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Dec 2025
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Home/Insights/Retailers/fressnapf.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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7M
Revenue
Dec 25
3.7M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Fressnapf.de is an online platform that offers a wide variety of pet-related products for sale. The website features products for dogs, cats, small animals, birds, and fish. They sell items such as pet food, accessories, toys, bedding, and healthcare products, catering to the needs of different pets and their owners.

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fressnapf.de Annual Revenue and Growth

fressnapf.de's annual sales on its online store amounted to $108.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$108.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fressnapf.de revenue by year

fressnapf.de's monthly revenueOVER TIME
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Over the past three months, fressnapf.de revenue has experienced growth of 23%, compared to the preceding three months.

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fressnapf.de revenue growth for last six months
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OVERVIEW
In December 2025, fressnapf.de generated $7,027,398 in online sales, significantly surpassing the median of $60,887 in the pet food and supplies sector. With a conversion rate between 3.50-4.00%, it is commendably positioned above the industry low of 1.76% but below the high of 6.34%. The average order value (AOV) ranged from $50-75, within the sector's lower spectrum compared to a peak of $207. The site recorded 3,655,782 sessions, notably lower than chewy.com’s leading 47,415,320 sessions, but still above the median of 20,847, reflecting robust engagement in a competitive market.
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fressnapf.de competitors

In December 2025, fressnapf.de had a revenue of $7,027,398 with 134,639 transactions and 3,655,782 sessions. Their average order value (AOV) ranged from $50-75, with a conversion rate of 3.50-4.00%. Comparing this to its competitors, zooplus.de outperformed fressnapf.de with a revenue of $16,542,262, 169,619 transactions, and 3,131,242 sessions. zooplus.de also had a higher AOV of $75-100 and a conversion rate of 5.00-5.50%. While fressnapf.de performed better than purina.de, josera.de, and petsdeli.de in terms of revenue and transactions, they all had similar AOVs ranging from $50-100. However, fressnapf.de had a slightly higher conversion rate compared to purina.de and josera.de, but fell behind petsdeli.de in this metric.

zooplus.de screenshot
#1 zooplus.de
16.5M
Revenue
3.1M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
purina.de screenshot
#2 purina.de
710.5K
Revenue
334.2K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
josera.de screenshot
#3 josera.de
484.7K
Revenue
192.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
petsdeli.de screenshot
#4 petsdeli.de
316.9K
Revenue
185.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
koelle-zoo.de screenshot
#5 koelle-zoo.de
143.9K
Revenue
94.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
fressnapf.de vs top market performers
fressnapf.de
top retailers
conversion rate vs average order value for fressnapf.de and its competitors
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Revenue share by device at fressnapf.de

In December large majority of sales on fressnapf.de, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In December large majority of sales on fressnapf.de, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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fressnapf.de channels

Identify top traffic channels that drive growth for fressnapf.deand discover how performance of traffic channels has changed over time.

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fressnapf.de Google Ads spend

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fressnapf.de devices

Review fressnapf.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fressnapf.de top markets

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fressnapf.de country & global rank

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