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Jul 2026
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Home/Insights/Retailers/frabill.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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34.5K
Revenue
Jul 26
14.1K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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Frabill.com is an online platform catering to outdoor enthusiasts and anglers. This website offers a range of fishing equipment, including fishing rods, tackle boxes, nets, and accessories. In addition, Frabill.com provides informative resources and articles related to fishing techniques, gear reviews, and tips for a successful fishing experience.

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frabill.com Annual Revenue and Growth

frabill.com's annual sales on its online store amounted to $380.8K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$380.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
frabill.com revenue by year

frabill.com's monthly revenueOVER TIME
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Over the past three months, frabill.com revenue has experienced growth of 11%, compared to the preceding three months.

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frabill.com revenue growth for last six months
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OVERVIEW
frabill.com achieved a conversion rate of 1.50-2.00% in July 2026, which is within the typical sports store range of 0.64% to 3.02%. Its average order value (AOV) was $150-175, also within the typical sports store range of $82 to $571. The site generated $34,500 in revenue from online sales, significantly lower than a typical sports store's $77,200. With 14,100 sessions, frabill.com attracted less traffic than a typical sports store, which sees around 28,500 sessions monthly.
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frabill.com competitors

The most significant gap is in revenue, with frabill.com trailing fishpondusa.com by $374,000. In July 2026, frabill.com generated $34,500 from 220 transactions and 14,100 sessions, yielding an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. In comparison, fishpondusa.com achieved $409,000 in revenue from 1,249 transactions and 50,400 sessions, with an AOV of $325-350 and a conversion rate of 2.00-2.50%. Furthermore, frabill.com ranked last among competitors, trailing franksgreatoutdoors.com by 2,227 transactions and 91,900 sessions. While frabill.com shows potential with its conversion rate, it remains significantly behind its competitors in key metrics.

engelcoolers.com screenshot
#1 engelcoolers.com
341.6K
Revenue
65.1K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
fishpondusa.com screenshot
#2 fishpondusa.com
409.2K
Revenue
50.4K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
franksgreatoutdoors.com screenshot
#3 franksgreatoutdoors.com
140.9K
Revenue
106.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
frabill.com vs top market performers
frabill.com
top retailers
conversion rate vs average order value for frabill.com and its competitors
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Revenue share by device at frabill.com

In July large majority of sales on frabill.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In July large majority of sales on frabill.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

Industries frabill.com operates in

frabill.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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frabill.com channels

Identify top traffic channels that drive growth for frabill.comand discover how performance of traffic channels has changed over time.

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frabill.com Google Ads spend

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frabill.com devices

Review frabill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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frabill.com top markets

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frabill.com country & global rank

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