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Dec 2025
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Home/Insights/Retailers/frabill.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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47K
Revenue
Dec 25
19.9K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Frabill.com is an online platform catering to outdoor enthusiasts and anglers. This website offers a range of fishing equipment, including fishing rods, tackle boxes, nets, and accessories. In addition, Frabill.com provides informative resources and articles related to fishing techniques, gear reviews, and tips for a successful fishing experience.

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frabill.com Annual Revenue and Growth

frabill.com's annual sales on its online store amounted to $347.9K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$347.9K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
frabill.com revenue by year

frabill.com's monthly revenueOVER TIME
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Over the past three months, frabill.com revenue has experienced growth of 8.8%, compared to the preceding three months.

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frabill.com revenue growth for last six months
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OVERVIEW
In December 2025, frabill.com generated $46,964 in online sales with a conversion rate of 1.50-2.00%, below the sports industry median of $90,105 and a high conversion benchmark of 3.13%. Their average order value (AOV) ranged from $125 to $150, significantly lower than the industry high of $535. The site attracted 19,886 sessions, substantially less than the median of 34,350 and far behind the leading competitor, dickssportinggoods.com, which had an impressive 64,737,034 sessions, indicating room for improvement in engagement and sales performance within the competitive sports retail landscape.
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frabill.com competitors

In December 2025, frabill.com had a revenue of $46,964 from 331 transactions and 19,886 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 1.50% to 2.00%. Compared to its competitors, frabill.com lags behind in revenue and transactions. engelcoolers.com leads the pack with $349,395 in revenue from 1,041 transactions and 50,709 sessions, boasting an AOV of $325 to $350 and a conversion rate of 2.00% to 2.50%. fishpondusa.com also outperforms frabill.com with $530,367 in revenue from 1,641 transactions and 57,436 sessions, with an AOV of $300 to $325 and a conversion rate of 2.50% to 3.00%. Even franksgreatoutdoors.com surpasses frabill.com in revenue with $168,780 from 3,288 transactions and 136,990 sessions, although their AOV is lower at $50 to $75, but with a similar conversion rate of 2.00% to 2.50%.

engelcoolers.com screenshot
#1 engelcoolers.com
349.4K
Revenue
50.7K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
fishpondusa.com screenshot
#2 fishpondusa.com
530.4K
Revenue
57.4K
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
franksgreatoutdoors.com screenshot
#3 franksgreatoutdoors.com
168.8K
Revenue
137K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
frabill.com vs top market performers
frabill.com
top retailers
conversion rate vs average order value for frabill.com and its competitors
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Revenue share by device at frabill.com

In December large majority of sales on frabill.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In December large majority of sales on frabill.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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frabill.com channels

Identify top traffic channels that drive growth for frabill.comand discover how performance of traffic channels has changed over time.

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frabill.com Google Ads spend

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frabill.com devices

Review frabill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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frabill.com top markets

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frabill.com country & global rank

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