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Aug 2026
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Home/Insights/Retailers/fressnapf.de
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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10.3M
Revenue
Aug 26
2.8M
Sessions
Aug 26
5.0-5.5%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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Fressnapf.de is an online platform that offers a wide variety of pet-related products for sale. The website features products for dogs, cats, small animals, birds, and fish. They sell items such as pet food, accessories, toys, bedding, and healthcare products, catering to the needs of different pets and their owners.

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fressnapf.de Annual Revenue and Growth

fressnapf.de's annual sales on its online store amounted to $87.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$87.8M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
fressnapf.de revenue by year

fressnapf.de's monthly revenueOVER TIME
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Over the past three months, fressnapf.de revenue has experienced growth of 66%, compared to the preceding three months.

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fressnapf.de revenue growth for last six months
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OVERVIEW
fressnapf.de stands out in the pet food and supplies category with a revenue of $10.3 million for online sales in August 2026, significantly higher than the average store in the pet food and supplies category, which generates around $65,900 monthly. Its conversion rate of 5.00-5.50% is comfortably within the category's typical range of 1.55% to 6.22%. The average order value (AOV) at fressnapf.de is between $50 and $75, which is within the typical AOV range of $54 to $222. Additionally, fressnapf.de recorded 2.8 million sessions, vastly surpassing the average store in the pet food and supplies category, which sees about 20,500 sessions monthly.
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fressnapf.de competitors

fressnapf.de stands out as the leader in revenue, generating $10.3 million in August 2026, significantly surpassing its competitors. It also excels in transactions, with 143,000 compared to purina.de's 8,852, josera.de's 2,070, petsdeli.de's 2,051, and koelle-zoo.de's 4,951. In terms of sessions, fressnapf.de records an impressive 2.8 million, well ahead of purina.de’s 299,000, josera.de’s 149,000, petsdeli.de’s 183,000, and koelle-zoo.de’s 164,000. While fressnapf.de's average order value (AOV) ranges between $50-75, competitors like petsdeli.de feature a higher AOV of $100-125 but still fall short overall. The conversion rate for fressnapf.de is between 5.00-5.50%, outperforming purina.de's 2.50-3.00%, koelle-zoo.de’s 3.00-3.50%, and significantly exceeding josera.de and petsdeli.de, which both range from 1.00-1.50%. Overall, fressnapf.de solidifies its dominance in the pet supply market.

purina.de screenshot
#1 purina.de
655.7K
Revenue
299.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
josera.de screenshot
#2 josera.de
206.1K
Revenue
149.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
petsdeli.de screenshot
#3 petsdeli.de
236.3K
Revenue
183.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
koelle-zoo.de screenshot
#4 koelle-zoo.de
356.6K
Revenue
163.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
bitiba.de screenshot
#5 bitiba.de
1.2M
Revenue
371.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
fressnapf.de vs top market performers
fressnapf.de
top retailers
conversion rate vs average order value for fressnapf.de and its competitors
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Revenue share by device at fressnapf.de

In August large majority of sales on fressnapf.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In August large majority of sales on fressnapf.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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fressnapf.de channels

Identify top traffic channels that drive growth for fressnapf.deand discover how performance of traffic channels has changed over time.

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fressnapf.de Google Ads spend

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fressnapf.de devices

Review fressnapf.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fressnapf.de top markets

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fressnapf.de country & global rank

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