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May 2026
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Home/Insights/Retailers/fressnapf.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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6.2M
Revenue
May 26
2.4M
Sessions
May 26
5.0-5.5%
Conv. rate
May 26
$50-75
AOV
May 26
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Fressnapf.de is an online platform that offers a wide variety of pet-related products for sale. The website features products for dogs, cats, small animals, birds, and fish. They sell items such as pet food, accessories, toys, bedding, and healthcare products, catering to the needs of different pets and their owners.

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fressnapf.de Annual Revenue and Growth

fressnapf.de's annual sales on its online store amounted to $87.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$87.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
fressnapf.de revenue by year

fressnapf.de's monthly revenueOVER TIME
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Over the past three months, fressnapf.de revenue has experienced decline of 0.59%, compared to the preceding three months.

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fressnapf.de revenue decline for last six months
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OVERVIEW
In May 2026, fressnapf.de achieved online sales of $6,247,475, significantly higher than the median of $54,304 in the pet food and supplies sector, although it trails behind the industry leader, chewy.com, with $186,623,807. The site's conversion rate of 5.00-5.50% is competitive but below the high of 6.13%, while its average order value (AOV) ranges from $50-75, closely matching the lower end of the industry spectrum. With 2,402,139 sessions, fressnapf.de far surpasses the median of 17,962 but remains well below chewy.com’s leading figure of 49,635,172.
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fressnapf.de competitors

In May 2026, fressnapf.de significantly outperformed its competitors in the pet supply market. With a revenue of $6,247,475 from 121,720 transactions across 2,402,139 sessions, fressnapf.de boasts an impressive conversion rate of 5.00-5.50%. In contrast, purina.de generated only $588,920 in revenue from 9,291 transactions over 324,014 sessions, resulting in a lower conversion rate of 2.50-3.00%. josera.de and petsdeli.de lag even further behind, with revenues of $133,092 and $208,609, respectively. josera.de recorded just 1,699 transactions from 128,825 sessions, while petsdeli.de had 2,026 transactions across 172,360 sessions, both achieving conversion rates of 1.00-1.50%. Despite similar average order values ranging from $50-75 for fressnapf.de and its competitors, fressnapf.de's superior performance highlights its market dominance.

purina.de screenshot
#1 purina.de
588.9K
Revenue
324K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
josera.de screenshot
#2 josera.de
133.1K
Revenue
128.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
petsdeli.de screenshot
#3 petsdeli.de
208.6K
Revenue
172.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
koelle-zoo.de screenshot
#4 koelle-zoo.de
259.2K
Revenue
140.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
bitiba.de screenshot
#5 bitiba.de
1.4M
Revenue
401.2K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
fressnapf.de vs top market performers
fressnapf.de
top retailers
conversion rate vs average order value for fressnapf.de and its competitors
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Revenue share by device at fressnapf.de

In May large majority of sales on fressnapf.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In May large majority of sales on fressnapf.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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fressnapf.de channels

Identify top traffic channels that drive growth for fressnapf.deand discover how performance of traffic channels has changed over time.

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fressnapf.de Google Ads spend

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fressnapf.de devices

Review fressnapf.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fressnapf.de top markets

Explore fressnapf.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fressnapf.de country & global rank

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