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Home/Insights/Retailers/frabill.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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21.3K
Revenue
Aug 26
9.8K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$150-175
AOV
Aug 26
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Frabill.com is an online platform catering to outdoor enthusiasts and anglers. This website offers a range of fishing equipment, including fishing rods, tackle boxes, nets, and accessories. In addition, Frabill.com provides informative resources and articles related to fishing techniques, gear reviews, and tips for a successful fishing experience.

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frabill.com Annual Revenue and Growth

frabill.com's annual sales on its online store amounted to $380.8K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$380.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
frabill.com revenue by year

frabill.com's monthly revenueOVER TIME
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Over the past three months, frabill.com revenue has experienced growth of 20%, compared to the preceding three months.

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frabill.com revenue growth for last six months
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OVERVIEW
frabill.com has a conversion rate of 1.00-1.50%, which falls within the typical sports store range of 0.63% to 3.09%. In August 2026, the site generated revenue of $21,300, significantly lower than the $85,100 typical sports store revenue. The average order value (AOV) is $150-175, comfortably within the typical sports store AOV range of $76 to $556. Additionally, frabill.com recorded 9,826 sessions, well below the typical sports store's 33,500 monthly sessions, highlighting areas for improvement in traffic.
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frabill.com competitors

frabill.com trails significantly behind fishpondusa.com in key metrics, with fishpondusa.com achieving $327,000 in revenue and 1,006 transactions, compared to frabill.com's $21,300 and 136 transactions. In August 2026, frabill.com recorded 9,826 sessions, far fewer than franksgreatoutdoors.com, which led with 144,000 sessions. frabill.com and engelcoolers.com share a conversion rate range of 1.00-1.50%, while both fishpondusa.com and franksgreatoutdoors.com outperform with rates between 2.00-2.50%. Although frabill.com offers an average order value (AOV) between $150-175, it still does not match the higher AOVs of engelcoolers.com at $350-375 and fishpondusa.com at $325-350. Overall, frabill.com ranks last among its competitors in revenue, transactions, and sessions.

engelcoolers.com screenshot
#1 engelcoolers.com
168.6K
Revenue
32.2K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
fishpondusa.com screenshot
#2 fishpondusa.com
327.4K
Revenue
40.6K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
franksgreatoutdoors.com screenshot
#3 franksgreatoutdoors.com
200.1K
Revenue
144.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
frabill.com vs top market performers
frabill.com
top retailers
conversion rate vs average order value for frabill.com and its competitors
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Revenue share by device at frabill.com

In August large majority of sales on frabill.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In August large majority of sales on frabill.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

Industries frabill.com operates in

frabill.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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frabill.com channels

Identify top traffic channels that drive growth for frabill.comand discover how performance of traffic channels has changed over time.

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frabill.com Google Ads spend

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frabill.com devices

Review frabill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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frabill.com top markets

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frabill.com country & global rank

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