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Nov 2025
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Home/Insights/Retailers/frabill.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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26.9K
Revenue
Nov 25
10.8K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Frabill.com is an online platform catering to outdoor enthusiasts and anglers. This website offers a range of fishing equipment, including fishing rods, tackle boxes, nets, and accessories. In addition, Frabill.com provides informative resources and articles related to fishing techniques, gear reviews, and tips for a successful fishing experience.

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frabill.com Annual Revenue and Growth

frabill.com's annual sales on its online store amounted to $347.9K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$347.9K
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
frabill.com revenue by year

frabill.com's monthly revenueOVER TIME
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Over the past three months, frabill.com revenue has experienced decline of 5.6%, compared to the preceding three months.

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frabill.com revenue decline for last six months
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OVERVIEW
In November 2025, frabill.com generated $26,882 in online sales, significantly below the sports industry median of $89,556, with a conversion rate of 1.50-2.00%, trailing the high benchmark of 3.31%. Its average order value (AOV) ranged from $150 to $175, which is less than the industry high of $552. The site recorded 10,844 sessions, far fewer than the median of 31,405 and a substantial gap from the leading site, dickssportinggoods.com, which attracted 57,640,222 sessions, indicating frabill.com faces challenges in sales performance and customer engagement within the competitive sports sector.
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frabill.com competitors

In November 2025, frabill.com had a revenue of $26,882 with 174 transactions and 10,844 sessions, resulting in an average order value (AOV) of $150-$175 and a conversion rate of 1.50-2.00%. Compared to its competitors, frabill.com lags behind in revenue, transactions, sessions, AOV, and conversion rate. For example, engelcoolers.com had a revenue of $377,371 with 1,126 transactions and 38,648 sessions, fishpondusa.com had a revenue of $549,286 with 1,639 transactions and 56,447 sessions, and franksgreatoutdoors.com had a revenue of $190,189 with 3,243 transactions and 88,970 sessions. The AOV and conversion rates for the competitors were also higher, ranging from $50-$350 for AOV and 2.50-4.00% for conversion rates. Overall, frabill.com has room for improvement in order to compete more effectively with its rivals in the outdoor sports equipment market.

engelcoolers.com screenshot
#1 engelcoolers.com
377.4K
Revenue
38.6K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
fishpondusa.com screenshot
#2 fishpondusa.com
549.3K
Revenue
56.4K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
franksgreatoutdoors.com screenshot
#3 franksgreatoutdoors.com
190.2K
Revenue
89K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
frabill.com vs top market performers
frabill.com
top retailers
conversion rate vs average order value for frabill.com and its competitors
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Revenue share by device at frabill.com

In November large majority of sales on frabill.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In November large majority of sales on frabill.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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frabill.com channels

Identify top traffic channels that drive growth for frabill.comand discover how performance of traffic channels has changed over time.

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frabill.com Google Ads spend

Evaluate frabill.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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frabill.com devices

Review frabill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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frabill.com top markets

Explore frabill.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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frabill.com country & global rank

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