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May 2026
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Home/Insights/Retailers/frabill.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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25.3K
Revenue
May 26
10.9K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$150-175
AOV
May 26
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Frabill.com is an online platform catering to outdoor enthusiasts and anglers. This website offers a range of fishing equipment, including fishing rods, tackle boxes, nets, and accessories. In addition, Frabill.com provides informative resources and articles related to fishing techniques, gear reviews, and tips for a successful fishing experience.

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frabill.com Annual Revenue and Growth

frabill.com's annual sales on its online store amounted to $380.8K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$380.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
frabill.com revenue by year

frabill.com's monthly revenueOVER TIME
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Over the past three months, frabill.com revenue has experienced decline of 51%, compared to the preceding three months.

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frabill.com revenue decline for last six months
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OVERVIEW
In May 2026, frabill.com generated $25,254 in online sales with a conversion rate of 1.00-1.50%, significantly lower than the sports industry average of 3.11%. Its average order value (AOV) ranged from $150-175, compared to a high of $567 in the sector. With 10,926 sessions, frabill.com trailed the industry median of 29,369 and the largest competitor, rei.com, which boasted 54,842,465 sessions and $178,835,132 in revenue, highlighting areas for potential growth and improvement in performance metrics.
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frabill.com competitors

In May 2026, frabill.com generated a revenue of $25,254 from 164 transactions over 10,926 sessions, with an average order value (AOV) between $150 and $175, and a conversion rate of 1.00-1.50%. In contrast, engelcoolers.com achieved significantly higher performance with revenue of $341,101 from 986 transactions over 71,568 sessions, boasting an AOV of $325-350 and a similar conversion rate of 1.00-1.50%. fishpondusa.com outperformed both with $415,933 in revenue and 1,323 transactions, with an AOV of $300-325 and a conversion rate of 2.00-2.50%. franksgreatoutdoors.com also surpassed frabill.com with $136,459 in revenue, but had a lower AOV of $50-75 despite a higher conversion rate of 1.50-2.00%. Overall, frabill.com lags behind its competitors in terms of revenue and transactions.

engelcoolers.com screenshot
#1 engelcoolers.com
341.1K
Revenue
71.6K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
fishpondusa.com screenshot
#2 fishpondusa.com
415.9K
Revenue
53.3K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
franksgreatoutdoors.com screenshot
#3 franksgreatoutdoors.com
136.5K
Revenue
112.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
frabill.com vs top market performers
frabill.com
top retailers
conversion rate vs average order value for frabill.com and its competitors
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Revenue share by device at frabill.com

In May large majority of sales on frabill.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In May large majority of sales on frabill.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

Industries frabill.com operates in

frabill.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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frabill.com channels

Identify top traffic channels that drive growth for frabill.comand discover how performance of traffic channels has changed over time.

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frabill.com Google Ads spend

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frabill.com devices

Review frabill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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frabill.com top markets

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frabill.com country & global rank

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