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Mar 2026
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Home/Insights/Retailers/frabill.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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20.5K
Revenue
Mar 26
8.7K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$150-175
AOV
Mar 26
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Frabill.com is an online platform catering to outdoor enthusiasts and anglers. This website offers a range of fishing equipment, including fishing rods, tackle boxes, nets, and accessories. In addition, Frabill.com provides informative resources and articles related to fishing techniques, gear reviews, and tips for a successful fishing experience.

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frabill.com Annual Revenue and Growth

frabill.com's annual sales on its online store amounted to $380.8K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$380.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
frabill.com revenue by year

frabill.com's monthly revenueOVER TIME
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Over the past three months, frabill.com revenue has experienced growth of 12%, compared to the preceding three months.

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frabill.com revenue growth for last six months
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OVERVIEW
In March 2026, frabill.com, operating in the SPORTS industry, generated $20,462 in online sales with a conversion rate of 1.00-1.50%, significantly lower than the industry's average of 3.09%. The site's average order value (AOV) ranged between $150-175, below the high of $538. With 8,658 sessions, frabill.com lagged behind the median of 31,259 and the leading site, dickssportinggoods.com, which boasts 42,240,065 sessions, indicating potential for improvement in both traffic and sales performance compared to industry standards.
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frabill.com competitors

When comparing frabill.com to its competitors in the outdoor gear industry in March 2026, it falls behind in terms of revenue. frabill.com generated $20,462 with 126 transactions and 8,658 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. In contrast, engelcoolers.com recorded $115,583 in revenue with 572 transactions and 48,393 sessions, boasting an AOV of $200-225 and a comparable conversion rate. fishpondusa.com surpassed both with a revenue of $539,845, 1,651 transactions, and 54,004 sessions, indicating a higher AOV of $325-350 and an impressive conversion rate of 3.00-3.50%. Even franksgreatoutdoors.com outperformed frabill.com with $136,145 in revenue, 2,390 transactions, 92,881 sessions, a lower AOV of $50-75, but a higher conversion rate of 2.50-3.00%.

engelcoolers.com screenshot
#1 engelcoolers.com
115.6K
Revenue
48.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
fishpondusa.com screenshot
#2 fishpondusa.com
539.8K
Revenue
54K
Sessions
3.0-3.5%
Conv. rate
$325-350
AOV
franksgreatoutdoors.com screenshot
#3 franksgreatoutdoors.com
136.1K
Revenue
92.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
frabill.com vs top market performers
frabill.com
top retailers
conversion rate vs average order value for frabill.com and its competitors
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Revenue share by device at frabill.com

In March large majority of sales on frabill.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In March large majority of sales on frabill.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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frabill.com channels

Identify top traffic channels that drive growth for frabill.comand discover how performance of traffic channels has changed over time.

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frabill.com Google Ads spend

Evaluate frabill.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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frabill.com devices

Review frabill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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frabill.com top markets

Explore frabill.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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frabill.com country & global rank

Assess the ranking of frabill.com among other retailers within its primary country and worldwide.

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