com falls behind its competitors in terms of revenue and transactions but is on par with AOV and conversion rate.

engelcoolers.com screenshot
#1 engelcoolers.com
321.9K
Revenue
69.3K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
fishpondusa.com screenshot
#2 fishpondusa.com
428.3K
Revenue
54K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
franksgreatoutdoors.com screenshot
#3 franksgreatoutdoors.com
115.4K
Revenue
92.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
frabill.com vs top market performers
frabill.com
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conversion rate vs average order value for frabill.com and its competitors
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Revenue share by device at frabill.com

In July large majority of sales on frabill.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In July large majority of sales on frabill.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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frabill.com channels

Identify top traffic channels that drive growth for frabill.comand discover how performance of traffic channels has changed over time.

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frabill.com Google Ads spend

Evaluate frabill.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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frabill.com devices

Review frabill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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frabill.com top markets

Explore frabill.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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frabill.com country & global rank

Assess the ranking of frabill.com among other retailers within its primary country and worldwide.

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